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Marketing plan to boost a self-published literary project by a novel author
No full textSe realiza una propuesta de Plan de Marketing para un escritor dado de alto como autónomo, con la intención de debutar con una novela de fantasía. Para ello, se ha elaborado un plan estratégico y de acción que permita al emprendedor hacerse un hueco en el mercado editorial iberoamericano. Se opta por la autopublicación, ya que esta fórmula reportaría mayores beneficios que publicando la obra de manera tradicional. Sin embargo, existen sellos editoriales de gran prestigio que, aunque ofrezcan un bajo porcentaje de regalías por libro vendido, realizan una gran labor de marketing y distribución a los principales canales de compra de libros, conque permitirían percibir mayores ingresos gracias a un incremento de la cifra de ejemplares vendidos. Para llamar la atención de estas editoriales y construir una identidad de marca que permita alcanzar al emprendedor el estatus de escritor profesional, se han llevado a cabo varios análisis del mercado editorial para desarrollar un plan de marketing táctico. Por último, se ha elaborado una previsión de ingresos y gastos para la que se ha tenido en cuenta la inversión realizada al contratar servicios profesionales para la creación del producto y los porcentajes de regalías que ofrece Amazon. Finalmente, se concluye que el proyecto es rentableThe starting point is the profile of an author who has registered as a self-employed freelancer, with the intention of debuting with a fantasy novel. To achieve this, an action plan has been developed to help the entrepreneur establish a presence in the Ibero-American publishing market. The advantages and disadvantages of self-publishing have been analyzed, and it has been concluded that this option would yield greater benefits than traditional publishing. However, there are highly reputable publishing houses that, although they offer a low royalty percentage per book sold, perform significant marketing and distribution efforts through the main book purchasing channels, which could lead to higher income due to an increase in the number of copies sold. To attract the attention of these publishers and build a brand identity that allows the entrepreneur to attain the status of a professional writer, several market analyses have been conducted to develop a tactical marketing plan. Finally, a forecast of income and expenses has been prepared, taking into account the investment made in hiring professional services for the creation of the product and the royalty percentages offered by Amazon. In conclusion, the project is considered profitableDoble Grado en Administración y Dirección de Empresas y Economí
Design of a control management model for the MMC S.S. company
No full textUn sistema de gestión del desempeño (SGD) en la empresa permite la monitorización
del trabajo de los empleados para así evaluar la consecución de los objetivos marcados
en el año fiscal que se estudie y actuar en consecuencia. Se trata de un sistema
colaborativo entre los gerentes y los empleados que tiene como objetivo identificar,
retener y recompensar el mejor talento además de minimizar la rotación dentro de la
empresa y maximizar los ingresos de los empleados con mejor desempeño. En el proceso de gestión del desempeño podemos identificar tres intervinientes, por un
lado, el empleado o evaluado, que definirá sus propios objetivos posteriormente
revisados por su superior jerárquico, el encargado de evaluar de manera global a cada
empleado a su cargo. Interviene además una persona del departamento de recursos
humanos, que se encargará del correcto funcionamiento de todo el proceso y que
tomará decisiones relativas al inicio o finalización del proceso, la duración de cada etapa
o la realización de las modificaciones necesarias para que las evaluaciones se lleven a
cabo correctamente. Para que este proceso se lleve a cabo correctamente es fundamental que haya gran transparencia y comunicación entre el gerente y el empleado, además de fijar objetivos realistas y cuya consecución sea sencilla de cuantificar. Actualmente las empresas están optando por un modelo con menores formalismos que el modelo tradicional y apuestan por las charlas informales para poder recibir feedback continuo. Existen múltiples posibilidades a la hora de implantar un software de gestión del desempeño, normalmente el gerente introduce las diferentes notas de las evaluaciones de sus empleados en el sistema y a través de las ponderaciones acordadas se llega a una calificación final. Adicionalmente, la nota final se suele acompañar de comentarios sobre el logro de los objetivos o necesidades de mejora identificadas. El número de etapas del ciclo o la duración de estas difiere de una empresa a otra ya que se adecuará a las necesidades de cada organización en concreto. En todo caso, el responsable de recursos humanos tendrá potestad para realizar cambios en cualquier etapa del ciclo, además de decidir cuándo se produce el paso de un hito al siguienteA performance management system (PMS) in the company allows the monitoring of the
work of employees to evaluate the achievement of the objectives set in the fiscal year
being studied and act accordingly. It is a collaborative system between managers and
employees that aims to identify, retain and reward the best talent in addition to minimizing
turnover within the company and maximizing the income of the best performing
employees. In the performance management process, we can identify three participants, on the one hand, the employee or evaluated, who will define his own objectives subsequently
reviewed by his hierarchical superior, who oversees globally evaluating each employee
under his charge. A person from the human resources department also intervenes, who
will oversee the correct functioning of the entire process and who will make decisions
regarding the start or end of the process, the duration of each stage or making the
necessary modifications so that the evaluations are carried out. out correctly. For this process to be carried out correctly, it is essential that there is great transparency and communication between the manager and the employee, in addition to setting realistic objectives whose achievement is easy to quantify. Currently, companies are opting for a model with fewer formalities than the traditional model and are opting for informal conversations to receive continuous feedback. There are multiple possibilities when implementing performance management software, normally the manager enters the different grades of his employees' evaluations into the system and through the agreed weights a final grade is reached. Additionally, the final grade is usually accompanied by comments on the achievement of the objectives or identified improvement needs. The number of stages of the cycle or their duration differs from one company to another since it will be adapted to the needs of each specific organization. In any case, the human resources manager will have the power to make changes at any stage of the cycle, in addition to deciding when the transition from one milestone to the next occursDoble Grado en Derecho y Administración y Dirección de Empres
Women and medical practice in Roma: the figure of the "obstetrix"
No full textEn el contexto actual de la investigación en Humanidades, está ampliamente
demostrado que las mujeres han desempeñado un papel activo en el trabajo a lo largo de
la Historia. Son numerosos los estudios centrados en el mundo romano sobre esta
temática. El presente trabajo tiene como objetivo principal analizar el papel de la mujer
en el ámbito profesional de la medicina, con especial atención a la figura de las
obstetrices. Asimismo, se examinará la imagen que las fuentes transmiten de este oficio.
Dado que los textos literarios ofrecen escasa información sobre el trabajo femenino en
época romana, el análisis de los datos arqueológicos y, especialmente, de la epigrafía será
clave para reconstruir la función y consideración de la obstetrix en época romana.In the current context of the Humanities research, it is widely demonstrated that
women have played an active role in work through History. There are numerous studies
focused on the Roman world on this topic. The main objective of this work is to analyze
the role of women in the professional field of medicine, with special attention to the figure
of obstetrices. Moreover, the imagen that the sources convey of this profession will be
examined. Given the literary texts offer little information about female work in Roman
times, the analysis of archaeological data and, especially, epigraphy will be key to
reconstructing the function of the obstetrix in Roman times.Máster Del Mediterráneo al Atlántico: La Construcción de Europa entre el Mundo Antiguo y Medieva
This is not a utopia: Ferrajoli’s guarantist optimism in For a constitution of the earth
No full textEl presente trabajo pretende analizar la Constitución de la Tierra de Luigi Ferrajoli con el fin de dar una visión general de su propuesta, atendiendo a los motivos que le han llevado a este proyecto y a las novedosas soluciones que plantea. La conclusión es que entendemos la preocupación de Ferrajoli por la encrucijada en la que se encuentra la humanidad y la necesidad de tomar conciencia sobre soluciones globales.This paper aims to analyze the Constitution of the Earth by Luigi Ferrajoli offering a comprehensive overview of his proposal by examining the motivations behind the project and the innovative solutions suggested. The conclusion is that Ferrajoli's concern about the crossroads at which humanity stands is understandable, and it is also urgent to raise awareness to pursue global solutions.Máster en Derechos Humanos y Mecanismos de Protección Nacional e Internaciona
Optimized microfluidic platform for the selective recovery of critical materials from aqueous mixtures
Full text linkThis work reports the optimization strategy for the design of a microfluidic platform to achieve the separation and recovery of aqueous mixtures of rare earth elements (REEs); the work showcases the separation of dysprosium, neodymium and lanthanum using microextraction modules with an organic phase constituted of Cyanex® 572 diluted in Shellsol® D70. An optimization model has been developed to assist in the design of the number of stages (microextractors, settling tanks and mixer and splitter units) and the best operational conditions that maximize the separation and recovery targets. Results predicted by the model with a configuration composed of 4 microreactors have been experimentally evaluated. Starting with 1 mM equimolar REE mixtures and 301 mM Cyanex® 572 as the organic phase, the model shows that REE recovery and concentration improve with an increasing number of microextractors. Using eight microextractors, along with optimised pH and recycling, recoveries exceed 92 %, purities reach 93 %, and concentrations are at least six times higher than the feed. The REEs extraction microfluidic platform has been 3D printed with a modular LEGO® type design that fa cilitates reconfiguration and scalability. Together with the optimisation model, this platform represents a valuable tool for the design and implementation of future critical element mixtures microextraction applications.This work received financial assistance from project PID2021-123120OB-I00 funded by MICIU/AEI/ 10.13039/501100011033 and ERDF/EU, and project PDC2022-133122-I00 funded by MICIU/AEI/ 10.13039/501100011033 and the European Union NextGenerationEU/ PRTR. Gloria González-Lavín gratefully acknowledges grant FPU21/ 03297 funded by MICIU/AEI/10.13039/501100011033 and ESF+
Reseña de: Álvarez-Ossorio Alvariño, A.; Quirós Rosado, R. y Bravo Lozano, C., (Eds.). Las noblezas de la monarquía de España (1556-1725)
No full textApproach to chronic wounds: gap between theory and practice
Full text linkLas heridas crónicas son un problema de salud vigente en la sociedad actual, cuya prevalencia
se encuentra en aumento. Estas lesiones afectan a la calidad de vida de los pacientes, no solo a
nivel físico sino también psicológico. Además, suponen un gasto económico elevado para el
sistema sanitario.
Por ello, para el desarrollo de esta monografía se ha realizado un análisis de la evidencia
existente, de los últimos cinco años, en el abordaje de heridas crónicas. De él se desprende una
brecha entre la evidencia científica actual, frente a las prácticas llevadas a cabo en la asistencia.
Lo cual desencadena la realización de algunas prácticas no basadas en la evidencia, durante la
cura de las heridas, que conlleva un retraso en la cicatrización de las lesiones, así como un
aumento del gasto.
El objetivo es analizar la última evidencia en el manejo de heridas crónicas, describiendo algunas
prácticas, y mitos, no basados en esa evidencia, que permanecen en la práctica asistencial, con
el propósito de fomentar una enfermería basada en la evidencia, que proporcione cuidados de
calidad.
Por lo tanto, la prevención y abordaje holístico e integral de estas heridas es fundamental,
requiriendo unos cuidados enfermeros de calidad.Chronic wounds are a current health problem in today's society, whose prevalence is increasing.
These injuries affect the quality of life of patients, not only physically but also psychologically.
Furthermore, they represent a high economic expense for the healthcare system.
For this reason, for the development of this monograph, an analysis of the existing evidence,
from the last five years, on the management of chronic wounds, was conducted. This analysis
reveals a gap between current scientific evidence and healthcare practices. This tiggers the
implementation of some non-evidence-based practices during wound care, which leads to a
delay in the healing of injuries, as well as an increase in expense.
The objective is to analyze the latest evidence on chronic wound management, describing some
non-evidence-based practices and myths that persist in healthcare practice, with the aim of
promoting evidence-based nursing that provides quality care.
Therefore, the prevention and holistic and comprehensive approach to these wounds is
essential, requiring quality nursing care.Grado en Enfermerí
Economic burden of secondary progressive multiple sclerosis: DISCOVER study
Full text linkBackground: To estimate the socioeconomic burden of people with secondary progressive multiple sclerosis (pwSPMS), considering direct health care, direct non-health care, and indirect costs, and to evaluate the relationship between costs and patients' functional outcomes.
Methods: Observational, cross-sectional, multicenter study with retrospective real-life clinical practice data collection from pwSPMS visiting the neurology services of 34 hospitals during 2019?2020. Clinical data included Expanded Disability Status Scale scores, number of relapses, magnetic resonance imaging, disease-modifying treatment (DMT), symptoms, and comorbidities from 24 months before the study visit. Resource use and allied costs were collected 12 months before the study visit. Patient-reported outcomes, functional and cognitive scales were also collected.
Results: 70% of pwSPMS used primary care services, and nearly 50% needed assistance in a daycare or rehabilitation center. Almost 60% of the participants were receiving DMT at the study visit, and 80% needed support for domestic/housekeeping tasks. More than 90% were inactive at work, with nearly 80% taking early retirement. The estimated total annual cost per pwSPMS in Spain was almost €41,500, of which more than 50% (€21,400) were indirect costs, followed by direct health care costs (30%, €11,300), and, finally, direct non-health care costs (about 20%, €8,800). Older patients with severe disabilities and worse functional outcomes incurred higher costs.
Conclusions: SPMS is a major burden on health care systems, patients, and society as a whole. Health care and societal policies should be aimed at improving the SPMS care pathway and minimizing patients? funding of direct non-health care costs.This study was funded by Novartis Farmacéutica, S.A. The funder had the
following involvement with the study: study design, data collection and
analysis, decision to publish and preparation of the manuscript
Dispositivos y circuitos electrónicos (G922). Julio 2025
No full textGrado en Ingeniería en Electrónica Industrial y Automátic
Atmospheric circulation patterns and climate change : a comprehensive analysis of the Jenkinson-Collison classification for its application in process-based model evaluation
No full textEl cambio climático está modificando la circulación atmosférica que rige gran parte del clima regional, alterando la frecuencia e intensidad de fenómenos extremos como olas de calor, lluvias intensas o sequías. Comprender cómo evoluciona esta circulación resulta clave para anticipar impactos climáticos a escala regional, mejorar los modelos climáticos y diseñar medidas de adaptación eficaces. Existe una amplia variedad de modelos climáticos globales, capaces de representar las características generales del clima a escala global. Sin embargo, presentan importantes discrepancias y errores en la representación de la circulación atmosférica, que dificultan alcanzar un diagnóstico robusto y consensuado sobre los cambios proyectados, especialmente a escala regional. Esta tesis explora el uso de esquemas de clasificación sinóptica, concretamente el método de tipos de tiempo de Jenkinson–Collison (JC-WT), como herramienta para analizar y proyectar los cambios en la circulación atmosférica extratropical a nivel global. A partir de datos de reanálisis y de simulaciones climáticas, se evalúa la aplicabilidad global del método, su sensibilidad a distintos modos de variabilidad climática, la capacidad de los modelos para reproducir los patrones sinópticos observados en el pasado, y la detección de señales emergentes del cambio climático en las próximas décadas.Climate change is altering the atmospheric circulation that governs much of regional climate, modifying the frequency and intensity of extreme events such as heatwaves, heavy rainfall, or droughts. Understanding how this circulation evolves is key to anticipate regional climate impacts, improve climate models, and design effective adaptation strategies. There is a wide range of Global Climate Models capable of representing the general characteristics of the climate at a global scale. However, they exhibit significant discrepancies and biases in their representation of atmospheric circulation, making it difficult to reach a robust and consensual diagnosis of projected changes, particularly at regional scales. This thesis explores the use of synoptic classification schemes, specifically the Jenkinson–Collison weather type (JC-WT) method, as a tool to analyse and project changes in extratropical atmospheric circulation on global scale. Based on reanalysis data and climate model simulations (CMIP5 and CMIP6), the work assesses the global applicability of the method, its sensitivity to main modes of climate variability, the ability of models to reproduce observed synoptic patterns in the historical period, and the emergence of anthropogenic signals in the coming decades.This PhD Thesis has been developed in the framework of the national project “Contribución española al ATLAS del IPCC-AR6: Desarrollo y problemas científicos” (ATLAS, PID2019-111481RB-I00), through a grant from the FPI program (PRE2020-094728), funded by the Ministerio de Ciencia e Innovación – Agencia Estatal de Investigación (MCIN/AEI/10.13039/501100011033) and ESF investing in your future. I also benefited from a 3-months long stay in the Institute of Atmospheric Physics (IAP) of the Czech Academy of Sciences (CAS) in Prague (Czech Republic); within the FPI program (PRE2020-094728). I acknowledge funding from the Project INDECIS, part of European Research Area for Climate Services Consortium (ERA4CS) with cofunding by the European Union Grant 690462, for funding me in the previous months before the start of this Thesis. I also gratefully acknowledge the support of the CSIC’s Interdisciplinary Thematic Platform Clima (PTI-Clima), funded by the Spanish Ministry for the Ecological Transition and the Demographic Challenge (MITECO) and the European Commission’s NextGenerationEU programme (Regulation EU 2020/2094), for providing financial assistance to attend some of the conferences listed in this thesis (Sec. 7.2)