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Do you love traveling to the beach or mountain? Predicting personality traits and choice behaviour
No full textSeveral personality-predicting tools are being used by managers in their strategic decision-making process. The most common are the Big Five model and the Myers – Myers-Briggs Type Indicator model, respectively. This study deviates and tests a novel personality prediction model. Specifically, it utilizes the TF-IDF (Term Frequency-Inverse Document Frequency) algorithm as a feature extraction method to map personality traits based on consumers’ textual data from the Kaggle MBTI Personality Type dataset. This study uses realistic data gathered from traveller reviews and comments on hotel stays from TripAdvisor’s widely recognised platform to predict different personality traits and their travel destination preferences, i.e. beach or mountain. The contribution of this study lies in the identification of multiple dimensions of peoples’ personality traits and their relationship with their preferences for travel locations. This proposed trait classification mechanism can assist marketing managers in effectively carrying out customer segmentation, setting realistic goals, and optimizing marketing strategies.補正完畢GB
第84期
No full text本期深入探討歐盟共同農業政策(CAP)2023-2027年的新改革方向，特別關注永續農業實踐和數位化轉型。新的CAP強調環境保護、氣候行動和生物多樣性保護，同時支持農民採用精準農業技術。本文分析各會員國如何制定國家戰略計畫，以及綠色建築計畫(Green Architecture)重塑歐洲農業景觀。探討小農支持措施和青年農民扶持政策的創新作法國內電子版TW
Determinants of the intention to continue use of SoLoMo services: consumption values and the moderating effects of overloads
No full text補正完畢US
Crafting solutions to leadership demands for well-being and effectiveness
No full textLeadership is a prominent function within organizations and social entities, and research suggests leadership that is more active tends to be more effective. However, emerging research contends that more active leadership can place stressful demands on leaders, which can jeopardize their well-being and eventual effectiveness. In this article, we draw from research on job demands, job resources, and stress coping to outline an applied framework of leader strain management. The model explains how leadership demands (i.e., the challenges/hindrances leaders face) can influence leader strains (i.e., negative implications of the demands) and how leader resources (i.e., tangible/intangible assets) can be leveraged through coping activities to resolve demands or reduce strains. We propose five guidelines for leaders seeking to balance engaging their leadership responsibilities with maintaining their well-being and sustaining their effectiveness over time.補正完畢US
Developing Tourism Conversational Capital-A Case Study of the Pingtung City Forum
No full text本研究以目的地意象、地方依附、知識管理、會話資本等理論基礎，以個案研究法進行發展旅遊會話資本先期研究。本研究以參與式觀察與深入訪談，針對2020年屏東「旅行、履行、Say屏東」專案的策展過程進行個案研究。研究發現地區旅遊會話資本的建立，是根植於獨特吸引力與在地情感，進而形塑獨特的旅遊魅力，體現成為打動人心、具有價值的虛擬資產。發展旅遊會話資本歷程創造了地方的旅遊魅力與住民的光榮感，本研究建議，在後疫情時代在地旅遊產業更應深度挖掘地區以人為主的發展特色與潛力，輔以政策行動、策展規劃、商業運作的支持，以創造轉型機會。補正完畢TW
Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety
No full textAlthough service robots have been extensively studied recently, few empirical investigations have focused on the luxury setting. Targeting the setting of luxury hotels, in this study, expectation-confirmation theory and dual-congruity theory are combined to examine the impact of robot anthropomorphism on consumers’ expectations of service robots. The findings obtained from a sample of 556 respondents indicated that robot anthropomorphism increased consumers’ perceived social capability, performance expectancy, and perceived importance. Furthermore, luxury-technology fit and task-technology fit mediated the effects of social capability, performance expectancy, and perceived importance on the intention to use robotic services. Furthermore, the moderating role of anxiety toward robots in strengthening the effect of luxury-technology fit on the intention to use robotic services was revealed. The findings contribute to an enhanced understanding of consumer psychology in the context of advanced service technologies, offering valuable insights for the strategic implementation of service robots at luxury hotels.補正完畢TW
