International Journal of Professional Business Review
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Factors Affecting the Growth of E-Shopping Consumers Over Traditional Shopping After Covid-19: GCC Countries' Perspective
Get PDFPurpose: The study aims to explore the factors that have led to a significant shift in consumer behavior from traditional shopping methods to e-shopping in the Gulf Cooperation Council (GCC) countries, particularly in the aftermath of the COVID-19 pandemic. It seeks to identify and analyze the various elements that contribute to consumers' growing preference for online shopping and to understand how this trend is reshaping the retail landscape in the GCC region.
Theoretical Framework: The research is anchored in the theory of consumer behavior and the Technology Acceptance Model (TAM), like perceived usefulness, consumer psychology, ease of payment, budget considerations, health issues, and cultural and traditional values which helps in understanding the factors influencing consumers' acceptance and use of technology, in this case, e-shopping platforms.
Design/Methodology/Approach: This study adopts a mixed-method approach, combining quantitative data from structured online consumer surveys and qualitative insights from expert interviews. The authors used the PLS-SEM approach to investigate the survey of 380 responses to examine the impact of various factors on e-shopping behavioral intention among consumers in the GCC countries.
Findings: The findings reveal that perceived usefulness, consumer psychology, ease of payment, budget considerations, health issues, and cultural and traditional values significantly and positively impact the e-shopping behavioral intention of consumers. However, product variety does not significantly influence the e-shopping behavioral intention in the GCC region.
Research, Practical & Social Implications: The study opens new avenues for research in consumer behavior and e-commerce, especially in the context of unforeseen global events like pandemics. The insights are valuable for retailers, e-commerce platforms, and marketers in the GCC region for strategizing and aligning with changing consumer preferences. It aids in developing targeted marketing strategies and enhancing the online shopping experience.
Originality/Value: This research offers original insights into the shift towards e-shopping in the GCC region post-COVID-19. It contributes to the broader discourse on consumer behavior in the context of pandemics and technological acceptance, providing a region-specific perspective that enhances understanding in this field
LA Evolución del abordaje científico sobre el “Desarrollo de habilidades emprendedoras” como propuesta de bienestar social y acceso al conocimiento.
Get PDFObjetivo: Con base en la bibliometría y la revisión analítica de la literatura, se ha desarrollado una revisión del estado del arte del desarrollo de habilidades emprendedoras.
Metodología: Primero se ha preparado un argumento de búsqueda de palabras claves en Scopus, con lo que se han elaborado las estadísticas de publicaciones tales como: evolución en el tiempo, tipos de publicación, área del conocimiento y países; luego mediante el uso de Vosviewer se ha procedido a realizar la lectura analítica de los aportes teóricos, metodológicos y tendencias en el abordaje del fenómeno.
Resultados: Se concluye que según la base de datos de Scopus el tema es tratado desde el año 1979, pero desde el año 1980 al 1994 no se registró investigación alguna es hasta el año 2011 al 2023, cuando ha existido mayor interés por los investigadores, las publicaciones fundamentalmente se realizan como artículos originales, capítulos de libros y revisiones, los mismos que son abordados desde las Ciencias Sociales, Administrativas y Económicas , Ingeniería y Ciencias de la Computación en los últimos años. En la explicación del fenómeno coexisten visiones clásicas que respaldan en la teoría de las preferencias, el individualismo y una visión del aprovisionamiento social que analiza la institucionalidad y considera, por lo tanto, debe ser examinado dentro de un contexto social.
Conclusión: Finalmente, respecto a los factores que explican estadísticamente la existencia el desarrollo de habilidades emprendedoras, existe convergencia de varios autores en la valoración de aportes de la idealización emprendedora de la motivación, desarrollo humano, bienestar y la mentalidad empresarial.Con base en la bibliometría y la revisión analítica de la literatura, se ha desarrollado una revisión del estado del arte del desarrollo de habilidades emprendedoras. Primero se ha preparado un argumento de búsqueda de palabras claves en Scopus, con lo que se han elaborado
las estadísticas de publicaciones tales como: evolución en el tiempo, tipos de publicación, área del conocimiento y países; luego mediante el uso de Vosviewer se ha procedido a realizar la lectura analítica de los aportes teóricos, metodológicos y tendencias en el abordaje del fenómeno. Se concluye que según la base de datos de Scopus el tema es tratado desde el año 1979, pero desde el año 1980 al 1994 no se registró investigación alguna es hasta el año 2011 al 2023, cuando ha existido mayor interés por los investigadores, las publicaciones fundamentalmente se realizan como artículos originales, capítulos de libros y revisiones, los mismos que son abordados desde las ciencias sociales, administrativas y económicas , ingeniería y ciencias de la computación en los últimos años. En la explicación del fenómeno coexisten visiones clásicas que respaldan en la teoría de las preferencias, el individualismo y una visión del aprovisionamiento social que analiza la institucionalidad y considera, por lo tanto, debe ser examinado dentro de un contexto social. Finalmente, respecto a los factores que explican estadísticamente la existencia el desarrollo de habilidades emprendedoras, existe convergencia de varios autores en la valoración de aportes de la idealización emprendedora de la motivación, desarrollo humano, bienestar y la mentalidad empresarial
IDENTIFICATION AND WASTE REDUCTION IN THE FURNITURE INDUSTRY THROUGH LEAN OFFICE
Get PDFObjetivo: Este estudio tiene como objetivo investigar la identificación y eliminación de ineficiencias dentro de la industria del mueble, con el propósito principal de mejorar la efectividad operativa y la productividad.
Marco Teórico: Basándose en principios de Manufactura Esbelta y Lean Office, esta investigación enfatiza el papel crítico de la reducción de desperdicios y la optimización de procesos dentro de contextos organizacionales. Los principales fundamentos teóricos incluyen el Pensamiento Esbelto, el Mapeo del Flujo de Valor y Estrategias para la Eliminación de Desperdicios.
Metodología: Empleando un enfoque de estudio de caso, esta investigación examina la implementación de los principios de Lean Office dentro de una empresa de fabricación de muebles a pequeña escala. Los métodos de recopilación de datos comprenden análisis de documentos, observación directa y entrevistas con partes interesadas clave. Específicamente, el estudio se centra en analizar diez proyectos realizados en los últimos 18 meses, evaluando su complejidad e impacto en la eficiencia operativa.
Resultados y Discusión: Los hallazgos revelan una reducción sustancial del 82.5% en el tiempo de espera tras la adopción de los principios de Lean Office. Esta reducción se traduce en un mejor servicio al cliente, una mejora en la calidad del producto y ahorros de costos. La sección de discusión contextualiza estos hallazgos dentro del marco teórico, destacando implicaciones y relaciones identificadas, y reconociendo también posibles discrepancias y limitaciones.
Implicaciones de la Investigación: Las implicaciones prácticas y teóricas de este estudio proporcionan ideas valiosas sobre estrategias para mejorar la operación dentro de la industria del mueble. Estas ideas se extienden a áreas como la optimización de procesos, la reducción de desperdicios y la eficiencia organizacional, con aplicaciones potenciales en varios sectores.
Originalidad/Valor: Este estudio contribuye a la literatura existente al demostrar la efectividad de los principios de Lean Office en abordar las ineficiencias dentro de los entornos administrativos. Su enfoque innovador para mejorar la operación subraya su relevancia y su impacto potencial en las prácticas organizacionales.Objective: This study aims to investigate the identification and elimination of inefficiencies within the furniture industry, with the overarching goal of enhancing operational effectiveness and productivity.
Theoretical Framework: Drawing upon principles from Lean Manufacturing and Lean Office, this research emphasizes the critical role of waste reduction and process optimization within organizational contexts. Key theoretical underpinnings include Lean Thinking, Value Stream Mapping, and Strategies for Waste Elimination.
Methodology: Employing a case study approach, this research examines the implementation of Lean Office principles within a small-scale furniture manufacturing company. Data collection methods encompass document analysis, direct observation, and interviews with key stakeholders. Specifically, the study focuses on analyzing ten projects undertaken over the past 18 months, assessing their complexity and impact on operational efficiency.
Results and Discussion: Findings reveal a substantial 82.5% reduction in waiting time following the adoption of Lean Office principles. This reduction translates to enhanced customer service, improved product quality, and cost savings. The discussion section contextualizes these findings within the theoretical framework, highlighting implications and identified relationships, while also acknowledging potential discrepancies and limitations.
Implications of the Research: The practical and theoretical implications of this study provide valuable insights into strategies for operational enhancement within the furniture industry. These insights extend to areas such as process optimization, waste reduction, and organizational efficiency, with potential applications across various sectors.
Originality/Value: This study contributes to the existing literature by demonstrating the effectiveness of Lean Office principles in addressing inefficiencies within administrative environments. Its innovative approach to operational improvement underscores its relevance and potential impact on organizational practices
IDENTIFYING BARRIERS IN PUBLIC SECTOR DIGITAL TRANSFORMATION: A CASE STUDY IN INDONESIA CITY OFFICE FOR POPULATION ADMINISTRATION AND CIVIL REGISTRATION (COPACR) CONTEXT
Get PDFPurpose: This paper presents a case study of the Surabaya City Office for Population Administration and Civil Registration (COPACR), which is currently undergoing digitization and digital transformation across all its civil registration service lines. This research identifies internal and external barriers relevant to digital transformation in the context of Surabaya COPACR.
Theoretical Framework: This study combines qualitative and quantitative methods to identify internal and external barriers relevant to the implementation of digital transformation in the COPACR sector. The barriers are validated through Focus Group Discussions (FGDs) applying the Analytic Hierarchy Process (AHP) and Expert Choice tools. Priority barriers are determined based on the highest relevance weight values from the perspectives of Top Management and Field Officers.
Design/Methodology/Approach: This research adopts an action research methodology, leveraging the researcher's position within the system to directly intervene and facilitate change. A mixed-method approach is employed, combining qualitative and quantitative methodologies. Twenty literature sources are utilized to identify internal and external barriers within public sectors to adopt digital transformation. A total of 63 barriers (33 internal and 30 external) are categorized and their relevance tested through Focus Group Discussions (FGDs). Barrier priorities are selected using the Analytic Hierarchy Process (AHP) method and expert choice tools.
Findings: The Surabaya COPACR in developing countries exhibits characteristics such as low employee motivation, inadequate officer competency, rigid bureaucratic structures, and limited innovation. With these conditions, the internal priorities for adopting digital transformation in Surabaya COPACR include lack of political support, traditional bureaucracy, organizational complexity, and lack of competency. External barriers include inflexible regulations, bureaucracy, lack of data standardization, and inadequate funding allocation.
Research, Practical & Social Implications: This research contributes theoretical insights into internal and external priority barriers that need to be considered to adopt digital transformation in the COPACR context of developing countries. The identified barriers can serve as references for public sectors with similar organizational characteristics in developing countries to design strategies for adopting digital transformation effectively.
Originality/Value: This study identifies internal and external barriers to digital transformation in the Surabaya COPACR context, involving assessments from both strategic (Top Management) and technical (Field Officer) perspectives
UNVEILING THE NEXUS BETWEEN LEADERSHIP DYNAMICS AND INNOVATION CAPABILITIES IN DRIVING GREEN CREATIVITY: THE CRUCIAL MODERATING ROLE OF GREEN MOTIVATION AMONG SMES IN PAKISTAN
Get PDFObjective: This study aims to explore the under-investigated area of green creativity within Pakistani SMEs by examining the influence of leadership dynamics (transformational and transactional leadership) and innovation practices.
Theoretical Framework: The research builds upon the concepts of green creativity, transformational leadership, transactional leadership, innovation practices, and green motivation.
Method: A survey methodology was employed with a sample of 191 managers and owners of SMEs in Pakistan. Data analysis was conducted using SmartPLS software.
Results and Discussion: The findings reveal positive relationships between transformational leadership, transactional leadership, innovation practices, and green creativity. However, green motivation was identified as a negative moderator in the relationship between innovation practices and green creativity. The study emphasizes the significance of leadership styles (transformational and transactional) and fostering a culture of innovation for driving green creativity within SMEs. Green motivation, while positive in itself, seems to hinder the impact of innovation practices on green creativity, requiring further investigation.
Research Implications: This research contributes to the understanding of green creativity in SMEs by highlighting the facilitating role of leadership dynamics and innovation practices. It underscores the need for future research to delve deeper into the moderating effect of green motivation.
Originality/Value: This study offers a valuable contribution to the existing environmental sustainability literature. It delves into green creativity within Pakistani SMEs, a previously unexplored area. By examining leadership styles, innovation practices, and the surprising moderating role of green motivation, the research offers valuable insights for both businesses and policymakers to cultivate environmentally friendly practices within SMEs
THE RISE OF B2B INFLUENCERS: EXPLORING THE NEW HORIZON OF MARKETING
Get PDFObjective: The objective of the research is to get in-depth knowledge regarding digital influencers in the field of B2B market place and explore different ways to develop synergies through bridging between influencers and business organizations in B2B sector.
Method: For attaining the objective we have adopted qualitative approach. Here the total research work is exploratory in nature. We have explored popular B2B influencers of different social media platforms from Bangladesh, India, Pakistan, USA, China and anylze their contribution towards the growth of different B2B sectors.
Results and Discussions: Our research analysis shows that B2B influencers tend to possess certain personality traits that enable them to build credibility and forge connections and deliver tangible gains in traffic, leads, and sales KPIs of a brand, hence pointing towards an overarching positive ROI.
Research Implications: The theoretical contribution of this study is the pragmatic understanding of influencer marketing in business to business market. Here we have reconnoitered the strategies of digital influencers which may help to grab more market share.
Originality/Value: In light of managerial aspect, this study helps to comprehend significance of influencer marketing in B2B arena and the way of implementing strategies for attainment of organizational goals. We have also found certain metrics that may help managers to determine the concrete business impact of B2B influencer campaigns
El agotamiento: Un desafío omnipresente que amenaza el bienestar laboral y el éxito organizacional.
No full textObjective: This study aims to tackle the increasing prevalence of employee burnout by introducing a novel hybrid methodology employing Bayesian networks and fuzzy logic. This approach seeks to identify and address burnout risks comprehensively.
Theoretical Framework: Drawing from burnout theories alongside Bayesian networks and fuzzy logic, this research establishes a robust foundation for understanding burnout complexities and evaluating the efficacy of the proposed hybrid approach.
Method: The methodology encompasses a model development phase utilizing OpenMarkov and FisPro to integrate Bayesian networks and fuzzy logic. Data collection involved a multifaceted approach including surveys, expert interviews, and a thorough review of literature focusing on workload, work environment, psychology, and other pertinent factors influencing burnout.
Results and Discussion: Findings indicate that burnout tends to manifest at lower levels in scenarios characterized by weak communication, high workload, and low obstacles, while it escalates in situations marked by weak communication, occasional workload spikes, and moderate obstacles, among other contributing factors. These results are analyzed within the context of the theoretical framework, emphasizing their implications for individual well-being and organizational success.
Research Implications: This study provides actionable insights for companies, particularly human resources managers, to bolster employee psychological support systems and advance organizational objectives. Proactively addressing burnout risks can enhance both employee well-being and overall organizational performance.
Originality/Value: By proposing a hybrid methodology that merges Bayesian networks and fuzzy logic to comprehensively tackle burnout risks, this research contributes to the existing literature. The innovative methodology and practical implications underscore the significance and applicability of this study for organizations striving to mitigate burnout within their workforce.Objetivo: Este estudio tiene como objetivo abordar la creciente prevalencia del agotamiento laboral entre los empleados mediante la introducción de una metodología híbrida novedosa que emplea redes Bayesianas y lógica difusa. Este enfoque busca identificar y abordar de manera integral los riesgos de agotamiento laboral.
Marco Teórico: Basándose en teorías sobre el agotamiento laboral junto con redes Bayesianas y lógica difusa, esta investigación establece una sólida base para comprender las complejidades del agotamiento laboral y evaluar la eficacia del enfoque híbrido propuesto.
Método: La metodología abarca una fase de desarrollo de modelo utilizando OpenMarkov y FisPro para integrar redes Bayesianas y lógica difusa. La recopilación de datos involucró un enfoque multifacético que incluyó encuestas, entrevistas a expertos y una exhaustiva revisión de literatura centrada en carga de trabajo, ambiente laboral, psicología y otros factores pertinentes que influyen en el agotamiento laboral.
Resultados y Discusión: Los hallazgos indican que el agotamiento laboral tiende a manifestarse en niveles más bajos en escenarios caracterizados por una comunicación débil, alta carga de trabajo y obstáculos bajos, mientras que se agrava en situaciones marcadas por una comunicación débil, picos ocasionales de carga de trabajo y obstáculos moderados, entre otros factores contribuyentes. Estos resultados se analizan en el contexto del marco teórico, enfatizando sus implicaciones para el bienestar individual y el éxito organizacional.
Implicaciones de la Investigación: Este estudio proporciona ideas prácticas para las empresas, especialmente para los gerentes de recursos humanos, para fortalecer los sistemas de apoyo psicológico de los empleados y avanzar en los objetivos organizacionales. Abordar proactivamente los riesgos de agotamiento laboral puede mejorar tanto el bienestar de los empleados como el rendimiento organizacional en general.
Originalidad/Valor: Al proponer una metodología híbrida que combina redes Bayesianas y lógica difusa para abordar de manera integral los riesgos de agotamiento laboral, esta investigación contribuye a la literatura existente. La metodología innovadora y las implicaciones prácticas subrayan la importancia y aplicabilidad de este estudio para las organizaciones que buscan mitigar el agotamiento laboral dentro de su fuerza laboral.Objetivo: Este estudo visa abordar a crescente prevalência do esgotamento profissional entre os funcionários, introduzindo uma metodologia híbrida inovadora que utiliza redes Bayesianas e lógica difusa. Este enfoque busca identificar e abordar de forma abrangente os riscos de esgotamento profissional.
Quadro Teórico: Com base em teorias sobre esgotamento profissional juntamente com redes Bayesianas e lógica difusa, esta pesquisa estabelece uma base sólida para compreender as complexidades do esgotamento profissional e avaliar a eficácia da abordagem híbrida proposta.
Método: A metodologia abrange uma fase de desenvolvimento de modelo utilizando o OpenMarkov e FisPro para integrar redes Bayesianas e lógica difusa. A coleta de dados envolveu uma abordagem multifacetada que incluiu pesquisas, entrevistas com especialistas e uma revisão abrangente da literatura focada em carga de trabalho, ambiente de trabalho, psicologia e outros fatores relevantes que influenciam o esgotamento profissional.
Resultados e Discussão: Os achados indicam que o esgotamento profissional tende a manifestar-se em níveis mais baixos em cenários caracterizados por comunicação fraca, alta carga de trabalho e obstáculos baixos, enquanto se agrava em situações marcadas por comunicação fraca, picos ocasionais de carga de trabalho e obstáculos moderados, entre outros fatores contribuintes. Esses resultados são analisados no contexto do quadro teórico, enfatizando suas implicações para o bem-estar individual e o sucesso organizacional.
Implicações da Pesquisa: Este estudo oferece insights práticos para empresas, especialmente para gerentes de recursos humanos, para fortalecer os sistemas de apoio psicológico dos funcionários e avançar nos objetivos organizacionais. Abordar proativamente os riscos de esgotamento profissional pode melhorar tanto o bem-estar dos funcionários quanto o desempenho organizacional como um todo.
Originalidade/Valor: Ao propor uma metodologia híbrida que combina redes Bayesianas e lógica difusa para abordar de forma abrangente os riscos de esgotamento profissional, esta pesquisa contribui para a literatura existente. A metodologia inovadora e as implicações práticas destacam a relevância e a aplicabilidade deste estudo para organizações que buscam mitigar o esgotamento profissional em sua força de trabalho.
 
CANA-DE-AÇÚCAR: FONTE DE ALIMENTO PARA GRANJAS AVÍCOLAS FAMILIARES SUSTENTÁVEIS
Get PDFObjetivo: Evaluar la siembra de caña de azúcar a pequeña escala, su molienda e incorporación en la alimentación de aves de corral.
Marco Teórico: En las granjas avícolas el costo de la alimentación representa entre el 70 y el 80 %, lo que propicia la necesidad de la evaluación de ingredientes no convencionales para aves.
Método: Se evaluó la siembra de tallos y puntas de caña de azúcar MEX-57-473. La molienda se realizó en una máquina adaptada para el corte de madera. Se evaluó el crecimiento (g) de codornices (26) y pollos nativos (50) alimentadas con una dieta compuesta por caña de azúcar molida (80 %) y alimento comercial (20 %).
Resultados y Discusión: Con las puntas de caña de azúcar se obtuvo el 100 % de brotes. La molienda produjo partículas de 1.0-5.0 mm, sin pérdida de jugo. Los pollos alimentados con la dieta experimental presentaron menor peso. Sin embargo, la diferencia correspondió a grasa subcutánea.
Implicaciones de la Investigación: La caña de azúcar es una opción sustentable para granjas avícolas familiares; puede ser usada en una alta proporción para disminuir la dependencia de alimentos comerciales.
Originalidad/Valor: La alimentación de aves con caña de azúcar integral molida constituye una alternativa sustentable e integral para granjas avícolas familiares.Objetivo: Evaluar la siembra de caña de azúcar a pequeña escala, su molienda e incorporación en la alimentación de aves de corral.
Marco Teórico: En las granjas avícolas el costo de la alimentación representa entre el 70 y el 80 %, lo que propicia la necesidad de la evaluación de ingredientes no convencionales para aves.
Método: Se evaluó la siembra de tallos y puntas de caña de azúcar MEX-57-473. La molienda se realizó en una máquina adaptada para el corte de madera. Se evaluó el crecimiento (g) de codornices (26) y pollos nativos (50) alimentadas con una dieta compuesta por caña de azúcar molida (80 %) y alimento comercial (20 %).
Resultados y Discusión: Con las puntas de caña de azúcar se obtuvo el 100 % de brotes. La molienda produjo partículas de 1.0-5.0 mm, sin pérdida de jugo. Los pollos alimentados con la dieta experimental presentaron menor peso. Sin embargo, la diferencia correspondió a grasa subcutánea.
Implicaciones de la investigación: La caña de azúcar es una opción sustentable para granjas avícolas familiares; puede ser usada en una alta proporción para disminuir la dependencia de alimentos comerciales.
Originalidad/Valor: La alimentación de aves con caña de azúcar integral molida constituye una alternativa sustentable e integral para granjas avícolas familiares.
Objetivo: Avaliar o plantio de cana-de-açúcar em pequena escala, sua moagem e incorporação na alimentação de aves.
Referencial Teórico: Nas granjas avícolas, o custo da ração representa entre 70 e 80%, o que tem levado à avaliação de ingredientes não convencionais para aves.
Método: Foi avaliado o plantio de colmos e pontas de cana-de-açúcar MEX-57-473. A retificação foi realizada em máquina adaptada para corte de madeira. Foi avaliado o crescimento (g) de codornas (26) e frangos nativos (50) alimentados com dieta composta por cana-de-açúcar moída (80%) e ração comercial (20%).
Resultados e Discussão: Com as pontas da cana foram obtidos 100% de brotos. A moagem produziu partículas de 1,0-5,0 mm, sem perda de caldo. Os frangos alimentados com a dieta experimental apresentaram menor peso. Porém, a diferença correspondeu à gordura subcutânea.
Implicações da Pesquisa: Com as pontas da cana foram obtidos 100% de brotos. A moagem produziu partículas de 1,0-5,0 mm, sem perda de caldo. Os frangos alimentados com a dieta experimental apresentaram menor peso. Porém, a diferença correspondeu à gordura subcutânea.
Originalidade/Valor: A alimentação das aves com cana-de-açúcar integral moída constitui uma alternativa sustentável e abrangente para as granjas avícolas familiares.
Palavras-chave: Cana-de-açúcar; Agricultura Familiar; Ração para Aves; Desenvolvimento Sustentável.
 
CAUSAL MODEL OF FACTORS INFLUENCING SHOPPING BEHAVIOR OF GENERATION-Y
Get PDFPurpose: The objective of this research was to study the variables that affect the online shopping behavior of Generation-Y.
Methods: This research was conducted using quantitative methods utilizing a questionnaire as the primary tool to collect data from 300 samples of Gen-Y group who use online shopping services. The statistics used in the data analysis comprised descriptive statistics and structural equation model analysis.
Results and Discussions: The results showed that the maximum mean factors were online shopping behavior (mean=5.54, SD.= .681), intention to purchase (mean=5.52, SD.= .704), and subjective norms (mean=5.19, SD.=.924), respectively. The results of casual model analysis found that intention to purchase, and subjective norms affected the online shopping behavior of Y Gen consumers with statistical significance. However, the controllability factor was not statistically significant.
Research Implications: Therefore, consumers' perceptions of using technology through social media purchases are seemingly increasing. Accordingly, entrepreneurs in the e-market should use big data to analyze consumer behavior, communicate with consumers, and publicize information efficiently. Consumer groups want to try new things and challenges, and like using a convenient internet to save time, searching products, purchase, and make transactions on one platform via social media.
Conclusions: The retail industry has fully entered the digital age, which is evident by the vast number of consumers who use various online platforms. Further, this trend is continuously increasing due to the constant development of modern technology to facilitate consumers and increase the efficiency of commerce. At present, changing consumer behaviors affect various activities and consumption behaviors, especially in terms of consumers spending less time purchasing products in stores and spending more time buying goods and services online using various technological means. Also, this fact tends to significantly increase e-commerce.
Originality/Value: It could also be used to reach new target customers to provide more convenience or search for new products that could be acquired easily, even if originating from different continents to help facilitate, save time, and create tremendous business opportunities
PIX AND INFORMAL INSTALLMENT SALES: THE IMPACT ON THE ACCOUNTING AND MANAGEMENT OF MICRO-ENTREPRENEURS
Get PDFObjective: To analyze the adoption and use of the instant payment system, in parallel with informal installment sales, and its impact on the accounting and management of microentrepreneurs.
Theoretical Framework: Microentrepreneurs face a major challenge in the business environment, which is the management of receipts. Since many of these do not occur at the time of sale, they use installment sales. Especially the informal ones, which in some places are called "fiado" or "pendura", as well as the "caderninho" (little notebook), alluding to the note for later payment.
Method: The methodology involved a literature review covering PIX and its impact on informal commerce and business management. It also involved field research with microentrepreneurs and consumers using an electronic form.
Results and Discussion: The findings highlight that the adoption of Pix has provided a more convenient and agile payment experience for consumers, especially in informal installment transactions. This has positively influenced consumer behavior, increasing the propensity to make installment purchases and generating greater loyalty. However, the implementation of PIX also presents challenges for microentrepreneurs, especially in terms of adapting accounting systems and financial management. The need to guarantee the security of transactions and comply with additional tax obligations is also highlighted as a concern for microentrepreneurs.
Research Implications: This study has demonstrated that the adoption and use of PIX in informal installment sales has a significant impact on the accounting and management of microentrepreneurs, albeit with a limited scope of analysis.
Originality/Value: These findings contribute to a more comprehensive understanding of the effects and encourage further research into this technological innovation in the contemporary business context