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REGULATION OF ONLINE PLATFORMS, INTERMEDIARIES, AND MARKETS IN THE EUROPEAN UNION AND CHINA: Received: 8th June 2023; Revised: 2nd July 2023, 19th July 2023; Accepted: 26th July 2023
No full textThe EU and the PRC have recently introduced new regulatory standards governing specific online platforms, intermediaries, and markets. As an agenda to enhance digital governance, regulatory initiatives have been made on various frontiers governing digital services and digital markets to enhance both domestic and cross-border online transactions. These developments arguably enhance the relevance of the evolving European and Chinese regulatory frameworks as a stimulating subject for comparative law studies. The present paper examines the evolving key regulatory standards governing digital services and markets in Europe and the PRC and assesses their effectiveness in enhancing digital governance. The paper examines the specific regulations governing online platforms, intermediaries, and digital markets to determine the interests, obligations, and liabilities of key stakeholders. The paper assesses the effectiveness of newly introduced market regulatory standards to protect businesses and end users from the dominance of key online players. The paper argues the need for other key jurisdictions, including China, to rejuvenate their domestic digital regulatory framework with reference to the evolving European regulatory standards. The paper concludes with an analysis based on the key findings of the paper and points out the referential utility of the European experience for prospective legal harmonization needs
AN UNADORNED ADORNMENT: THE AESTHETICS EXPERIENCE OF AN ALTERITY IN THE JEWELRY: Received: 10th March 2023; Revised: 20th July 2023, 04th August 2023; Accepted: 08th August 2023
No full textAdornment of the human body is a cultural practice commonly found among all races and nationalities. These adornments represent their identities. Humans have created decorative pieces called jewelry, and each item plays a different role. Jewelry made from valuable materials is often considered expensive and symbolizes a wealthy status, as in this capitalist world, expensive objects are associated with the rich. Jewelry reflects a person's character, which is often intertwined with various subcultures. The materials used in jewelry represent one's sense of self, with markings on the body showcasing their character and spiritual connection to the object. The selection of materials is driven by the desire to express different facets of their identities. Those who fail to grasp the true meaning of these identities will not understand the genuine reasons for wearing these items. In the 21st century, global warming has spurred a move towards more sustainable design. Environmentally friendly production has become the new trend, where materials are chosen to reflect the essence of true adornment, while also being mindful of the environment. This growing environmental awareness has inspired action to support a long-lasting and eco-friendly environment
EMPLOYER BRANDING AS A TOOL FOR EMPLOYEE LOYALTY: THE CASE OF MOROCCAN COMPANIES LISTED ON CASABLANCA STOCK EXCHANGE: Received: 24th April 2023; Revised: 27th July 2023, 11th August 2023; Accepted: 15th August 2023
No full textTo attract qualified profiles, known as talents, and to retain them, many enterprises are actively leveraging on employer branding. The objective of this research is to shed light on the role played by the concept of employer branding, defined as the set of brand image assets with respect to employees and their impact on human resources loyalty. Our hypothetico-deductive research method will be completed by conducting an empirical study based on a series of semi-structured interviews with 10 large companies listed on Casablanca stock exchange market. We suggest a model to articulate the employer brand around three key dimensions: low propensity to seek a new job, affective engagement and task performance. The collected and analyzed feedback led us to a clear and obvious conclusion. The intention to leave the company, the affective commitment as well as the performance in the task are directly impacted by the attributes of the employer brand. Therefore, organizational loyalty is influenced by the employer brand. The latter is a powerful loyalty tool that allows the company to retain talent. Further research should be conducted to explore the potential of employer branding as a powerful tool for talent retention
THE EU PRIVATE INTERNATIONAL LAW FRAMEWORK FOR THE ACKNOWLEDGMENT AND EXECUTION OF JUDGEMENTS IN EMPLOYMENT MATTERS: Received: 18th March 2023; Revised: 28th March 2023, 06th July 2023; Accepted: 14th July 2023
No full textThis study seeks to examine the recognition and enforcement of EU employment judgements under private international law (PIL). The objectives are to examine the legal framework regulating the recognition and enforceability of employment decisions and to assess the influence of Brexit on EU-UK employment-related rulings. The methodology includes a comprehensive review of applicable EU legislation, case law, and employment-related regulations. This will reveal the conditions for recognising and enforcing employment decisions, the function of the EU Regulation on jurisdiction and judgements, and the scope of the EU Directive on judgement enforcement. The findings will elucidate the complexities and difficulties of PIL in employment matters, including the implications of Brexit. They will promote legal certainty and safeguard employee rights in the EU. Policymakers, legal practitioners, and stakeholders in cross-border employment disputes will gain valuable insights. Based on the results of future research, legal framework reforms may be proposed. Comparative studies of PIL frameworks in other jurisdictions could contribute to the expansion of employment law knowledge internationally
SMART SOLUTION FOR OPTIMIZED MASS CUSTOMIZATION PROCESS IN SMART PHONE INDUSTRY: Received: 03rd September 2022; Revised: 19th December 2022, 25th December 2022; Accepted: 18th January 2023
No full textThe concept of mass customization envisages a firm pursuing differentiation vis-à-vis its competitors in the form of its customized solutions to the consumers, and at the same time adopting cost-effective measures to bring down the cost of production of those solutions. Mass customization has proved to be a path-breaking approach in many industries like fashion, footwear and computer. In this paper, we aim to cover the possibilities of mass customization in the smartphone industry at the hardware, software as well as OS level. We will also cover how, by implementing mass customization, smartphone companies can save costs of finished goods inventories, and at the same time, increase consumers’ willingness to pay by providing them with customized solutions. This paper proposes a smart solution for implementing mass customization through mathematical formulation and aims to detect the optimized groups and cost estimation
ROLES OF DIGITAL MEDIA IN PRESERVING TRIBAL HANDICRAFTS: Received: 14th March 2023; Revised: 11th May 2023, 5th June 2023; Accepted: 11th June 2023
No full textThis study aims to examine the roles of digital media in reserving tribal handicrafts corresponding to the key government policy in protecting livelihoods, arts, and cultures of tribes in Thailand. The results of the study reveal that in the 21st century, digital media play a suitable role for today's society in communicating with the audience about identities of local handicrafts. The contents are, then, perceived quickly and properly. Modern media can also enrich social values, reach out a more expansive range of the audience, and harmonize the context of Thai society. We often see the tribal handicrafts as a cultural selling point in movies, animations, advertisements, games, and online applications. Involving digital media in storing the way of life as well as recording cultural patterns and stories is beneficial resulting in the intercultural media where the digital age meets unique cultures. The creativity of digital media leads to commercial values known as a creative business to reserve tribal handicrafts in society for good
THAI AND NON-THAI INSTRUCTORS’ PERSPECTIVES ON PEER FEEDBACK ACTIVITIES IN ENGLISH ORAL PRESENTATIONS: 1st December 2022; 31st January 2023; 2nd March 2023; 4th March 2023
No full textThe purposes of this research were 1) to investigate Thai and non-Thai teachers’ perspectives on peer feedback activities in English oral presentations; 2) to compare the perspectives on peer feedback activities of Thai and non-Thai teachers, and 3) to explore possible reasons affecting the Thai and non-Thai teachers’ perspectives on peer feedback activities in their real classroom practices. The study was conducted with 5 Thai and 5 foreign instructors. Questionnaires, interviews, and classroom observations were used to collect the data. Descriptive statistics and content analysis were employed in the data analysis. The results revealed that 1) in general both Thai and non-Thai instructors moderately agreed that peer feedback was beneficial for students, 2) the perspectives of Thai and non-Thai teachers in most items were not significantly different, and 3) there were six possible reasons why Thai and non-Thai teachers have different perspectives on some issues towards the use of peer feedback activities
INTENTION TO PARTICIPATE IN TAX EVASION: A SURVEY OF ACCOUNTING AND NON-ACCOUNTING BACKGROUND EMPLOYEES: Received: 14th February 2023; Revised: 16th June 2023, 22nd June 2023; Accepted: 24th June 2023
No full textTax evasion is still justified by Malaysian citizens as being tolerable and acceptable, as seen by the greater number of tax evasion cases and rise in unpaid tax figures in the country. This study examines the connection between attitude, perceived behaviour control and subjective norms towards tax evasion behaviour between the accounting and non-accounting background employees. This study adopts a quantitative methodology and based on non-probability sampling of Malaysian individual taxpayers. Google forms were used to collect all the data, then analysed using SPSS 22.0. The results indicate that employees with accounting backgrounds behave differently than those without an accounting background in terms of their aim to evade taxes. All variables show a positive correlation with tax evasion behaviour for employees with non-accounting backgrounds. However, among workers with accounting backgrounds, only subjective norms show a positive impact on tax evasion behaviour. As compares to non-accounting background employees, subjective norms and perceived behavioural control influence the intention to engage in tax evasion. The findings of this study may help employers prevent unintended tax evasion by educating employees on handling their tax returns. Additionally, this outcome will add value to the new knowledge particularly in the literature on tax compliance
THE KNOWLEDGE-SHARING CULTURE IN AN OPERATIONAL EXCELLENCE PLANT AS COMPETITIVE ADVANTAGE FOR FORWARD-THINKING ORGANIZATIONS
Get PDFAlthough knowledge sharing has been discussed quite a bit in the literature, the mediating and moderating mechanisms that influence team members in knowledge sharing to move from connecting with each other to building social capital and consequently engaging in knowledge sharing are still largely unexplored. This paper aims to shed light on the currently poorly understood knowledge flow of project managers across the value chain in the food-mass-production industry and to show the significance of competitive intelligence for plants in in the mass-production industry, the influence of competitive intelligence on strategic decisions, especially on positioning decisions, and the extent to which this process is influenced by the development of external influences and framework conditions. The findings are based on a literature review and the author’s five years of action research in the foot-packaging industry, supplemented by his annual audits. Unfortunately, literature examining the influence of organizational culture on knowledge sharing behaviours is not widely available. Thus, this paper is a methodological-theoretical attempt to review the literature on knowledge sharing examples, and thoroughly parses the knowledge gaps and potential pitfalls of misunderstanding. Unfortunately, literature examining the influence of organizational culture on knowledge sharing behaviours is not widely available. The results of this paper enrich the theory of organizational culture and knowledge management and help policy makers in providing measures to develop knowledge sharing behaviours
GENERATION XYZ’s BRAND ATTITUDE AND PURCHASE INTENTION IN RESPONSE TO INTERNATIONAL FASHION BRANDS: UDONTHANI, THAILAND: Received: 6th March 2023; Revised: 9th May 2023, 20th June 2023; Accepted: 23rd June 2023
No full textThe purpose of this study is to compare generation X, Y, and Z (Gen XYZ) in relation to their brand attitude and purchase intention toward international fashion brands and also to use independent and interdependent self-construal to investigate the influence of cultural differentiation on brand attitude and purchase intention in response to international fashion brands. An online survey was carried out with quota sampling and 400 valid surveys were collected in Udonthani. The results reveal that generations (X vs Y vs Z) have an insignificant influence on brand attitude in response to international fashion brands in that generations X vs Y and X vs Z are different in terms of purchase intention while generation Y vs Z are not. Self-construal (independent and interdependent) also has significant influence on brand attitude and purchase intention. As a consequence, marketers and retailers of international fashion brands should pay attention to Gen XYZ consumers and those with different self-construal as they are unique in terms of international fashion brand consumption