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Literary Legend Speaks Interview of Meena Mishra with P.V. Laxmiprasad
Get PDFLiterary Legend Speaks
Interview of Meena Mishra with P.V. Laxmiprasa
Nandini Sahu’s Sita: A Poem
Get PDFNandini Sahu’s Sita: A Poem (2014). Gurgaon (Haryana): The Poetry Society of India. pp.129, Rs. 220/- ISBN: 978-93-83888– 19 – 1 (paperback)
India Unraveled: The Representation of Women in Literature and Society, Ed. P. V. Laxmiprasad,
Get PDFIndia Unraveled: The Representation of Women in Literature and Society, Ed. P. V. Laxmiprasad, New Delhi: Authors Press 2022, ISBN: 978-93-5529-387-9
Between Knowing and not knowing: A Study of Trauma, History and ‘Memory’1, and the ‘Crying Wound’2 in The Kashmir Files (2022)
Get PDFThis paper examines how Vivek Agnihotri’s film The Kashmir Files (2022) participates in recreating trauma, reconstructing memory, and how ‘history gets short-changed in movies’. It showcases the conflict in two narratives; radical Islamic extremists’ Jihad and the traumatic narrative amongst non-violent Kashmiri Hindus, ‘a war of narratives’ (1.22.0). The focal point is the complexities of adapting history to the silver screen, which creates complicated and debatable negotiations between knowing and unknowing, reality and history, and truth and fiction. Traumatic memories of Genocide3 often challenge the rational faculties. The article investigates how the intelligentsia needs to address traumatic narratives as a genre. ‘Traumatic neurosis’4 reflected through ‘ethnic cleansing’ of Kashmiri Pandits5 in The Kashmir Files, offers new assertiveness. The text hits upon the ethical dilemma of how not to betray the past. The ‘not knowing’ or ignoring Traumatic incursion is thus recreated through the film that demands social healing. The paper examines the impact of The Kashmir Files on post Genocide peace and reconciliation
Literary Legend Speaks: Interview with P.V. Laxmiprasad
Get PDFInterviewer: Mary Josephine Jerina
Guest Lecturer Government Arts and Science College, Manur, Tirunelveli,
Tamilnad
Feminist Semiotics of Advertising Media Texts
Get PDFSemiotics is emerged a major theoretical and analytical approach in the media-driven era of 21st century. In the history of human evolution, use and analysis of signs to communicate have the utmost importance. Before verbal and written linguistic discourse, the use of signs remains in human communication. Semiotics is thought to be a structural and linguistic approach but as Saussure has asserted that semiotics is broad, inclusive and comprehensive in nature and scope, while linguistics is a part of it. Modern media is scientifically and technologically more enhanced and inclusive of various signs through technological gadgets. McLuhan regards ‘media is message’. Like language in literature, various audio-visual and graphic signs are employed for effective expression in media texts. Language is a ‘sign system’ of human communication which is mainly androcentric and needs to be challenged and explored through a feminist perspective. The idea is to study semiotics in feminist context i.e. to be regarded as ‘feminist semiotics. The emergence of the feministic approach changed perception in every field of life and brought various possible interpretations. As the signs employed in media texts mainly androcentric, the feminist semiotics attempts to expose and deconstruct them. Advertisements especially, consumer ads either in print or in electronic media are published having the notion of ‘art for market’s sake’ or ‘art for profit’s sake’ which need to be considered and analyzed as ‘media text’. In this research article, efforts are made to explore and blend feminist contextual approach with semiotics to analyze advertising texts. There is a multitude of audio-visual and electronic driven gadgets in the present digital world therefore, it needs to be interpreted from feminist semiotic perspective