University of Bunda Mulia

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    Analisis Store Atmosfer Terhadap Perilaku Pemilihan Toko dengan Visual Merchandising sebagai Variabel Mediasi “ (Studi empiris pada Marche Plaza Senayan)

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    Pada penelitian ini akan dilihat seberapa besar pengaruh atmosfer toko terhadap perilaku pemilihan toko dengan variabel visual merchandising sebgai variabel mediasinya. Penelitian ini menggunakan metode partial least square dengan sampel sebanyak 200 responden, dengan hasil validitas diatas 0.7 dan nilai reliabilitas diatas 0.8 sehingga dapat dikatakan penelitian ini valid dan reliabel. Selain itu semua variabel store atmosphere memberikan pengaruh yang signifikan terhadap variabel visual merchandising, dengan nilai diatas t-value > 1.96, namun variabel visual merchandising tidak memberikan pengaruh yang signifikan terhadap variabel perilaku pemilihan toko dikarenakan dalam hasil penelitian menunjukkan nilai t-value < 1.96

    MENGUKUR PRODUKTIVITAS KERJA KARYAWAN SEVEN ELEVEN MANGGA DUA

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    Tulisan ini membahas tentang produktivitas kerja yang diteliti di Seven Eleven cabang Mangga Dua. Adapun hal-hal yang diteliti adalah elemen-elemen pekerjaan yang dilakukan oleh para karyawan, waktu untuk melakukan satu elemen pekerjaan, terdiri dari waktu siklus, waktu normal, dan waktu baku, serta berapa tingkat produktivitasnya

    PENGAMATAN WAKTU PELAYANAN OPERATOR PINTU TOL DENGAN UJI HIPOTESIS ANALYSIS OF VARIANCE (ANOVA)\ud (STUDI KASUS : GERBANG TOL ANCOL TIMUR, JAKARTA UTARA)

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    Highway facilities is the most used facilities people in Jakarta city to avoid traffic jam. this paper will presented time service of operator for each highway gate at Gerbang Tol Ancol Timur, North Jakarta. This research conducted to determine whether there is a significant differences in time service for each highway gate with ANOVA hypothesis analysis. Researcher also use software to do some calculate in ANOVA hypothesis analysis. The result from observation processed using the software and formula, the value of P is 0,097 with software calculation and the value of F-arithmetic is 2,4487 with formula calculation. from that data, it can be concluded that there is no significant differences in time service for each highway gate, because P > α (0,05) and F-tabel (3.19506) > F-arithmetic

    USULAN PERAMALAN PRODUKSI MOBIL BMW DENGAN JADWAL PRODUKSI INDUK DAN PERENCANAAN MATERIAL TERHADAP DIVISI LOGISTIC PRODUK PLANNING (STUDI KASUS : PT. TJAHJA SAKTI MOTOR, JAKARTA UTARA)

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    The delay of productivity process can make losses that are not small, even that losses can make the organization bankrupt. PT. Tjahja Sakti Motor do not yet have forecasting method, forecasting is only based on order BMW Indonesia. It can make demand from the other consumer can't be fulfill. To avoid that, they need a right forecasting method for fulfill the demand. Researcher try to make forecasting method that fit with demand in PT. Tjahja Sakti Motor. Researcher use actual data demand from 2012 until 2014. After that, researcher concluded that demand data is random demand. Therefore researcher must choose one from three forecasting method that fit with the random demand data (SImple Moving Average, Weighted Moving Average and Exponential Smoothing). Weighted Moving Average is choosen, because have Tacking Signal with smallest interval (-2.03 - 3.09). After decided the method of forecasting, researcher make Master Production Planning (MPS) which breakdown to be Material Requirement Planning (MRP) with Bill Of Material (BOM) until level two

    ANALISIS WACANA KRITIS FILM "PUTERI GIOK": CERMIN ASIMILASI PAKSA ERA ORDE BARU

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    Mass media is one way for each nation to introduce their history now and then. One of the most effective track records is the national movie, which reflects the process of identity construction both visual and nonverbal. The national movie "Puteri Giok"—directed by Maman Firmansjah in 1980—told the story of a teenage girl, namely Han Giok Nio and her brother, Han Tek Liong, who dealt with assimilation issue. Conflict arised from the opinion of Mr. Vijay as a business partner of Han Liong Swie, the father of Giok and Tek Liong about her relationships with Herman—a "pribumi", which led to cut Giok's hair bald. In the conflict, Pancasila and the motto 'Unity in Diversity' were understood to prevent racism. Researcher used Leeuwen critical discourse to uncover the pattern of the movie, which muted the minority figures from their identities, even as though fighting for assimilation. The movie shows that there was Pancasila doctrinal as well as assimilation that reflected the subordination of the New Order regime through BP 7 and Bakom PKB. Moreover, the discursive practices in the movie also showed the 'forced assimilation"

    KONSISTENSI PERDAYA PRIA DEWASA MELALUI KEMILAU TAYANGAN MOTTON PICTURE MAJALAH DIGITAL MATA LELAKI SEBAGAI KOMERSIALISASI WANITA DALAM BALUTAN NEOLIBERALISME (Analisis Wacana Kri s Leeuwen pada Video Cover Story dalam Online Mogazine "MALE" Edisi 137 sampai dengan 143)

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    Starting from a variety show, "Mata Lelaki" (MALE) used an innovation to package their product through a\ud multiplatform program. MALE initiated innovation to present the weekly magazine deliver by Portable\ud Document Format (PDF), and then uploaded digitally using Appstore apps, and Google Playstore.\ud Consistently "MALE" presents a female model on a magazine cover with a video which shown in insight\ud rubic. A woman became a symbol to convey any message sensual and commercialization of the media as a\ud neans for their audiences. This is consistent with the principles of neoliberalism, as the definition described\ud as a form of liberalization which is influenced by the progress of global commercial media system and\ud information technology, which have implications for democracy and freedom of media in various sectors.\ud Based on this description, this research willtrace systematically using Critical Discourse Analysis (CDA)\ud which is triggered by Theo Van Leeuwen to unite and define seven elements in every social practices,\ud among others: action, attitude, actor (perpetrator), presentations, source, time, and space. Discourse\ud strategies are applied "MALE" through pattern analysis, is expected to show the joint spaces of\ud neoliberalism that bind a spirit of commercialization of women. This study use the critical tradition in\ud science communication, referring to the critical paradigm that peeled through a qualitative approach

    ANALISIS KELAYAKAN INVESTASI WORKSHOP PEMBUATAN SPARE PARTS MESIN INDUSTRI DENGAN MENGGUNAKAN METODE KRITERIA INVESTASI

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    Perkembangan industri jasa merupakan ladang usaha dan bisnis yang cukup memberikan profit besar asalkan di bangun dan di jalankan dengan analisis dan strategi bisnis yang tepat. PT.X adalah salah satu perusahaan yang bergerak dalam bidang industri jasa pembuatan spare parts mesin industri. Output yang dihasilkan oleh perusahaan ini adalah jasa reparasi dan pembuatan spare parts mesin industri seperti roll conveyor, shaft, gear, punch number, dan lain sebagainya sesuai permintaan customer. Seperti kebanyakan jasa reparasi lainnya, kegiatan utama dalam bisnis proses dilakukan pada sebuah bengkel reparasi atau biasa disebut dengan Workshop\ud Penelitian ini membahas mengenai analisis kelayakan investasi Workshop yang dilakukan oleh PT.X. Investasi Workshop berupa pembelian mesin produksi seperti mesin bubut, mesin miling, surface grinding, universal tools, dan sebagainya. Metode yang digunakan ini adalah Kriteria Investasi, sebagai salah satu alat untuk menentukan kelayakan investasi yang telah dilakukan dari sisi financial. Prinsip kriteria investasi adalah menghitung nilai Net Present Value, Internal Rate of Return, Payback Period, dan Benefit Cost Ratio. Dari hasil perhitungan diperoleh nilai NPV sebesar Rp 99,292,491, IRR sebesar 27.903%, PP selama 2 tahun 6 bulan, dan BCR sebesar 1.321 .\ud Hasil Analisis diperoleh bahwa investasi workshop yang dilakukan PT.X berupa pembelian mesin produksi untuk menjalankan bisnis dinyatakan layak dilaksanakan dengan nilai NPV lebih besar dari 1 dan IRR lebih besar dari suku bunga yang dipakai (15%) dengan jangka waktu pengembalian modal (PP) lebih cepat dari umur investasi (5 tahun) dan nilai BCR lebih besar dari 1

    PENGARUH PENAGIHAN AKTIF, KEMAMPUAN PROFESIONAL, \ud DAN PENGALAMAN FISKUS DALAM PENCAIRAN \ud TUNGGAKAN PAJAK\ud

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    This study aims to identify and acquire empirical evidence of how the influence of active addiction, professional skills and experience in the tax authorities of tax arrears. The population used in this study is the tax on KPP Pratama Jakarta Cilandak. The data obtained in this study through questionnaires completed by a sample of 55 tax authorities. The analysis method used in this research is multiple linear regression. Based on the results of research conducted in the statistical analysis showed that the drug is active in influencing the disbursement of tax arrears, as a result of the t test statistics show that t> t (3,385> 2,004) and significantly greater levels of the real level (0.001 <0.05). The variable does not affect the ability of a professional in the disbursement of tax arrears, as a result of the t test statistics show that t <t (- 0,062 <2,004) and significantly greater levels of the real level (0.951> 0.05). And experience variables affect the tax authorities in tax arrears, as a result of the t test statistics show that t> t (2,358> 2,004) and significantly greater levels of the real level (0.022 <0.05). The simultaneous collection of active, professional skills and experience in the tax effect of tax arrears, because test results showed that f t> t (12,895> 2,786) and significantly greater levels of the real level (0.000 <0.05).\ud \u

    Peran Sertifikasi Organik bagi Petani Berskala Kecil dengan Jangkauan Pasar Lokal \ud (Studi Empiris pada Petani Berskala Kecil Organik di Bogor, Jawa Barat)\ud

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    Indonesia memiliki peluang untuk menjadi pelaku pertanian organik yang penting karena memiliki beragam keunggulan komparatif. Tetapi kelemahan dari produk pertanian organik Indonesia adalah kurang terstandarisasi. Standarisasi produk organik dapat dicapai dengan adanya sertifikasi produk organik. Tetapi pentingnya sertifikasi organik tidak disertai dengan adanya peningkatan jumlah produsen organik yang tersertifikasi. Pada tahun 2013, total jumlah pelaku organik tersertifikasi sebanyak 10.285 produsen, menurun dibandingkan tahun 2012 sebanyak 10.510 produsen dan tahun 2011 sebanyak 12.512 produsen. Penelitian ini menggunakan metode studi kasus. Informan penelitian ini adalah petani berskala kecil di daerah Bogor, dengan kriteria memiliki lahan kurang dari 1 hektar dan pernah mensertifikasi lahannya (tetapi sekarang tidak). Hasil penelitian menunjukkan bahwa semakin kecil cakupan pasar produk organik (lokal), maka sertifikasi organik semakin tidak dibutuhkan. Alasannya, sistem pemasaran mereka mengandalkan trust dan word of mouth sehingga penjualan produk organik tidak dipengaruhi oleh adanya label tersertifikasi

    PERANCANGAN BUKU SAAT TEDUH “BE STRONG” SEBAGAI SARANA PERTUMBUHAN ROHANI BAGI ANAK-ANAK

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    This research is aimed to create a medium which can build a harmony relationship between\ud children and their parents. Therefore, the writer creates a devotional book “Be Strong” to\ud improve their time with God. Moreover, this research can improve the faith, so they are\ud ready to survive with a strong spirit.The methods used are qualitative. The methods used to\ud find information are literature study, interview and questionaire. The information is about\ud the criteria of their favourite book which is the basic information to create this devotional\ud book.Children need the attention and love from their parents in their early age. In this age,\ud children are very easy to absorb the value from their parents which will be affected to their\ud habit. Therefore, they need a devotional book to improve children’s faith.The conclusion is\ud the ways to inform a message to children and parents are very different. Therefore, we\ud should understand first who is the target and what method used to have an effective\ud communication

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