International Journal of Business Ecosystem & Strategy (2687-2293)
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Challenges in providing feedback to grade 4 second language learners: A case study of English teachers in Gauteng’s public primary schools
This qualitative research article examines the challenges faced by English teachers in providing effective feedback to Grade 4 second language learners within public primary schools in Gauteng, South Africa. The study aims to inform and enhance feedback practices in multilingual educational settings by exploring the real-life experiences of English teachers. Specifically, the research focuses on understanding the challenges encountered by teachers in their role of providing feedback to second language learners transitioning to English as the medium of instruction. The study adopts an interpretivist paradigm and utilizes thematic analysis to analyze the perspectives of four English teachers from two distinct public primary schools within Gauteng. Participants were purposively selected, and semi-structured interviews were conducted to collect data. Thematic analysis was employed to identify recurring themes and patterns within the data generated from the participants\u27 responses. The findings reveal several challenges teachers face, including significant time constraints, diverse language proficiency levels within classrooms, and limited resources for providing effective feedback. The study is framed by Vygotsky\u27s sociocultural theory and Hattie and Timperley\u27s model of feedback, providing a comprehensive theoretical framework for understanding the complexities of feedback provision in this context. This research contributes to the growing body of literature on feedback practices in multilingual classrooms and offers insights for policymakers, school administrators, and teacher educators on improving feedback strategies for second language learners in South African primary schools
The role of digital marketing in enhancing the sustainability of rural retail businesses in Flagstaff, South Africa
Digital marketing has profoundly altered the marketing techniques utilised by merchants. Although a growing number of rural retail enterprises in South Africa are starting to implement these techniques, the comprehensive effect of digital marketing on their sustainability is still inadequately examined. This study seeks to investigate the impact of internet marketing on retail operations in the rural community of Flagstaff. A quantitative research methodology was utilised, distributing questionnaires to all 52 major merchants via a census technique, yielding 45 replies and an 87% response rate. The results demonstrate that merchants employ several digital marketing strategies, such as social media marketing, email marketing, and mobile marketing, to engage with customers and present sales propositions. This engagement is constrained by the minimal acceptance of digital marketing among consumers, restricted e-commerce utilisation, and inadequate digital literacy, preventing both sides from fully leveraging its advantages. The report advises businesses to persist in using digital marketing methods, including social media and email marketing, into their promotional efforts. This strategy will enable them to engage the niche population that prefers these platforms and maintain alignment with market trends, so assuring competitiveness. Furthermore, it is essential to assist rural areas in improving their digital marketing adoption to sustain retail enterprises and maintain relevance in the contemporary digital environment
Board demographic characteristics and governance practices of SOEs in Ghana
Across the globe and particularly in the developing country settings, there has been an upsurge of interests from businesses, academics and policy-makers alike in understanding the relationship between corporate board characteristics and governance practices of State-Owned Enterprises (SOEs). This understanding especially in post-pandemic era would aid in formulating best policies for optimal performance of the SOEs. The aim of this study was to investigate the influence of board characteristics on corporate governance practices in SOEs in Ghana. Utilizing a structured questionnaire, data was collected from employees across various SOEs and analysed through Smart-PLS structural equation modelling. The findings indicate that board demographic characteristics have a significantly positive impact on governance practices, underscoring the importance of diversity in board composition. This outcome highlights the need for SOE policymakers to prioritize board diversity to enhance governance efficacy. This research enriches the literature on corporate governance in the developing country context and has practical implications for enhancing SOE management and performance. It also provides a foundation for future research to explore the dynamics of board characteristics in different contexts
The influence of social media use on corporate reputation at a higher education institution
The use of social media in organisations can assist in the creation and maintenance of a good brand, reputation and image largely due to the potential of developing interactive relationships with various stakeholders. This not only aids in building stakeholder relationships, but also in increasing an organisation’s visibility. The aim of this research was to assess how a higher education institution, specifically the Durban University of Technology (DUT) in South Africa, uses social media platforms to build and maintain a positive corporate reputation. Additionally, the research examined how the institution actively engages with their target audience on social media platforms. A quantitative methodology was adopted with a sample population of 180 students from the DUT. Data was collected through the distribution of questionnaires to students and analysed using the Statistical Package for the Social Sciences (SPSS) version 25.0. Findings revealed that social media plays an important role for organisations as a vital tool to build and maintain corporate reputation online, as well as communicating effectively and actively with various target audiences. The research recommends that organisations prioritise investing in social media platforms and communicate effectively and actively with their audiences online
Inclusive education for pre-service teachers in South African rural universities: bridging theory and practice through systematic integration strategies
This systematic literature review investigates the integration of inclusive education within pre-service teacher training programmes at rural universities in South Africa, focusing on the nexus between theoretical underpinnings and practical applications. The study aims to synthesise existing research to understand how inclusive education principles are adapted and applied in the preparation of teachers in rural settings, where educational resources and support mechanisms may differ significantly from urban centres. The review used the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines to ensure a rigorous and systematic approach, with the selection criteria confined to peer-reviewed articles published from 2000 to 2024 that discuss both the theory and practice of inclusive education specifically in the context of South African rural higher education. The research objectives include identifying core theoretical frameworks employed in the literature, evaluating the effectiveness of these pedagogical approaches, and proposing actionable strategies for enhancing teacher readiness for inclusive education in rural environments. This study contributes to the development of a more coherent strategy for implementing inclusive education that is sensitive to the socio-economic and cultural contexts of rural South Africa
Small-scale farmers\u27 market constraints in Ghana: influential farm-level contingencies
This study sought to identify significant barriers to market access and marketing connections for small-scale rural farmers, evaluating the impact of demographic factors (gender, education level) and operational factors (years in farming, distance from home, type of commodity) on these constraints. The research employed a cross-sectional descriptive and inferential quantitative approach to examine the barriers to market access and marketing connections among small-scale rural farmers in Ghana\u27s Volta area. The conceptual framework is based on a multi-theory approach. The contingency theory elucidates the significance of farm size, resource availability, and geographic location; the human capital theory delineates the impact of education level and years of farming experience; and the logistics and spatial analysis framework examines how transportation infrastructure, geographic location, and commodity type affect market access and connections. The investigation indicated that inadequate road infrastructure and elevated transportation expenses were the primary obstacles for small-scale rural farmers in accessing markets, with notable disparities based on gender and educational attainment. The commodity kind, years of cultivation, and distance from home substantially influenced limitations. The study concentrated on the Volta region, however the results are probably relevant to other regions in Ghana because of comparable agro-ecological zones and rural socio-economic traits. The rigorous research design, data collection techniques, and comprehensive analysis guarantee dependable and valid outcomes. Notwithstanding possible constraints in generalisability, the research provides comprehensive insights into the distinct issues encountered by small-scale farmers. It emphasises socio-economic factors affecting market access, illustrates the impact of farm-level contingencies on market access and linkages, identifies both diversity and uniformity among small-scale farmers, and addresses a gap in the literature by offering empirical evidence on market access constraints specific to the Volta region that may have global relevance. These contributions are significant for both academic comprehension and practical initiatives aimed at assisting small-scale rural farmers in Ghana and analogous environments worldwide
Teachers\u27 views on their professional identity in teaching number concepts in the foundation phase
This study explores the professional identity perceptions of teachers responsible for instructing number concepts in the foundation phase, focusing on their roles and responsibilities within elementary mathematics education. Using qualitative methods, including interviews and observations, the research examines the multifaceted dimensions of teachers\u27 professional identities, highlighting both positive and negative perspectives. Twelve foundation phase teachers from the Johannesburg East District were purposively selected for in-depth semi-structured interviews and observations. Thematic analysis was employed to uncover and present detailed findings. Results indicated that teachers perceive their professional identity as either positive or negative. Positive identities include viewing themselves as specialists in pedagogical content knowledge and as in loco parentis, displaying enthusiasm, self-motivation, friendliness, competence, and commitment. Negative identities involve seeing themselves primarily as administrators or social workers. The study identified a misalignment between teachers\u27 self-perceptions and their classroom practices in teaching number concepts. Teachers\u27 self-perception as instructors of number concepts significantly influences their teaching approaches in the foundation phase. The study suggests that investing in teacher development programs can help construct and reconstruct a positive professional identity, thereby enhancing the teaching of number concepts in the foundation phase. This research underscores the importance of aligning teachers\u27 self-image with their pedagogical practices to foster effective mathematics education at the elementary level
The role of Corporate Social Responsibility (CSR) in enhancing brand loyalty in South African consumer markets
This study examines Corporate Social Responsibility (CSR) and brand loyalty within South African consumer marketplaces. This study investigates the relationship between CSR activities and customer behaviour, focussing on the influence of CSR on trust, satisfaction, and loyalty. The socio-economic and historical context of South Africa influences consumer attitudes towards corporate social responsibility, distinguishing it from other global markets. This study advocates for ongoing impact evaluations and stakeholder engagement to enhance the effectiveness of corporate social responsibility initiatives in both business and governmental contexts
Digital transformation and its role in FMCG supply chain resilience
The main aim was to determine how the supply chains of the FMCG industry may enhance their resilience through the adoption of digital technologies. Additionally, enhancing visibility and transparency through the augmentation of operational efficiency to elevate overall performance. This analysis utilised the Uncertainty Framework theory, which provides a systematic approach for identifying, categorising, and managing uncertainties within the supply chain. Organisations can formulate strategies to effectively manage and mitigate risks by understanding the many dimensions of uncertainty within the supply chain and their interrelations. The research utilised a qualitative methodology, gathering data via semi-structured interviews with 25 supply chain specialists and senior executives possessing extensive experience in the FMCG sector. The study\u27s findings indicate that digital transformation enhances agility, transparency, and data-driven decision-making, which is crucial for bolstering the resilience of the FMCG supply chain. Six themes emerged from the findings: data-driven decision-making, supply chain visibility and transparency, automation and robots, collaborative platforms and ecosystems, predictive analytics and forecasting, and traceability and sustainability. The research will enhance our understanding of the implementation of digital transformation initiatives throughout FMCG supply chains. This involves analysing the application of digital technologies in supply chain operations. The study may ascertain the impact of these technologies on various resilience criteria, including flexibility, agility, visibility, and responsiveness, by analysing the role of digital transformation in FMCG supply chains. The research findings can assist supply chain managers in making educated decisions on investments and strategic planning for digital transformation initiatives.Research on digital transformation in the FMCG sector is limited, particularly on these unprecedented upheavals. Moreover, there is little study connecting digital transformation with sustainability and resilience in FMCG supply chains, which is essential for comprehending how these projects might collaboratively enhance robust supply systems
Transforming cities: The role of local government-university collaborations in urban governance in Zimbabwe
Global research on local governance acknowledges the value of partnerships as strategic facilitators of urban change and regional economic growth. Local government-university interactions have emerged as a critical catalyst for transformation in Africa. The Mutare City Council (MCC), a distinguished local authority in Zimbabwe, has adopted collaborations between local government and universities as a novel strategy to enhance service delivery and overall efficacy. Nonetheless, despite a theoretical and practical paradigm shift towards cooperation between local governments and universities, there has been inadequate research focus on this subject, particularly in developing nations. This article elucidates the lived experiences of the MCC regarding cooperation between local government and universities to bridge this gap. The qualitative investigation of local government-university partnership was conducted through key informant interviews with MCC managers from various units and departments. This article outlines the MCC\u27s collaboration with universities in urban change and the advantages of these partnerships. The paper examines the problems encountered in executing collaborations from the viewpoint of local government. Consequently, the study advises local governments to prioritise collaborations with universities, endorse joint projects and initiatives, and create research and investment units to promote partnerships as a contribution to public administration