SOUTH INDIA JOURNAL OF SOCIAL SCIENCES
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Importance of the BRICS for Foreign Trade of India: An Empirical Analysis Using RCA Index
Get PDFThe term BRICS represents a coalition of the five prominent emerging economies. Which includes Brazil, Russia, India, China, and South Africa shortly calls BRICS. These countries play significant roles in shaping the regional and global dynamics through their cooperation on various economic and political matters. The group’s strategic trade and investment policies, along with their collaborative efforts, contribute to their stable economic growth and competitive standing in the global economy. Focusing on trade cooperation within BRICS, this article examines the foreign trade flows between the India and the other BRICS nations. It highlights comparative (relative) advantage of India in specific products for BRICS markets, as well as its comparative advantage for global markets, while analyzing the role of BRICS in India's foreign trade. The finding of the study indicates that India faces competitive disadvantage in certain products in the global market but enjoys a comparative advantage in these same products when India trading with BRICS countries. Hence, this study conclude that BRICS has a significant importance in the foreign trade of India
Social Media and Electoral Politics in India: A Comparative Analysis of the 2019 and 2024 Lok Sabha Elections
Get PDFThis article examines the growing the role of social media in India's electoral politics by comparing the 2019 and 2024 Lok Sabha General Sabha elections. Social media has evolved from a supplementary tool to a crucial factor in shaping political campaign, voter engagement and political discourse. With platforms like Facebook, Twitter, WhatsApp, Instagram and You Tube, political parties especially the Bharatiya Janata Party and the Indian National Congress have leveraged digital strategies for voter outreach, targeted messaging and mobilization. The study highlights the shift from mass communication in 2019 to data driven personalized voter engagement in 2024 driven by analytics, artificial inelegance, and influencer-led campaign. It also explores the growing challenges posed by misinformation, fake news and deep fake content which have become increasingly sophisticated within the context of theoretical framework. The role of the Election Commission of India (ECI) and social media platforms in regulating digital campaign and combating disinformation is also assessed. By comparing these elections, the study identifies trend in digital political engagements and their impact on electoral outcomes. It concludes with recommendations for policy makers and digital planforms to ensure transparency, accountability and ethical use of social media in elections, safeguarding democratic integrity in India's digital era.
Tourism Marketing In Kerala: Perception-driven Strategies For Tourism Growth
Get PDFThe Indian tourist business has been expanding at a healthy clip over the last several years. With an average daily tariff of around $85 USD in 2016, hotels had their lowest performance in a decade. The occupancy rate of India's hotel business has been stable at roughly 60% every year for the last many years, even though the average daily tariff has been declining. Traditional hotel room occupancy has been declining as non-traditional lodging options such as home stays, hostels, serviced flats, Airbnb, and OYO Rooms have emerged. When it comes to infrastructure, connectivity, and tourist safety, India's travel and tourism sector is seeing a fresh wave of growth. Everything from a state or city to a specific historical monument, a hotel, a conference center, or any other kind of venue may be advertised as a tourist destination via tourism marketing. It cannot be restricted with particular aspects of travel and tourism
Plight of the Chakma Community in India: Analysing Legal Protection and Bilateral Agreements
Get PDFThe 1971 influx of refugees from Bangladesh into India marked a significant moment in South Asian history, as Pakistan’s military operation in East Pakistan (now Bangladesh) led to the mass displacement of individuals, including the Chakma community. This was not the first occurrence of such mass migration, with a previous wave of refugees arriving in India from East Pakistan during 1964-65. This paper examines the challenges faced by the Chakma community in India and the legal initiatives undertaken by the Government of India and the Supreme Court to safeguard their identity. Additionally, the study explores the impact of Bilateral Land Boundary Agreements in shaping refugee settlements and policies. Based on qualitative data drawn from secondary sources such as research papers, articles, and annual reports published by the United Nations High Commissioner for Refugees (UNHCR) regarding refugee settlements in Northeast India, this research presents an in-depth analysis of the community’s plight. The findings highlight the persistent difficulties faced by the Chakma Community for over six decades, with ongoing struggles in the present era
Marxist Ideology and Indian Political Thought: Contributions of M.N Roy and Ram Manohar Lohia
Get PDFThe present paper explores the influence of Marxist ideology on Indian political thought with a specific focus on the perspectives articulated by M.N Roy and Ram Manohar Lohia. The study aims to delve into how the foundational principles of Marxism have permeated and shaped the landscape of political thought in India by scrutinizing the written works and ideologies of these two eminent figures. The main objective of this paper is to illuminate the profound impact of Marxism on Indian Nationalism and its consequential role in shaping the political discourse in India. Furthermore, it attempts to engender a deeper comprehension of the intricate interplay between Marxist ideology and Indian political thought
Breaking the LOOP: Tackling Financial Stress and Gender Inequalities Through Sustainable Finance
Get PDFThis study explores the interrelationship among financial stress, well-being, and sustainable finance based on a gender-sensitive perspective. Financial stress has significant effects on mental health, physical well-being, and life satisfaction, with gendered differences that are influenced by socio-economic status, resource access and cultural norms. Men and women experience and respond to FS in different ways. Therefore, approach levels of attaining the disparities among them should be tailored. The research focuses on three main areas: the impacts of FS on mental and physical health and life satisfaction, gender-specific financial stressors, and the potential of sustainable finance practices such as financial inclusion and literacy programs to mitigate FS and improve well-being. This study uses a mixed-method approach, analyzing both quantitative and qualitative data. The Financial Stress Scale (FSS) and Perceived Stress Scale (PSS) were analyzed by gender. Despite the ample evidence that relates FS to well-being, it is still a subject of limited studies, especially by gender. Therefore, this paper will fill this gap by providing information on how sustainable finance can facilitate resilience and equitable well-being
Palmyra Palms: The Guardians of Tradition, Perspective of Different Religious Groups in Tamilnadu
Get PDFTree veneration was a pursuit of interest and a system of practice followed in the distant. Trees are the primitive temple of God in South India. The construction of the temple structure led to the trees' disappearance. This article surveys the background and present status of Palmyra palm on temple premises and as stand-alone trees. The study aims to document the present status of trees in temple premises, whether as an association of the tree with the tutelary god or as a stand-alone tree or only with their religious practices. Fortunately palmyra palm connects diverse religious groups. The traces are also documented in this paper. Insights are gathered from existing literature, journals, printed material, and from local communities and the experts in the field. The descriptive analysis of the gathered content explicates the mutualism between the tree and the community that are binded with the tree. The beliefs, ritual practices, historical background, and mythological stories amplify the tree's chances of survival. Further, the finding reveals that the destination and practices are on edge to sustain and enhance authenticity. Finally, the paper proposes some suggestions to engage, empower and support the community economically and socially so that they aim to safeguard the tree and their rooted culture from extinction
Impact of Digital Finance Literacy on Rural Households’ Adoption Behaviour
Get PDFDigital finance literacy and digital finance adoption are considered the two sides of a coin for digital financial inclusion. They are directly proportional to each other. Rural households’ digital finance literacy played an important role in determining their digital finance access and adoption behaviour. The present study focuses on finding out the impact of rural households’ digital finance literacy and their digital finance adoption. A multistage sampling technique was employed to collect the sample data. The structural equation modeling technique is employed to find out the relationship between rural households’ digital finance literacy and their adoption behaviour. Factor, cluster, and discriminant analyses are used to find out the most significant digital finance literacy factor that contributed to the rural households’ digital adoption behaviour. Findings of this study recommended that there exists a strong positive relationship between rural households’ digital finance literacy and their adoption behaviour. Further discriminant analysis revealed that information literacy has played a crucial role in influencing rural households' digital adoption behaviour
Assessment of Landslide Susceptibility in the Himalayan Region: A Case Study of Rishikesh-Yamunotri Corridor
Get PDFThe findings of the statistical models based on geographic information systems (GIS) for creating landslip susceptibility maps utilising remote sensing data and geographic information systems for the Rishikesh to Yamunotri corridor of Uttarakhand are presented in this study. Cartosat, Landsat, IMD, and India water resources data were used to extract ten factors: slope, aspect, soil, lithology, NDVI, LULC, distance to stream, precipitation, distance to road, and elevation. Using GIS-based statistical models, such as the analytical hierarchy process (AHP), which assigns ranks and weights to various factors to determine which factors are more responsible for landslides, the relationships between the detected landslide locations and these ten related factors were identified. The three landslide zone categories, high, medium, and low, on the landslip inventory map were developed using various things like field surveys and digital aerial photos. Regional planning and hazard mitigation would benefit from these landslip susceptibility maps
Examining The Dynamics of Personality Traits And Religiosity in Shaping Investment Biases: A Gendered Perspective
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Investment choice is frequently disguised by psychological bias, and investors are frequently led off track from rational decision making. This research examines the impact of religiosity and the Big Five personality traits on two primary investment biases, loss aversion and mental accounting, moderated by gender. With a sample size of 321 individual investors in Goa, India, Structural Equation Modeling (SEM) identifies that Agreeableness, Conscientiousness, Extraversion, and Neuroticism all increase both biases significantly, while Openness to Experience influences mental accounting only. Religiosity also increases both biases. Notably, gender moderates these relationships, particularly the effects of Neuroticism and Religiosity on both biases. Additionally, gender influences the relationship between Agreeableness and mental accounting , as well as the associations of Conscientiousness, Extraversion, and Openness with loss aversion. These results emphasize the essential role of gender in determining how personality and religiosity lead to financial biases, highlighting the necessity for gender-inclusive financial education and advisory approaches. By incorporating psychological and cultural aspects into investment behaviour research, this research provides useful contributions for financial planners, policymakers, and retail investors seeking more tailored and efficient decision-making models