Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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The Influence of Product Quality, Price, and Promotion on Purchasing Decisions on Mixue Products
No full textThe purpose of this study was to analyze the effect of product quality, price, and promotion on purchasing decisions on Mixue products. This research method is quantitative. This study uses primary data. The data collection method used in this study was distributing questionnaires via Google Forms. The population in this study was people in Surakarta. The sampling technique in this study used purposive sampling. The sample to be used is 200 respondents. The data analysis technique in this study uses a validity test, reliability test, classical assumption test, multiple linear regression, t-test, f-test, and determination coefficient test (r2). The result of this study is that product quality has a positive but insignificant effect on purchasing decisions for Mixue products in the Surakarta Community. Price has a negative and insignificant effect on purchasing decisions for Mixue products in the Surakarta Community. Promotion has a positive and significant effect on purchasing decisions for Mixue products in the Surakarta Community
Factors Influencing Tax Avoidance in Non-Financial Multinational Companies in Indonesia
Get PDFThis study aims to analyze the influence of transfer pricing, fixed assets intensity, and sales growth on tax avoidance practices. This research focuses on non-financial multinational companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. Tax avoidance is the dependent variable, while transfer pricing, fixed assets intensity, and sales growth are independent variables. The control variables used are profitability, leverage, and firm size. Purposive sampling is used as a sampling method. The sample in this study consists of 130 observational data from 26 non-financial multinational companies listed on the IDX in 2018-2022. The analysis method used is panel data regression with EViews 12 statistical test. The results of this study indicate that transfer pricing has a negative influence on tax avoidance. Sales growth has no impact on tax avoidance. Fixed asset intensity has a positive influence on tax avoidance. This study also shows that the control variables profitability and firm size affect tax avoidance, while leverage does not affect tax avoidance. This research is relevant for academics, researchers, and regulators. Examining transfer pricing, fixed assets intensity, and sales growth to tax avoidance can be a consideration for regulators, in this case, the Director General of Taxes to take action regarding companies that take advantage of loopholes in tax regulations
The Effect of Price Perception on Purchase Intention with Attitude as Mediation
No full textThis study aims to examine the influence of price perception, and hedonistic lifestyle on purchase intention and attitude towards imitation buttonscarves hijab. Sampling using purposive sampling method, with a sample size of 155 respondents, namely people in Padang City who know information about imitation buttonscarves hijab. Data were collected using questionnaires. Data analysis techniques using SEM through PLS software. The results of the data analysis prove that price perception has a positive and significant effect on purchase intention, price perception has a positive and significant effect on attitude, the attitude has a positive and significant effect on purchase intention, and price perception has a positive and significant effect on purchase intention through attitude
Marketing Strategy for Halal And Healthy Products in Increasing Consumer Purchase Intention (A Case Study on Mie Muhammadiyah)
Get PDFThis study explores the marketing strategies of halal and healthy products in increasing consumer purchase intention, with a case study on Mie Muhammadiyah. The research employs a quantitative approach using multiple regression and Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to analyze the impact of promotion mix on consumer purchase intention. The sample comprises 150 respondents selected through purposive sampling based on specific criteria such as age, religion, and preference for halal and healthy products. The results show that elements of the promotion mix, such as advertising, sales promotion, online marketing, and personal selling, significantly influence consumer purchase intention and buying decisions. The conclusion highlights the importance of strengthening the promotion mix strategy to increase awareness and purchase intention toward halal and healthy products, particularly Mie Muhammadiyah. The use of digital platforms in promotions is also considered relevant for expanding market reach and increasing product recognition
Integration of Maqashid Sharia and Human Development: Case Study in Indonesia
Get PDFThis study investigates the connection between Maqashid Syariah principles and the Human Development Index (HDI) across 34 Indonesian provinces from 2019 to 2023. Using panel data regression with a Fixed Effect Model, it examines five Maqashid Syariah dimensions: protection of Din, Nafs, ' Aql, Nasl, and Mal. Results indicate positive and significant impacts on HDI from four dimensions, while protection of intellect shows a negative influence. Together, these dimensions account for 99% of HDI variance. The research suggests policymakers prioritize these areas for sustainable and inclusive human development. Further studies should explore alternative indicators for protecting the intellect dimension to better align with theoretical expectations
Mental Workload Analysis Using the NASA-TLX Method in the Engineering Department of PT ABC
Get PDFThis study aims to measure and analyze the mental workload of employees in the Engineering department of a manufacturing company using the NASA-TLX method. The goal is to improve employee welfare and company productivity by identifying factors that cause high workloads and finding the right solution. The method used to determine the value of mental workload of employees in the Engineering department, is measured using the NASA-TLX (National Aeronautics and Space Administration Task Load Index) method. This method measures 6 dimensions of workload measurement, namely, Physical Demand, Temporal Demand, Performance, Effort, and Frustration Level. Most Informants (4 out of 5) experience a high mental workload, marked by a score above 60 on the NASA-TLX scale. The dimensions of "Time Demands" and "Mental Demands" are the main factors that contribute to the high mental workload in the tooling maker section. High mental workload is a serious problem that can have a negative impact on employee health, productivity, and job satisfaction. By implementing the right strategy, companies can reduce mental workload and create a healthier and more productive work environment
The Effect of Credit Risk and Bank Size on Bank Profitability in Indonesia Before and During the Covid-19 Pandemic
Get PDFThis study empirically examines the effect of credit risk using a new measure that is influenced by stimulus policy in Indonesia and bank size on the profitability of Indonesian banks during the Covid-19 pandemic. It employed the Generalized Method of Moments (GMM) Dynamic Model to obtain an overview of the effectiveness of the relaxation policy in maintaining the profitability of Indonesian banks. The stimulus policy by the regulator during the COVID-19 pandemic changed the credit risk calculation and this research contributed by using credit risk measurement adjusted to the stimulus policy by adding restructuring loans in current quality. The study found that credit risk negatively affected profitability in the period during the Covid-19 pandemic. This finding is probably due to the stimulus policy allowing banks to remain current on the credit quality with no addition to the provision. Bank profitability during the pandemic was not significantly affected by credit risk, allegedly among others, also influenced by the good adaptability of banks in Indonesia through additional services. Bank size has had a significant negative effect on profitability during the COVID-19 pandemic for small, medium, and large banks. The larger the size of the bank, the riskier it becomes due to the addition of reputation management including other operational costs
The Influence of Credit Risk on Bank Profitability in Indonesia
Get PDFThis study aims to examine the effect of capital adequacy ratio, non-performing loan, loan loss provisions ratio, loan-to-deposit ratio, loan-to-asset ratio, bank size, and bank age on financial performance as measured by return on assets (ROA) in 35 banking companies listed on the Indonesia Stock Exchange during the period 2018-2022. The study results indicate that capital adequacy ratio, non-performing loan, loan loss provisions ratio, and bank size do not significantly affect bank financial performance. On the other hand, loan-to-deposit ratio, loan-to-asset ratio, and bank age were found to significantly impact ROA, indicating that liquidity and company age factors are important determinants in improving banking financial performance
The Influence of Knowledge Sharing on Innovation Performance in Class I Prison, Central Jakarta
Get PDFKnowledge sharing is an important factor for an organization in generating ideas that can be used to improve innovation performance and organizational development. However, the unevenness of shared knowledge causes innovation performance in an organization to be hampered. Therefore, it is important to share knowledge to gain experience, information and ideas to improve the innovation performance of an organization. This study aims to determine the effect of knowledge sharing on innovation performance at the Class I State Prison Central Jakarta. This study uses a quantitative survey design method with sample withdrawal using simple probability sampling technique. The sample used in this study amounted to 155 employees at the Class I State Prison Central Jakarta. The data collection method uses a questionnaire distributed via google form. This questionnaire contains 12 statement items related to the variables studied. Data analysis techniques are carried out through the outer model and inner model, namely validity test, reliability test, r square, goodness of fit, f square, and path coefficients which are processed using SmartPLS software. The results of the outer loading, AVE, HTMT, Cronbach's alpha, and composite reliability research are declared valid and reliable. The r square test results obtained a value of 0.579 which explained that the effect of knowledge-sharing variables on innovation performance of 57.9% was stated to be moderate and the remaining 42.1% was influenced by other variables not explained in this study. From the results of this study, it can be concluded that there is an effect of knowledge sharing on innovation performance at the Class I State Prison in Central Jakarta
Representasi Peran Ibu dalam Drama Korea The good Bad Mother
Get PDFThe Korean drama The Good Bad Mother tells the story of a mother's role for her child in the absence of a husband. Thus, mothers have to play multiple roles in order to continue their lives. Therefore, this research attempts to reveal the representation of the roles played by mothers in the Korean drama The Good Bad Mother through symbols analysed using Roland Barthes' semiotic model. This research uses qualitative methods by observing and analysing symbols of the mother's role based on their denotative meaning, connotative meaning and myths. The results of this study show that the representation of the mother's role is in the form of; (1) Having a dual role. (2) Meeting the needs of body and mind. (3) Looking after and caring for the family with great patience. (4) Mother as protector. (5) Mother as a role model. (6) Mother as a source of love. The denotative meaning is reflected in the activities and dialogues of the actors, the connotative meaning is supported by the props used, the shooting techniques and the colouring of the video material, which also influences the atmosphere of the role played by the mother character. Meanwhile, the myth of a mother's role is represented by the mother's dual role, which is also motivated by economic, social and environmental conditions that force her to be both a mother and a father to her child, and shapes her character as a woman who loves her child fiercely