Gusau Journal of Entrepreneurship Development
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DIGITAL MARKETING AND CUSTOMER TRUST AS PREDICTORS OF CONSUMER BUYING BEHAVIOUR OF SELECTED BANKS IN NIGERIA
Get PDFThe study investigated the effect of digital marketing and customer trust as predictors of consumer buying behaviour of selected banks in Zaria metropolis of Kaduna State. Quantitative research was employed using both survey research approach and crosssectional research design. The population of the study is an infinite population with a sample size of 422. Purposive sampling techniques were utilised in order to administer copies of questionnaires to the respondents. Partial Least Square Structural Equation Modelling (PLS-SEM) was utilised to ascertain the hypothesised relationship. The study findings revealed that Email marketing and customer trust have positive significant effect on consumer buying behaviour while social media marketing have positive insignificant effect on consumer buying behaviour. The study recommends that marketing professionals must truly understand social media marketing campaigns and programs and understand how to do it effectively with performance measurement indicators
DEVELOPMENT OF SKIN CREAM FROM SUNFLOWER (HELIANTHUS ANNUUS L.) SEED OIL FOR ENTREPRENEURIAL VALUE- CREATION
Get PDFMost personal, skin and hair care may be described as ‘cosmetic products. His research aimed to conduct out physicochemical analysis and formulate `skin cream from sunflower seeds oil and assessed its suitability for topical application. The oil was soxhlet extracted using n-hexane. Its physical and chemical characteristics were evaluated. The seed yield 45.50±0.01 (%)of light brown oil with the following parameters saponification value 184.50 ±0.02 (mgKOH/g), Iodine value,124.30 ±0.03 (g I2/100g), acid value 12.60 ±0. 02 (mgKOH/g) and Free fatty acid 1. 58 ±0.04 (%), iodine value of seed oil showed that it is semi drying and could be used in the production of skin cream. The thermal stability showed positive results. The results of and pH of cream pH 7.4 indicate it is suitable for topical application
A REVIEW UPDATE ON DETECTION AND MOLECULAR CHARACTERIZATION OF Wuchereria Bancrofti
Get PDFLymphatic filariasis (LF) is classified as Neglected Tropical Disease (NTD) which are transmitted to humans through repeated mosquito bites. The disease is caused by filarial worms; Wuchereria bancrofti, Brugia malayi, and Brugia timori. Among the three main parasites causing lymphatic filariasis, Wucereria bancrofti principally accounts for about 90% of lymphatic filariasis whereas the remaining 10% are caused by Brugia malayi and Brugia timori. The disease has no obvious symptoms at an early stage however, if left untreated, eventually leads to several clinical manifestations like hydrocele, recurrent adenolymphangitis, lymphedema, elephantiasis, or tropical pulmonary eosinophilia. In addition LF affects both males and females adults as well as children below the age of 15 years. According to World Health Organization (WHO), globally LF affect more than 72 countries, in Africa about 39 African countries are affected which represent a third of the global burden. Global Program for the Control and Elimination of Lymphatic Filariasis (GPLELF) was later established to provide sustained delivery of drugs to affected communities for the purpose of stopping mass transmission of the disease, and ultimately eliminate this burden on public health. Hence, this review mainly used Google scholar, ISI, SCOPUS and PubMed Indexed Journals reporting various studies on Lf involving both mosquito-vectors and infected human population. Accordingly, this review enhances our understanding on the detection, diagnosis pathogenesis and molecular mechanism of the Lf as well as the host-pathogen relation
EFFECT OF ENTREPRENEURIAL COMPETENCIES ON THE PERFORMANCE OF ENTREPRENEURS IN KOGI STATE, NIGERIA
Get PDFThis study looked into the importance of entrepreneurial competencies on the performance of entrepreneurs in Kogi Central, Nigeria. The objectives of this study were to ascertain the extent to which key entrepreneurial competencies influence the performance of entrepreneurs, and to establish the relationship between entrepreneurial competencies and the performance of entrepreneurs. The population of the study is 1,265 entrepreneurs from the study areas. Samples of 295 entrepreneurs were selected using Krejcie and Morgan sample determination formula. Using the proportionate sampling technique, the questionnaire was administered to the 295 entrepreneurs. Out of this number, 286 or 97% of the administered instrument were fully completed and usable. A structured questionnaire which was designed based on the review of related literature was used to elicit information from the respondents. The instrument was validated by experts and tested for reliability using Cronbach Alpha method and it yielded a coefficient of 0.83. The research questions were answered using Arithmetic Mean and Standard Deviation. Data sourced were presented and analyzed using descriptive methods involving tables. The hypotheses were tested using linear regression models. Findings revealed that entrepreneurial competencies are crucial for the survival and sustenance of business enterprises. Based on the results of the study, It was concluded that networking competence and entrepreneurial persistence to a large extent, influences entrepreneurial ingenuity and entrepreneurial passion. It is therefore, recommended that entrepreneurs should imbibe those competencies that would lead to optimum performance thereby contributing to national economic development
E-LEARNING, FINANCIAL SUPPORT AND ENTREPRENEURSHIP INCLINATION: A RELATIONAL STUDY OF STUDENTS IN HIGHER INSTITUTIONS IN KATSINA STATE
Get PDFEntrepreneurship has emerged as a major area of business because it identifies how innovation can be transformed into product and services with commercial value for individual and economy at large. This justifies the inclusion of Entrepreneurship into the curriculum of Tertiary institutions with more emphasis on practical, so as to aid job creation and realization of high-income on a micro and macro scale by individuals and government. Thus, to trigger higher entrepreneurial inclination this study sought to find out if interaction, staff support, learners support and financial support can enhance entrepreneurial inclination amongst students in tertiary institutions; Katsina State - Nigeria. The Instrument employed for the survey was the questionnaire, to gather information from students of 17 tertiary Institutions that cut across the three senatorial districts. 432 copies of the questionnaire were used for the model analysis using the partial least square structural equation modeling technique Smart PLS2. The relationship was observed to be positively significant connecting each variable and entrepreneurial inclination of students in tertiary institution; Katsina State - Nigeria. The study is of the opinion that government and other policy makers can do more to unearth new innovations by supporting entrepreneurial inclination amongst students
ENTREPRENEURIAL BRICOLAGE, ENTREPRENEURIAL PASSION AND ENTREPRENEURIAL RESILIENCE AND THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA
Get PDFEntrepreneurial bricolage, entrepreneurial passion, and entrepreneurial resilience are relatively recent areas of study for scholars in the field of management and entrepreneurship. Only a small number of empirical research have investigated the connection between these variables and the success of Small and Medium Enterprises (SMEs) in Nigeria. This research sought to bridge this gap by exploring the connections between entrepreneurial bricolage, entrepreneurial passion, entrepreneurial resilience, and SME success in Nigeria's Federal Capital Territory (FCT). The questionnaire was used for the survey, to gather information from SME owners and managers in the FCT, selected at random. A total of 452 copies of questionnaire were used for final analysis and were analysed using partial least square structural equation modelling processed Smart PLS2. A positive and statistically significant relationship was observed between entrepreneurial bricolage, entrepreneurial passion, and entrepreneurial resilience and the performance of SMEs in the FCT. The study recommends that SME owners and managers should constantly seek to combine current resources as well as novel ideas to provide effective solutions to new difficulties and issues
SEASONAL DYNAMICS, HYDROCHEMISTRY AND NATURAL ATTENUATION OF LANDFILL LEACHATE IN NORTHERN NIGERIA: A REVIEW
Get PDFConcern about environmental protection has grown globally in recent years. Landfill is an unavoidable issue in the solid waste management system. In terms of simplicity, as well as low exploitation and capital costs, landfilling is recognized as the most common, desirable, integral, and indispensable solid waste management strategy for the sustainable disposal and elimination of residual wastes from separation, recycling, and incineration, both in fully industrialized and developing countries, accounting for approximately 95 percent of total municipal solid waste collected worldwide. Landfills are physically, chemically, and biologically complex heterogeneous systems by nature, with underlying hydrological conditions, refuse composition and compaction, temperature, moisture content, and seasonal variations as its defining characteristics. The difficulty in managing the resulting leachates, which are complex and highly contaminated wastewaters, is one of the main issues with the operation and non[1]treatment of landfilled waste. Furthermore, in developing countries with rapidly growing populations, such as Nigeria, solid waste dumping in landfills has increased significantly. The composition and characteristics of leachate are highly dependent on a variety of factors, including waste type, climate, organic matter content, landfill hydrogeological structure, and operational conditions. It is one of the most potentially hazardous sources of landfill emissions. There have been few reports of similar or related studies in Northern Nigeria. As a result, such studies are justified in providing recommendations that could aid in mitigating future environmental hazards
INFLUENCE OF RECOGNITION ON TEACHERS CONTRIBUTION IN SELECTED PRIVATE SECONDARY SCHOOLS
Get PDFSometimes the managers are baffled when their high rated teachers perform low. The objective of this study is to investigate the influence of recognition on teachers’ contribution in selected private secondary schools in Wusasa, Zaria.This study employed survey research design. The population of this study is 109 teachers in selected private schools in Wusasa, Zaria. The census sampling technique was utilized to gather data and no sample size is required. Closed ended structured questionnaire instrument was used to collect primary data. Data collected were coded using Statistical Package for Social Science (SPSS) - Version 20. Cronbach’s alpha coefficient was used to determine the reliability of instruments used. Multiple Regression was used to analyse data. The result showed that monetary reward, performance appraisal and appreciation have positive significant influence on teachers’ contribution. While career progression and engagement have no significant influence on teachers’ contribution. The study concluded that recognition has positive significant influence on teachers’ contribution in the selected private schools in Wusasa, Zaria. The study recommended that the management of the selected private secondary schools should continuously provide teachers with adequate monetary rewards to motivate them to contribute at optimum.They should have a performance appraisal system that the teachers understand and accept. Teachers should be fully engaged to avoid redundancy
EFFECT OF YOUNG FEMALE ENTREPRENEURS ON SMALL BUSINESS DEVELOPMENT AND JOB CREATION IN NASARAWA STATE, NIGERIA
Get PDFThe study examined the effect of young female entrepreneurs on small business development and job creation in Nasarawa State, Nigeria. The study adopts a survey research design. A sample of 300 small businesses owned by young female entrepreneurs was purposively sampled; across six local government areas of Nasarawa State, where 292 copies of the questionnaire contained responses were successfully returned, and descriptive statistics were employed to analyze quantitative data. Descriptive analysis was done using a frequency distribution table, means and percentages. Statistical inferences were also conducted using correlation analysis and regression analysis. Arising from the specific objectives through the test of hypotheses, it was revealed that young female entrepreneurs have a significant effect on small business development in Nasarawa State, Nigeria. It is a sure indication that young female entrepreneurs in the Nasarawa state serve as an engine room for business development and employment creation which certainly help reduce the level of unemployment in the State and across Nigeria. The study concludes that to enhance the role of young female entrepreneurs in small business development and job creation, female entrepreneurs need an enabling environment to bring out the best innovative and creative ideas that will always lead to the establishment of businesses and job creation for the development of more firms in Nasarawa State. From the findings and conclusion of the study, it was recommended; that younger female participation needs in the areas of engaging in meaningful entrepreneurial ventures in Nasarawa State and the country of Nigeria. Furthermore, the government should sensitize young girls to go into a small business venture as this is a sure ticket to being independent and self-employed, which will aid in solving the lingering issue of job scarcity in Nigeria
WHAT CONTRIBUTE TO BUSINESS START-UP AND SUVIVAL? A VIEW POINT
Get PDFoai:ojs2.gujed.com.ng:article/3The purpose of this editorial is to spark questions to GJED authors about what impact business start-up and business survival, as well as the importance of entrepreneurship education.The research approach is editorial view point, manuscripts received during this first edition and also the emerging discourse in other leading journals. Thus, questionsareasked for authors to buttress on during their future manuscripts.Itis also a basis for further discussion and a concern for entrepreneurial mind-set society. However, this is based on our views, although it isalso as a consequence ofinconsistent findings from leading journals.Hopefully, authors will find the questions helpful, although it isalso emphasized that it is a viewpoint. This editorial provides more “food for thought” for authors