Management Journal for Advanced Research
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A Study on Women Entrepreneurship Development in India and Contemporary Challenges of Women Entrepreneurs
Get PDFEntrepreneurship is embedded with the power innovation, creativity and inner satisfaction of contributing to the society. The Entrepreneurs are referred to be the soldiers of Society. The Gender divide is gradually getting narrower as the Women are entering the field of entrepreneurship. Women entrepreneurship is an economic activity of those women who think of a business enterprise, initiate it, organize and combine the factors of production, operate the enterprise and undertake risks and handle economic uncertainty involved in running a business enterprise. As per the independent study in 2022-23 by the www.gemconsortium.org, globally, one in six women reported an intention to start a business in the near future. The highest entrepreneurial intention rates were observed in low-income countries, where approximately 28% of women expressed intentions to start a business. The journey for women entrepreneurs is not without challenges. Access to capital, societal biases against women in leadership roles, and lack of support system from family, society can create significant hurdles.
The Current study is an Exploratory & Descriptive study conducted with the help of massively secondary data and Primary Data in the form of Interview Method. The Authors have Interviewed TWO Women Entrepreneurs to collect the view points on the theme of the study. The Study aims to understand the status of Women Entrepreneurship Development in India. It further aims to identify the Contemporary Challenges experienced by Women Entrepreneurs and enlist the emerging avenues of Women Entrepreneurship in Indian context. The authors have extended recommendations in the form of a Model for nurturing of Women Entrepreneurship. The Authors have considered the Women Entrepreneurship as a generalized study with specifics related to the selected Women Entrepreneur Interviews. The Theme of the study may have various other elements associated like specific sector, specific region etc. to study, which haven’t been touched, hence this may be a limitation of the study as the inferences are indicative in nature rather exhaustive
Adventure Tourism – Exploring the Thrill – Seeking Behaviour
Get PDFThis paper explores the developing landscape of adventure tourism and more particularly the growth of extreme adventure activities. It delves into the psychological motivation, personality trait, and social factors that attract participants, alongside the perceived benefits and challenges. The research also probes into the part played by tour operator in this aspect with regard to risk and safety management. This research, both qualitative and quantitative, into the factors influencing one’s participation in adventure tourism is approached through a mixed methodology with the help of a questionnaire. Key themes include excitement, personal growth, and change in lifestyle. The most influential factor is social influence if peers and social media for participation. The project emphasizes a balance between the hunt of excitement and fulfilment on one hand and environmental concern on other. Ultimately it will try to spell out the motivation for the search of adventure and strategies for assuring safety and how these shape the long-term future of adventure tourism
The Rise of SUV Market in India and the role of Advertisements in its Promotion: A Case study of Mahindra and Mahindra
Get PDFIndia is the third largest car markets in the world, recording a sales figure of 4.11-million-unit sales in the passenger vehicle segment in the FY 23. Since India is an emerging market the scope of growth becomes more important. There has been a sizeable shift in the car segment with SUVs accounting for 50% market share in FY24. The consumer behavior has evolved over the period. According to media reports based on surveys, brand conscious, image conscious young buyers in India find SUVs more appealing that other segment of cars. The purity of the category of SUV has changed too. With compact SUVs coming to play, people are more interested in getting an SUV for everyday commuting than off-roading occasionally. Maruti Suzuki Brezza, Hyundai Venue, XUV 400, XUV 300, Bolero Neo are great examples of that. Mahindra has excelled at SUVs and the company’s focus has been mostly on SUVs only. The cars have been marketed well to the Indian consumers using television and digital media advertisements to reach a wider variety of audience. This research paper studies the journey of Mahindra SUVs through a case study. It analyses different aspects of the growth of SUVs in India. The audio-visual advertisements shown in TV and later in digital has been analyzed by accessing them on social media platforms like YouTube. The findings of such a study of advertisements through the period of last 15 years showcases minute details of the company’s communication and messages to the audience
Business Accelerator Interventions and MSME Growth in Lusaka, Zambia
Get PDFDespite numerous interventions by the Zambian government and stakeholders, the failure rate of Micro, Small, and Medium Enterprises (MSMEs) in Zambia remains high at 50% (Chilembo 2021). This study investigates the influence of business accelerator programs on MSME growth. Employing a mixed-methods approach with 5 business accelerators and 50 MSMEs in Lusaka, the study found that accelerator programs offered MSMEs interventions including capital, mentorship, training, and networking. Training emerged as the most valuable intervention for participants. The study concludes that increased capital funding and expanded training opportunities are crucial for boosting MSME growth. It also recommends enhanced post-program mentorship and a shift in program emphasis from funding to broader growth support
A Study of the Factors that Affect Agribusiness Financing in Zambia (A Case Study of Smallholder Farmers in Chibombo District)
Get PDFLimited access to agricultural financing is a constraint to the development of the Smallholder Farmers (SHFs) of the agriculture sector. This research aimed to address three fundamental objectives: the extent of financial inclusivity, the factors influencing access to finance, and the exploration of alternative financing models. A descriptive research design was employed which led to the adoption of a mixed-methods approach. A total of 100 out of 48,000 SHFs in Chibombo District were purposively sampled. The findings revealed that only 19% of SHFs surveyed reported having accessed credit and only 8% of rural SHFs were utilizing formal banking services. The study delved into credit access challenges, both on the demand and supply sides, results indicated that, the variables (gender, age, income) had weak statistically significant impact on the likelihood of borrowing money at the 0.05 significance level. However, it was noted that the p-values for gender and income were relatively close to the significance level indicating potential impact. In response to these challenges, the research proposed innovative financing models including mobile money lending, peer-to-peer lending, guarantee schemes, collateral substitutes and group lending. The study recommended that the Government and other stakeholders should strengthen technological infrastructure, develop and implement tailored financial education programs and encourage diversification of agriculture activities, and develop regulatory framework for mobile money lending to ensure consumer protection and fair competition
A Study of Consumer’s Attitude towards Purchase of Green Cosmetic Products
Get PDFThe present environment has become more aware and sensitive when it comes to the point of decision with regards to purchase of cosmetic products. With the growing concerns of environmental degradation, both the manufacturers and consumers have grown more cautious with regards to purchase of these products. This study emphasizes upon the consumer’s attitude of with regards to purchase of green cosmetics and analyses the attitude of males and females towards it. A Sample of 200 respondents was taken into consideration and percentage analysis and cross tabulation was used for studying the consumer’s attitude. It was found out that majority of the consumers favour the purchase of green cosmetics and strongly recommend it to others and also that they are environmentally friendly and reasonably priced. When it comes to the factor of gender and income level, women are the majority purchasers, and a large chunk of respondents prefer to pay an extra premium of less than 5% when it comes to purchase of green cosmetics
A Study on the Performance & Comparison of Large Cap Equity Mutual Funds in Indian Market
Get PDFThis research project aims to study and compare the performance of large-cap equity mutual funds in the Indian market. The study is conducted over a period of five years, from 2018 to 2022, and involves analysing the returns and risk associated with the selected mutual funds. The research also investigates the factors that contribute to the performance of these funds, including asset allocation, portfolio composition, and market trends. The methodology includes both quantitative and qualitative analysis, with data collected from various sources such as fund fact sheets, annual reports, and financial websites. The findings of the study are expected to provide valuable insights for investors, fund managers, and other stakeholders in the Indian mutual fund industry and guide them about the prevalent mutual fund schemes which an investor can invest into
An Investigation into India\u27s Online Trading System
Get PDFThis study explores the new trend in online trading in relation to businesses and brokerages. One of the key components of the Indian economy that affects the nation\u27s financial health and rate of economic growth is the stock market. In the modern world, there are millions of internet users, many of whom come from rural backgrounds. GPL (Globalization, Privatization, and Liberalization) and the internet have had a significant impact on people\u27s views during the past 30 years, starting in 1991. The sole factor determining a company\u27s success is client pleasure. The goal of the current study is to determine consumer knowledge of internet trading. The study\u27s primary goal is to comprehend how internet trading functions. The main justification for investing in the stock market is compelling and simple to understand.
This publication is open access (OA), and all articles are distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License, which permits others to remix, modify, and build upon the work in noncommercial ways as long as proper attribution is given and the new works are licensed in accordance with the same terms
Corporate Social Responsibility in Selected FMCG Companies in India: A Content Analysis
Get PDFCSR is a very broader concept that addresses the various topic related to health care, sanitation and safety, environmental effects, contribution to economic development, relief efforts etc. The main purpose of the study is to analyze the CSR activities carried out by the selected FMCG companies in India. The official websites of the selected FMCG companies were analyzed for this study. The most preferred CSR activities were observed to be health hygiene and nutrition, environment sustainability, water and sanitation projects and women empowerment etc
Sustainable Lifestyle: A Path towards Environmental Sustainability and Sustainable Development
Get PDFThe idea of sustainable life is thought to have reached its usefulness limit. A sustainable lifestyle is a critical component of achieving environmental and economic sustainability. It entails a comprehensive approach to daily decisions and actions that reduce negative environmental impacts while improving individual and societal well-being. This paper delves into the essential components of a sustainable lifestyle, such as responsible consumption, reduced waste output, energy efficiency, water conservation and a shift toward environmentally conscious mobility. Adopting such a way of life not only saves natural resources, but it also promotes a healthier, more equal, and resilient society. Individuals can contribute to a harmonious cohabitation between humans and the environment by aligning personal beliefs with sustainable actions, paving the way for a more sustainable and prosperous future. This possibility is explored in this paper and tries to provide a path ahead for renewing our current knowledge and approach towards sustainable lifestyle