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EFEKTIFITAS DAN PEMANFAATAN INSENTIF PAJAK PADA UMKM PADA MASA PANDEMI COVID-19
Get PDFDuring pandemic Covid-19, the productivity of SME(small and medium enterprises) is getting decreasing and the government boosts the existence of SME by giving the incentive tax until December 2020 to tax payer. SMEs are hoped to utilize the incentive tax as it can assist SMEs in Indonesia. Therefore, the objectives of this research are to (1) investigate the understanding of SMEs about article 21 and the tax incentives, (2) explore how effective the socialization about tax incentives. The design of this research is a qualitative descriptive using online interview and questionnaires. Samples taken are 40 SMEs in West Sumatera using purposive sampling techniques. The results show that more than 50% of SMEs in this research has already understood about income tax article 21, and more than 40% of SMEs are also familiar with the tax incentive, however, related to socialization of tax incentive from authority party, SMEs hope to obtain more information either online or offline
PERANAN INFLUENCER DALAM MENINGKATKAN PENJUALAN PRODUK SELAMA KONDISI PANDEMI
Get PDFPandemic conditions which occur all over the world are no exception in Indonesia, causing the Indonesian people's economic activity to halt for a time. This is an opportunity for enterprises to survive amid the present epidemic if they can run activities online. Entrepreneurs with local brands require help from influencers to drive sales of their present items, in addition to depending on social media and other e-commerce sites. The goal of this research is to look into the function of influencers in boosting product sales during a pandemic. The pandemic has slowed the economy and decreased people's willingness to spend. This research focuses on an influencer named Michie (@browspecialist), who worked with a number of local brands throughout the pandemic in 2020. The study employed a descriptive qualitative approach using a random sample procedure. The findings of the study show that influencers can boost sales of local brand products by partnering for a set amount of time. Because it can run out quickly, the partnership improves sales
IMPLEMENTASI STRATEGI BISNIS SM ENTERTAINMENT DI PASAR TIONGKOK MELALUI WAYV PADA TAHUN 2019-2021
Get PDFSM Entertainment is the largest multinational company in the entertainment industry in South Korea, which founded in 1995 by Lee Soo Man. SM Entertainment as the first entertainment company to export K-POP music abroad, one of which is the Chinese market. SM Entertainment started to enter the Chinese market in the early 2000s by holding concerts as one of the promotions of their music. SM Entertainment is still developing and distributing the Hallyu products despite the difficulties for foreign companies to enter the Chinese market. SM Entertainment maintains their business in China with a strategy that has been adapted to the market environment there. This paper discusses SM Entertainment's marketing mix strategy through the boy group named WayV in order to maintain its business in China after the conflict of Terminal High Altitude Area Defense (THAAD). Using a qualitative research approach, this study aims to analyze SM Entertainment's marketing mix strategy implemented through WayV in 2019-2021 through three stages; segmenting, positioning, and targeting. This study explores how SM Entertainment's marketing mix strategy as the MNC's can maintain their market in China through WayV
Hak Untuk Dilupakan: Penghapusan Jejak Digital Sebagai Perlindungan Selebriti Anak dari Bahaya Deepfake
Get PDFChild celebrities coming from Youtube, TikTok, and other social media are at high risk of being exploited and sexualized over their content. As Youtuber parents nonchalantly record their children without worries about exposing their privacy to the internet, predators lurk while seeking to exploit the minors at any moment’s notice. The loss of privacy experienced by child celebrities may contribute to the loss of self-ownership, even leading to cases of depersonalization where children become unable to separate their authentic identity from their celebrity persona. Furthermore, another concerning issue on disseminating child sexual abuse materials depicting child celebrities further threatening minors on the internet. Where regulations have been put in place to protect children in conventional manners, it is being challenged when facing the new Deepfake technology that can create artificially generated pornographic content using the child’s face. Through literary review over materials related to child celebrity’s privacy and the rampant use of Deepfake. This paper proposed that a crossover between Pornography Law, ITE Law, and Child Protection Law is required in adapting to these unconventional circumstances. Specifically, this paper explores the option to utilize “Hak Untuk Dilupakan” as stipulated under Article 26 of UU ITE to protect children’s privacy and prevent certain content from being further disseminated, either by delisting or through a take-down mechanism under court orders
Meningkatnya Kasus Kekerasan Terhadap Anak Selama Pandemi Corona virus disease 19 Indonesia
Get PDFSince 2020, the entry of Corona virus disease -19 in Indonesia has changed
the order of life in this country. The Corona Virus pandemic has had a
negative impact on Indonesia in various aspects of life. The government
has set restrictions on activities outside the home to minimize the spread of
the virus, but this has actually led to an increase in cases of criminal acts,
especially violence, especially children as victims. The sad thing is that this
case of violence against children is carried out by those closest to them,
namely parents and family. Learning from home and termination of
employment triggers parental emotions that have fatal consequences for
children. cases of violence against children during the pandemic continue
to increase, but the exact number of cases cannot be determined. Many
consider the violence experienced by children as a family matter and does
not need to be interfered with by the authorities. Indonesia has actually
regulated legal protection for children, but in fact it is still being ignored.
The purpose of writing this article is to identify child violence that occurs,
the legal protection provided, as well as any solutions or programs that can
be used to minimize cases of child violence
Pembuatan Water Kefir dengan Memanfaatkan Madu dan Okra (Abelmoschus esculentus)
Get PDFAbstract—Okra is one of vegetable that rarely used by Indonesian people, whereas it is healthty because of its high antioxidant and fiber content. Water kefir is a fermented product that used fruit and vegetables as its substrate.This study aims to determine the type of okra treatment (soaked and juiced) and honey concentration (0%, 4% and 8%) on physicochemical, microbiology and organoleptic characteristics of water kefir. This study used a randomized group design method with variations on okra treatment and concentration of honey. Based on the results of physicochemical tests, okra treatment and honey concentration have an interaction and significantly influence the parameters of total sugar, total dissolved solids, lactic acid levels, total acid, pH, antioxidant activity, ethanol levels, total LAB and total yeast. Organoleptic test showed okra treatment and concentration of honey significantly influence the parameters of color, flavor, taste and aftertaste. Soaked okra kefir with 8% honey is the best result using the effectiveness index based on psycochemical and organoleptic test. The best treatment has a characteristic product of light yellow, less acidic aroma, quite sweet taste, less alcoholic taste and not bitter aftertaste.
Keywords: okra, water kefir, honey
Abstrak—Okra merupakan salah satu jenis sayuran yang sangat jarang dimanfaatkan oleh masyarakat Indonesia, padahal okra sangat baik untuk kesehatan tubuh karena okra memiliki kandungan antioksidan dan serat yang tinggi. Water kefir merupakan produk fermentasi yang menggunakan buah dan sayur sebagai substratnya. Penelitian ini bertujuan untuk mengetahui jenis perlakuan okra (rendam dan jus) dan konsentrasi madu (0%, 4% dan 8%) terhadap karakteristik fisikokimia, mikrobiologi dan organoleptik water kefir. Penelitian ini menggunakan rancangan acak kelompok dengan variasi okra dan variasi konsentrasi madu. Berdasarkan hasil uji fisikokimia, variasi perlakuan okra dan konsentrasi madu memiliki interaksi dan pengaruh terhadap parameter gula total, total padatan terlarut, kadar asam laktat, total asam, pH, aktivitas antioksidan, kadar etanol, total BAL dan total yeast water kefir okra madu. Hasil uji organoleptik menunjukkan ada pengaruh variasi perlakuan okra dan konsentrasi madu terhadap parameter warna, aroma, rasa dan aftertaste. Water kefir okra rendam 8% merupakan perlakuan terbaik dengan menggunakan metode indeks efektivitas dari hasil uji fisikokimia dan organoleptik. Perlakuan terbaik tersebut memiliki karakteristik warna kuning muda, aroma yang kurang asam, rasa yang cukup manis, rasa yang kurang beralkohol dan aftertaste yang tidak pahit..
Kata kunci: okra, water kefir, mad
Upcycled Products in Indonesia: Factors Influencing Willingness to Pay
Get PDFAbstract—Research on clothes waste reduction, especially upcycling suggests that solutions aimed at reducing clothing waste are effective. Based on this ground, further research on upcycling is carried out. As Indonesian millennials can be categorized as ecologically conscious consumers nowadays, it is possible that upcycling can grow more rapidly and become the solution to the world-waste problem. To make that happen, further research needs to be done to increase public and fashion business owners’ awareness. This research examines the willingness to pay for upcycled products in Indonesia. The method of this research is a mixed method - qualitative and quantitative method, which was conducted through online surveys of 30 participants and 5 people in a forum group discussion to gain deeper information. Data were analyzed using van Westendorp’s analysis of price sensitivity. The finding of this research is that the consumers are willing to pay 3-4 times more expensive than the original garment price as the ideal price of upcycled products, the factors influencing it are meaningfulness, familiarity with sustainable products, and quality improvement of the products.
Keywords: upcycle, willingness to pay, fashion, sustainable fashion
Abstrak—Penelitian tentang pengurangan limbah pakaian, khususnya upcycling, menunjukkan bahwa solusi yang ditujukan untuk mengurangi limbah pakaian cukup efektif. Berdasarkan hal tersebut, penelitian tentang upcyling banyak dilakukan. Dengan melihat peluang bahwa milenial Indonesia saat ini dapat dikategorikan sebagai konsumen yang sadar lingkungan, maka tidak menutup kemungkinan bahwa upcycling dapat berkembang lebih pesat dari sekarang untuk dapat menjadi solusi dari permasalahan sampah dunia. . Untuk mewujudkannya, perlu dilakukan penelitian lebih lanjut untuk meningkatkan kesadaran masyarakat dan pemilik bisnis fashion. Penelitian ini mengkaji tentang kesediaan membayar (WTP) produk hasil upcycling di Indonesia. Metode penelitian ini adalah metode kualitatif dan kuantitatif, menggunakan kuesioner yang diberikan kepada 30 orang, dan FGD meliputi 5 orang, dengan analisis sensitivitas harga milik van Westendorp. Temuan dari penelitian ini adalah konsumen bersedia membayar 3-4 kali lebih mahal dari harga garmen asli sebagai harga ideal produk upcycled, dan faktor-faktor yang memengaruhinya adalah kebermaknaan, keakraban dengan produk yang berkelanjutan, dan peningkatan kualitas produk.
Kata kunci: upcycle, fesyen, fesyen berkelanjutan, kesediaan membayar
 
Using SWOT Analysis to Design Organizational Structure in Small Enterprise
Get PDFOne of the biggest challenges of MSMEs is how to manage its resources to increase their business. Ani's Craft, already survives for 6 years now faces challenges to growth because lack of strategic planning, ineffective of HR management and unstructured organizational design. This study aims to design an organizational structure based on strategy that will help the small enterprise to growth. The study began with identifying the internal and external factors that influence its business. Result shows the strategy that fits the conditions was the WO strategy. New organizational structure was proposed that emphasize the importance of company's needs by adding marketing and finance divisions
PENGARUH PRICE SENSITIVITY DAN ENVIRONMENTALISM TERHADAP PURCHASE INTENTION PADA PAKAIAN THRIFT
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A person's need for fashion is also always growing, with the need for fashion, now the trend of thrift clothes is also developing, which is known as thrifting. Thrifting is an activity to buy used goods, especially clothing with the aim of helping to reduce environmental pollution produced by fast fashion activities. Indonesian consumers' interest in these thrift goods is increasing over time. Where the data shows that the level of consumption of thrift clothing has increased by 21 percent in the last three years. Based on several previous studies, there are several things that affect a person's purchase intention in buying thrift goods. Among them are environmentalism and price sensitivity.The aim of this study is to investigate the unique characteristics of these consumers and offer a better understanding of the specific drivers of thrift product consumption. In particular, this study explores the reality (or lack thereof) of a number of assumptions regarding the consumption of thrift goods. Thisresearch was conducted on 106 students. Data were processed using confirmatory factor analysis (CFA) and regression analysis. Testing using the structural equation model (SEM) shows that price sensitivity has a significant effect on purchase intention, while a person's level of environmentalism is found to have no effect on purchase intention
SISTEM PENGELOLAAN BAHAN BAKU BERBASIS JUST IN TIME (JIT) PADA UMKM “ANEKA KERIPIK KARTINI”
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Just In Time is one of the planned techniques to obtain quality, control expenses and achieve timely delivery to consumers. The purpose of this study is to understand the raw materials management systems using Just In Time (JIT) on UMKM “ Aneka Keripik Kartini”. The method used was descriptive qualitative method. Data were obtained by interview, observation and documentation. Informants consisted of owners, suppliers, customers. The results of this study show that the purchase of raw materials for the production process of cassava and banana chips is carried out in Just In Time, the production process is based on ordering requests from consumere. The production pattern is corrugated where production is adjusted to product sales. When product orders increase, fulfill demand by ordering from other suppliers if the main supplier cannot meet demand