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CONSUMER PREFERENCES FOR DIFFERENT TYPES OF COFFEE
Get PDFThis study aims to investigate whether there are differences in preferences for different types of hand-drip and Italian-style coffees across genders and age groups. The findings indicate that gender plays a significant role in coffee preferences, suggesting that café operators should tailor their product promotion strategies based on whether their target demographic is predominantly male or female. Additionally, age-related differences in coffee preferences identified through one-way analysis of variance (ANOVA) underscore the importance of age-specific marketing strategies
MARKETING OF ORGANIC PRODUCTS: A CASE STUDY OF SAMPRAN MODEL: Received: 6th November 2023 Revised: 19th December 2023, 22nd December 2023 Accepted: 16th November 2023
No full textGreen products commonly offer potential benefits to the environment and human health, which consumer preferences in sustainability at the present are continuously increasing. This study investigated the organic or green product distribution channels and marketing strategies of organic vegetable farmers. Survey research with a simple random sampling technique was conducted using 120 Sampran Model Project farmers in Nakhon Pathom province, Thailand. The data were processed and analyzed using a statistical package for the social sciences. The results revealed: 1) 3.50% of the farmers sold organic products via each channel at a high level; and 2) 43.30% of the farmers had no promotion marketing strategy for selling organic products, while 27.50% used a price reduction strategy, and 9.00% used a price reduction strategy with a bonus product/gift, 7.00% applied a price reduction strategy when customers purchased in large quantities, and 7.00% applied a price reduction strategy when customers purchased a specified amount with free shipping, 3.00% used a promotion strategy, such as a sale, exchange, distribution, and giveaway; and 4) the rest of the strategies consisted of reward points collection (0.80%), 10% discount when customers purchased in bulk (0.80%), if customers purchased a specified amount they could visit the farm (0.80%), and a free trial (0.80%)
UNRAVELING MINK HAIR KERATIN GENES
Get PDFMink for luxurious fur face a high risk of global extinction, with species like the European mink designated as critically endangered by the IUCN red list. Recent whole-genome sequencing efforts have unveiled mink hair genes. Analyzing type I and II hair keratin genes from the GenBank database, a major hair protein KRT81 in Mink is consisted of 519 amino acids with an approximate molecular weight of 56.3kD and an isoelectric point of 5.5. Phylogentic analysis of basic type II hair keratins and acidic type I hair keratins in mink and human identifies the counterpart of the hair keratin filaments and possible combinations to form mink fur shedding light on fur biosynthesis mechanisms as well as aiding the design of transgenic animals producing mink fur to help save the species. 
NURSES’ SPIRITUAL WELL-BEING AND EXTENT OF PRACTICE OF SPIRITUAL CARE
Get PDFThis descriptive correlational study aimed to determine the level of awareness towards spiritual well-being and the extent of the practice of spiritual care of nurses who care for non-covid and COVID-19-infected adult patients at a tertiary hospital in Metro Manila. Data were gathered using two standardized questionnaires namely: The Spiritual Well-Being Scale (SWBS) created in 1982 by Craig W. Ellison and Raymond F. Paloutzian, and the Nurse Spiritual Care Therapeutics Scale (NSCTS) by Mamier and Tylor in 2015. Weighted Mean and Spearman’s Rho were used for the statistical treatment. Results of the study showed that the nurse respondents have a very high level of awareness towards spiritual well-being as to religious well-being (RWB) and existential well-being (EWB); they have a moderate extent of the practice in terms of spiritual care; there is a moderate significant relationship between the nurses’ level of awareness towards spiritual well-being in terms of religious well-being (RWB), existential well-being (EWB), overall spiritual well-being and their extent of practice of spiritual care. This implied that there is a relationship between the two variables accordingly but not to the highest degree; that is, the very high level of awareness towards spiritual well-being of nurses just moderately affected their extent of practice of spiritual care. Therefore, the researcher recommended more provision of spiritual care from the nurses for their patients
CENTRAL STATE VS REGIONAL AUTONOMY - POLITICAL ELITE’S ACTION STRATEGY
Get PDFThe role of the autonomous institutions is significant in the elaboration of the specific strategies conducive for the political elite of either regional autonomy or central state to achieve their territorial, political and economic goals. Functional autonomous institutions enable the political elite to mobilize its ethnic group and radicalize demands. Rational assessment of the geographic location, instrumentalization of primordial markers (focus on historical memory) and constructivist ascriptions along with structural situation in and out of both, the autonomy and central state defines contemplated ethnic politics with far-going consequences of the both, central state and autonomy. Autonomy’s political elite activates primordial ascriptions, as well as, constructionist attitudes, considers geographic location to mobilize ethnic followers, press claims for secession and influence central authority to upgrade autonomous status through negotiations or violent confrontation. The Central state political elite’s decision about action strategy selection depends on the structure of situation inside and outside of the country. While operationalizing selected strategy central administration applies primordial and constructivist approaches to impact local authority’s decision- making process. Two autonomous republics of the Russian Federation, Tatarstan and Chechnya, are explored in the first decade after collapse of the Soviet Union to test theoretically identified factors impacting formation of ethnic politics and action strategies in the central state and autonomy. The methods’ triangulation (process-tracing method, discourse analysis of the official document and public speeches and semi-structured interviewing) was utilized to validate the research findings. On its way to upgrade autonomous status, Tatarstan built civic nationalism guaranteeing peaceful coexistence of the ethnic groups. Chechnya’s oppressive historic experience intensified rigid ethnic politics leading to protracted ethnic confrontation
EXPLORING THE INNOVATIVE APPROACH OF TEACHING AND LEARNING FOR TERTIARY EDUCATION – IN THE FIELD STUDY OF ACCOUNTING
Get PDFInnovative approaches to teaching and learning have become indispensable in recent years, and the field of accounting is no exception. The use of various innovative approaches such as the crowdsourcing model, active learning, formative assessment, gamification, and active use of technology are examples of innovative pedagogies that can transform teaching and learning for tertiary education. These pedagogies can target skills that most impact students’ career prospects and social lives, and secure the necessary depth and breadth of skills needed for lifelong learning.
This research aims to explore the effectiveness of innovative pedagogies in teaching accounting. The study will involve interviews and surveys of accounting students to gather their perspectives on how innovative approaches impact their learning process. The research will investigate how innovative pedagogies can improve student engagement, enhance motivation, increase capacity for critical thinking skills, provide personalized adaptive learning processes, and foster learning development through collaboration.
In summary, this research seeks to contribute to the growing body of literature on innovative pedagogies in accounting education. By exploring the effectiveness of innovative approaches, this study aims to provide insights into how accounting educators can improve their teaching practices and better prepare students for the demands of the modern human resource market on novice accountants
FINANCIAL DEVELOPMENT AND CARBON EMISSION INTENSITY
Get PDFTheoretic and empirical literature provides debate relationships between financial development and carbon emissions. Does financial development matters for carbon emissions? This study considers two additional aspects into the field. First is to consider a comprehensive measure of financial development that takes the functions of financial depth, efficiency, and access into account. Second, the nonlinear finance-carbon relationships build on the different development stages of financial system is considered. Considering the above two dimensions, this study explores the dynamic effects of financial development on carbon emissions utilizing pooled mean group estimator (PMG). By analyzing a panel of data for 82 countries from 1991 to 2020, we conclude that the effect of financial development on carbon emissions varies by the financial functions and the level of financial development. We find that financial access and financial efficiency are two critical functions reduce carbon emission intensity, while financial depth has an ambiguous effect on carbon emission intensity. To ensure environmental quality, this study stresses that financial system should provide broadly affordable financial services and increases efficiency
PROVOKING CREATIVITY IN BUSINESS: THE IMPACT OF PROMOTION AND PREVENTION PROBLEM-FRAMING ON CREATIVITY IN THE COVID-19 ERA
Get PDFAmidst the pivotal role of creativity in business survival, particularly accentuated by the recent COVID-19 pandemic, this study puts importance on the managers' influence on guiding employee creativity. Grounded in regulatory focus theory, prior research traditionally favored promotion-focus over prevention-focus in shaping creativity. However, this study challenges this notion by investigating the impact of promotion and prevention problem-framing on creativity and hypothesizing whether previous findings remain robust even in the unprecedented changes brought about by the pandemic. Conducting an online survey with 218 British students, randomly assigned to promotion or prevention conditions, participants generated creative ideas linked to health improvement or maintenance. Unexpectedly, prevention problem-framing exhibited a slightly greater influence on creativity than promotion problem-framing, offering quite a novel perspective. While participants generally reported a relaxed attitude towards the pandemic, awareness of its inherent risks persisted. These findings highlighted the dynamic interplay between problem-framing and creativity, especially in unprecedented situations, emphasizing the need for managerial flexibility in leveraging these dynamics to enhance employee creativity
REPLACING ENDORSERS WITH ARTIFICIAL INTELLIGENCE: INNOVATION IN THE ADVERTISING WORLD
Get PDFAt one time, we thought that artificial intelligence was just fantasy. However, we did not imagine that this dream would become a reality in the 21st century and would have such an impact on our day-to-day lives. Nowadays, AI has made many difficult tasks in our daily lives easier, and work time has also decreased. Currently, Artificial Intelligence is being used in various sectors. But, after witnessing the capability, it is clear that AI will revolutionize the business world. Advertising is a significant part of the business sector. AI is expected to emerge as a game changer, especially in advertising. New entrepreneurs can market and advertise their products at relatively low cost. With AI, they can hire prominent endorser’s "personality" to advertise at a reasonable cost, which is currently out of imagination for new entrepreneurs. AI is going to emerge as a generational advancement for the business and advertising world around the globe. If advertisers develop an AI that can learn the personality of an individual and can ethically use the character to create ads or a live video, the expense of marketing will significantly decline. Statistical tools will be used to analyze the quantitative data, and thematic examination will be applied to dissect the qualitative data. Try to fill the gap and overcome the problem using primary and secondary data. Find the best ways to reduce the risk factors and expand economic growth
DYNAMIC INTERRELATION BETWEEN STOCK MARKET INDEX, EXCHANGE RATE, T-BILLS AND POLICY RATE: THE CASE OF EGYPT 2010-2020
Get PDFA robust securities market is the engine of a country's economy. Undoubtedly, the stability and strength of a country's financial intermediaries and secondary market systems determine its overall economic growth. Since 2009, when the secondary market and Egypt’s EGX 30 stock index were established, the Egyptian economy has been on a trajectory of growth. However, Egypt's economy has been facing various economic and financial challenges in recent years because of political instability and social unrest, starting with the 2011 political revolution and the global external shocks such as the Corona pandemic, which negatively impacted its foreign capital inflows from the hard currency. Which made it essential and critical to ask for financial assistance from international institutions and the global financial market to maintain the country's economic wellbeing. That was linked to economic structural reform-backed loan programs and agreements with the IMF and the World Bank. Since then, it is assumed that Egypt’s economy is moving towards more cointegration with the global economy, especially after the IMF-backed loan program and the economic reforms that took place since the end of 2016 with the currency flotation regime in November 2016. Since then, Egypt’s economic stance, stock market, and foreign exchange rate turned out to be more reflective and vulnerable to the external shocks that are taking place. And with the association of the IMF loan program, the financial capital market via foreign capital inflows in the foreign portfolio investments, has played a main role in influencing the currency performance through Egypt’s equity and debt markets, which are directly and indirectly influenced by Egypt’s Central Bank monetary policy decisions. This paper helps to understand the stock, foreign exchange markets in Egypt and the impact of the government’s monetary policy on the financial market. It aims at identifying the determinants of both markets, investigates the relationship between macroeconomic variables on Egypt’s EGX30 all-share stock index and Egypt’s FX rate. The macroeconomic interrelations are examined including Egypt’s lending interest rate and the 91-day Treasury bill (T-bill) rate. By applying the cointegration model and the VECM model to test the short-run and long-run relationships between the noted variables. The findings indicated a long-run relationship between Egypt's stock market index, lending rates, and T-bills over the period from 2010 until 2016, before the currency flotation regime