International Journal of Management Research and Emerging Sciences
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Political Brand: Political Socialization Process and Development of Voting Intentions
Full text linkThe purpose of this research was to study the phenomenon of voting intentions of Pakistani voters. This study aimed to enhance voter participation in Pakistan\u27s general elections, which has consistently been reported at very low levels in recent years. The contribution of different political socialization agents was thoroughly assessed for their influence on attitudinal and psychological constructs that collectively drive the voters’ intent to vote. Using a multi-stage sampling process, a sample of 500 respondents was obtained for data collection from randomly selected 30 provincial constituencies of Pakistan as per the existing divisional scheme by the Election Commission of Pakistan. The technique of PLS-SEM was utilized for testing the study’s hypotheses. Analyses’ results indicated a significant positive impact of all political socialization agents on emotional response, social identity, and voting intentions. Additionally, emotional response and social identity were found to positively influence trust and commitment for a party. Furthermore, the indirect effects of political socialization, emotional response, social identity, trust in the party, and commitment to the party were also found to hold for their positive causal impact. The study’s findings provide important theoretical as well as practical implications, especially for keeping the vote bank more engaged and active
Unveiling the Power of Storytelling: A Comparative Analysis of Consumer vs. Brand Narratives in Shaping Favorable Attitude Toward Brands Through Emotions and Cognition
Full text linkStorytelling, as an interactive form of communication, is key to delivering product information compellingly and fostering consumer acceptance and engagement. Stories may originate from companies or consumers. Brand storytelling has emerged as a pivotal component of companies\u27 communication strategies, facilitating the expression of values and fostering robust customer relationships. This study explores the effectiveness of consumer storytelling versus brand storytelling in shaping brand attitudes. It was an experimental research involving 384 respondents randomly assigned to two groups that were either exposed to consumer or brand stories. Through comparative analysis, consumer storytelling emerged as superior in eliciting positive brand attitudes, cognition, and emotions. However, its direct impact on brand attitude was not significant. Instead, the study uncovers the mediating role of cognition and emotion, highlighting their crucial influence on shaping favorable brand perceptions. Consumer storytelling, characterized by its emphasis on real values and emotional engagement, enhances cognitive personalization and imagery processing, fostering deeper consumer-brand connections. These insights underscore the imperative for emotionally resonant and cognitively stimulating storytelling in brand communication. This study contributes to the scant literature on examining the comparative effectiveness of consumer brand storytelling versus firm-generated brand storytelling. It elucidates the underlying mechanisms driving the superiority of consumer storytelling in shaping favorable brand attitudes. Contextually situated within the Pakistani market, particularly focusing on clothing buying behavior, this research offers actionable insights for brand managers seeking to harness the power of storytelling to garner favorable consumer responses and enhance brand resonance
Cross-Market Volatility Dynamics Among Crude Oil and South Asian Emerging Markets During the COVID-19 Pandemic.
No full textThe COVID-19 pandemic had profound impacts on the global economy, initially triggering a severe economic downturn due to widespread lockdowns, this outbreak generated various economic shocks, a major one being the oil price crash. A brief understanding of how this pandemic is affecting the financial markets, empirical analysis is done on three financial markets. Three stock exchange markets are selected from emerging markets in South Asia (Pakistan, China, and India). The world crude oil market is selected as a reference, to how it transmits volatility to South Asian markets during the COVID-19 period. We employ a bivariate BEKK-GARCH model for analyzing the volatility spillover from November 19, 2019, to March 31, 2021. All markets show negative coefficients with the oil market, indicating that the previous day’s shocks in oil prices reduce today\u27s stock market volatility, with significant values for India and Pakistan. China has a negative coefficient while the rest of the two markets show a positive and significant coefficient means past volatilities in the stock market decrease today’s oil market volatility, likely indicating a reactive or adaptive market behavior to stock volatility. Generally, oil price changes have a significant impact on these markets, with both immediate effects (via ARCH terms) and persistent effects (via GARCH terms). The study\u27s findings offer valuable insights for policymakers, as they help identify the direction of spillovers among interconnected economies. Additionally, portfolio investors can use this information to effectively allocate weights to different asset classes when making investment decisions
Exploring Challenges Forefront to Family Business Leaders: A Perspective of Family Business Owners
Full text linkFamily businesses, owing to their unique blend of family dynamics and business operations, often face distinctive hurdles that can significantly impact their sustainability and growth. This qualitative study delves into the multifaceted challenges that confront family business leaders, as seen through the eyes of family business owners, which is a missing aspect in the extant literature database. Through in-depth interviews and thematic analysis, this study aims to shed light on the key challenges family business leaders encounter. The findings of the study reveal that the family business leaders have challenges related to the succession planning, financial management, conflict resolution, communication breakdown, governance, HRM, and the evolving business environment in the day-to-day business operation. These findings further echoed the need for a personalized approach and support systems to face the challenges and to be successful in the long run. These results not only contribute to the existing literature related to the management of family business, but also provide a very practical use to the practitioners in increasing the strength of both the family and business while operating within the context with such complexity
Assessing the Influence of Attitude Toward Ecopreneurship and Subjective Norms on Ecopreneurship Intention: Moderated Mediation of Self-Efficacy and Entrepreneurial Resilience
Full text linkUnderstanding the interplay of attitudes, norms, self-efficacy, and resilience in ecopreneurship intention is crucial for comprehensive insights into sustainable entrepreneurial behavior. The objectives of this research are to investigate the influence of attitude toward ecopreneurship and subjective norms on ecopreneurship intention with the mediating effect of self-efficacy and moderating effect of entrepreneurial resilience. Drawing upon a quantitative methodology, researchers surveyed a sample size of 350 participants from Pakistani SMEs using a structured questionnaire. The researchers used structural equational model to test the hypothesis of the study. Researchers’ findings reveal several significant outcomes. First, researchers establish that attitude toward ecopreneurship and subjective norms are prominent drivers of ecopreneurship intention among SME entrepreneurs in Pakistan. Second, self-efficacy emerges as a crucial mediator in this relationship, highlighting the pivotal role of individuals\u27 belief in their capability to undertake ecopreneurial initiatives. Third, entrepreneurial resilience, as a moderator, adds a unique layer of complexity to the model by influencing the strength of the relationships between the variables. One notable contribution of this research lies in its exploration of the moderated mediation framework in the context of ecopreneurship, shedding light on the nuanced mechanisms at play. However, it is important to acknowledge the study\u27s limitation, which is its sole focus on the SME sector in a specific geographic context. Consequently, the generalizability of the findings to different sectors or regions may be constrained
Nexus Between Service Quality and Customer Loyalty: With the Parallel Mediation of Perceived Value and Customer Satisfaction
Full text linkEnsuring high service quality is imperative for businesses to secure long-term market share and sustained competitiveness. Although previous literature has emphasized the importance of service quality (SQ), little attention has been given to comprehending how perceived service quality can be a key factor in increasing customer loyalty (CL). Acknowledging its significance, this empirical research aims to explore the influence of perceived SQ on developing CL within the Aviation industry of Pakistan and to analyze the mediating role of perceived value (PV) and customer satisfaction (CS) in fostering customer loyalty. Data was gathered via survey questionnaires administered to airline passengers in the waiting lounges of Allama Iqbal International Airport and subsequently analyzed through Structural Equation Modelling (SEM). Research findings have demonstrated that the quality of airlines’ services greatly influences customer satisfaction and loyalty. This impact is partially mediated by the perceived customer value elucidating the mechanism through which SQ helps to affiliate new and existing customers with the airline’s services. Furthermore, the SQ helps to foster relationships of customers with the firm and ultimately develops customer loyalty for an extended period. Based on the Expectancy Disconfirmation theory, this study contributes to existing literature by providing a conceptual framework based on the intricate relationship between SQ and CL and the parallel mediation of customer satisfaction and perceived value. The study also offers practical strategies for airline companies to improve SQ in order to enhance customer satisfaction. The findings would assist managers and practitioners of aviation firms to satisfy the new customers and retain the existing ones for business growth
Working Capital Management, Hedging and Macroeconomics Covariates of Default Risk: A Textile Sector Analysis in Pakistan
Full text linkDefault is an increasingly important issue for the Fall, as market stress builds in a weak economic and financial environment rally. The study seeks to investigate if financial tools such as hedging and working capital management can be used for a precaution against default risk in the textile sector of Pakistan. Furthermore, it provides us an analysis on how macroeconomic variables are managed reduces the risk of default. Several elements can potentially impact the likelihood of a corporation experiencing a default on its debt. Nevertheless, this research has only analyzed Working Capital Management, Hedging, and macroeconomic covariables. Data of 102 textile firms was collected for the time of 2015-2020. The objective of this analysis is to assess the influence of these variables on the likelihood of default. The present study employs a logical approach to inquiry. The deductive approach would be the most suitable to evaluate the hypothesis of causation in the study. Our study provides evidence of a strong and statistically significant negative relationship between working capital management and default risk. The importance of the impact of CPI and R&D Investment is observed at a significant level. The statistical significance of the relationship between GDP growth and the probability of default is acceptable. The statistical significance of the impact of interest rates on default likelihood is insignificant. This study offers significant theoretical contributions by incorporating well-established financial theories, including Credit Rationing Theory, to develop a complete framework for understanding default risk. This article examines how these ideas shed light on the behavior of lenders, conflicts of interest inside agencies, and the impact of free cash flow on corporate decision-making. Furthermore, this study investigates the often-overlooked aspect of working capital management and the role of hedging in risk management. This study offers practical insights for finance experts, corporate administrators, legislators, and investors
Investigating Factors Impacting the Use of Ride-Hailing Service Applications
Full text linkEnvironmental impact of modern-day transport has made citizens concerned about the footprint left by these innovations. Mobile application-based ride-hailing services, recently emerged in developing countries are regarded as technology-based innovative products to meet the growing travel demand among commuters. Technology upgrades have allowed smartphone users to access the ride-hailing services apps with ease. Ride-hailing service entered the Pakistani market in the year 2016. Since then, the demand for these services has been on the rise. Therefore, this study aims to investigate which factors have a causal relationship with travelers’ intention to use ride-hailing services in the backdrop of unified theory of acceptance and use of technology (UTAUT). Data were collected through questionnaire from 1,694 respondents at two time points. This study analyzes the hypothesized relationships with structural equation modeling in partial least square with SmartPLS 4. Results shows that environmental citizenship and perceived convenience along with UTAUT constructs have a significant effect on intention to use ride-hailing applications in the long-run, indicating causal relationships. The study extends UTAUT model with two antecedents of perceived convenience and environmental citizenship behavior
Exploring the Corporate Governance and Financial Performance: Nexus Through Green Investment in the Automobile Sector of Pakistan
Full text linkBased on the legitimacy theory, The main aim of this study intends to evaluate the impact of corporate governance (CG) on firm performance (FP) with the mediating role of green investment (GI) by deploying automobile sector listed on PSX from 2011 to 2021. Because automobile sector has a significant impact on Pakistan GDP and also the growing importance of sustainable practices. This study used balanced panel data with diagnostic tests, descriptive, correlation analysis, GLS model and mediation analysis via STATA. Preacher and Hayes (2013) model were used to check the mediating effect. The results found that there has a significant positive impact of managerial Ownership (MO) and audit committees (AC) on firm performance (FP), with board size (BS) showing a negative and statistically insignificant effect. The overall framework implies a significant and positive relationship between CG and FP, while GI did not show the mediating effect. This current study emphasizes that the companies should incorporate green investment strategy into CG frameworks to meet financial success and sustainable environment. This provides a remarkable insight for policymakers to improve governmental rules, stimulate stakeholder input, enforce transparent disclosure standards, and promotion of GI in order to establish a sustainable corporate environment. These actions are recognized as crucial tactics for creating a corporate structure that balances environmental responsibility with economic development
Accelerating Firm’s Operational Performance through GSCM Practices and Lean Management: A Case of the Textile Sector of Karachi
Full text linkSustainable performance remains a debate among the business community however, achieving it remains a challenge. Globally, firms have incorporated different initiatives to gain efficiency and effectiveness, but developing nations are still in transit. Operationalization of green initiatives to gain operational performance was rare in Asian literature and practice. Therefore, this study was conducted to examine the role of green supply chain management practices that impact a firm’s operational performance and the mediating role of lean management in the textile sector of Karachi. A quantitative method was used in this research study and data were collected from 184 respondents from the textile sector of Karachi through a convenience sampling technique. The data were analyzed by partial least structural equation modeling (PLS-SEM) through Smart PLS 3.0. The results indicated that lean management significantly mediates the relationship between green manufacturing, green procurement, and operational performance. Whereas eco-design without lean management does not positively affects operational performance. This study recommends local companies adopt green practices religiously to compete internationally and to educate workers and suppliers about the importance of using these practices