Publikasi Universitas Mercu Buana
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KOMUNIKASI PEMBANGUNAN PADA PROGRAM CSR DALAM UPAYA PEMBERDAYAAN MASYARAKAT DI PT MANE INDONESIA
Get PDFDalam menumbuhkan ekonomi dan juga kesejahteraan masyarakat diperlukannya pemerataan pembangunan industri. Pada saat proses pembangunannya perlu diperhatikannya juga dampak yang terjadi seperti limbah yang dihasilkan perusahaan dalam proses produksi yang dimana dapat mempengaruhi kehidupan masyarakat maupun lingkungan. Dalam hal ini perusahaan harus bertanggung jawab atas dampak yang disebabkan dengan adanya pembangunan industri tersebut. Dimana perusahaan harus berpartisipasi dalam pemberdayaaan masyarakat guna meningkatkan kesejahteraan masyarakat sebagai bentuk tanggung jawab sosial perusahaan dalam menmbantu memberika solusi atas isu yang terjadi di lingkungan masyarakat melalui program CSR. Penelitian ini membahas tentang penerapan komunikasi pembangunan PT MANE Indonesia dalam upaya memberdayakan masyarakat melalui program CSR (Coorporate Social Responsibility). Tujuan penelitian ini ialah untuk menganalisa penerapan komunikasi pembangunan PT MANE Indonesia kepada masyarakat yang terlibat dalam program CSR tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus hal ini dilakukan untuk mempelajari secara intensif tentang latar belakang keadaan sekarang dan interaksi lingkungan sebagai unit sosial untuk mendapatkan hal tersebut peneliti menggunakan wawancara semi struktur (indepth-interview). Hasil penelitian ini peneliti mendapatkan dalam melakukan penerapan komunikasi pembangunan diperlukannya manajemen komunikasi yang terdiri dari perecanaan, pelaksanaan, dan evaluasi program. Dari hasil penelitian ditemukan model komunikasi yang terjadi antara masyarakat dan pihak pelaksana yakni model komunikasi konvergen
The Influence of Green Transformational Leadership, Green Training, and Competency for Employee Performance
Get PDFAbstract. This study aims to analyze the effect of Green Transformational Leadership, Green Training and Competence on Employee Performance on employees of PT Bumi Berkah Boga. The objects in this study are employees of PT Bumi Berkah Boga with various ages who have worked in the company for a span of one to three years of work, domiciled in Jabodetabek, Indonesia. The research method used is quantitative research. The sample used in this study was 65 respondents. The sampling technique used purposive sampling and the approach used was the Structural Equation Model (SEM) with the Smart PLS analysis tool. The results showed that Green transformational leadership has a positive and significant effect on employee performance. Green training has a positive and significant effect on employee performance. Competence has a positive and significant effect on employee performance
The Influence of Perceived Organizational Support, Work Environment, and Organizational Commitment on Employee Performance with Organizational Citizenship Behavior as a Mediating Variable at PT Lembaga Keuangan Mikro BKD Mandiri Banyuwangi
Get PDFThis study was conducted at PT. Lembaga Keuangan Mikro BKD Mandiri Banyuwangi with the aim of examining the influence of perceived organizational support on employee performance, the influence of work environment on employee performance, the influence of organizational commitment on employee performance, the indirect influence of perceived organizational support on employee performance through organizational citizenship behavior as a mediating variable, the indirect influence of work environment on employee performance through organizational citizenship behavior as a mediating variable, and the indirect influence of organizational commitment on employee performance through organizational citizenship behavior as a mediating variable. This research employed a quantitative method using the SmartPLS 3.0 application through outer model testing, inner model testing, and hypothesis testing. The sample consisted of 88 employees who responded to a questionnaire, and all responses were declared valid and reliable. The results of this study indicate that perceived organizational support has a positive and significant effect on employee performance, the work environment has a positive and significant effect on employee performance, and organizational commitment has a positive and significant effect on employee performance. Furthermore, perceived organizational support has a positive and significant indirect effect on employee performance through organizational citizenship behavior as a mediating variable. Similarly, the work environment and organizational commitment also have positive and significant indirect effects on employee performance through organizational citizenship behavior as a mediating variable
The Utilization of E-Commerce to Improve The Competitiveness of Msmes inPajagalan Village, Sumenep District
Get PDFWith the increasingly rapid development of technology and information, people are familiar with the internet and need constant access to it. A new lifestyle is emerging, namely shopping on the internet or e-commerce. E commerce is not only used by large corporations but also by micro, small and medium businesses. The research was conducted to determine the benefits of e-commerce to increase the competitiveness of MSMEs in Pajagalan village, Sumenep sub-district, Sumenep district. Using descriptive research methods with qualitative analysis. The findings show that MSME revenues increase through e-commerce, making the products sold more widely known and attracting customers more easily. Therefore, e-commerce makes it possible to save advertising costs and increase transaction speed. Therefore, it will increase the competitiveness of MSMEs in Pajagalan Village, Sumenep District, Sumenep Regency
Stepping Together: The Young Generation Ready to Face Challenges Global Entrepreneurship at BumDes to Enhance Sociopreneurship Spirit
Get PDFEntrepreneurship in Indonesia, particularly among the younger generation, is a trending topic as young entrepreneurs compete to present innovative ideas for success in domestic and international markets. This article discusses the readiness of the younger generation to face global entrepreneurial challenges at BumDes. This research aims to assess how prepared the younger generation is to confront the challenges of global entrepreneurship at BumDes, to enhance the spirit of sociopreneurship. This research was carried out using qualitative methods with a descriptive approach. Data collection was carried out through a literature study, which is a technique for collecting and analyzing data originating from various relevant literature sources or documents. This research explores the concept of global entrepreneurship, the younger generation and global entrepreneurship, trends and case studies of the younger generation in global entrepreneurship, the sustainability of social entrepreneurship, obstacles to the readiness of the younger generation in facing global entrepreneurial challenges, and the efforts of the younger generation in facing global entrepreneurial challenges that require synergy, parties, and fields. The development of entrepreneurial spirit, enthusiasm, and behavior in the younger generation is one of the basic needs and important requirements for the Indonesian nation; therefore, this research can offer helpful conclusions for the government, educational institutions, and other stakeholders in supporting the entrepreneurial development of the younger generation. In the era of globalizatio
Analysis of Industry Needs for Indonesian Vocational Education Services Using the EduQual-IPA Method
Get PDFThe Indonesia's Open Unemployment Rate (TPT) is 5.45% or reached 7.99 million people as of February 2023. Therefore, government support and continuous improvement of the training-based curriculum system are needed. Link and match between Indonesian vocational education and the industrial world needs to be built so that Indonesian vocational graduates are significantly absorbed by the industry. The Indonesian vocational education curriculum needs to be developed together by involving the Business and Industrial World with a vision of implementation based on needs. The purpose of this research is to find out the educational service variables in Indonesian vocational learning needed by the industrial world. So that it can be used as a reference for vocational education in improving service quality. The results of research using EDUQUAL-IPA integration show that there are four priority variables that are the focus of improvement, namely; learning outcomes 1 (ability to use the latest technology), learning outcomes 2 (practical orientation in education), Physical facilities 8 (effective classroom management) and academics 4 (channeling the interests and talents of graduates)
Product Catalogue Using Canva Application as Promotional Media Development for Abajaya Jember MSMEs
Get PDFThe promotional media used by Micro, Small and Medium Enterprises (MSMEs) in Abajaya Jember are currently Offline Store, Instagram. Promotion through offline store is still considered insufficient to attract potential customers because there is no promotional media that can introduce its products to potential Customers so promotional media in the form of product catalogues is needed. The purpose of this study is to create a product Catalogue as an additional promotional media using the Canva application. The research method used is Action Research. Data collection methods include interviews, observations, documentation and questionnaires based on the EPIC model (empathy, persuasion, impact, and communication). The questionnaire was distributed to 15 respondents consisting of 1 business owner, 2 design experts, 2 marketing experts and 10 potential customers. Results from the questionnaire were analyzed using the EPIC model. The study was conducted in 2 cycles. In the first cycle, it showed an EPIC rate score of 3.67, the score was included in the effective good category, but continued in the second cycle because there were suggestions on Catalogue design by design experts. In the second cycle, it shows an EPIC Rate score of 4.4 included in the very effective category, indicating that the Catalogue design of Abajaya Jember MSMEs can attract potential customers. Based on the results of this study, it can be concluded that Catalogue design is said to be effective and feasible to be used to help promotion
Innovative Strategies for Lean Manufacturing Laboratory: A Literature Review on Automation and Planning
Get PDFThis research investigates the evolution of laboratory practices, lean manufacturing, and automation. It involved analyzing 150 scholarly articles retrieved from Google Scholar using keywords "Laboratory, Lean Manufacturing, and Automation," selecting and studying 49 relevant articles. Key findings highlight trends in smart laboratory development, lean manufacturing implementation, and automation integration in industry. Limitations include insufficient focus on highly automated lean laboratories and the need for comprehensive planning across short, medium, and long terms. Future research should explore innovative strategies to improve laboratory efficiency and industrial responsiveness. This study offers insights into current academic trends and suggests paths for sustainable technology development in laboratories and lean manufacturin
Effect of Working Table and Bandsaw Speed on the VZ 400-SA Machine in Obtaining the Optimal Width of Steel Plate
Get PDFThe size of the material test specimen determines the accuracy of the material characteristics. This research was conducted to obtain the optimal tensile test specimen size by optimizing the cut parameters on the VZ-400 SA cutting machine. The material used is SNI 07-2054-2007 standard angled steel with a thickness of 5 mm. Optimization of machine parameters was carried out using the Taguchi method to measure the effect of work table speed (mm/s) and saw blade speed (m/min) on the response to the width of the rectangular cutting product. Cut width limit between 34-36 mm. Data was collected by conducting experiments 9 times with 3 replications. The results showed that the factor that most influenced the size of the width of the cut was the speed of the work table with a contribution of 86.49%, while the speed of the saw blade was 1.64% with an error of 11.87%. The optimal size of the test specimen is produced from the table speed parameter of 2 mm/s and the saw cutting speed of 90 m/min. Cutting validation was conducted in triplicate, and the result showed an average plate width of 34.7 mm with an error of 0.02
Marketing Strategy Analysis to Increase Income Using SWOT and Analytical Hierarchy Process (AHP) (Case Study: Sablon Dzain Art)
Get PDFDzain Art is a business that offers clothing screen printing services. The development of Dzain Art's business has not been optimal due to its relatively small income. The marketing strategies employed have not been optimal in attracting the market's interest in using clothing printing services. The right marketing strategy will influence potential customers to use the offered clothing printing services, which will have a positive impact on the business's development. Designing a marketing strategy using the SWOT method to formulate strategies that can be applied in marketing clothing printing and the Analytical Hierarchy Process (AHP) method to prioritize the best marketing strategies for Dzain Art. Score of the Internal Factor Evaluation (IFE) Matrix is 3.0118 and the score of the External Factor Evaluation (EFE) Matrix is 2.6765. Dzain Art's position based on the IE Matrix is in Quadrant IV, which indicates that the clothing printing business is in the Growth and Build condition. In Growth and Build position, Dzain Art is suitable for implementing intensive and integrative strategies. The formulation of marketing strategies on the SWOT Matrix produces nine marketing strategies that can be implemented to market clothing printing. The priority order of marketing strategies that Dzain Art can apply in marketing clothing screen printing using the Analytical Hierarchy Process (AHP) method is increasing and expanding collaboration with institutions or communities in providing uniform clothing,second priority is enhancing promotion through social media, and third priority is utilizing digital printing production equipment