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    Leading Creative Teams with the Brain in Mind: A Neuroscience Perspective on Team Safety and Innovation in Design Leadership

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    Leading creative teams effectively requires understanding the neurocognitive and psychological aspects of human behavior. This paper introduces a neuro-informed perspective on design leadership, focusing on psychological safety and creativity. Psychological safety, a belief in safe risk-taking, is linked to the brain ’s threat detection systems. When absent, it hinders prefrontal function, trust, and imaginative thinking. Conversely, safety fosters learning and innovation. Creativity is a neurobiological process involving brain networks like the DMN, ECN, and SN. Emotional regulation and cognitive diversity are key. The paper integrates these insights with leadership strategies, offering guidance on building trust, designing feedback, structuring team environments, and managing creative tension. It helps leaders harness cognitive diversity and establish conditions balancing stability with risk-taking. The goal is to move beyond intuition to a leadership model grounded in the brain’s needs, fostering creative cultures where safety and innovation work together

    Phronetic Transformational Outsider CEOs: Moral Rebel Trust-Creating Vulnerably Involved Leaders

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    Outsider CEOs lacking experience of the industry and of locals’ tacit know-how, phronesis, and premises of decisions learned on-the-job, abound. Research has noted subordinates' trust required for sharing these intangible resources with CEOs, but rarely studied outsider CEOs’ dilemma concerning authority-endangering trust-creating vulnerable involvement in deliberations with insiders to achieve such sharing. An ethnography of Israeli inter-kibbutz cooperatives found a few high-moral humble, servant, self-determination motivated outsider CEOs who had the psychological safety necessary to expose knowledge gaps by vulnerable involvement in deliberations; they built high mutual trust with employees, shared their exclusive intangible resources, and successfully transformed inter-kibbutz cooperatives

    How to Persuade People to Get Vaccinated: Be Emotional or Rational?

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    COVID-19 had a profound impact on society. It led to widespread hospitalizations and loss of lives. Yet, even after the development and availability of vaccines, many individuals remained hesitant to get vaccinated. But how should marketing messages from vaccine providers or the government be framed to persuade the public in such situations? Drawing on Aristotle’s theory of persuasion, this study focuses on three key rhetorical elements: logos (reasoning), ethos (credibility of the source), and pathos (emotional appeal). We analyzed over 13,000 posts from Platform X, collected in March 2021 when the vaccine was available, but the public remained hesitant. Our findings reveal that logos-based rhetoric, characterized by logic and reasoning, is negatively associated with positive attitudes toward the message. In contrast, pathos-based rhetoric, which involves emotional appeals, is positively associated with a more positive attitude toward the message, with a stronger overall effect. These results offer important implications for persuasive communication strategies in public health, marketing, and efforts to drive large-scale behavioral changes

    Adapting Service-Dominant Logic (SDL) to Higher Education Pedagogy: A Theory-Based Framework for Student-to-Student Co-Creation (S2SCC)

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    This paper extends Service-Dominant Logic (SDL) to higher education through the Student-to-Student Co-Creation (S2SCC) framework, a theory-based pedagogy that redefines learning as a collaborative and relational process. S2SCC integrates SDL’s principles of value co-creation, relational exchange, and resource integration with active learning, flipped classroom, and Harkness methodologies. By positioning students as operant resources who co-create knowledge through structured peer discourse, the model reframes classrooms as service ecosystems that foster engagement, belonging, and workforce readiness. S2SCC advances both pedagogical theory and practice by operationalizing SDL as a method theory adaptable across educational and organizational contexts, addressing Generation Z’s expectations for participatory and value-driven learning environments

    Program Redesign to Positively Impact College Students, Institution, and Community

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    This study features the redesign of an accounting college program using high-impact teaching practices (HIPs) to engage, attract, and retain students. This qualitative case study highlights HIPs’ activities since 2017, which include increasing industry involvement, embedding practitioner-led courses, creating orientations, and developing a course to better prepare certified public accountant (CPA) candidates. The results from this case study indicate positive impacts on program-level enrollment and retention for the public four-year institution. This study illustrates how the accounting program redesign favorably impacted the institution, its accounting program, and students and professionals in the community

    For the Greater Good: Unequal Sacrifices

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    The case presents a realistic business scenario in which economic turbulences financially challenge a global aviation player, shining light on the financial interdependence between parent and subsidiary. The students slip into the role of an upper management sales leader with an accounting background working for a subsidiary of the aviation group. Despite record profits, he faces strictly enforced cost reduction measures mandated by the parent. Based on public events during the early 2020 COVID response, the case combines example financial statements and public sources to create a real business scenario for the students to analyze

    Navigating Energy Transition and Leadership

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    The energy transition represents one of the most profound challenges of our time, encompassing technological and economic shifts and significant ethical and human considerations. This paper explores the intersection of humanistic leadership and ethical frameworks, specifically the philosophies of Immanuel Kant and John Rawls, as essential tools for navigating this transition. Humanistic leadership, rooted in dignity, empathy, and relational trust, provides a framework for addressing the human-centric challenges of the energy sector. Con-currently, the ethical perspectives of Kant’s universality and Rawls’ difference principle offer robust lenses to ensure fairness and sustainability in decision-making processes. By integrating these approaches, alongside practical strategies such as sense-making and the archetypal insights from the 'Lesson of Enea,' this paper argues for a holistic leader-ship paradigm that fosters equitable and sustainable outcomes for present and future generations

    Assessing Audit Committee Effectiveness: An Examination of a Sample of Studies From the Recent Years

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    A lot of the research from the 20th century about audit committee effectiveness (ACE) focused on the use of expertise, independence and authority of audit committee (AC) as was summarized in the DeZoort et al. (2002) study. However, AC members’ independence and AC’s authority are no longer a matter of choice for any company listed in the U.S. securities markets. Also, many non-U.S. researchers have studied ACE over the recent years. The current study examines how the measurement of ACE has changed since the DeZoort et al. (2002) study for ACs of companies listed in both United States and abroad

    Texting While Driving: Computerized Eye Tracking as a Method to Assess Visual Distraction During Driving Simulations

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    According to the National Traffic Highway Traffic Safety Administration, distracted driving claimed 3,308 lives in 2022. Few studies have used simulated driving experiences to directly assess the impact on gaze while driving with a cell phone distraction present. In this research, gaze was monitored using a commercial eye tracker mounted to a laptop computer while subjects watched a 10-minute video of normal daytime driving. There was a consistent decrease in objects of interest being observed while text messages appeared. A negative but not statistically significant relationship between the amount of media use (based on responses from the questionnaire) and the amount of time that subjects viewed each text was found (p = 0.072). However, as overall risk for poor driving increased, gaze related to other vehicles decreased (p = 0.014). These results reveal that having a cellphone while driving likely impairs one's ability to notice potentially hazardous conditions on the road that could lead to the harm of the driver or others

    How Microeconomics Works Within a Firm

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    While it is a widespread practice for business majors to take the microeconomics course in the early years of their college education, for most students it is followed by courses in other disciplines such as accounting, finance, and marketing. In turn, in these disciplines, the formulation of theory, models and examples involve use of nomenclature specific to that discipline such as accounting and financial performances. Sometimes the word “economic” measure does appear in these discipline specific courses. Many of these concepts and models with resulting measures though perceived to be developed in different business disciplines, they originate from or developed utilizing the micro economic theory. In this study, we plan to link together the microeconomic theory and its applications in development of concepts and models in other disciplines so that student and practitioners will be able tie in a seamless manner, and if necessary, modify these concepts to apply and solve business issues in a firm

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