Ilomata International Journal of Social Science
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User-Generated Content as a Brand Image Builder: An Explanatory Study on Instagram's JackArmy Fashion Brand Image
Get PDFInstagram has become a crucial platform for fashion businesses to interact with consumers and build brand image. User-generated content (UGC) plays a significant role in this process. This research examines the effect of social interaction and technical feature attractiveness of UGC advertising on Instagram on JackArmy's brand image. This study employs an explanatory survey involving 293 JackArmy's Instagram account followers. Data were analyzed using Partial Least Squares (PLS) with SmartPLS 3.0 software. The findings indicate that social interaction and technical feature attractiveness of UGC advertising positively influence JackArmy's brand image. This research highlights the importance of UGC in digital marketing strategies, particularly for fashion businesses. Social interaction and content quality of UGC are proven to be critical factors in building a positive brand image among consumers
Breaking the Patriarchal Mold: A Journal on Feminism, Singleness, and Women’s Empowerment in Jakarta
Get PDFIn Indonesia, patriarchal norms and societal expectations significantly constrain women's agency and autonomy, particularly in the context of singleness. However, research on the experiences of single women in Jakarta is notably limited within academic discourse. Breaking the Patriarchal Mold aims to explore the intersections of feminism, singleness, and women's empowerment in Jakarta. The primary objective is to challenge and dismantle patriarchal norms while amplifying the voices of marginalized single women. The journal invites submissions from various theoretical perspectives, including feminist theory, intersectional feminism, queer feminism, and postcolonial feminism. These perspectives will be utilized to examine and contextualize the experiences of single women in Jakarta. Breaking the Patriarchal Mold will feature scholarly articles, personal essays, and creative works that delve into the experiences of single women in Jakarta. It is anticipated that the journal will shed light on the diverse experiences of single women in Jakarta and provide insights into how patriarchal norms and societal expectations impact their lives. The journal's findings will contribute to the broader discourse on feminism, singleness, and women's empowerment in Indonesia. Additionally, it will promote gender equality and social justice in the region. Breaking the Patriarchal Mold will serve as a platform to elevate the voices of single women in Jakarta, challenge prevailing patriarchal structures, and advocate for greater gender equality and social change
Air Navigation Sovereignty Through Indonesia-Singapore Fir Boundary Realignment In 2022
Get PDFThis research examines the Flight Information Region (FIR) boundary adjustment between Indonesia and Singapore that affects Indonesia's air navigation sovereignty. Various efforts have been made by Indonesia to take over control of the FIR from Singapore, until finally reaching an agreement in adjusting the FIR boundary in 2022. However, in taking over the FIR, Indonesia faced problems, namely the difficulty of Indonesia taking over the management of the FIR which was previously managed by Singapore, as well as challenges in meeting international standards in FIR management. Although the agreement in adjusting the FIR boundary has been agreed, until now the effort has not achieved the expected results in realizing air navigation sovereignty in Indonesia. The purpose of this study is to evaluate how FIR boundary adjustment can improve Indonesia's air traffic management, national security and economic growth. Obstacles include sovereignty issues, international air traffic management standards, and diplomacy between countries. This research uses the policy analysis method by collecting primary and secondary data to analyze the agreement reached in 2022. The results of this study show that the 2022 Indonesia-Singapore FIR adjustment agreement has not fully guaranteed Indonesia's air navigation sovereignty, but this agreement provides significant progress in Indonesian territory. The implications of the results of this study include improving air traffic efficiency and strengthening Indonesia's sovereignty over its airspace, which can also provide insights for future foreign policy and international cooperation
Lecturer's Performance: The Effect of Leadership Communication, Organizational Culture and Achievement Motivation by Mediating Variables
Get PDFMany aspects, such as leadership communication, organizational culture, and, of course, performance, can improve motivation. The goal of this study was to examine the impact of leadership communication and organizational culture on lecturer performance through achievement motivation in tertiary institutions in East Java that administer Islamic boarding schools. This is an explanatory study that use quantitative methodologies. The research data were collected by distributing questionnaires to 146 lecturers and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the SmartPLS 3.0 application. The path analysis results reveal that leadership communication and organizational culture have a direct and substantial effect on lecturer achievement motivation, and that organizational culture and achievement motivation have a direct and significant effect on lecturer performance. In the meanwhile, leadership communication has no direct effect on lecturer performance. The indirect test results also suggest that leadership communication has little effect on lecturer performance through motivation. Similarly, organizational culture has no influence on lecturer performance through achievement motivation. According to the research findings, tertiary institutions' attempts to improve lecturer performance must pay attention to organizational culture and increase lecturer success motivation in order to fully support them in carrying out their operations
Persuasive Communication in Business Negotiations: Strategies and Techniques
Get PDFIn the realm of business negotiations, persuasive communication stands as a cornerstone for achieving favorable outcomes. It involves the strategic use of language, body language, and emotional intelligence to influence counterparts towards mutually beneficial agreements. Understanding the nuances of persuasive communication in this context is crucial for navigating the complexities of modern business interactions. This study aims to explore the strategies and techniques of persuasive communication in business negotiations, with a focus on understanding its underlying principles, practical applications, and impact on negotiation outcomes. Through a comprehensive review of existing literature, the study seeks to identify key trends, challenges, and opportunities in the field, providing insights for practitioners and researchers alike. The research methodology employed in this study is a thorough literature review conducted using NVivo, a qualitative analysis software. Relevant sources including books, academic journals, articles, and reports were collected and analyzed to gain insights into persuasive communication strategies in business negotiations. The data collected were systematically analyzed to identify recurring themes, patterns, and relationships, providing a rich understanding of the subject matter. The study findings reveal a myriad of persuasive communication strategies and techniques employed in business negotiations, ranging from linguistic tactics to nonverbal cues and emotional appeals. Key themes identified include the importance of building rapport, understanding counterpart motivations, and adapting communication approaches to suit diverse cultural contexts. The implications of this study extend to both practitioners and researchers in the field of business negotiations. Practitioners can gain valuable insights into effective communication strategies, enabling them to navigate negotiations with confidence and finesse
Cultivating Climate Solutions: Agroforestry’s Potentials and Roles in North Kalimantan’s REDD+ Program
Get PDFAgroforestry in North Kalimantan offers a promising avenue for balancing community livelihoods with carbon sequestration, crucial for the REDD+ initiatives. This paper examines the potential of agroforestry in North Kalimantan to support the REDD+ program, addressing both environmental sustainability and socio-economic development. Through field observations and interviews across four regencies and one city in North Kalimantan province, various agroforestry practices were identified, including improved fallows, alley cropping, scattered trees on cropland, living fences, and silvofishery. Challenges such as cultivation practices, post-harvest processing, market access, and financing were also explored. Three potential agroforestry models were proposed to enhance carbon capture while promoting local economic resilience. The paper underscores the importance of further research and community involvement to refine and expand these agroforestry approaches, offering hope for both local prosperity and global carbon reduction efforts
Impact of Financial Risks on the Performance of Regional Development Banks in Indonesian: A Comprehensive Analysis of ROA and ROE
Get PDFThis research analyzes the simultaneous, partial and dominant influence on financial risk factors on the performance of regional development banks in Indonesia. The population and sample of this study is a panel data set of 27 Regional Development Banks (RDB) in Indonesia from 2019 to 2023 from the annual financial reports. The results show that financial risk has a significant influence on ROA (74.5%) and ROE (61.3%). Also Liquidity Risks, Market Risks, Operational Risk and Leverage Risk significantly affect Return on Assets. Return on Equity is only affected by Liquidity Risks and Market Risks
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
Get PDFThis study seeks to explore the impact of green advertising, eco-friendly packaging, and perceived green value on consumer purchasing decisions within the beverage industry, particularly in the bubble tea sector. Most bubble tea beverages are served in disposable plastic cups, lids, and straws, contributing to the accumulation of waste in Indonesia. Observing this issue, the Indonesian public has begun to feel a sense of guilt associated with the use of plastic packaging and prefers brands that incorporate sustainability in their packaging. Consequently, Chatime has initiated the implementation of green marketing by introducing the Eco Cup as an environmentally friendly alternative beverage packaging made from paper. Chatime promotes its Eco Cup to consumers through green advertising on Instagram. This study employs the SOR theory to explain how green advertising and green packaging serve as stimuli that partially influence green perceived value (the organism), ultimately leading to purchase decisions .(the response). Using a quantitative approach with a survey method, questionnaires were distributed to 400 respondents. The findings indicate that while green perceived value has an indirect impact, the direct influence of green advertising and green packaging on purchase decisions is more significant. The indirect effect of green packaging on purchase decisions through green perceived value is notable, as is the direct influence of green packaging on both green perceived value and purchase decisions. Green packaging plays a crucial role in shaping positive perceptions before individuals make a purchas
Investigating Push and Pull Factors Shaping the Travel Motivations of Young Indonesian Tourists to Vietnam: A Quantitative Approach
Get PDFThis study investigates the motivations driving young Indonesian travelers, particularly Millennials and Generation Z, to choose Vietnam as a travel destination. The research addresses a key gap in the literature by exploring the travel motivation using push and pull motivational factors. Using a quantitative approach, the study employed a self-administered questionnaire, distributed both online and offline to 144 young Indonesian travelers. The gathered data were analyzed using factor analysis to reduce the 39 push and pull motivational factors into a new set of underlying factors. Informal interviews and observation were also performed to support the analysis. The findings indicate that push motivation (internal psychological motivations), comprises of social achievement, learning motivation, stress relief, and social bonding were found to be four underlying push factors that motivate young Indonesian travelers to visit Vietnam. Meanwhile, travel standards, affordability, tourist amenities, cultural experiences, and natural landscapes appeared to be the pull factors. This finding serves as one of initial efforts to examine young Indonesian traveler’s behavior as the main target market for Vietnam Tourism. The study's implications also suggest that this study could provide a basis for Indonesian government to develop a more effective marketing strategies aimed at making local destinations more appealing to this segment compared to overseas options such as Vietnam. Furthermore, it is advisable for future research to study the characteristics of other generational groups as this could reveal significant differences compared to the younger generation
Impact Analysis and Development of Collaborative Communication Models in Public Relations Programs for Mangrove Conservation
Get PDFMangrove forests, as coastal ecosystems, play a crucial role in maintaining the sustainability of fishery resources and protecting shores from erosion and storms. However, mangrove degradation continues to escalate, primarily due to human activities such as shrimp pond expansion and uncontrolled logging. Public Relations programs can serve as effective tools to raise awareness and engage communities in mangrove conservation. Impact analysis and the development of a collaborative communication model are key to understanding the effectiveness of such programs. This research aims to analyze the impact of the Public Relations program on mangrove conservation and develop a more effective collaborative communication model. The focus is on understanding behavioral changes, community responses, and the program's contribution to the sustainability of the mangrove ecosystem. The research methodology employed is qualitative-descriptive with an impact analysis approach. Interviews with representatives from local communities, local governments, non-governmental organizations, and Public Relations practitioners were conducted to gather data. Content analysis was also performed on the program's communication materials. The research findings indicate that the Public Relations program has positively impacted the increase in community awareness and behavioral changes related to mangrove conservation. However, challenges persist concerning environmental uncertainties and the lack of participation from certain segments of the community. A collaborative communication model integrated with mangrove conservation theories, impact analysis, and community engagement proves essential for further improvement. The implications of this research reflect the importance of impact analysis and developing collaborative communication models in Public Relations programs for mangrove conservation. These findings underline that active collaboration with various stakeholders is key to ensuring the sustainability of mangrove ecosystems