International Journal of Management Research and Emerging Sciences
Not a member yet
330 research outputs found
Sort by
LIFE COURSE DILEMMA: A MIXED METHOD CASE OF FEMALE NEWS REPORTERS IN PAKISTAN
Get PDFPurpose: Female participation in the workforce is essential for the accurate and efficient economic development of any country. In a country like Pakistan, where the number of women is equivalent to the number of men in the community, female labor force participation remains relatively low particularly the female news reporters. To enhance the female participation in economic growth, this paper focused on unearthing the issues faced by currently employed women news reporters in terms of two prominent dimensions: professional life, and personal life. The reason for conducting this research was to identify the factors which discourage women to join the employment force with regard to media and how to cater them.
Design/Methodology/Approach:An integrative mixed method analysis (instrument development model) under exploratory design was used for the collection of and analysis of data. Initially Semi-structured interviews were conducted and then verified it through survey method. The results were analyzed with the help of thematic analysis using NVivo 11 (for qualitative data) and as well as SPSS (for quantitative data).
Findings: The results concluded that women status in society, marital status, household dynamics, workplace burden and workplace behavior are the main factors that affect the productivity level of female media workers that hinders the women to become financial and socially independent.
Implications/Originality/Value: Moreover, it can also provide policy implications for the Government of Pakistan and policy makers, i.e. HR executives to look into the matter of media related females work life balance in the society
THE SUPREME COURT OF PAKISTAN AND INSTITUTIONALIZATION: THE CASE STUDY OF NATIONAL RECONCILIATION ORDINANCE
Get PDFThe Supreme Court of Pakistan (SCP) is one of the pillars of the Government of Pakistan, which is not only a player in the game of governance, but also has the capacity to rewrite the rules of the game in favor of institutionalization. Various organizations of the state started organizing themselves around rules and hence gave rise to an institutionalized form of constitutional governance. In case of NRO, SCP upheld supremacy of the Constitution of Pakistan 1973, independent of political considerations. It’s emphasis on the constitution has driven the process of governance in the country in the direction of institutionalization. This research aims to discover the institutional role of Supreme Court of Pakistan in good governance through its verdict(s) on National Reconciliation Ordinance (NRO). The way in which stability, coherence, adaptability, and autonomy have been achieved by the Supreme Court of Pakistan in the said case will be traced and analyzed
CUSTOMERS TRUST PROPENSITY: MEDIATING EFFECT OF SALESPERSONS CHARACTERISTICS
Get PDFWith the ongoing changes in the way buyer and seller communicate, organizations are concentrating on continuously improving their sales strategies. This study revolves around the basic concept of trust between buyer and seller. Much research is available on how the buyer-seller interaction can be improved but less research is available on how the past experiences of buyers or propensity to trust salespeople effect such relationship. Thus, this research mostly concentrates on these variables. The data for this research was collected in the form of questionnaires from both customers and salespeople. The data was tested through a Multi-Level Model in SPSS. The results from this research specify that the past experiences of customers and their propensity to trust salespeople has an extensive impact on the formation of trust between the buyer and seller. Furthermore, this study concludes that certain salespersons characteristics impact the relationship between the buyer and seller
OPEN-INNOVATION AND OPEN-SOURCE SOFTWARE PROJECTS: CHALLENGES AND ROLE OF FINANCIAL CONSTRAINT
Get PDFIn the recent decade, open innovation (OI) has attracted much attention within the field of innovation management research. Now, most of the firms are adopting OI practices to expedite the performance. However, open-source software projects are facing crucial challenges such as motivating spillovers (MS), incorporation of external knowledge (EK), intellectual property (IP) management, and maximization of internal innovation (II). Additionally, open-source software projects are facing the major issue of financial constraint (FC) to develop and maintain the OI system. To address this issue, the prime objective of the current study is to inspect the role of FC during the management of OI challenges in Pakistan. To accomplish this objective, this study adopted a quantitative research approach and a cross-sectional research design. Survey questionnaires were distributed among the managerial employees of open-source software projects via a mail survey. SMART-PLS 3 (SEM) was utilized to conduct the analysis. The study revealed that FC is a moderating variable between the maximization of II and OI performance. FC is one of the limiting factors towards the maximization of II which automatically decreases the OI performance. Hence, the current study contributed by investigating the role of FC in OI practices. Therefore, this study is beneficial for open-source software developers to enhance OI
CONTEMPORARY ADVERTISEMENT TECHNIQUES AND ITS EFFECTIVENESS AMONG MUSLIM CONSUMERS
Get PDFThis study investigates the effectiveness of those advertisements in which performances, particularly the dance items, are presented to attract viewers. The paper examines the perception of Muslim consumers towards the advertising containing dance performances. Further, the difference in perception of general and religious consumers towards such advertisements has been investigated. Quantitative design has been adopted for this study. Data was collected from respondents using experimental and survey method. The sample size was of 200 Muslim students both male and female of university with the ages between 19 and 24. The data collected was then fed into SPSS and analyzed using cross tabulation and T-test. The study found a significant difference between the general and religious perception towards advertisement containing dance performances. It was found that advertisements containing such performances are less liked by consumer and they have little recall and purchase intention. Findings of the study suggest some practical and theoretical contribution. The findings of this study differ from earlier studies in which favorable outcomes have been presented as compared to our findings regarding the dance performance in advertising. This suggests further research in this area, as most of the respondents disliked dancing and it is possible that their responses were not based on the religious factor but on the “dance” itself as an element in advertising. The outcome of this research is specifically important for the companies and advertising bodies for attracting more viewers and converting them into customers based on advertising. And to match the product and advertising for the customer who associate the advertising with deciding about using any product
CPEC COROLLARY ON ECONOMIC GROWTH OF PAKISTAN
Get PDFChina-Pakistan Economic Corridor (CPEC) is being considered a ‘game changer’ for the current sluggish economy of Pakistan. CPEC is a combination of infrastructure and energy relate projects, which aim at connecting China to the port of Gwadar. Available research on CPEC and its implications is descriptive at best, and more studies focus on the infrastructural and geopolitical aspect of CPEC and less empirical forecasting has been done to estimate the impact of CPEC on economy of Pakistan. Literature also lacks sector specific implication of CPEC; thus it could be concluded that CPEC although have good prospects for the economy of Pakistan, its impact to the grass root level of the economy will be a bit delayed. There is a need to conduct sector specific studies to lay out policies and framework of action to capitalize on the opportunities provided by CPEC
POWER OF BRAND AWARENESS IN GENERATING LOYALTY AMONG YOUTH THROUGH REPUTATION, CUSTOMER ENGAGEMENT AND TRUST
Get PDFDespite the growing interest in brand awareness for enhancing loyalty among mobile phone users, there is limited empirical evidences that focuses on contingencies of how brand awareness can enhance the brand loyalty. This work focused on the role of brand awareness in creating loyalty through process mediation of brand reputation, customer engagement, and brand trust. Selfadministered questionnaires are used to collect the data from 356 young mobile users through online survey and personal visits. These results indicated that brand awareness enhances the loyalty of mobile users. Furthermore, the link between the brand awareness and the loyalty is fully meditated through brand reputation, customer engagement and brand trust. The mediating mechanism is significantly proved individually as well as through the process mediation. The findings of the study make a significant contribution in branding literature by providing a comprehensive model which will help the brand managers and mobile companies to understand the value of brand reputation, customer engagement and trust towards the specific brand
HOW CORPORATE ENTREPRENEURSHIP IS IMPORTANT FOR ORGANIZATIONAL PERFORMANCE OF TEXTILE SECTOR OF PAKISTAN: MEDIATING ROLE OF HUMAN CAPITAL AND INNOVATIVE PERFORMANCE
Get PDFIn the present era, the Textile sector is facing a competitive and dynamic environment. Due to international competition, the textile sector is in focus to adjust their competitive positions to sustain their organizational performance (OP). The link of Corporate Entrepreneurship (CE) studying in the textile sector is quite reasonable as the foreign revenue earned by Pakistan is mainly contributed by textile and apparel exports. It is witnessed that the investors and management of the Textile sector are not dynamic as they are not interested in innovations, new product development, and price comparativeness. Consequently, the revenues are continuously decreasing for the last few years. This empirical study investigates two main objectives. (1) Is there any positive relationship between CE and OP in organizations? (2) Are human capital and innovative performance play mediating roles between CE and OP in Pakistan’s textile sector? The multiple serial mediation regression methods of Hayes (2013) was used to compute the results of the surveyed data. The discussed model is entirely new in its concept so, the results and remedies were expected different from the others. The previous researches on the relationship between CE and OP were simple and our research negates this and introduced more variables which could be an essential factor for retaining innovative performance as well as higher organizational performance. The results show that the H1 is rejected. Moreover, H2 is accepted by confirming the mediating effects of HC and IP between CE and O
THE IMPACT OF CORPORATE SOCIETAL MARKETING ON BRAND LOYALTY: AN EMPIRICAL ANALYSIS OF COCA COLA PAKISTAN
Get PDFIt can be scholarly described that from the last two decades there is an admirable change in the behavior of customers about society. Today consumers are much desiderated about their needs and society. Considering this behavioral change of customer towards society the marketers should have to reflect significant precedence and importance for the society in all the marketing efforts. It will help them to figure their brand as heroic one for society and thus it will lead to brand loyalty. This study is conducted in the context of Pakistan. This article is a quantitative study of brand loyalty found in (Coca Cola) the global leading brand in the beverage industry. For example, Coke has been a partner with the Edhi Foundation for a fundraising campaign in Ramzan named "Bottle of Change". We will elaborate that the brand loyalty of Coke has increased by this corporate societal marketing campaign. The research states that societal marketing activities done by the firms at the local and domestic level have significant positive impact on its brand loyalty. This study suggests marketers that as an emerging economy (Pakistan) the firms who pay more attention to societal aspects to create brand loyalty are likely to be more successful in making higher profits through higher sales and premium prices. Conclusively brand loyalty through CSM is an effective and efficient way for firms in achieving their organizational goals in the long run
ORGANIZATIONAL CLIMATE AND PERFORMANCE: MEDIATING ROLE OF AFFECTIVE COMMITMENT, KNOWLEDGE SHARING PRACTICES AND PERCEIVED COST OF KNOWLEDGE SHARING
Get PDFThis research work examines the impact of organizational climate on performance and considering affective commitment, knowledge sharing practices (KSPS) and perceived cost of knowledge sharing (KScost) as potential mediators by recognizing the need and importance of knowledge sharing among pharmaceutics to enhance their ability to perform best at workplace. Data collection is carried through convenient sampling from pharmaceutics through survey questionnaire from (Lahore and Karachi) two big cities of Pakistan. Confirmatory factor analysis is applied to test the reliability and validity of the constructs and the outcomes confirm the establishment of both internal reliability and validity. Sample size consists of 350 pharmaceutics. The outcomes of this paper reveal that organizational climate significantly and positively impact the performance. The results indicate that affective commitment, KScost and KSPS intervene the link between organizational commitment and organizational performanc