International Journal of Professional Business Review
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The Influence of E-Marketing Mix Strategy on Organizational Performance: An Empirical Analysis of Jordanian Smes
Get PDFPurpose: The purpose of this empirical research article is to investigate the association between e-marketing mix strategy (EMMS) and organizational performance (OP) in Jordanian SMEs.
Theoretical framework: The study used a quantitative research methodology to explore the impact of EMMS factors on OP indicators, such as product development, pricing strategies, promotional activities, and online distribution channels.
Design/methodology/approach: The study's data is gathered using a survey questionnaire issued to 250 Jordanian SMEs. The dependent variables include OP indicators such as financial performance, customer happiness, market share, and innovation, whereas the independent variables are EMMS factors. Control factors including business size, firm age, and industry type are also taken into account. To evaluate the hypothesized correlations, the obtained data is analyzed using the PLS-SEM (PLS 4.0) technique.
Findings: The results of this study show that in the Jordanian context, all e-marketing techniques, including product development, price strategies, promotional activities, and online distribution channels, have a significant positive impact on OP metrics
Research implications: The findings of this study demonstrate the value of e-marketing and the necessity of sound e-marketing tactics for fostering the expansion and competitiveness of SMEs in the digital era.
Practical and social implications: The study underscores the significance of implementing e-marketing strategies for SMEs in Jordan, as they contribute to enhancing OP. Policymakers can utilize these findings to develop supportive measures for SMEs, while practitioners can gain insights into the value of e-marketing strategies in achieving growth and competitiveness.
Originality/value: This study adds to the current literature by investigating the association between EMMS and OP in Jordanian SMEs. The study adds to the field's knowledge base by providing empirical evidence and insights on the impact of various e-marketing methods on OP measures
Supply Chain: Optimize the Production Cost Using Machine Learning
Get PDFPurpose: The objective of this study is to know how we use can machine learning by applying different algorithms on the supply chain to produce in the cheapest site in the world considering different parameters.
Theoretical framework: the study has highlighted the iterative queries of digital revolution in the supply chain. The literary view in this article has illustrated the significant role of machine learning and dark data in reducing the production costs, enhancing delivery performance.
Design/Methodology/Approach: The company concerned by the case study is a multinational company specializing in flooring and sports surfaces. It operates in 33 production sites, with 520 sites in more than 100 countries.
One of the important factors underlying this complexity is the customer base that expects the product at the same cost all over the world, which forces the system that is currently not centralized to produce at a high cost in some countries.
Findings: In this article, we use machine learning by applying different algorithms to unstructured data stored in company servers, where the feedback loop is implemented. The expected result is produced in the cheapest site in the world considering delivery costs.
Research, Practical & Social implications: We suggest a future research to use all the remaining dark data saved during ordering on the supply chain and to reduce more the costs in the world .
Originality/Value: This article provides insights into how dark data analytics can be used to reduce supply chain costs and offers recommendations for organizations looking to leverage dark data in their supply chain operations
Corporate Governance and International Public Sector Accounting Standards (IPSAS) on the Quality of Accounting Information in Libyan Government Sector
Get PDFPurpose: The objective of this study was to identify the importance of applying the standards of governance and International Public Sector Accounting Standards (IPSAS) in influencing the quality of accounting information.
Theoretical framework: Recent literature has reported good results in both corporate governance and IPSAS (Bakhtah & Ammar, 2019). However, there is still much to investigate and learn about IPSAS because it is a recent development.
Methodology: The study population consists of a number of members of board directors, non-audited members, internal auditors, accountants and department heads in some branches of government entities in the Government Sector of Libya. 400 questionnaires were distributed to them and data was analysed in SPSS and PLS-SEM.
Findings: The five latent variables (ensuring a sound governance, disclosure, responsibilities of the board of directors, preservation of stakeholders’ rights and fair equal treatment) explain substantial 73.5% of the variance for the quality of accounting information among employees of Libyan banks.
Research, Practical & Social implications: We suggest a future research agenda and highlight the contributions made to knowledge particularly to both auditing literature and the quality of accounting information literature.
Originality/value: The findings demonstrate that the adoption of IPSAS will impact an external audit in Libya. IPSAS makes external audit reports uniform and affects external audit notes. The adoption of IPSAS will lead to the sharing of Libyan audit companies with global audit firms to acquire experience audit IPSAS-prepared financial statements. This will increase the external auditors’ findings and knowledge of international accounting standards
Role of Artificial Intelligence in Future of Education
Get PDFPurpose: The purpose of this study is to examine that Globalization has radically altered human society in the previous 150 years. With the internet of things, energy, and the cyber-physical systems governed by it coming to an end, conventional education faces an immense challenge. That will associate this tension with internet usage and reward students and teachers alike. It can be claimed that future education is entirely built on the internet of things, energy, and the cyber-physical systems ruled by it. As these systems end, traditional education confronts a massive challenge. This moves increases students' screening time, which influences their mental health.
Theoretical Framework: The paper speculates on the near future of research in Artificial Intelligence and Education (AIED), on the basis of three uses of models of educational processes with also evaluating literature available.
Design/Methodology/Approach: The classification algorithms SVM, Naive Bayes, and Random Forest benefit from 5-fold Cross-Validation with 206 students from Delhi NCR and outside. Researcher is finding for how are the ages distributed? How many students got mental health care? So, what did they do? Their ages? How many meals did they eat? After the COVID-19 virus spread in Delhi, India, the study looked at factors that led to an increased mental health burden for undergraduate students in the city. The dataset is constructed by combining data from several domains such as age, time, medium meals etc. Thus, researcher pre-processed the data and classified it into four categories based on their location within the Delhi NCR and outside the NCR. The suggested model is evaluated using a K field fold cross-validation test.
Findings: The findings have shown that practical implications of technology will positively impact education in the future, but it may also have severe implications. Teachers and students should grasp this chance to encourage greatness and break down the hurdles that keep many children and schools from reaching it. As a result, all countries must develop a more technologically advanced education system in the future.
Research, Practical and social implications: The study in advances in technology will have major distractions in the workforce as automation might replace more than fifty percent of jobs. It is crucial to teach students skills to thrive in digital workplace, engage positively with technology to explore its full potential. The contribution of this study about AI systems are technically feasible for instructor-learner interaction. It is important to foster AI literacy in students to break the barrier of misconceptions and make way for imagination, innovation with new perspectives in society.
Originality/Value: The value of the study is to educational institutions and related organizations seeking for role of artificial intelligence in education
Professionalism in Sports Administration: a Literature Review
Get PDFPurpose: The professionalism in sports administration and management is one of the most important areas that relate to all aspects of the nature and life of individuals as it is considered a successful method in setting the objectives of individuals in a scientific way. Professionalization of sport has a prominent and enduring history in the field of sports management.
Theoretical Framework: The study adopts the theory of professionalism in sports administration as the theoretical framework of the study.
Design/Methodology/Approach: This study has systematically reviewed the notion of professionalism in the studies related to sports administration. The choice of research paradigms, methods, interests, perspective, and operational definitions have been reviewed from the past literature. Furthermore, this study has attempted to identify potential research gaps and future avenues of inquiry within the port management discipline.
Findings: The findings reveal that current success is based upon effective and efficient management of the bilateral association of sport management and professionalism. Reflecting on the historical and future drivers of the incident industry.
Research practical Implication: The study implicates that educator’s one may not fully control the professional position of the sport management ‘profession’, but one may perform a significant role.
Originality/Value: The value of the study lies in the fact that a better understanding of professionals is fundamental to ensuring a successful and productive implementation of the concept in any field particular sports management and administration
Measuring the Level of Voluntary Disclosure in Commercial Banks and its Effect on Improving Financial Performance: an Applied Study on Number of Commercial Banks in the Iraqi Stock Exchange
Get PDFPurpose: The aim of this study is to know the impact of voluntary disclosure on the financial performance of Iraqi commercial banks. It is able to attract the largest number of investors, as the information and data contained in the financial reports no longer truly reflect its financial position.
Theoretical framework: Voluntary disclosure plays a pivotal role in reducing the cost of financial analysts obtaining the necessary information to build their predictions about profits and cash flows achieved in the future, and thus will contribute to rationalizing investors' decisions and thus improving the efficiency of financial markets.
Design/methodology/methodology: The study population consists of (15) commercial banks listed in the Iraqi Stock Exchange, and a ten-year time series has been selected and the period extends from (2010-2019), government and Islamic banks have been excluded due to the difference In the privacy of applicable regulations.
Find: The results of the study showed a positive and moral impact of voluntary disclosure on financial performance, while the effect of voluntary disclosure on the rate of return on assets and the rate of return on equity was also positive, while the effect of voluntary disclosure on earnings per share was negative, and in the end, the researcher recommended a set of recommendations Perhaps the most important of them is the need for intervention by bodies, unions and the government in order to put in place a set of instructions, controls, laws and legislations necessary to regulate the process of voluntary disclosure, while clarifying the advantages that can accrue to banks from this disclosure.
Research, practical and social implications: This study has dealt with the issue of voluntary disclosure in the academic and administrative fields, where the researcher hopes that the Iraqi banking sector and stakeholders will benefit from this study as it establishes, theoretically and practically, the logical connection of the relationship between voluntary disclosure and financial performance.
Originality/value: The study's originality value by measuring the impact of voluntary disclosure on the level of financial performance for the first time in Iraqi commercial banks for the period from (2010-2019) except for governmental and Islamic banks due to the difference in the specificity of the applicable regulations
The Effect of Quality Function Deployment (QFD) in Enhancing Customer Satisfaction
Get PDFPurpose: The purpose of this study is to examine the effect of the quality function deployment as a philosophy of quality assurance based on listening to the customer’s voice and transforming his demands into technical requirements in order to achieve customer satisfaction. In addition, the tool opens the doors for continuous improvement of the organization’s operations to reach a competitive position that gives it success and sustainability.
Theoretical framework: The study is concerned with the quality function deployment as a new way of the higher administration to replace the traditional focus on findings by adopting new approach throughout the reducing the efforts and time to redesigning and presenting the product that satisfy the actual need of the customer.
Design/Methodology/Approach: To achieve the aims of the study, a questionnaire of 24 item has been used. The sample included 60 individuals from various parts of the organization. According to the purpose of the study, two main hypotheses were formulated. A set of statistical methods of the SPSS vr.24 has been used.
Findings: It is concluded that there is a significant impact relationship between the quality function deployment and customer satisfaction.
Research/Practical/Social Implications: The study is regarded as a an administrative, social and technical system in order to achieve customer's satisfaction.
Originality/Value: The value of the study is that it is an attempt to draw attention to the necessity of adopting the quality function deployment as a philosophy of quality assurance and reinforcing it as a part of the organization culture for the sake of the improvement and supporting the competitive aspect.
The Impact of Auditor Integrity to Audit Quality: an Exploratory Studies from the Middle East
Get PDFBackground: The increasing pressure from external parties to improve audit quality and enhance the credibility of financial statements. As corporate financial scandals widely occurred, there are requests for the profession to enhance their quality in the audit. The public continuously talks about the auditor's integrity in performing their tasks, which undisputedly plays a significant role in determining the audit quality.
Purpose: This study aims to re-explore the concept of auditor integrity and understand its impact on audit quality.
Methodology: Qualitative study approach intended to redescribe auditor integrity from auditors' perspective in the Middle East, particularly in the Sultanate of Oman, using the Focus Group Discussion (FGD). This study chooses six auditors with vast experience and who hold a significant position in the audit firms.
Findings: The study revealed that integrity is the critical determinant of audit quality and relates very much to reputation. In this profession, reputation is crucial, and integrity is the best way to uphold a reputation.
Social and Practical Implications: Reputation is the most valuable asset, and its loss may affect the profession's viability. From the FGD, the auditors are fully aware of the importance of integrity to uphold the profession's reputation and ease transactions with clients and the public
Malaysia's Active Role in the United Nations Security Council
Get PDFPurpose: The UNSC non-permanent member plays a vital role in promoting peace and security in current international affairs together with the other five permanent members. Besides the five veto powers, most of the UN members are wishing to be elected as UNSC non-permanent members. Fortunately, Malaysia has been a non-permanent member of the UNSC on four (4) occasions since it acceded to the United Nations in 1957 (1965-1966, 1989-1990, 1999-2000, and 2015-2016). Thus, this study examines Malaysia’s active role in several outstanding UNSC issues. As for affirming its commitment to remain dedicated to resolving international conflict by peaceful means, protecting the world community by the rule of law, and practicing moderation.
Methodology: This study is qualitative research that uses both primary and secondary data gathered from various resources. First, primary data was gathered from various official institutions, including the official website of the UN, the UNSC, and the Malaysian Ministry of Foreign Affairs. In addition, this study conducted interviews with several experts in the field. Meanwhile, secondary data was gathered from a variety of sources, including books, magazines, reports, local and international newspapers, and internet documents.
Findings: Malaysia's active and committed role in ensuring global peace and security has prompted it to apply for a non-permanent seat in the UNSC. As a non-permanent member of the UNSC, Malaysia receives the recognition and honours of serving the global community. Malaysia can therefore solve international concerns brought up at the UNSC given its significant experience working with different member nations. In doing so, Malaysia supports initiatives to uphold peace and security and works to settle differences constructively.
Research Implications: The study makes a substantial contribution to the body of knowledge, particularly regarding Malaysia's active participation as a non-permanent member of the UNSC. Consequently, this study had a favourable influence on many facets of the community. This study is specifically able to assist the Malaysian Ministry of Foreign Affairs and government agencies in dealing with international actors as well as enhancing world peace and cooperation. Meanwhile, in general, this study can boost further research for the academicians related to Malaysia’s significant position in the UN as to help halt international conflicts. Furthermore, this study supports the Sustainable Development Goals (SDG), which emphasize a significant reduction in all types of conflict and encourage communities and governments to work together to end disputes and insecurity. 
Here Comes the Sun: Green hrm Implementation Toward SME’s Sustainability in Tourism Industry
Get PDFPurpose: This paper explores the variable of Green Human Resource Management (Green HRM) in creating job satisfaction and organizational commitment at Small and Medium Enterprises (SMEs) particularly at the tourism sector.
Theoretical framework: The existing literature has predominantly discussed about the effect of job satisfaction on organizational commitment, but what has not been investigated is how the effect of job satisfaction through Green HRM as argued by the works of Firdaus and Udin (2014), Loucks et al. (2010), and Muster and Schrader (2011).
Design/methodology/approach: This study employs a qualitative research design using semi-structured interviews to explore issues of research in depth. Purposive sampling was used to collect data from 25 SMEs actors (business owners, managers, and employees) in tourism industry.
Findings: The results show that job satisfaction has a significant effect on organizational commitment as it is mediated by Green HRM practices. Simultaneously, job satisfaction, organizational commitment, and Green HRM are admitted as bringing more employees’ quality of working life. Moreover, it is argued that as the quality of working life is better, their productivity at work will be significantly positive.
Research, Practical & Social implications: We suggest a future research agenda and highlight the practical SME’s actors in tourism industry in order to create a sustainable a greener working environment.
Originality/value: The novelty of this study that it was discovered that the job satisfaction of employees at the SMEs sector is influenced by the practice of GHRM which ultimately increases their work commitment