Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Encouraging Work Motivation and Organizational Commitment in Improving Employee Performance
Get PDFResearch conducted at PT ΚΑΙ Persero DAOP 3 Cirebon focuses on empirical analysis of how work motivation and organizational commitment contribute to improving employee performance. This study applies a methodology based on a quantitative approach with associative problem formulation. This research aims as an observation in seeing the determinant factors that play a role in optimizing workforce performance. In this study, statistical analysis was conducted using multiple linear regression to explore the cause-and-effect relationship between independent and dependent variables. The research sample consisted of 106 respondents selected from a population of 144 permanent employees, using the Slovin formula-based sampling technique with a significance level of 5%. The research findings confirmed that work motivation has a significant impact on employee performance. Furthermore, organizational commitment is proven to have a positive impact on improving employee performance. These empirical findings confirm that the synergy between high levels of motivation and strong organizational commitment can create competitive employees and can improve the results oriented work climate. Furthermore, the implications of this research are expected to deepen the theoretical understanding of the relationship between the variables studied. Thus, this research can offer strategic recommendations for company management in formulating policies oriented towards increasing organizational effectiveness and efficiency
Analysis of Purchasing Decisions Based on Beauty Influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Consumers of Skintific 5x Ceramide Barrier Moisturizer Gel Skincare Product in Surabaya
Get PDFThe purpose of this study was to analyze the influence of beauty influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Purchasing Decisions for Skintific 5x Ceramide Barrier Moisturizer Gel products in Surabaya. The development of the care and beauty industry is currently growing rapidly and is followed by a digitalization strategy in marketing a product. In the digital era, the role of beauty influencers is consideres increasingly significant in shaping consumer perceptios, while E-WOM is an important factor in disseminating information about a product. In addition, a good brand image helps increase consumer trust and can encourage purchasing decisions. The type of research used in this study is associative research with quantitative methods. The sampling technique in this study is nonprobability samoling with a purposive sampling method. The data in this studi uses primary and secondary data. Primary data is obtained from questionnaires filled out by 100 respondents, while secondary data is based od sources relevant to the research topic. The results of this study based on the data analysis that has been carried out indicate that the existence of beauty influencer Tasya Farasya has a significant effect on purchasing decisions, E-WOM has a significant effect on purchasing decisions, and brand image also has a significant effect on purchasing decisions. In addition, these three factors simultaneously have a significant effect on the purchasing decision of Skintific 5x Ceramide Barrier Moisturizer Gel products in Surabaya. Therefore, this study confirms the importance of the role of beauty influencers, E-WOM, and brand image in implementing product marketing strategies.
Abadi, T. W., & Hawa, E. F. (2024). Pengaruh E-WOM, Citra Merek, E-Commerce, dan Beauty Vlogger terhadap Keputusan Pembelian. Jurnal Ilmu Komunikasi, 21(1), 19–38. https://doi.org/10.24002/jik.v21i1.6406
Alfiana, D., Haris, A., & Im, N. ’. (2023). Pengaruh Kredibilitas Beauty Influencer dan Eelectronic Word Of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Bybdka (Studi pada Konsumen Bybdka di Jepara). Jebisku: Jurnal Ekonomi Dan Bisnis Islam IAIN Kudus, 1(1), 35–47. http://jim.ac.id/index.php/jebisku/
Ani, J., Lumanauw, B., & Tampenawas, J. L. A. (2021). Pengaruh Citra Merek, Promosi dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Tokopedia di Kota Manado. Jurnal Emba, 9(2), 663–674.
Annisawati, A. A., & Suarsa, S. H. (2023). Pengaruh Elektronik Word of Mouth (E-WOM) and Brand Image Terhadap Keputusan Pembelian Konsumen Milenial di Bandung Pada era Pandemic Covid - 19. Jurnal Sekretaris & Administrasi Bisnis (JSAB), 7(1), 9–21. https://doi.org/10.31104/jsab.v7i1.247
Az-Zahra, P., & Sukmalengkawati, A. (2022). Pengaruh Digital Marketing Terhadap Minat Beli Konsumen. Jurnal Ilmiah (Manajemen, Ekonomi, Dan Akuntansi), 6(3), 2008–2018.
Devi Pratiwi, Novi Sri Wiarti, Fitrianingsih, & Bobby Hartanto. (2024). Pengaruh Influencer Review, Brand Love, dan E-Wom Terhadap Keputusan Pembelian Produk Kosmetik Implora Melalui Kualitas Produk Sebagai Variabel Intervening pada Followers Instagram Imploracosmetics. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(8), 6033–6049. https://doi.org/10.47467/alkharaj.v6i8.4365
Fadhilla, L. (2024). Analisis Media Monitoring terhadap Produk Baru Brand Skintific pada Bulan Maret 2024. Jurnal Bisnis Dan Komunikasi Digital, 1(3), 1–10. https://doi.org/10.47134/jbkd.v1i3.2754
Jannah, M., Kambolong, M., Ningtyas, C. P., Studi, P., Bisnis, A., Niversitas, U., & Oleo, H. (2023). Pengaruh Beauty Influencer Tasya Farasya Terhadap Keputusan Pembelian Produk Kosmetik PT. Paragon Technology Innovation (Studi Mahasiswa Jurusan Administrasi Bisnis). Business UHO: Jurnal Administrasi Bisnis, 8(2), 431–442.
Kumbara, V. B. (2021). Determinasi Nilai Pelanggan dan Keputusan Pembelian: Analisis Kualitas Produk, Desain Produk, dan Endorse. Jurnal Ilmu Manajemen Terapan, 2(5), 604–630.
Marcelia, L., Rizqyana, L., & Hermansyah, N. A. (2024). Pengaruh Digital WOM Dan Personal Branding Influencer Tasya Farasya Terhadap Persepsi Produk Kosmetik Yang Berdampak Pada Keputusan Pembelian. Jurnal Strategi Bisnis Teknologi, 1(3), 104–120. https://doi.org/10.61132/jusbit.v1i3.265
Nurasmi, & Andriana, A. N. (2024). Pengaruh Peran Beauty Vlogger, Electronic Word of Mouth (E-WOM), dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Skintific di Samarinda. Management Studies and Entrepreneurship Journal, 5(2), 4901–4920. http://journal.yrpipku.com/index.php/msej
Pawestriningrum, W., & Roostika, R. (2022). The Effect of Beauty Influencer Trust on Brand Credibility, Advertising Credibility, Corporate Credibility and Purchase Intention of Local Skincare Products. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 01(01), 65–80. https://journal.uii.ac.id/selma/index
Pratama, I. W., & Ayesha, I. (2022). Digital Marketing (Tinjauan Konseptual) (R. Wujarso, Ed.; 1st ed.). PT. Global Eksekutif Teknologi. www.globaleksekutifteknologi.co.id
Putri, J., Listyorini, S., & Budiatmo, A. (2023). Pengaruh Influencer Marketing dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Konsumen Produk Pond’s di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 12(3), 922–933.
Rohmawati, S. P., Ahmadi, M. A., & Surakarta, M. (2024). Analisis Pengaruh Influencer Marketing terhadap Brand Awareness dan Purchase Decision pada Produk The Originote. Jurnal Ekonomi Dan Manajemen, 2(1), 1003–1013. https://doi.org/10.62710/ys2tks33
Zukhrufani, A., & Zakiy, M. (2019). The Effect of Beauty Influencer, Lifestyle, Brand Image, and Halal Labelization Towards Halal Cosmetical Purchasing Decisions. Jurnal Ekonomi Dan Bisnis Islam, 5(2), 168–180.
 
The Effect of Green Marketing, Brand Image, and Price Perception on Purchase Decisions for Aqua Brand Packaging Drinking Water
Get PDFThis study aims to analyze the influence of green marketing, brand image, and price perception on purchasing decisions for AQUA brand bottled drinking water. Green marketing is an important factor in attracting consumers who are increasingly concerned about the environment, while brand image plays a role in forming positive perceptions of product quality. In addition, price perception also influences purchasing decisions, especially in a competitive market. The research method used is quantitative with a survey approach. Data were collected by distributing questionnaires to respondents who are AQUA consumers. The analysis was carried out using multiple linear regression to determine the simultaneous and partial effects of independent variables on purchasing decisions. The results showed that green marketing, brand image, and price perception simultaneously had a significant effect on purchasing decisions. Partially, green marketing did not have a significant effect on purchasing decisions. Brand image had a significant effect on purchasing decisions, where consumers were more likely to buy products with a strong and trusted brand image. Meanwhile, price perception influenced purchasing decisions with consumers tending to choose products with prices that were considered comparable to the benefits obtained
The Influence of Social Media Influencers (SMIs) on Purchase Intention of Sunscreen Products
Get PDFThis study aims to explain the influence of social media influencers (SMIs) on purchase intention with the object of research on sunscreen products. With the new paradigm due to rapid developments, the marketing world is encouraged to adapt and follow marketing trends using social media influencers (SMIs). In addition, the rampant cases of overclaiming sunscreen content that have occurred in Indonesia have made people more careful in buying sunscreen products through recommendations from social media influencers (SMIs). In this study, the sample used was 166 respondents throughout Indonesia, with a non-probability sampling technique and using the convenience sampling method. The analysis technique used in this study is Structural Equation Modeling (SEM) with analysis software, namely AMOS 26.0. The results of this study prove that there is a significant positive influence of the characteristics of social media influencers (SMIs) on the purchase intention of sunscreen products
Human Resource Management Strategy in an Effort to Improve the Quality of Umroh Services at Travel Sutra Sidoarjo
Get PDFHuman Resources is a strategic element that plays a key role in determining the success and sustainability of an organization. One of the companies that prioritizes service is the Umrah travel company. The quality of human resources greatly determines how a travel company is able to provide maximum service to customers. This study aims to determine the human resource management strategy in improving the quality of its service to customers of Travel Sutra Sidoarjo. This study uses a qualitative method formulated using SWOT analysis and data collection techniques through interviews, observations, documentation, and triangulation. The object of research in this study is Travel Sutra Sidoarjo, involving directors, employees, and customers as informants. The results of this study, based on the SWOT matrix analysis, obtained IFAS results showing strengths with a score of 2.17 and weaknesses with a score of 0.89. The EFAS results show opportunities with a score of 2.19 and threats with a score of 0.86. Based on the SWOT Analysis Diagram, Travel Sutra Sidoarjo shows Quadrant 1 using an aggressive strategy, namely the company has opportunities and strengths, so that it can take advantage of existing opportunities in improving the quality of travel services
The Effect of E-Service Quality, E-Trust, and E-Customer Satisfaction on E-Customer Loyalty on the Use of the Halodoc Application (Study: Users of the Halodoc Application in Surabaya City)
Get PDFThe competition in the digital health industry to maintain and establish long-term relationships with customers, especially the Halodoc application, is the reason for this study. The purpose of this study is to analyze the effect of e-service quality, e-trust, and e-customer satisfaction on e-customer loyalty in Halodoc application users. The research method used is a quantitative approach with an associative research type. Data was collected through a questionnaire distributed to 100 respondents who were Halodoc application users. The data analysis technique used was multiple linear regression with the help of the SPSS program. The results of the analysis showed that simultaneously and partially, the three independent variables, namely e-service quality, e-trust, and e-customer satisfaction, had a positive and significant effect on e-customer loyalty. This study concludes that in order to maintain and encourage customer loyalty, companies need to focus on optimizing service quality, maintaining trust consistently, and increasing high customer satisfaction in order to maintain customer loyalty
Digital Marketing Strategy at SOD Group in Increasing Interest in Purchasing Concert Tickets Sounds of Downtown Festival in Surabaya
Get PDFThe existence of business development supported by technology has become the backbone for many companies that want to survive and thrive in the midst of increasingly rapid business changes by implementing digital marketing in their business. Companies can implement digital marketing as part of their strategy to keep up with fast-moving market trends. This research highlights SOD Group's digital marketing strategy in increasing interest in purchasing Sounds Of Downtown Festival concert tickets. The purpose of this research is to analyze the effectiveness of digital marketing strategies implemented by SOD Group in influencing concert ticket purchasing decisions. The type of research used is qualitative research with a descriptive approach. The data analysis method used is SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The results of the research analysis using the IFAS and EFAS tables show that Sounds Of Downtown Festival has four main factors. Strength factors with a total score of 3.09, weakness factors get a total score of 0.38, opportunity factors get a total score of 2.12, and threat factors have a total score of 0.80. Based on the consequences of the SWOT line, Sounds Of Downtown Festival is in quadrant I with a value of (X;Y) (2.71 - 1.32) which indicates a strategic position to implement aggressive strategic planning
Financial Performance Evaluation of PT Sarimelati Kencana Tbk Using Profitability Ratios, Activity Ratios, and Solvency Ratios for the Period 2021-2023
Get PDFThis study aims to assess the financial performance of PT Sarimelati Kencana Tbk from 2021 to 2023 using several types of financial ratio analysis. The financial ratios used are activity ratios (Total Asset Turnover), profitability ratios (Return on Assets), and solvency ratios (Debt to Asset Ratio). Pizza Hut Indonesia has a significant amount of fixed assets and outlets, making it important to determine whether these assets are being utilized productively through TATO analysis. Since PT Sarimelati Kencana experienced profit fluctuations (including losses in 2023), it is crucial to assess the effectiveness of managerial and operational strategies using ROA analysis, as ROA indicates how efficiently management utilizes assets to generate profits. Meanwhile, PT Sarimelati Kencana is also facing financial pressure marked by store closures and layoffs, so the DAR analysis can be used to measure the proportion of the company's assets financed by debt, whether the financing is healthy or overly reliant on debt. PT Sarimelati Kencana Tbk oversees the Pizza Hut franchise in Indonesia, which has faced significant challenges in recent years, including store closures and financial losses. The research methodology employed is descriptive quantitative, utilizing secondary data analysis obtained from the company's official financial statements. The findings indicate that the debt ratio is below industry norms, suggesting suboptimal asset utilization. The ROA ratio shows a declining trend to negative in 2023, reflecting a decline in profit. Meanwhile, the DAR ratio is very high and exceeds industry standards, indicating significant debt dependence and financial risk. These findings suggest the need for improved operational efficiency, reduced debt dependence, and strategies to improve the company's profitability. This study aims to serve as a reference for management decision-making and to enhance financial analysis studies in the Indonesian food and beverage industry
Analysis of Market Orientation and Innovation Capabilities in Increasing Competitive Advantage (Survey on MSMEs Fashion in Cibadak Market, Sukabumi)
Get PDFCibadak Market is a growing center of economic activity, where fashion MSME players face challenges in meeting consumer needs and keeping up with changing fashion trends. Low understanding of market preferences as well as limited innovation and product differentiation has led to decreased competitiveness and customer loyalty. This study aims to determine the effect of market orientation and innovation capability on competitive advantage in fashion MSMEs in Cibadak Market, Sukabumi. This study uses a quantitative approach with an associative descriptive method. The population in this study were all fashion MSME players in Cibadak Market, with a sample size of 32 respondents determined through saturated sampling technique. The results showed that market orientation has a positive and significant effect on competitive advantage. In addition, innovation capability also has a positive and significant influence on competitive advantage. The implementation of good market orientation and high innovation capability can increase the competitiveness of fashion MSMEs in the local market
The Impact of Double Date Events, Flash Sales, and Free Shipping on Impulsive Buying Behavior: A Study of Shopee Using University Students in Surabaya
Get PDFThis study aims to analyze the influence of twin date events, flash sales, and free shipping promotions on impulsive buying behavior among university students who use the Shopee application in Surabaya. The rise of promotional activities in e- commerce, particularly during twin date events, has contributed to a growing trend of unplanned or impulsive purchases, especially among young consumers. This research employs a quantitative associative approach. The sampling technique used is purposive sampling, involving 100 student respondents who have shopping experience on Shopee. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS software. The results show that twin date events, flash sales, and free shipping promotions simultaneously have a significant effect on impulsive buying behavior. Partially, each independent variable also significantly influences impulsive purchases. These findings indicate that Shopee's marketing strategies—based on time-limited promotions and cost incentives—are effective in stimulating impulsive buying among students. This research contributes both theoretically and practically to the understanding of consumer behavior in the digital era