International Journal of Engineering and Management Research
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A Study on Consumer Behaviour Regarding Telecommunication Sector in Oman
No full textThis research discusses the topic (A study on consumer behaviour regarding telecommunication sector in Oman) this study explores how can telecommunication affect on consumer behaviour in Oman. In the telecommunications industry, consumer behaviour describes how people and companies select, utilise, and engage with telecom services such as internet providers, mobile networks, and digital communication platforms. Their choices are influenced by a number of variables, such as cost, level of service, reputation of the brand, and developments in technology. Businesses may improve customer experiences, develop better pricing strategies, and increase service quality by having a deeper understanding of telecom consumer behaviour. To be competitive as technology advances, telecom companies must embrace digital transformation, adjust to shifting demands, and prioritise customer pleasure
A Study of 10-Minute Delivery Apps in the e-Business Ecosystem
No full textTime never waits for anyone. In today’s fast-paced world, everyone wants everything to happen quickly. Whether it’s food delivery, grocery shopping, or medical needs, people want instant services. This demand has given rise to a new trend in business — 10-minute delivery. In this competitive era, everyone wants to stay ahead. That’s why e-business is evolving every day. Modern businesses are adopting advanced techniques and technologies to satisfy customers and provide faster services. With this background, this research paper tries to explore how these quick delivery apps have become a part of the e-business ecosystem. We will understand the significance, objectives, and impact of these apps.
In this research, the focus will be on understanding how 10-minute delivery apps affect consumers, what their business model looks like, and what the future of these apps in India may hold. Major apps like Instamart, Zepto, and Blinkit have introduced this concept of 10-minute delivery and are continuously trying to improve their services. Using such apps, goods reach the customer quickly. Due to this, customers are becoming dependent on these apps. This research will also study both the advantages and disadvantages of this rapid delivery model
Comparative Analysis of Machine Learning Models for Diabetes Prediction
No full textDiabetes is a chronic health condition affecting millions worldwide, and early detection plays a vital role in effective disease management and prevention. In this study, we conduct a comparative analysis of four machine learning models—Logistic Regression, Random Forest, Gradient Boosting, and Linear Regression—applied to the Pima Indian Diabetes dataset obtained from Kaggle. The dataset comprises diagnostic measurements of female patients aged 21 and above of Pima Indian heritage. Each model is evaluated using key classification metrics, including accuracy, precision, recall, and F1-score. Among the models, Logistic Regression and Gradient Boosting achieved the highest accuracy of 75%, while Random Forest and Linear Regression showed slightly lower performance at 72% and 73.16%, respectively. The study highlights the effectiveness of ensemble methods and traditional classifiers in predicting diabetes outcomes and provides insight into their relative strengths for clinical decision support systems. These results suggest that machine learning can be a valuable tool in aiding early diagnosis and improving patient care strategies
Socio-Economic Impact of Human-Wildlife Conflicts on Agriculture based Livelihood in the Kodagu Karanataka State
Full text linkHuman-wildlife conflicts (HWC) pose significant socio-economic challenges for agriculture-based livelihoods in Kodagu, Karnataka. This study examines the extent and impact of wildlife-related damages on crops, livestock, and farmer well-being, focusing on economic losses, food security, and coping mechanisms. Kodagu, known for its rich biodiversity and proximity to protected areas, experiences frequent conflicts with elephants, wild boars, and other species, leading to substantial financial strain on farmers. Additionally, psychological stress and rural migration trends further exacerbate socio-economic instability. The study highlights the effectiveness of existing mitigation strategies, including compensation schemes, fencing, and community-based conservation efforts. Policy recommendations emphasize the need for sustainable, long-term conflict resolution strategies to balance conservation goals with farmers’ livelihoods
Customer Perception on AI-Enabled 3D Graphics in E-commerce Platforms
Full text linkThe incorporation of AI-enabled 3D graphics is transforming the e-commerce sector by enhancing how customers experience products online. This study investigated customer perception of AI-driven 3D graphics on e-commerce platforms, focusing on their impact on engagement, satisfaction, and purchasing decisions. With features like virtual try-on and interactive 3D product views, e-commerce platforms are addressing traditional online shopping limitations, allowing customers to visualize products more accurately and make informed choices. This research explored how users perceive the benefits of these tools in terms of trust, ease of use, and product understanding. Through a survey- based approach, the study analyzes various factors influencing customer perception, such as the added value of 3D graphics, demographic influences, and previous digital experience. The findings aim to reveal how AI-driven 3D graphics can enhance customer engagement and reduce uncertainty, while also identifying potential limitations related to usability and realism. This paper seeks to provide insights into the role of AI-enabled 3D graphics in improving customer experience and driving higher conversion rates on e-commerce platforms. Recommendations are offered for businesses looking to optimize these tools to meet evolving customer expectations and enhance the digital shopping experience. The rapid advancement of Artificial Intelligence (AI) and 3D graphics technology has transformed the e-commerce landscape, enhancing customer experiences through immersive and interactive visual representations. This study aims to explore customer perceptions of AI-enabled 3D graphics in e-commerce platforms, focusing on their impact on purchasing decisions, engagement, and trust in online shopping. The research investigates key factors such as realism, interactivity, ease of use, and personalization to determine their influence on customer satisfaction. Through a combination of surveys and case studies, this study seeks to provide insights into consumer attitudes, expectations, and potential challenges associated with AI-powered 3D graphics
A Detailed Study on Introduction of Computational Intelligence
Full text linkThis article demonstrates an analysis of Computational Intelligence (CI) through its crucial concepts together with principles and implementation examples in the field of artificial intelligence. The core computational models in CI help replicate human reasoning and solve complex problems through neural networks as well as fuzzy systems alongside evolutionary algorithms while hybrid systems interpolate their benefits. The paper demonstrates CI development from inception to present day while focusing on eminent milestones alongside CI adoption across data mining and robotic control and optimal decision making applications. The chapter explores both theoretical perspectives of CI and provides an evaluation of its strengths and limitations. This paper uses different examples to validate the importance and usage of CI in modern technology before establishing directions for future research in this developing field. The obtained outcomes demonstrate that CI methods can reach practical use after implementing improvements. This paper delivers an extensive overview of CI principles to support researchers and practitioners so they can boost innovation alongside cross-disciplinary work in this developing field
Design and Implementation of AHB to APB Bridge using Verilog
No full textEfficient on-chip communication is vital in modern embedded and System-on-Chip (SoC) architectures. This project presents the design and implementation of an AHB (Advanced High-performance Bus) to APB (Advanced Peripheral Bus) bridge using Verilog Hardware Description Language (HDL). The bridge serves as an interface between high-speed AHB masters and low-speed APB peripherals, with a Finite State Machine (FSM) governing the control flow—including address decoding, data transfer, and handshake signal management. The Verilog-based design emphasizes modularity, timing accuracy, and hardware compatibility, making it well-suited for both FPGA prototyping and ASIC integration. Functional simulation and synthesis validate the bridge’s correctness, performance, and efficient resource utilization. The FSM-based control ensures predictable and reliable communication across the AHB and APB domains, fulfilling the structured connectivity demands of AMBA-based SoC designs [1]
Impact of Customer Based Brand Equity on Brand Preference and Purchase Intention
No full textFirms in the Indian fast-moving consumer goods (FMCG) sector face a considerable challenge in quantifying brand equity. In this study, we analyse how the value of a company\u27s brand affects the operational performance of enterprises operating in the Indian fast-moving consumer goods industry. This particular research study technique that takes both a descriptive and an exploratory one. The findings suggest that there is some sort of link. between the value of the brand and the operational performance of the company. The consequences that this will have in the findings indicate that good management of brand equity is essential for enhancing a company\u27s operational success
Unveiling the Role of FinTech in Advancing Sustainable Development Goals: A Structural Equation Modeling Approach
No full textThe integration of financial technology (FinTech) into modern economic systems has sparked significant interest regarding its potential to accelerate progress toward the United Nations Sustainable Development Goals (SDGs). This study investigates the structural relationship between FinTech adoption and five selected SDGs—Economic Growth, Quality Education, Gender Equality, Reduced Inequalities, and Climate Action—mediated through Financial Inclusion and Digital Literacy.
Using a Structural Equation Modeling (SEM) framework, we surveyed participants across diverse socio-economic backgrounds to assess how FinTech-driven financial inclusion and digital capability influence sustainable development outcomes. The model reveals that Digital Literacy is the strongest mediating factor, significantly enhancing Economic Growth (β = 0.904), Quality Education (β = 0.829), and Reduced Inequalities (β = 0.859). In contrast, Financial Inclusion plays a more moderate yet targeted role, particularly in addressing inequality and gender-based financial access.
These findings suggest that while FinTech infrastructure is foundational, its real developmental impact is realized through empowerment mechanisms—especially digital literacy. Policymakers and stakeholders are urged to focus on user education and inclusivity when deploying FinTech solutions to ensure alignment with global sustainability objectives
A Study on Entrepreneurial Schemes of NBCFDC
No full textThe National Backward Classes Finance and Development Corporation (NBCFDC) plays a pivotal role in promoting the economic empowerment of backward classes in India through various enterprise development programs. Established under the Ministry of Social Justice and Empowerment, NBCFDC provides financial support, skill development, and other resources to foster entrepreneurship among economically disadvantaged communities. The corporation offers a range of financial products, including loans, subsidies, and venture capital funds, aimed at improving the economic conditions of backward classes. This paper explores NBCFDC’s mission, the types of entrepreneurial schemes it supports, and its impact on the socio-economic development of backward classes. With a focus on providing access to financial resources and skill training, NBCFDC helps individuals and communities achieve financial independence and long-term sustainability through entrepreneurship