PEOPLE: International Journal of Social Sciences
Not a member yet
1507 research outputs found
Sort by
RECORDING VIRTUAL TEAMS USING THE SYSTEM OF ORGANIZATIONAL TERMS FOR ARTIFICIAL MANAGEMENT IMPLEMENTATION. RESEARCH RESULTS
Get PDFThe paper describes the potential of artificial management in virtual teams, focusing on how AI can replicate managerial actions typically performed by human team leaders and members. The research is driven by two main questions: (1) What theoretical framework should be used to document managerial actions? and (2) What tools can effectively measure and build knowledge about these actions? Methodology The study adopts a qualitative case study approach, supported by a long-term non-participant observation of a virtual team consisting of a manager and three members. It applies the system of organizational terms, rooted in Wittgenstein’s philosophy, to record team behaviors. Data were collected using TransistorsHead.com – 10 online management tools that tracks the sequence and outcomes of team actions over time. Findings.The system of organizational terms successfully identified and categorized specific managerial actions. TransistorsHead.com enabled real-time tracking and visualization of team dynamics across 10 categories of managerial actions. The study confirmed the feasibility of capturing complex human patterns of behavior aimed at artificial management implementation. Conclusion The research demonstrates that managerial behaviors in virtual teams can be systematically recorded and analyzed. These findings are the foundations for implementing artificial management systems capable of autonomously performing core team actions
DIGITALIZATION WITH CITIZEN VERIFICATION AND CONTROL SYSTEM: Received:12thJanuary2025, Revised:25thFeb2025, Accepted:16thJune2025, DateofPublication:21stJuly2025
No full textPoverty remains an undeniable social issue that is deeply rooted in the social fabric. The state welfare card policy under the leadership of General Prayut Chan-o-cha was created as guidelines for improving life quality and ending poverty by helping with living expenses, finding opportunities to access public services, and developing vocational training.The state relies on specific identity representations in the neoliberal world in the absence of authentic empirical evidence. Perceptive ambiguities lead to an attempt to create a field of meaning that is static and numerable until it becomes a characteristic that the state can control and predict. The more it is combined with the proof mechanism, the more it is conducive to the growth of capital groups and political networks aggravating international poverty despite repeated suppression. Those uncounted or overlooked by the system are challenged for survival and activities that they are allowed to do. Results are that the state welfare card represents a set of governmental ideas with clear control and determination goals. Poverty and politics remain intertwined, as the card helps societal denizens learn to prove their own poverty and be aware of new rules by which poverty is reduced according to the state perception framework. As a result, the state welfare card is a basis for creating more poverty under the neoliberal drive
IMPROVİNG THE CAPACİTİES OF TRAVEL AGENCİES WİTH PRODUCT AND MARKET DİVERSİFİCATİON STRATEGİES
Get PDFThere are various studies in the literature that point out the importance of product and market diversification for destinations and tourism businesses. However, there are limited studies on the obstacles that tourism businesses face during product and market diversification. Therefore, the research has attempted to reveal what these obstacles are through data collected from travel agencies and their stakeholders using the interview technique. It has been determined that the barriers to the product and market diversification processes of businesses are specialization, lack of operational experience, lack of qualified personnel, possible operational costs and insufficient public support. In order to eliminate the aforementioned barriers within the scope of the research, suggestions have been developed for travel agencies and stakeholders who have an impact on their activities
THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023)
Get PDFThe aim of this article is to retrace the paradigm changes in the evolution of marketing theory through four periods that led to the emergence of societal marketing, as well as the causes behind these changes. Our work is based on an in-depth literature review and theoretical analysis founded on the work of P. Kotler and G. Zaltman (1971), which contributed to the reconceptualization of the concept of societal marketing. We then examine the factors that have favored the successful implementation of societal marketing in service companies, such as closer relationships with customers, win-win strategies for all, and a focus on relational trust. This analysis is inspired by the work of Grönroos (2007) on interactive service models, where transparent communication and customer experience reinforce consumer loyalty and commitment. Finally, we focus on future prospects that could completely revolutionize societal marketing and enable its consensual, gradual and widespread acceptance within service companies, which is not yet the case today. Despite notable advances, only a small minority of companies are implementing the principles of societal marketing. However, changing consumer behavior, the rise of artificial intelligence, increased competition and a growing number of brands for a limited demand, as well as existing regulations, have obliged many companies to prioritize customer loyalty strategies. These factors will increase the pressure on companies to meet societal marketing standards
THE INDIGENOUS EXPERIENCE: REPRESENTATIONAL SOVEREIGNTY AND RECONCILIATION IN CANADIAN URBAN SPACE
Get PDFUrban indigenous spaces may be characterized by tangible and intangible cultural phenomena including art and architecture. Following Canada’s Truth and Reconciliation Report in 2015, Canadian municipalities have pursued various paths toward inclusion of Indigenous voices in city planning. This paper examines manifestations of Indigenous cultural presence in the city of Edmonton, home to the second largest and growing urban Indigenous population in the country. In the development of a mature postcolonial civic identity, both formal and informal interventions into public space can support transformative, dialogic, cross-cultural encounters. But do civic investments in visible and discursive media promote or undermine genuine representational sovereignty and reconciliation in the ongoing context of Indigenous struggles for social and economic equity? The discussion is situated in an analytical framework including the right to the city, biopolitics and media ecology. Indigenous presence in public art and urban spaces are discussed with reference to both sanctioned or sponsored and informal, transient public art, murals, graffiti and constructions in everyday space and on sacred ground in the city. It concludes with analysis of a new, award-winning multi-media “Indigenous Experience” installation in the city’s touristic heritage park in the context of the calls to action of the Truth and Reconciliation Report of almost ten years ago
THE MEDIATING EFFECT OF CUSTOMER EXPERIENCE IN THE RELATIONSHIP BETWEEN EMOTIONAL LABOR AND WORD-OF-MOUTH
Get PDFEmotional labor plays a crucial role in creating customer perceptions and behaviors in the service industry. This study examines the mediating effect of customer experience on the relationship between emotional labor and word-of-mouth (WOM). Drawing on theoretical frameworks related to emotional labor and customer experience, we propose that frontline employees' emotional efforts influence customer perceptions, which in turn affect their willingness to engage in WOM. This study used PLS (a partial least squares technique), questionnaires were distributed online, and a total of 250 valid questionnaires were collected using convenient sampling, targeting people who have been to retail, catering, or hotel industries within three months. Our findings reveal that customer experience mediates the relationship between deep acting on WOM, highlighting the importance of managing customer interactions effectively. These insights provide valuable implications for service management and marketing strategies aimed at enhancing customer satisfaction and positive WOM
DEVELOPMENT OF TOOLS AND SAMPLE GROUPS FOR SURVEYS: A CASE STUDY OF PUBLIC MEDIA IN THAILAND IN EVALUATING ACCESS AND THE ROLE OF PUBLIC MEDIA
Get PDFThis survey research outlines the development of tools, the determination of sample groups for data collection in surveys, the monitoring of media access, and the public’s opinion regarding the role of public media. The tools used in the survey include the following: (1) A survey form for evaluating media access and the role of public media; and (2) Interview guidelines for specific groups. All tools were quality-checked, tested, and refined over three rounds to ensure they were suitable for tracking surveys and monitoring. The sample group for the survey in this research consists of a total of 8,695 people age 15 or over, residing in five regions of Thailand: Bangkok and vicinity, Central Region, Northern Region, Northeastern Region, and Southern Region. The sample includes members of the general population who consume public media, as well as specific groups such as the Voiceless group, Civic Citizen group, and Opinion Leader group. The process of developing the tools and defining sample groups underwent rigorous academic procedures, including three rounds of pre-tests and real-world testing over the course of one year. Results from these tests were reviewed, compared, and adjusted to create a reliable tool for evaluating media access and the role of public media in the third round. After developing the tools and defining the sample groups for the survey, and after real-world testing, a summary and proposal for a tracking survey framework for Thai public media are also presented.
 
CO-BUILDING: THE EXCHANGE NETWORK OF BRICKS AND RELATED BUILDING TECHNOLOGY AROUND DUTCH FORMOSA (1624-1662)
Get PDFThe formation of buildings is not only based on design theories but also relies heavily on the extensive construction networks behind them, which is especially true and often more complex under the colonial system of the Dutch East India Company (VOC) in Asia. This study focuses on the sources and transportation of brick materials, as well as the dissemination of brickmaking and bricklaying techniques, during the construction of key fortifications in Dutch Formosa. By analyzing brick quantity records in VOC’s Taiwan-related documents, such as the De Dagregisters van het Kasteel Zeelandia (Diary of Castle Zeelandia), the research reconstructs the timeline of brick imports from the southeast China coastal area to Tayouan (now Anping, Tainan). It also infers the local brick production capacity in Saccam (now downtown Tainan) based on the scale of Fort and City Zeelandia. In addition, historical records reveal that bricks were exported from Tayouan to other settlements in Taiwan, as well as to Hirado, Japan. As VOC power and territorial control expanded in Taiwan, brickmaking techniques spread to places like Wankan and Tamsui, primarily under the control of Chinese immigrants who managed brick burning and masonry work. Meanwhile, fortifications construction during this period featured the use of Dutch cross-bond masonry, a technique still visible in the remains of Castle Zeelandia. This study situates these developments within the framework of “co-colonization,” highlighting the interconnected exchange networks that went beyond mere commodity trade and uncovering a fusion of building traditions between colonizers and the colonized
IN THE ERA OF GIG ECONOMY: ARE UBER DRIVERS CONTACTORS OR EMPLOYEES?
Get PDFThe evolving dynamics of the employment relationship highlight inherent power imbalances between employers and employees, often leaving workers vulnerable to exploitation. This paper explores the intersection of technological advancements and workers’ rights, focusing on app-based gig economy platforms like Uber. By classifying drivers as independent contractors, Uber denies them essential employee benefits such as minimum wages, sick leave, and redundancy protections. The paper evaluates the implications of this classification through a comparative analysis of international legal initiatives, including the reclassification of Uber drivers as workers in the UK, legislative measures in U.S. states like California and New York, and a collective bargaining agreement in Denmark. These cases demonstrate varying approaches to safeguarding gig workers’ rights amidst modern technological challenges. The paper further examines the potential applicability of these legal frameworks to Australia, addressing local legislative contexts and the gig economy's impact on fair employment standards. Drawing lessons from global precedents, this research proposes effective strategies to ensure equitable treatment of Uber drivers in Australia
SCREENING POST-COLONIALISM AND RED SCARE ABOUT THE 1950S MALAYAN EMERGENCY IN “THE 7TH DAWN” (1964)
Get PDFThe goal of my paper is to examine the movie “The 7th Dawn (1964)”, directed by British filmmaker Lewis Gilbert (1920-2018) and distributed by United Artists. Based on the novel The Durian Tree (1960) by Australian writer Michael Keon (1918-2006), the film is set during Malaysia's process of independence from Britain in the 1950s. I argue that “The 7th Dawn (1964)” displays sympathies for the peaceful methods of opposing colonialism, stigmatization for the repressive methods of the British but, at the same time, emphasize the existence of the widespread belief in various Western European countries and in USA that independence movements in Southeast Asia were actually a way of creating a communist system in that part of the worl