Rumah Jurnal Institut Pesantren KH. Abdul Chalim
Not a member yet
3381 research outputs found
Sort by
The Influence of Tiktok Live Streaming and Content Marketing on Intention to Purchase Streetwear Products
Get PDFThis study analyzes the effect of TikTok live streaming and content marketing on purchase intention. Using a quantitative approach, data were collected through a survey of 150 consumers who actively watching content and live streams on TikTok. The results show that both TikTok live streaming and content marketing positively and significantly influence purchase intention. Live streaming fosters real-time interaction, enhancing consumer trust and engagement, while content marketing builds strong brand awareness through creative and informative content. Together, these strategies reinforce purchase decisions, indicating that social media is an effective marketing tool for boosting purchase intention in the fashion sector. The research recommends optimizing both strategies to increase sales and strengthen consumer loyalty
Analysis of Social Media Marketing Activities in the Influence of the Level of Consumer Trust in MSME Enterprises in Surakarta (Case Study on Vendorpanggung.id)
Get PDFThis research aims to identify social media activities carried out to increase trust and gain consumer potential. Analyze the impact of social media activities on potential consumers' trust in MSME businesses and investigate the right social media approach model to gain the trust of potential consumers. The research method used is a qualitative method. The data source in this research comes from primary data. The primary data used in this research is the result of participatory observation carried out when visiting the Vendorpanggung.id office. Data collection methods use interview and observation techniques. Data Analysis Methods include transcribing all interviews and observation notes. Presentation of data in narrative form supported by direct quotations from interviews and observations. The results of this research show that the right approach in managing social media plays a very important role in building consumer trust in prospective MSME businesses. One of the key strategies found is presenting quality content. Compelling visual content, accompanied by a narrative that connects customers to the brand, can increase appeal and create trust. This shows that the display and representation of information has a significant impact on consumer perceptions
Determinants of Motor Vehicle Tax (PKB) Imposition in Central Java Province (2003-2022)
Get PDFCentral Java Province has excellent potential to increase the realization of Motor Vehicle Tax (PKB) revenue, which positively impacts the increase in Regional Original Revenue (PAD). However, achieving PKB revenue realization in specific years is within the predetermined revenue realization target. Therefore, the Central Java Provincial Government must optimize PKB revenue. This study aims to determine the factors that affect the realization of PKB revenue, to determine the contribution of PKB revenue realization to the realization of local tax revenue, and to provide alternative policy recommendations to increase the realization of PKB revenue. This research method uses multiple linear regression analysis using time series data for 20 years, contribution analysis by calculating the proportion of realization of PKB revenue to the realization of local tax revenue, and qualitative descriptive method with a literature study. The results of this study show that population, Gross Regional Domestic Product (PDRB) in the transportation sector, and PDRB per capita have a positive and significant effect on PKB revenue. In contrast, the number of motor vehicles negatively and significantly affects PKB revenue. Then, the contribution analysis produces findings that the realization of PKB revenue in Central Java Province is still classified as quite adequate, and the realization of PKB revenue contributes moderately to the realization of local tax revenue
The Influence of Incentives on Employee Performance at the Bukit Layang Village Office, Sub-District Kembang Janggut Kutai Kartanegara District
Get PDFThis study aims to analyze the effect of incentives on employee performance at the Bukit Layang village office, Kembang Janggut District, Kutai Kartanegara Regency. This study uses quantitative research methods. The population in this study were all employees of the Bukit Layang Village Office, Kembang Janggut District, totaling 42 people. The sampling technique used in this study was saturated sampling. The saturated sampling technique was used in this study because the population was relatively small, namely 42 people, making it possible to involve all members of the population as research samples. All research participants amounted to 42 people and were used as saturated samples, with the collected population and saturated samples consisting of Bukit Layang Village Office officers. The variables studied in this study consisted of the independent variable (X) Incentives and the dependent variable (Y) Employee Performance. Employee performance can be measured through several indicators which include quality, quantity, timeliness, effective use of resources, independence, and commitment. These indicators play an important role in determining the quality and quantity of employee performance in the company. Performance appraisal at the Bukit Layang Village Office, Kembang Janggut District, is carried out in various ways based on the role of each employee in the village office. Incentives given to employees lead to financial and non-financial incentives which are assessed by looking at predetermined aspects of employee performance. The results of this study indicate that the percentage effect of incentives on employee performance at the Bukit Layang Village Office is 15.30% while the remaining 84.70% is influenced by other variables outside this study
The Effect of ESG, Human Capital, and Green Innovation Disclosure on Financial Performance
Get PDF Financial performance is a crucial element for a company's sustainability because it determines its ability to make a profit. However, companies that are members of the SRI-KEHATI index experienced fluctuations in performance based on ROA during 2019–2023. This study focuses on companies in the SRI-KEHATI index listed on the IDX during the period, to empirically examine the influence of ESG, human capital, green process innovation, and green product innovation on financial performance. The analysis used secondary data from financial, annual, and sustainability reports as many as 125 observations were obtained through purposive sampling. This study uses a quantitative approach and SEM-PLS analysis techniques, which results in findings that ESG, human capital, and green process innovation have a positive and significant impact on financial performance, while green product innovation has a non-significant negative influence
The Impact of Organizational Innovation Capability, Organizational Agility, and Digital Strategy on Business Resilience in Food and Beverage SMES: The Mediating Role of Adaptability and the Moderating Role of Transformational Leadership
Get PDFThis study explores the influence of innovation capability, organizational agility, and digital strategy on business resilience in food and beverage (F&B) SMEs, focusing on the mediating role of organizational adaptability and the moderating role of transformational leadership. Conducted in Malang City, Indonesia, the research involves 100 SME owners and managers selected using purposive sampling. Data were collected through structured questionnaires and analyzed SEM-PLS. The findings indicate that organizational agility and digital strategy significantly impact business resilience directly, while innovation capability affects resilience indirectly through organizational adaptability. Organizational adaptability emerges as the strongest predictor of resilience, emphasizing its critical role in enabling SMEs to respond effectively to market dynamics. Although transformational leadership was not a statistically significant moderator, it shows the potential to foster adaptability and integrate innovation. The study concludes that SMEs should prioritize enhancing adaptability through strategic flexibility, continuous learning, and collaboration. Leveraging digital tools and fostering agility are also essential for building resilience. Policymakers are advised to support SMEs by addressing digital transformation challenges, such as resource limitations and low digital literacy. Additionally, investment in leadership development and adaptable innovation strategies can further strengthen SME resilience. This research contributes to academic literature and provides practical insights for F&B SMEs in navigating uncertainty, ensuring sustainability, and improving competitiveness in a dynamic market environment
Lean Manufacturing Analysis with Waste Assessment Model (WAM) Approach to Reduce Critical Waste in the Production Process of Woven Sarong CV. XYZ
Get PDFThe manufacturing industry faces challenges to improve efficiency and productivity amid increasingly fierce global competition. This study aims to analyze waste in the sarong weaving production process at CV. XYZ is using the Lean Manufacturing approach with the Waste Assessment Model (WAM) method. The results showed that the two most critical types of waste were transportation (20.95%) and inventory (20.64%). The root causes of transportation waste include inefficient fabric movement and narrow transportation lanes, while inventory waste is caused by the accumulation of goods in process (WIP) and the policy of purchasing raw materials in large quantities. The proposed improvements include layout optimization, efficient means of transportation, inventory management training, and line balancing implementation. The recommendations are projected to reduce production lead time by 13.60%, from 1,265 minutes to 1,093 minutes. This research makes a significant contribution to the application of Lean Manufacturing in the traditional textile industry
The Impact of Service Quality and Trust on Customer Satisfaction Case Study at PT. Permodalan Nasional Madani (PNM) Melati Mekar
Get PDF This study investigates the impact of service quality and trust on customer satisfaction at PT Permodalan Nasional Madani (PNM) Melati Mekar. The researchers used multiple linear regression analysis to analyze the data and tested the hypotheses using the t test and F test with the assistance of SPSS. The findings reveal that service quality has a positive and significant influence on customer satisfaction, as evidenced by the regression coefficient of 0.787 and a t value of 4.782, which is higher than the critical value. Additionally, trust also has a positive and significant impact on customer satisfaction, with a regression coefficient of 0.591 and a t value of 4.056, surpassing the critical value. Furthermore, the F test results demonstrate that customer satisfaction further improves when service quality and trust are combined, with an F count value of 11.520 that exceeds the critical value of 3.19. These results support the statement that both service quality and trust play a crucial role in enhancing customer satisfaction at PNM Melati Mekar.Penelitian ini mengkaji pengaruh kualitas layanan dan kepercayaan terhadap kepuasan pelanggan di PT Permodalan Nasional Madani (PNM) Melati Mekar. Para peneliti menggunakan analisis regresi linier berganda untuk menganalisis data dan menguji hipotesis dengan menggunakan uji t dan uji F yang dibantu oleh SPSS. Temuan penelitian menunjukkan bahwa kualitas layanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, sebagaimana dibuktikan oleh koefisien regresi sebesar 0,787 dan nilai t sebesar 4,782, yang lebih tinggi dari nilai kritis. Selain itu, kepercayaan juga memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, dengan koefisien regresi sebesar 0,591 dan nilai t sebesar 4,056, yang melebihi nilai kritis. Selanjutnya, hasil uji F menunjukkan bahwa kepuasan pelanggan semakin meningkat ketika kualitas layanan dan kepercayaan digabungkan, dengan nilai F hitung sebesar 11,520 yang melampaui nilai kritis 3,19. Hasil ini mendukung pernyataan bahwa kualitas layanan dan kepercayaan memainkan peran penting dalam meningkatkan kepuasan pelanggan di PNM Melati Mekar
The Influence of Celebrity Endorsers, Viral Marketing, and Brand Image on Purchase Decision of Facetology Sunscreen Products in the Shopee Marketplace (A Study on Students of the Universitas Pembangunan Nasional Veteran Jawa Timur)
Get PDFThe development of information technology and the internet has changed traditional business processes to become more dynamic through digital platforms. E-commerce, as one of the innovations in online marketing, makes it easy for consumers to shop practically. Shopee is one of the most popular marketplaces in Indonesia with interactive features that support increased sales. Facetology sunscreen products, with modern marketing strategies such as Celebrity Endorser, Viral Marketing, and strong Brand Image, have succeeded in attracting consumers' attention. Indonesia's location on the equator with high sunlight intensity makes sunscreen a primary need for the community. This study uses an associative type with a quantitative approach, with data collection through distributing questionnaires to 155 active student respondents of UPN "Veteran" East Java who have purchased Facetology sunscreen products on the Shopee marketplace. Data analysis in this study includes testing validity, reliability, classical assumptions, multiple linear regression, and hypothesis testing, all of these analysis processes are carried out using the SPSS program. The results of the study show that the variables Celebrity Endorser, Viral Marketing, and Brand Image have a significant influence, both simultaneously and partially, on purchase decisions
Marriage Between the Same Clan in Pakpak Simsim Traditions Perspective of Mashlahah Mursalah
Get PDFThis study aims to describe the prohibition of marriage between clans in the Pakpak Simsim custom in the Pakpak Bharat Regency from the Mashlahah Mursaya perspective, including the causes, impacts, and influences. This study aims to: Find out how marriage between clans is in the Pakpak Simsim custom, Find out what the sanctions are for those who carry out marriage between clans in the Pakpak Simsim custom, Find out how the law of marriage between clans is in the Pakpak Simsim custom from the Mashlahah Mursalah perspective. This type of research is empirical juridical, with data collection techniques including document studies, interviews, and observations. Furthermore, the data is processed and analyzed descriptively using several theories as analytical tools such as Mashlahah Mursalah (Public Interest) and legal awareness. with the method, The results of the study provide two answers, namely: first, in the Pak-Pak community, it is very forbidden to have marriages between clans that have been in effect for generations from the ancestors, the prohibition of marriage between clans is because the Pakpak Tribe considers that one clan is a sibling who cannot be married because they are of the same sex or from the same womb. Second, according to some information, the sanctions for those who married within the same clan in the Pakpak tribe were more towards social sanctions such as being considered uncultured and against customs, not being recognized as citizens, being expelled and ostracized from the village, not being recognized as family, not adding siblings in terms of socializing, even in the past, those who married within the same clan were more cruel and sadistic, namely the couple would be killed. Third, even though in the Qur'an or hadith there is no prohibition on marriage within the same clan, there is no prohibition related to marriage within the same clan, but if viewed from the perspective of Mashlahah Mursalah there is one side of consideration that is good for maintaining the custom of prohibiting marriage within the same clan, namely maintaining kinship