SOUTH INDIA JOURNAL OF SOCIAL SCIENCES
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From Literary to Visual: Exploring Fidelity and Creative Freedom in The Guide and The White Tiger
Get PDFThe study of the adaptation of literature into films has fascinated scholars and critics across the globe and the issue of fidelity has been at the centre stage of these studies. The extent to which a film faithfully follows the story, characters, concepts, and style of the source text is known as fidelity. A faithful adaptation tries to preserve the essence of the source material. Due to inherent differences in film and literature, adapting a literary text into a film demands significant changes. Filmmaking is essentially about profit making, therefore, the filmmakers make necessary modifications in the plot, characterization, setting, etc. considering audience expectations, budget constraints, and creative challenges. This research paper explores the challenges of fidelity aspect in film adaptations focusing on the case studies of The Guide and The White Tiger and the intrinsic similarities and differences between literature and film. Using adaptation theory as a theoretical framework, this research will demonstrate how fidelity can be a limiting as well as liberating concept and explore alternative approaches to evaluate and appreciate film adaptations.
From Data to Delivery: How AI is Streamlining Apparel Supply Chains
Get PDFThis research examines how Artificial Intelligence (AI) affect the supply chain efficiency within the apparel sector, highlighting challenges faced by exporters in adopting AI technologies. The research examines factors like AI adoption, awareness, challenges, and performance improvements that influence supply chain operations in the apparel sector. By employing a simple random sampling technique with 50 respondents, data were analyzed using percentage analysis, factor analysis and structural equation modeling. Key findings suggest that AI adoption in the apparel industry leads to better operational efficiency, reduced labor requirements, and enhanced productivity. Nevertheless, obstacles such as substantial implementation costs, issued regarding data privacy and resistance to adoption were identified. The study provides practical suggestions for improving employee training, expanding AI applications, and focusing on women’s and children’s garments to capitalize on emerging market trends. The results underscore the importance of adapting to technological advancements to maintain competitive advantage and meet evolving customer demands
A Sip of ‘O’ amid Celebrations: A Sociological Study on the Influence of Alcoholic Beverages among Apatani Adolescents
Get PDFAlcoholic beverages among tribal populations are an integral part of the culture. Arunachal Pradesh known for its rich culture and food habits traditionally prepares rice beer holding socio-cultural significance for generations. This is also true for the Apatani tribe of Ziro Valley, where preparation and consumption of rice beer, locally known as ‘O’ is used during various ritualistic performance, social gatherings and festivals such as Murung, Myoko, and Dree etc. Today along with locally brewed alcohol, the valley is witnessing a transition towards popularization of factory-made alcohol as many wine shops and bars are being established day by day. This has utmost implications for the younger generations, especially adolescents group. Commercialization of alcohols has further introduced new dynamics leading to availability and accessibility of alcohols among adolescents. Thus, this paper deals with the evolving dynamics of alcohol consumption, its prevalence and impact on adolescents focusing on traditional festivals and modern influences. The study employs mixed-method approach with quantitative and qualitative methods, using survey as well as in-depth interviews with key informants and descriptive approach to analyse the narratives of the respondents. The findings indicate adolescents often initiate alcohol consumption at a young age due to factors such as imitating parents, siblings, as well as a coping mechanism towards loneliness and peer pressure. Though consuming alcohol among adolescents may seem like a phase that shall eventually pass, it has detrimental repercussions highlighted in the study
Educational Initiatives for Empowerment of Scheduled Tribe: A Case Study of Ladakh
Get PDFEducation serves as both a measure and a tool for development, playing a crucial role in the accumulation of human capital. The paper analyses the initiatives, and role of Ladakh Autonomous Hill Development Council in imparting education for tribal communities in Ladakh. The study provides a thorough evaluation of the effectiveness of Ladakh Autonomous Hill Development Council’s strategies and programs in enhancing education of tribal communities in Ladakh. It identifies strengths, weaknesses, and areas needing improvement, helping policymakers make informed decisions about future educational policies and programs. Ladakh Autonomous Hill Development Council has implemented major initiatives to advance educational development for tribal communities, with a focus on elementary, secondary, and higher education. This qualitative study relies on primary data collected from executive members of the Ladakh Autonomous Hill Development Council (LAHDC) in the Leh and Kargil districts. In-depth interviews were conducted using an interview schedule to explore various issues and challenges concerning the education of Scheduled Tribe communities in Ladakh. Their comprehensive approach reflects a strong commitment to improving educational outcomes through targeted interventions and community involvement, contributing significantly to the broader goal of educational advancement in Ladakh. Ladakh Autonomous Hill Development Council, encompassing both the Leh and Kargil district councils, has made significant strides in promoting education in Ladakh
GST And Constitutional Federalism in India: A Critical Analysis of Article 246a's Impact on Centre-State Fiscal Relations
Get PDFThis study explores the impact of Goods and Services Tax (GST) on fiscal federalism in Kerala, focusing on its implications for revenue generation, tax collection, and inter-state trade dynamics. It analyzes the dual GST model, which enables both the Union and States to impose taxes concurrently, but highlights the challenges posed by inconsistencies in tax rates across states. By examining the cost disparity between intra-state and inter-state transactions, the study identifies potential barriers to inter-state trade, as businesses may favor intra-state transactions to avoid higher integrated GST (IGST) rates. The research also delves into the legal framework of GST, questioning the sufficiency of Article 246A in addressing issues of repugnancy between central and state laws. The study calls for a more harmonized GST system to foster economic integration, reduce tax arbitrage, and clarify legislative authority in resolving conflicts between central and state GST laws. These findings provide valuable insights for policymakers, suggesting the need for further reforms to enhance the efficiency and equity of the GST system. Future research can expand these analyses to other states, contributing to the broader discourse on fiscal federalism in India.Top of FormBottom of For
Satisfaction with Life and Happiness among Young Adults and Retired Elderly Adults in Bangalore City
Get PDFDue to significant advancements in science and technology, particularly in the field of health sciences, older adults are a demographic that is becoming more and more prevalent in the modern world. An issue facing the world is the growing number of elderly people, and the government needs to focus more on this demography. In 2019, Sourour Y et.al. Life satisfaction has recently been proposed as the best indicator of the quality of life. Individual experiences in the outside world led to a deep and universal inner contentment known as life satisfaction. It expresses the individual's optimistic view of life and reflects their emotions towards the past, present, or future. Akarsu TN, Yeniaras V.(2017). Older persons with more life satisfaction also seem to engage more in health-promoting practices. Vijayakumar G, et.al.(2016). Life satisfaction (LS) correlates with various factors. They examined 141 empirical studies on young people's life satisfaction. According to C.L. Proctor et.al. (2009), research generally shows that children who are happy with their lives report better social and interpersonal connections, engage in healthier activities, and act less violently and antisocially. Everyone has the right to happiness, which is a universal value that everyone strives for. It has been underlined that an individual's sense of coherence affects this crucial health indicator. Lee T.S.H., and Chiang, H.H.,(2018). Presently individuals have developed a heightened interest in happiness as an objective. Numerous factors correlate with happiness in older persons. This particular study's objective was to evaluate life satisfaction and happiness among retired elderly persons compared to young adults. The sample had 120 participants, including 60 older persons, and 60 young adults. The sample consisted of people from Bangalore City. The researcher personally interacted with older and younger persons to administer the life satisfaction and Oxford Happiness questionnaire. A purposive sample design was selected for the investigation. The mean, standard deviation, and t-value were calculated using suitable statistical methods. The findings indicated a substantial disparity in life satisfaction and happiness between older and younger persons. A notable gender disparity was observed concerning life satisfaction and happiness.
History On/Of Oars: Contextualising the Genesis of Aquatic Networks in British Malabar
Get PDFMalabar, which was a part of colonial Madras Presidency, had adorned an important position in the mercantile history of the British in the West Coast. The region, once ruled by mutually competing petty ruling houses, came to the imperial yoke of the British in the backdrop of Mysorean and English conflict. Even before the coming of the British in the region, it already had a space in the mercantile activities. The agricultural production in the eastern part of the district had attracted Westerly attentions and even the Portuguese anchored this littoral tract to reap the fruits of the trade fortunes. The British too had followed those footsteps and they made it as a trade emporium in the western coast. The British could make substantial profit from Malabar trade. In the initial years they had used the then prevailed riverine channels for commodity transportation. There were hue and cry for the strengthening of these riverine channels into aquatic networks for the smooth and easy flow of commercial products. Despite their initial hesitation, the colonial state made certain remarkable construction in Malabar. Such constructions made Malabar as an epitome of aquatic network. Certain British officials and bureaucrats have played a crucial role in the emergence of aquatic networks in Malabar
Electoral Promises and Voter Preferences in Assam: Freebies vs. Issue-Based Commitments
Get PDFThis study employs the Assam assembly elections of 2016 and 2021 as benchmarks to examine voter preferences for freebies in comparison to issue-based pledges. This study's main research questions are how much do freebie promises affect the voters of Assam's preferences compared to issue based commitments and what do voters of Assam prefer when it comes to choosing between welfare and development commitments and promises of freebies? Based on these questions, the study proposes an argument that long-term developmental promises are more important to the voters of Assam than freebie promises, which stimulate short-term voter interest. This study utilises surveys with a structured questionnaire as its major data collection method. Based on population and urban-rural classification, information was gathered from 400 respondents in four districts of Assam namely Kamrup (M), Nagaon, Sonitpur, and Dhubri. The results demonstrate that although voters give governance-related concerns like healthcare, education, the economy, and illegal immigration top priority, they also clearly favour welfare-oriented giveaways that provide long-term advantages over immediate handouts. This study advances our knowledge of voter reasoning and decision-making in Assam's electoral democracy by examining these processes
The Cultural Aesthetic of Mysore: An Exploration of Royal Patronage
Get PDFThis paper attempts to explore the cultural aesthetic of Mysore through the lens of royal patronage . The city flourished as a hub of art, poetry, and music under the patronage of the Wodeyars. Known as the City of Palaces, Mysore is home to a rich tapestry of museums, art galleries, and cultural celebrations, notably the world-renowned Dasara festival. Playing a pivotal role in shaping the cultural richness of Mysore, the steadfast support and encouragement of the Wodeyars across various fields fostered the development of a unique aesthetic known as the ‘Mysore Style,’ evident in painting, architecture, music and poetry. Mysore painting, flourished under Mummadi Krishnaraja Wodeyar. Murals from his reign adorn temples, known for their vibrant reds and greens. The royal family supported temple construction ,embellishments, sculpture, and performing arts. Mysore was a centre for Carnatic music, the royal family themselves being accomplished musicians. Bharatanatyam, which faced decline during colonial rule, was revived under royal patronage. Performances in temples and at the palace were integral to court culture. Maharaja Krishnaraja Wodeyar IV was instrumental in establishing institutions like the Chamarajendra Academy of Visual Arts and Mysore University . Mysore art and crafts gained global recognition through world exhibitions, often sponsored by the royal family, which helped preserve and promote local traditions. The royal court’s efforts ensured the survival and growth of Mysore's rich cultural heritage while adapting to modern influences, making the region a vibrant centre of artistic and intellectual activity. Employing archival materials ,this study attempts to trace the crafting of an enduring aesthetic identity by the Wodeyars who incorporated indigenous traditions with modern influences
Influence of Viral Marketing on Consumer Purchase Decisions in Social Commerce Platforms
Get PDFThis research investigates the influence of viral marketing on consumer buying behavior, demonstrating a considerable positive correlation. Social media platforms like Facebook, Twitter, YouTube, and blogs play a key role in spreading marketing messages. A sample of 636 respondents was analysed using various statistical tools. The Kaiser-Meyer-Olkin measure and Bartlett's test confirmed the appropriateness of the data for factor analysis. Descriptive statistics highlighted differences across demographic groups. Factor analysis identified key influences such as convenience, satisfaction, trust, and security. These factors significantly shape online consumer behavior. Viral marketing enhances engagement and influences buying decisions. Trustworthy and user-friendly platforms are essential. Overall, the study emphasizes improving customer experience in social commerce