Publikasi Universitas Mercu Buana
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PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN KEPUTUSAN PEMBELIAN (Studi Pada Kedai Kopi Bertiga Bintaro Tangerang Selatan)
Get PDFThe purpose of this study is to test the quality of service, promotion, and product quality against purchasing decisions (Three Coffee Studies). The population of this study was visitors to Kopi Bertiga Bintaro, South Tangerang. The research sample used was a minimum of 150 respondents. The data collection method used is a survey, this research instrument is a questionnaire. The data analysis method used is descriptive analysis and hypothesis tested using the Structural Equation Model (SEM) with the Smart-PLS (Partial Least Square) program process. The results of this study show that the variables of Service Quality have a positive and significant effect on Purchasing Decisions, Promotions have a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions
PENGARUH LIKUIDITAS, PROFITABILITAS, LEVERAGE DAN AKTIVITAS TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN KONSTRUKSI DI MASA PANDEMI VIRUS COVID-19 (Studi pada perusahaan konstruksi yang terdaftar di BEI Periode 2019-2021)
Get PDFPada tahun 2020 Indonesia bahkan dunia sedang menghadapi fenomena yang mengkhawatirkan keselamatan dan kesehatan banyak orang yaitu pandemi Covid-19 yang ditemukan pertama kali di Wuhan, Cina. Fenomena tersebut memberikan dampak negatif yang sangat besar bagi masyarakat, perusahaan-perusahaan, sektor industri, sektor perbankan dan lain lain. Banyak perusahaan mengalami kesulitan keuangan dengan menurunnya pendapatan dan laba bahkan menyebabkan financial distress. Tujuan dari penelitian ini untuk mengetahui pengaruh rasio likuiditas, profitabilitas, leverage dan aktivitas terhadap financial distress. Populasi dalam penelitian ini adalah data keuangan dalam bentuk laporan posisi keuangan dan laporan laba rugi perusahaan konstruksi yang terdaftar di Bursa Efek Indonesia selama tiga tahun terakhir yaitu tahun 2019-2021. Jumlah sampel untuk perusahaan konstruksi berjumlah 15 (lima belas) perusahaan sehingga total 45 sampel. Metode penelitian yang digunakan dalam penelitian ini adalah metode descriptive dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini terbagi menjadi 2 yaitu variabel bebas (variable independent) yaitu Current Ratio (CR), Return On Asset (ROA), Debt Ratio (DR) dan Total Asset Turn Over (TATO) sedangkan variabel terikat (variabel independen) adalah financial distress. Hasil penelitian diperoleh bahwa rasio likuiditas, profitabilitas, dan aktivitas memiliki pengaruh terhadap financial distress. Sedangkan leverage tidak memiliki pengaruh terhadap financial distress. Dapat disimpulkan rasio likuiditas, profitabilitas, leverage dan aktivitas memiliki pengaruh secara bersama-sama (simultan) terhadap financial distress pada perusahaan Konstruksi
Integration of Solar Power in Hydroponics as Community Empowerment in Meruya Selatan
Get PDFThe condition of the area in Gang Hijau Swakarya, South Meruya, is that there is still land around residential areas that have not been utilized for greening and also has open land that is very rich in receiving sunlight. However, people have not been able to utilize sunlight as a renewable energy source for electrical energy conversion. If utilized, this can reduce the cost of expenses so that the selling price of the product can be maximized. Therefore, this community service activity is carried out with the aim of increasing food security through developing an efficient and environmentally friendly hydroponic farming system in an urban environment by utilizing renewable energy and introducing and implementing solar cell technology and nutrient control to provide alternative energy sources and optimize agricultural yields. By providing proper nutrition to plants. To achieve these goals, methods and stages such as the implementation of socialization, training, technology application, evaluation and mentoring, and program sustainability are implemented. As a result, Participants from the community expressed a high level of satisfaction with the training methods and technology implementation provided with the average of the standard deviation value was 0.020, close to 0
From Family Herbal Plants to Interaction Place: Enhancing Community Engagement in RW 05, Palmerah Urban Kampong
Get PDFTaman Cempaka in Palmerah Urban Kampongs has the potential to be developed as a family medicinal plant (toga) garden as well as a social interaction space. This activity found that the number and variety of herbal medicinal plants increased, the park management system was better with digital technology, and the quality of the social interaction space improved. The UMB team identified two main challenges: the limited variety and quantity of medicinal plants and the suboptimal management of harvested produce. These issues were also confirmed by project partners. This project aims to enhance the function of the Taman Toga as both a green space and a social hub, improve its overall quality, and provide digital training for its managers. The methods used include planting, rearranging, management, and socialization. This program also includes technology training and the use of online platforms for marketing herbal plant products. The project stages include initial meetings, socialization, problem identification, solution implementation, digital system implementation, and monitoring and evaluation. The results showed an increase in the number and variety of toga plants and an increase in the use of the park as a community interaction space. Overall, this project succeeded in enriching the diversity of medicinal plants, improving digital park management, and improving the quality of the social interaction space. In addition, this activity has a positive impact on the environment by making the park more beautiful, comfortable, and functional for the surrounding community
The Role of Tik-Tok Platforms As an Intermediary for the Inculcation of Pancasila Values
Get PDFUniversitas Negeri Semarang has a Community Service Program called the Unnes Giat program. Twelve students from the Unnes Giat 5 group conducted community service activities in Pabuaran Village, Bantarbolang District, Pemalang Regency, as a Pancasila-driven village. The younger generation needs to improve their understanding and love for Pancasila, the foundation of the Indonesian state. Following the development of social media technology, students have innovated in implementing the work program by utilizing the TikTok application. The purpose of this service is to increase public awareness of the values of Pancasila through a competition celebrating Indonesian Independence Day with a new and fun method. The implementation of community service as a whole uses a mixed method, namely demonstrations and lectures. The work program of Instilling Pancasila Values through the TikTok application was enthusiastically followed by the community
Pengaruh Literasi Keuangan dan Sikap Keuangan Terhadap Perilaku Pengelolaan Keuangan Dimediasi oleh Locus of Control
Get PDFPerkembangan ilmu pengetahuan dan teknologi telah mempermudah akses informasi serta transaksi keuangan, namun juga menimbulkan tantangan baru dalam pengelolaan keuangan individu, khususnya pada generasi Z. Generasi ini dikenal mudah berbaur dengan teknologi, namun masih banyak generasi Z yang terjebak dalam perilaku konsumtif dan penggunaan pinjaman online demi memenuhi gaya hidup. Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan dan sikap keuangan terhadap perilaku pengelolaan keuangan melalui locus of control sebagai variabel mediasi. Desain penelitian adalah kuantitatif. Populasi dalam penelitian adalah generasi Z di Kota Denpasar berjumlah 177.332 jiwa. Teknik pengambilan sampel menggunakan proportionate random sampling, mendapatkan sampel sebanyak 100 responden. Teknik analisis data menggunakan Structural equation Modeling (SEM) dengan pendekatan Partial least Square (PLS) meliputi tiga tahap yaitu analisis outer model, analisis inner model dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa literasi keuangan, sikap keuangan dan locus of control berpengaruh positif dan signifikan terhadap perilaku pengelolaan keuangan. Literasi keuangan dan sikap keuangan berpengaruh positif dan signifikan terhadap locus of control. Terdapat peran locus of control dalam memediasi pengaruh literasi keuangan dan sikap keuangan terhadap perilaku pengelolaan keuangan
Peran Kebijakan Dividen dalam Memediasi Pengaruh Profitabilitas, Likuiditas, dan Ukuran Perusahaan Terhadap Nilai Perusahaan Sektor Energi yang Tercatat di Bursa Efek Indonesia Periode 2016-2020
Get PDFTujuan penelitian untuk mengetahui pengaruh return on assets, current ratio, dan ukuran perusahaan terhadap nilai perusahaan dengan kebijakan dividen sebagai variabel intervening padaperusahaan sektor energi yang terdaftar di Bursa Efek Indonesia tahun 2016-2020. Penelitian ini menggunkan data sekunder. Teknik pengambilan sampel dengan purposive sampling. Metode analisis menggunkan regresi data panel. Hasil penelitian menunjukkan bahwa profitabilitas berpengaruh positif signifikan terhadap kebijakan dividen, sedangkan likuiditas dan ukuran perusahaan tidak berpengaruh terhadap kebijakan dividen. Profitabilitas danLikuiditas memiliki pengaruh positif dan signifikan. Selanjutnya kebijakan dividen tidak dapat memediasi pengaruh profitabilitas, likuiditas,ukuran perusahaan terhadap nilai perusahaan
PENGARUH PENGEMBANGAN KARIR, KOMPENSASI DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION (Studi pada Karyawan PT. Mega Pasanggrahan Indah Unit Cinere Bellevue Mall)
Get PDFThis study aims to analyze the effect of career development, compensation and organizational commitment on turnover intention. The population in this study were 116 employees of PT. Mega Pasanggrahan Indah Unit Cinere Bellevue Mall. The sample used is 54 employees, calculated based on the Slovin formula. Sampling method using simple random sampling. This research is a type of causal associative research. The instrument of this research used a questionnaire. The data analysis method used in this research is the Smart PLS version 3.0 application. The results of this study prove that career development has a negative and significant effect on turnover intention, compensation has a negative and significant effect on turnover intention, and organizational commitment has a negative and significant effect on turnover intention.Keywords: Career Development; Compensation; Organizational Commitment; Turnover Intention
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK SARIAYU MARTHA TILAAR
Get PDFThis study aims to determine the effect of brand image, product quality and trust on consumer purchasing decisions for Sariayu Martha Tilaar cosmetic products. This type of research uses quantitative. The number of samples used in this study were 145 respondents who used Sariayu Marta Tilaar cosmetics in south Jakarta. The population in this study are consumers who use Sariayu Martha Tilaar cosmetic products. Data was collected through a questionnaire. This study uses SEM data analysis techniques and data processing using PLS. The results of this research show that Brand Image, Product Quality, and Trust have a positive and significant influence on purchasing decisions for Sariayu Martha Tilaar cosmetic products in DKI Jakarta
The Effect of Work-Study Conflict on Student Engagement in Working Student
Get PDFThis research aims to determine the effect of work-study conflict on student engagement in working students. The subjects of this research were 266 undergraduate students in Indonesia who were actively working. Sampling used a non-probability sampling technique with a purposive sampling method. The research method used is a quantitative method with simple linear regression. The data collection technique uses a questionnaire with a Likert scale. The measuring tool uses the Student Engagement Scale by Nilna Mafaza, Fajar Kawuryan, and Ridwan Budi Pramono in 2021 and the Work-Study Conflict Scale by Rizky Rahmatul Zamarni in 2022. The results show that there is a negative and significant influence of work-study conflict on student engagement in students working. This means that if work-study conflict decreases, student engagement increases. The work-study conflict variable contributed to student engagement by 42.7%, while the remaining 57.3% was influenced by other factors not examined in this research. The majority of partisipants were in the category of high student engagement and low work-study conflict