Publikasi Universitas Mercu Buana
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EVALUASI PENERAPAN HEALING ARCHITECTURE PADA DESAIN RESORT (STUDI KASUS: TAMAN DAYU RESORT & GOLF)
No full textPadatnya aktivitas, gaya hidup serba instan, dan keterbatasan ruang hijau membuat masyarakat perkotaan rentan terhadap stres dan kejenuhan mental. Akibatnya, kebutuhan akan ruang yang mampu mendukung pemulihan psikologis (healing space) meningkat. Resort dengan pendekatan healing architecture dapat menjadi pilihan alternatif karena memberikan pengalaman yang menyembuhkan secara fisik, emosional, dan spiritual. Salah satu resort yang memiliki potensi untuk dioptimalkan sebagai ruang penyembuhan pengguna adalah Taman Dayu Resort & Golf. Sebagian besar penelitian healing architecture masih berfokus pada fasilitas kesehatan, dan belum banyak penelitian empiris tentang aplikasinya pada resort tropis. Penelitian ini bertujuan untuk mengevaluasi sejauh mana prinsip-prinsip healing architecture pada desain Taman Dayu Resort dengan meninjau aspek alam, indera manusia, dan kenyamanan psikologis diwujudkan dengan 9 prinsip healing architecture oleh Nousiainen (2011). Penelitian ini menggunakan metode kualitatif induktif dengan studi kasus, melalui studi literatur, observasi lapangan, dan analisis ulasan pengunjung untuk memperoleh data sekunder mengenai pengalaman spasial pengguna. Hasil evaluasi berdasarkan triangulasi data menunjukkan bahwa meskipun beberapa elemen seperti lanskap terbuka, orientasi visual ke alam, dan material alami telah mendukung relaksasi, aspek inderawi dan psikologis seperti stimulasi sensorik yang beragam, penataan furnitur, pencahayaan lorong, dan aksesibilitas belum optimal. Perbaikan pada elemen-elemen tersebut diperlukan untuk meningkatkan kenyamanan, orientasi ruang, dan pengalaman penyembuhan secara menyeluruh. Temuan ini memperkuat teori Nousiainen (2011) tentang pentingnya integrasi aspek alam, inderawi, dan psikologis dalam healing architecture, sekaligus menekankan perlunya adaptasi desain agar prinsip-prinsip tersebut dapat berfungsi maksimal di konteks resort tropis
Faktor Pendorong dan Penghambat Penerapan Building Information Modelling (BIM) 3D di Konsultan Manajemen Konstruksi (KMK)
Get PDFDunia konstruksi dalam memasuki Era Revolusi 4.0, dimana semua kebutuhan pengembangan teknologi pada industri konstruksi secara terus menerus. Building Information Modelling (BIM) merupakan representasi digital yang lagi banyak digunakan saat ini, dimana hal ini diperkuat dengan adanya Peraturan Pemerintah No. 16 tahun 2021 dengan mewajibkan penggunaan BIM dalam pembangunan konstruksi di Indonesia. Namun dalam penerapan BIM masih terbatas dan tidak semua jasa konstruksi menerapkannya, dikarenakan masih banyak kendala-kendala yang terjadi terutama pada konsultan manajemen konstruksi. Penelitian ini bertujuan untuk mengetahui bagaimana penerapan BIM pada konsultan manajemen konstruksi dan apa saja faktor pendorong dan penghambatnya. Sumber data penelitian ini adalah kuesioner yang telah diisi para praktisi BIM di konsultan manajemen konstruksi. Kemudian diolah menggunakan Regresi Linear Berganda dengan Program SPSS 25. Penerapan BIM diukur dari fungsi BIM, maturity BIM dan LOD BIM. Hasil penelitian ini menunjukkan bahwa penerapan BIM di konsultan manajemen konstruksi sudah baik dan faktor yang paling pengaruh dalam penerapan BIM adalah karakteristik eksternal dan karakteristik BIM, namun untuk faktor yang menjadi penghambat dalam penerapan BIM adalah variabel bisnis, variabel teknologi dan variabel individu
Modeling Intercultural Communication; An Analysis of the Communication Experience of Migrants with Betawi People
Get PDFIntercultural communication is something unique because of the diversity of thinking patterns and experiences they have, as well as the communication process and interactions between individuals that occur not only in different cultures but also in different languages, values, norms, customs and attitudes. For this reason, this study discusses the perspective of migrants regarding their communication experience with the object of research, namely the Betawi people in Kalideres, which is certainly different and produces a meaning from the experience. This research uses phenomenological method with qualitative approach. The research findings state that there are three stages of experience: 1) the initial experience of becoming a migrant and communicating with the Betawi people in Kalideres is an experience of the adaptation process, 2) the experience after a long stay is a pleasant experience that produces a pleasant positive meaning and 3) the experience of entering into the culture is a pleasant and familial experience that produces a pleasant positive meaning and familial nature. The research concludes that both experience and meaning become a process that cannot be molded but emerges on its own, influenced by the culture and environment that is the context in this study
Pengaruh Promosi Online dan Visualisasi Produk Terhadap Minat Beli Konsumen Followers Instagram IM DONUTS
Get PDFPromosi online mencakup berbagai strategi pemasaran yang dilakukan melalui platform internet untuk mempromosikan produk atau layanan. Disamping itu, visualisasi produk melibatkan penggunaan elemen visual, seperti gambar, video, atau presentasi grafis, untuk menampilkan produk atau layanan dengan cara yang menarik dan informatif. IM DONUTS merupakan sebuah umkm yang berasal dari Tanggamus, Lampung. Untuk meningkatkan penjualan produk, IM DONUTS memanfaatkan social media marketing sebagai bentuk komunikasi pemasaran produk-produknya. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh promosi online dan visualisasi produk terhadap minat beli konsumen followers instagram IM DONUTS. Adapun metode yang yang digunakan adalah analisis kuantitatif. Teknik pengumpulan data dilakukan melalui penyebaran kuisioner melalui google form. Analisis data dilakukan dengan cara metode analisis regresi linier berganda menggunakan bantuan aplikasi SPSS 29.0. Hasil penelitian menunjukkan bahwa melalui teori S-O-R yang digunakan, diketahui bahwa stimulus (S) dalam penelitian ini adalah pesan yang disampaikan dalam bentuk promosi online dan visualisasi produk, kemudian organismenya (O) adalah konsumen followers instagram IM DONUTS, dan respon (R) yang diberikan berupa minat beli konsumen IM DONUTS. Pada model ACM, advertisment (A) yang terwujud dalam bentuk prmosi online IM DONUTS yang berisi message dalam bentuk visualisasi produk. Media mix dalam penelitian ini adalah instagram IM DONUTS dengan jumlah followers 132 ribu per tanggal 18 Juni 2024, dan receivernya adalah konsumen followers instagram IM DONUTS. Dari model tersebut diharapkan menghasilkan feedback berupa minat beli konsumen IM DONUTS. Hasil analisis regresi linier berganda menunjukkan bahwa terbukti promosi online dan visualisasi produk memberikan pengaruh terhadap minat beli konsumen followers instagram IM DONUTS dengan nilai R sebesar 0.932 dan nilai sig. < 0.001.
Kekuatan Rekomendasi Digital : Pengaruh eWOM di Instagram terhadap Keputusan Pembelian Produk Liptint
Get PDFPenelitian ini menganalisis pengaruh Electronic Word of Mouth (eWOM) di Instagram terhadap keputusan pembelian produk liptint Barenbliss. Dengan pendekatan kuantitatif dan metode survei terhadap 100 followers @barenbliss_id, ditemukan bahwa eWOM berpengaruh signifikan terhadap keputusan pembelian dengan kontribusi sebesar 79,1%. Dimensi platform assistance dan positive self-enhancement menjadi yang paling dominan. Temuan ini menegaskan pentingnya strategi komunikasi digital berbasis partisipasi konsumen dalam membangun loyalitas merek kosmeti
Pengelolaan Media Sosial @toucheid Dalam Meningkatkan Brand Awareness
Get PDFIn forming brand awareness, a special role is required to create a positive image of the company in public. Social media has become one of the important things for a public relations professional to execute their programs. The aim of this research is to understand the processes of sharing, optimizing, managing, and engaging on the @toucheid account in enhancing brand awareness. The research method used is a descriptive method with a qualitative technique. Data collection techniques include observation, interviews, and literature review. In social media management, there is a model called The Circular Model of SoMe by Regina Luttrell. The research findings demonstrate how Touche Development Center forms brand awareness among the public through social media management. Touche Development Center has not yet effectively implemented the Manage and Optimize stages. However, they have maximized their performance in the Share and Engage stages. Touche Development Center has correctly chosen Instagram as their primary platform to connect with the public with the aim of increasing brand awareness. However, in the Engage stage, Touche Development Center needs to optimize their performance in engaging with influencers to enhance engagement on the @toucheid Instagram account
Developing Green Banking Performance Measurement for Islamic Bank with Maqasid Shariah
Get PDFThe application of green banking (GB) practices can be a solution to various environmental problems and help achieve the SDGs. However, the performance of GB implementation in Indonesia’s Islamic Bank is still unclear due to the unavailability of instruments to measure its implementation. Even though information regarding GB implementation in Indonesia’s Islamic bank is urgently needed to achieve the SDGs and sharia goals or maqasid sharia. This study aims to develop index for measuring GB performance in Islamic Bank using maqasid syariah and ESG as framework, namely green banking maqasid index or GBMI. Model development and weighting in this study use the Delphi-ANP (Analytic Network Process) method. The results of this study reveal the order of priority and weight of variables related to GBMI measurement. There are 6 main priorities out of 18 important variables in ESG and their weights, namely green human resource management (HRM) (0.075), health and safety of the workplace (0.072), green product and service (0.070), green strategic planning (0.069), and elimination of wastage (0.065). These results also indicate that green HRM is among the most emphasized variables in the application of GB concept. Thus, educating HRM to understand the GB concept well is quite important in the initial stage of implementing GB practices in Islamic banks
The Influence of Discounts and Brand Awareness Mediated by Buying Intention on the Buying Decision of Domino's Pizza Products
Get PDFThis research aims to analyze the effects of Discounts and Brand Awareness on consumer Buying Decisions at Domino's Pizza in Bekasi Regency, with Buying Intention as a mediating variable. Using the Partial Least Square analysis method, the results show that both Discounts and Brand Awareness significantly influence Buying Decisions, both directly and through Buying Intention. These findings underscore the importance of promotional strategies focusing on discounts and enhancing brand awareness to improve consumer satisfaction and loyalty. This research provides new insights for the company in designing more effective marketing strategies
Analysis of Calculation, Payment, and Reporting of PPh Article 21 at PT. X (Case Study 2020)
Get PDFMany companies experienced significant revenue declines due to social restrictions and temporary business closures. This has impacted their ability to fulfill their tax obligations, including PPh Article 21. The research subject is PT. X, a company engaged in offset packaging printing. This study uses a qualitative method, addressing issues by collecting, describing, calculating, comparing, and explaining a situation. Specifically, this study is a descriptive research type. The results of the research show that PT. X's calculation of Income Tax Article 21 is still not in accordance with Tax Law No. 36 of 2008
Inventory Planning and Control on Packaging Raw Materials in the Bottled Drinking Water Business (AMDK) PT XYZ Samarinda City
Get PDFThe production of bottled drinking water (AMDK) has growth of 10.4% from 2010 to 2019. One of the AMDK companies located in Samarinda City is PT XYZ. The produced product is water packaged in 220 ml glass containers. The raw materials for the 220 ml water packaging product include cups, cup lids, straws, cardboard boxes, and cardboard dividers. The AMDK business operated by PT XYZ has only been in operation since 2021, and there is currently no inventory planning and control for the raw materials used in the packaging of the 220 ml AMDK product. This has resulted in a lack of packaging raw material inventory, thus hindering the AMDK production process in the company. Based on this issue, this research is conducted to plan and control the inventory of 220 ml water packaging raw materials at PT XYZ, in order to optimize inventory costs and meet consumer demand for AMDK. Inventory planning and control are carried out using the Material Requirement Planning (MRP) method, and the method used to determine the lot size is the Economic Order Quantity (EOQ) method with shipping capacity constraints. Based on the data processing conducted, the optimal order quantities using the EOQ method with shipping capacity constraints for each packaging raw material are 15.000 pieces for cardboard and cardboard dividers with an inventory cost of IDR 267.112.900. 1.500.000 pieces for straws with an inventory cost of IDR 46.831.630. 540.000 pieces for cups with an inventory cost of IDR 232.026.718. 150 rolls for cup lids with an inventory cost of IDR 87.125.910. The total inventory cost for packaging raw materials for 220 ml AMDK cups is IDR 633.097.158.