SRN Intellectual Journals
Not a member yet
380 research outputs found
Sort by
Maintaining Sustainable Development through Gender Equality in Village Savings and Loans Associations Partners of FVS-Amie des Enfants in Makamba, Burundi
Get PDFToday, gender inequality persists everywhere and stagnates social progress. Women and girls represent half of the world’s population and half its potential. Inequalities faced by girls can begin right at birth and follow them all their lives. In some countries, girls are deprived of access to health care or proper nutrition, leading to a higher mortality rate. Thus, this study was about maintaining sustainable development through gender equality in village savings and loan associations’ partners of FVS-Amie des enfants in Makamba. The purpose of the study was to investigate the effect of gender equality on sustainable development to promote poverty reduction, family welfare, education of children, and access to health services. The study employed a correlational research design and opted for the quantitative methods. The study used a sample size of 130 subjects and used survey techniques to gather primary data. The results indicate a strong positive and significant relationship between gender equality and sustainable development. The study concludes that implementing gender equality contributes to effective, sustainable development. Therefore, gender equality should be emphasized to improve sustainable development
Understanding the Concept of SMEs in Driving Economic Growth and Development in Bangladesh
Get PDFSmall and Medium Enterprises (SMEs) play a vital role in Bangladesh\u27s economy and have been recognized as a significant catalyst for poverty reduction programs and economic growth. Therefore, it is essential to have a comprehensive understanding of the concept of SMEs and their role in driving economic growth and development. Consequently, this study endeavors to explore the definition of SMEs, their present status, and their contributions to the development of Bangladesh’s economy. Using a quantitative research method, the study performed a descriptive statistics analysis on data gathered from diverse sources, including academic, governmental, and private institutions, as well as pertinent literature from researchers, academics, and scholars. The study has found that the definition of SMEs in Bangladesh has undergone changes over time. The study findings also revealed that the growth of SMEs has had a significant impact on various economic indices in Bangladesh, contributing positively to the country\u27s economic development. Hence, the findings of this study can provide valuable insights to readers seeking a comprehensive understanding of SMEs in the context of Bangladesh. Moreover, policymakers can utilize these findings to introduce well-suited policies and initiatives that will foster the future development of the SME sector
The Effect of Product Placement on Television Events on Brand Awareness and Product Purchase Intention
Get PDFNowadays, product placement is a tool for promoting a brand or product in television programs without being called formally (passive). It avoids word saturation due to being often spoken. Brand placement is payment inclusion on a product or brand identity consisting of audio and visual in mass media programs. This study aims to examine the effect of product placement on brand awareness and its implication on repurchase intention. The study is designed using a quantitative approach with primary data collected via electronic media (online survey) on 220 respondents taken with the purposive sampling technique. The data were analyzed using partial least squares and assisted by SmartPLS-3. The result shows that product placement has a significant effect on brand awareness and product placement has a significant impact on the repurchase intention. Brand awareness has a significant effect on the repurchase intention. In addition, brand awareness mediates the relationship between product placement and repurchase intention
The Relationship of Executive’s Leadership Skills in 21st Century towards Staff’s Work Performance in Thailand
Get PDFThis study investigates the 21st century leadership skills of executives and their relation to the work performance of staff. A sample of 30 staff members was selected using simple random sampling, and two questionnaires were used to collect data on leadership skills and work performance. The reliability of the questionnaires was established at 0.87 and 0.89, respectively. The statistical method used for data analysis included descriptive statistics, such as mean and standard deviation, and Pearson\u27s correlation. The findings revealed that the 21st century leadership skills of executives were overall at a high level, with the highest average scores obtained in the planning and directing skills and creativity, followed by communication, technology, and information. However, decision-making and problem-solving skills and team building skills received the lowest average scores. On the other hand, the development of work performance of staff was also overall at a high level, with the highest average score obtained in the performance aspect, and the lowest average score in the relationship with the community. Furthermore, the results indicated a positive moderate-level correlation between the 21st century leadership skills of executives and the development of work performance of staff at a statistically significant level of 1 percent
Digital Content Marketing Influences People to Visit Tourist Destinations
Get PDFTourism uses the digital marketing concept and produces digital content marketing (DCM) to communicate services that aim to increase visits to tourist destinations in Indonesia. Therefore, this study aimed to determine DCM’s effectiveness in influencing tourist visits in Indonesia. It adopted the uses and gratification theory, the AISAS marketing communication model, as well as self-brand connection and experience variables. Furthermore, a survey was used with a quantitative approach involving 200 respondents selected using a non-probability sampling technique. Structural equation modeling (SEM) was employed in data analysis with partial least squares (PLS) software. The results showed that DCM containing information about a tourist destination, as well as an invitation to visit a destination, attracts the attention of consumers. In this case, consumers need to find information through websites and social media. Moreover, DCM that prioritizes content designed to the intended consumers’ self-concept cannot help consumers seek information about a tourist destination. Therefore, the invitation to visit is also attractive and makes consumers seek information through websites and social media
The Effect of Competence, Compensation, Workload, and Work Motivation toward Employee Performance
Get PDFIn today\u27s era of competition, every company must develop and improve the performance of its employees. Many factors are involved in improving company performance. One of the important factors that the company must consider in achieving its goals is the human resource (HR) factor. This quantitative study involved as many as 140 staff of PT. PLN (Persero) UIP Sumbagut. The data was analyzed using descriptive and inferential statistics, including multiple linear regression. The result shows that competence and compensation significantly and negatively affect employee performance. Besides that, the workload significantly and positively affects employee performance. Also, this study found that compensation significantly and positively affects work motivation. In addition, the workload negatively and significantly affects work motivation. The motivation variable has a negative and significant effect on employee performance, and the competence variable negatively affects employee performance. Also, the compensation variable has a significant negative effect on employee performance. The workload Work motivation does not mediate the relationship between competence, compensation, and workload on employee performance. In conclusion, this study has examined the mediating role of motivation and found that its variable does not play a significant role in the relationship between competence, compensation, and workload on employee performance
Adoption of E-Wallets in Indonesia: Integrating Mindfulness into the Technology Acceptance Model
Get PDFThis study investigates the main determinants of e-wallet use intention and proposes an e-wallet adoption model that includes mindfulness as a significant factor. The respondents in this study are e-wallet users between the ages of 17 and 40 who live in Bengkulu City. To collect data samples from respondents, the convenience sampling technique was used. This study\u27s online survey questionnaires were distributed via social media platforms such as WhatsApp and Instagram. After using the listwise deletion method on SEM-AMOS with Mahalanobis Distance, 257 usable questionnaires were available for analysis. For data analysis, Confirmatory Factor Analysis (CFA), assessment of normality, and regression weights were used in this study. According to the findings, (1) mindfulness has a positive and significant effect on perceived usefulness, (2) mindfulness has a positive and significant effect on perceived ease of use, (3) perceived usefulness has a positive and significant effect on the intention to use, (4) perceived ease of use has no significant effect on the intention to use, and (5) intention to use has a positive and significant effect on actual use. This study adds to the body of knowledge by extending the concept of TAM through the incorporation of mindfulness variables into a structural model. It is suggested that providers expand their merchant partners in order to provide more benefits to customers, and that they improve more features and benefits for people who use their apps. Furthermore, this study discovered some limitations, which include a) limited geographical areas for data collection, giving opportunity for future research to expand more and will be much better if can compare respondent characteristics between cultures; b) four dimensions of mindfulness must be validated again when applied to other contexts; and c) future research can look at post-purchase phenomenon to catch e-wallet adoption even better
How Population, Economic, Inequality and Unemployment Contribute Affect Indonesian’s Poverty
Get PDFIn the globalization era, poverty is one of the world\u27s fundamental problems, especially in developing countries. With living standards often poor in developing countries, poverty will only get worse in the future. Thus, the current study investigates the relationship between poverty with population growth, economic growth, income inequality, and the unemployment rate in Indonesia. The data used is data from 33 provinces compiled by the Indonesian Central Bureau of Statistics. The results showed that population growth positively affected poverty severity. The economic growth variable has a positive effect on the poverty rate. Income inequality has a positive effect on the poverty gap and poverty severity. Also, the unemployment rate variable positively affects the poverty rate, poverty gap, and poverty severity. Based on these findings, it is suggested that the government maintain stable population growth, create an economy that all groups can enjoy, equitable distribution of infrastructure, social and economic development, and provide more employment opportunities. In addition, a poverty alleviation policy is needed that is sustainable from time to time
The Effect of Democratic Leadership Style, Work Status, Compensation, and Work Environment on Employee Performance
Get PDFThis study aims to determine the influence of democratic leadership style, work status, compensation, and work environment on the performance of employees of the Secretariat of the Regional House of Representatives, Serdang Bedagai Regency. The research method used is quantitative data method, which functions to determine the focus of the study, select informants as data sources, assess data quality, analyze data, interpret data and draw conclusions from the findings. The results of this research with t test (partial) show that Democratic Leadership Style has no significant effect on Employee Performance. Working status has a significant effect to Employee Performance. Compensation has no significant effect to Employee Performance. Work Environment has a significant effect to Employee Performance. The results of the f-stat (simultaneous) test show that Democratic Leadership Style, Employment status, Compensation and Work environment have a significant effect (simultaneously) on Employee Performance
Silver Surfers Vs Coffee Chats: A Dual Strategy to Engage Emak-Emak
Get PDFThe large number of female voters makes it imperative for contestants in the general election to optimize their support from this group. Furthermore, women\u27s groups represent a reliable marketing force capable of influencing the decisions of other demographics. Through the Instagram application, this study investigates how the Strategy Analysis of Candidates for the 2024 Bengkulu Regional Head Election can enhance Brand Awareness among Women\u27s Groups. The data were collected through interviews with two individuals expected to run in the 2024 Bengkulu mayoral election. Research findings reveal that Dedy Wahyudi, a former media worker, truly understands the significance of optimizing social media to reach his target audience. Therefore, Dedy Wahyudi uploaded numerous activities involving the \u27Emak-emak\u27 group on his Instagram accounts. Besides that, Ariyono Gumay prefers a face-to-face approach and group communication to engage with women\u27s groups. In his Instagram posts, Dedy Wahyudi portrays himself as a family man, while Ariyono Gumay\u27s photos depict him as financially successful. This study concludes that as someone who has long struggled with mass media, Dedy Wahyudi\u27s efforts to utilize the media are very serious. Dedy uses social media to provide information, establish relationships, and offer entertainment. Thus, the election is still a long way off, and the timing of the declaration of candidacy is still being determined. Dedy has not yet effectively used social media to reach specific groups. Ariyono Gumay relies more on face-to-face communication with the target group, especially mothers. Ariyono trusts the power of in-person meetings more than interactions through social media, which are less personal and private. Dedy represents himself as a family man, while Ariyono Gumay portrays himself as an affluent and accomplished young figure, as this type of politician resonates well with the people of Bengkulu