Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Online Buying Interest in the Ciayumajakuning Property Industry from the Influence of Organic and Non-Organic Digital Marcom
Get PDFThis study wants to find out if using free Live Streaming and paid Meta Ads to market online works to make people want to buy property in the Ciayumajakuning area. We got information from 270 people using online surveys, and we used math to look at the information. The study shows that both ways work to make people want to buy online, but Meta Ads works a little better. Live Streaming, however, enhances consumer trust through real-time interaction and product visualization. This research offers practical insights for property marketers in selecting adaptive and effective digital strategies based on campaign goals, consumer behavior, and resource allocation
Model for Improving Employee Performance Through Workload and Work-Life Balance of Employees at PT PLN (Persero) UP3 Balikpapan
Get PDFEmployee performance in a company has an important factor, management must monitor the performance of all employees to ensure the best performance. An increase or decrease in employee performance can be influenced by various factors, including external factors including workload and work-life balance. Providing a workload that meets standards can support the achievement of optimal employee performance, and employee balance at work needs to be improved so that employees have optimal performance. The type of research used in this research is explanatory research. This research took place at PT PLN (Persero) UP3 Balikpapan with a research sample of 130 employees. The data collection technique uses a questionnaire. In this research, data analysis uses the SEM-PLS method with SmartPLS (Partial Least Squares) software. Research results 1) Workload has a negative and significant effect on employee performance. Based on the p-value of 0.004 < 0.05 plus the T-Statistics value (2.857) > 1.96, the original sample value is 0.258 (negative). 2) The workload has a negative and significant effect on work-life balance. Based on the P-Values value of 0.002 < 0.05 and the t-statistics value (3.226) > 1.96), the original sample value is 0.327 (negative). 3) Work-life balance has a positive and significant effect on employee performance. Based on the P-value of 0.000 <0.05 and the T-Statistics value (4.695)>1.96, the original sample value is 0.353 (positive). 4) Work-life balance is able to mediate the influence of workload on employee performance based on the P-values specific indirect effect value of 0.023 < 0.05 and t-statistic value (2.177) > 1.96).
 
Integration of Defense Policy and Public Policy From a National Security Perspective in Countering Hybrid Warfare Threats
Get PDFThe threat of hybrid warfare is now a crucial issue in national security, so the state is required to unite military-based defense policy with public policy. An integrated approach based on national security analysis is key in shaping a resilient national defense system that is ready to face the evolving challenges of hybrid warfare. Literature studies are used to collect, analyze, and synthesize various related studies by identifying, collecting, and analyzing various sources such as journal articles and other relevant data to formulate a framework for the integration of defense policy and public policy in counteracting hybrid warfare threats through a national security perspective that utilizes technology and stakeholder collaboration. This research reveals that hybrid warfare is a complex form of threat that combines physical and non-physical tactics that require states to design adaptive and integrated defense policies and public policies. The national security perspective shows a collaborative approach across sectors, such as economic stability and the use of advanced technology for threat mitigation. Therefore, the integration of defense and public policies is key in building a responsive, flexible, and sustainable national strategy in the face of dynamic and multidimensional hybrid warfare challenges. This research confirms that in facing increasingly hybrid threats, the state needs to adopt an adaptive, integrated, and technology-based national security approach through the formulation of defense and public policies that include strengthening socio-economic resilience, cross-sector collaboration, and the use of artificial intelligence to maintain stability and strengthen national resilience against the dynamics of global threats
The Role of Islamic Financial Management in Developing the Umrah Travel Business
Get PDFThe purpose of this study is to analyze in depth the implementation and impact of sharia-based financial management on the development of the Umrah travel business at PT Zam Zam Wisata Islami. Using a qualitative method with a case study approach, data is collected through interviews, observations, and documentation. The results of the study show that PT Zam Zam Wisata Islami consistently applies sharia principles, such as the prohibition of riba, gharar, and maysir, which have proven effective in supporting business sustainability. The company also adopts a risk mitigation strategy to mitigate exchange rate fluctuations and enhance the transparency of the pilgrim fund management. The key finding is that Islamic financial management plays a vital role in building public trust, maintaining financial stability, and expanding the operational reach of the Umrah travel business
Learning Community Management in Strengthening Differentiated Learning for Teachers of Tambakrejo 01 Public Elementary School, Gayamsari Sub-District, Semarang
Get PDFTeachers play a central role in implementing the Merdeka Curriculum, particularly in differentiated instruction that aligns with students' needs, interests, and readiness. This study aims to describe the management of professional learning communities in strengthening differentiated learning at SD Negeri Tambakrejo 01, Gayamsari District, Semarang City. The research employed a descriptive qualitative approach. Data were collected through in-depth interviews, participatory observation, and document analysis. Data were analyzed using the Miles and Huberman model, consisting of data reduction, data display, and conclusion drawing. The results indicate that learning community management includes need-based planning, structured role organization, routine implementation through CP-ATP discussions and micro teaching, and supervision by the principal through monitoring and feedback. The "Kombel Bersahabat" serves as an effective collaborative space that supports teachers in enhancing their ability to design and implement differentiated instruction. The study concludes that effective management of learning communities strengthens teacher competence in realizing student-centered learning
Analysis of the Influence of Online Promotion, Service Quality, and Price on the Sustainability of Culinary MSMEs
Get PDFThis study aims to analyse the influence of online promotion, service quality, and price on the sustainability of culinary MSMEs in Dodolan Kampung, Lumajang. This study also aims to identify the most dominant factor influencing business sustainability among the three variables. This study uses a quantitative approach with a survey method through a structured questionnaire. The research sample consists of 80 respondents who are MSME consumers participating in Dodolan Kampung, with a non-probability sampling technique. The data was analyzed using multiple linear regression to test the effect of online promotion, service quality, and price on MSME sustainability. The results show that service quality and price have a positive and significant effect on the sustainability of culinary MSMEs in Dodolan Kampung. However, online promotion does not show a significant effect. Of the three variables tested, service quality is the most dominant factor in supporting business sustainability. This study contributes theoretically by presenting empirical evidence on the sustainability of culinary MSMEs from a marketing perspective, particularly in the context of local community-based initiatives such as Dodolan Kampung. The findings of this study challenge common assumptions about the effectiveness of digital promotion, showing that service quality and price play a more important role than online promotion in small-scale businesses in non-urban areas. This study implies that MSME players need to optimize digital promotion, improve service quality, and implement value-based pricing strategies to maintain business sustainability. For policymakers, these findings can serve as a basis for designing digital marketing and customer service training programs and providing policy support that promotes the sustainable competitiveness of MSMEs. This study has limitations in terms of geographical scope, as it only covers culinary MSMEs in Banguntapan District, so the results cannot be generalized to other regions or different MSME sectors. In addition, the quantitative approach used does not explore in depth qualitative factors such as motivation, business culture, and customer relationship dynamics that may also influence MSME sustainabilit
Analysis of Internal Resources as a Determinant of Supply Chain Performance in Coffee Shops in DKI Jakarta
Get PDFThis study aims to analyze the influence of various factors on supply chain performance in coffee shops located in Jakarta. Based on primary data collected from 281 respondents and hypothesis testing results, it was found that E-Procurement, Information Sharing, Stakeholder Collaboration Fluency, Innovation, and E-Payment have a significant effect on supply chain performance. On the other hand, Managerial Competence, Information Quality, Trust, and Organizational Culture showed no significant effect. These findings offer strategic insights for coffee shop businesses to enhance their supply chain efficiency and effectiveness through better use of technology and improved collaboration
Empowering Fish Farmers: Integrating Human Resource Capacity and Appropriate Aquaculture Innovation in Lumajang Regency
Get PDFThis study aims to analyze the effectiveness of fish farmer empowerment strategies implemented by the Fish Farmer Group (Pokdakan) in Lumajang Regency, with a focus on strengthening human resources (HR) and applying appropriate fish farming technology. The approach used is descriptive qualitative, with data collection techniques including interviews, participatory observation, and documentation. Informants include the Head of the Fisheries Department, fisheries extension officers, and active members of the Pokdakan. The research findings indicate that empowerment strategies through technical training, continuous mentoring, and the utilization of innovative technologies such as circular ponds, aerators, and probiotics have a positive impact on enhancing HR capacity, cost efficiency, and business productivity. The application of appropriate aquaculture techniques has also successfully promoted technical independence among farmers and strengthened the institutional framework of the group. Additionally, market access and social networks among members have expanded, indicating improved competitiveness of aquaculture businesses. In conclusion, the empowerment strategies implemented are effective and have the potential to serve as a model for other regions, although equitable access to training and financial support for all groups remains necessary. Recommendations are provided to ensure future empowerment programs are more inclusive and sustainabl
Determinants of Firm Value: Empirical Evidence from Companies with the Largest Market Capitalization
Get PDFThis study aims to examine the effect of profitability, company growth, capital structure, and activity ratios, particularly total asset turnover (TATO), on company value in companies listed on the Indonesia Stock Exchange with the largest market capitalization. Secondary data were obtained from the companies' annual financial reports and analyzed using multiple linear regression. The results of the study indicate that the profitability variable has a positive and significant effect on firm value, while firm growth, total asset turnover, and capital structure do not affect firm value. Additionally, capital structure acts as a moderating variable that influences the relationship between profitability, firm growth, and total asset turnover on firm value
Towards Sustainable Workplaces: Green Atmospherics’ Influence on Employee Well-Being Mediated by Work Stress
Get PDFUrbanization has intensified the scarcity of green spaces and heightened psychological pressures in modern workplaces, underscoring the need for effective strategies to enhance employee well-being. This study investigates the influence of Green Spaces, Green Ambient Conditions, and Outdoor Green Environment on Employee Well-being, with Work Stress as a mediating variable. Using Covariance-Based Structural Equation Modelling (CB-SEM), data were collected from 315 office workers in Indonesia’s top 10 cities according to the 2024 Universitas Indonesia (UI) GreenCityMetric, reflecting high environmental sustainability. Results show Green Spaces have the strongest direct positive effect on Employee Well-being, while Green Ambient Conditions also contribute significantly. Outdoor Green Environment, however, does not directly affect well-being. Work Stress emerges as a key mediator, partially mediating the effect of Green Ambient Conditions and fully mediating the effect of Outdoor Green Environment on Employee Well-being. These findings highlight that fostering employee well-being requires a holistic approach, optimizing green spaces, enhancing ambient conditions, providing access to external green environments, and managing work stress, to create healthier, more sustainable workplaces