Publikasi Universitas Mercu Buana
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    Karakteristik Batako Berlubang Menggunakan Bahan Tambahan Serat Eceng Gondok dengan Variasi Waktu Pematangan

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    Batako merupakan bahan yang umum digunakan sebagai bahan pengganti kayu dengan batako ringan sebagai salah satu variasi yang ada. Penelitian ini dilakukan untuk menguji campuran serat eceng gondok sebesar 3% pada komposisi pembuatan batako ringan dengan menggunakan variasi waktu pematangan 14, 21, dan 28 hari terhadap kualitas dan karakteristik batako yang dihasilkan sesuai dengan SNI 8640:2018. Penelitian dilakukan dengan menguji daya serap air, densitas, kuat lentur, dan kuat tekan batako yang telah dihasilkan. Daya serap air dan kuat tekan tertinggi adalah pada variasi 28 hari sebesar 14,98% dan 1,984 MPa, sedangkan kuat lentur terbesar pada variasi 21 hari sebesar 6,586 MPa. Densitas rata-rata batako sebesar 1,51 g/cm3. Batako yang dihasilkan memenuhi beberapa ketentuan seperti daya serap air dan kuat tekan pada kategori bata ringan non struktural. Sedangkan densitas batako masih melebihi kategori batako ringan. Oleh karenanya diperlukan variasi bentuk eceng gondok serta daya tekan yang lebih besar dalam proses pencetakan agar batako menjadi lebih padat dan baik kualitasnya

    Analisis Implementasi Koefisien Produktivitas Tenaga Kerja Pekerjaan Struktur Bangunan Gedung Berbasis Permen PUPR No. 1 Tahun 2022.

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    Kemajuan pelaksanaan proyek konstruksi ditentukan oleh sumber daya, baik sumber daya manusia maupun peralatan, tentu sumber daya yang digunakan harus terukur kompetensi meliputi kemampuan, kecepatan dan ketepatan, hal ini mencerminkan produktivitas sumber daya. Produktivitas tenaga kerja pada pekerjaan konstruksi adalah faktor berpengaruh terhadap kelancaran proyek konstruksi khusus segi waktu, sehingga diperlukan pengelolaan tenaga kerja yang baik untuk menghasilkan produktivitas yang optimal.Metode observasi pada penelitian ini dilakukan lewat pengambilan data kuantitatif di lapangan berdasarkan produksi yang dihasilkan tenaga kerja selama periode pengamatan yang fokus pekerjaan pembesian dan bekisting khusus pada struktur balok, kolom dan pelat lantai. Data hasil observasi dilakukan analisis sehingga mendapatkan koefisien produktivitas pekerjaan.Penelitian ini menghasilkan koefisien produktivitas tenaga kerja di lapangan adalah 0.0033 OH untuk kolom, 0.0025 OH untuk balok dan pelat lantai adalah 0.0019 OH pada pekerjaan pembesian, sedangkan untuk pekerjaan bekisting pada kolom 0.0983 OH, balok 0.1079 OH dan pelat lantai 0.0165 OH, lebih kecil dibandingkan dengan Permen PUPR No. 1 tahun 2022, hal ini berarti hasil pekerjaan yang dihasilkan tenaga kerja di lapangan lebih besar dari pada PUPR yaitu pekerjaan pembesian 0.066 OH pada struktur kolom, 0.066 OH pada struktur balok dan 0.033 OH pada pelat lantai sedangkan pekerjaan bekisting 0.1815 OH pada struktur kolom, 0.198 OH pada struktur balok dan 0.033 OH pada pelat lanta

    Navigating the Sea of Information: Effective Communication Strategies in the Digital Era

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    An ocean of information is a condition that society must face, especially in the digital era, where access to information can be obtained easily. Information overload has become inevitable. Unfortunately, this ease of access is not accompanied by the community's ability to engage in digital literacy. Even though the digital literacy rate researched by the Ministry of Communication and Information increases yearly, Indonesia's digital literacy rate still lags behind other Asian countries. This article attempts to provide an understanding of technological advances that have implications for easy access to information which requires people to communicate effectively. This article is packaged with a literature study method using various research related to effective communication, information dissemination, and community digital literacy. Through this article, it can be concluded that a qualified communication strategy is needed for individuals to be able to deal with information overload and navigate any information obtained through digital platforms. Developing communication skills and applying ethics in cyberspace is a necessity so that individuals can navigate the sea of information in today's digital era

    The Evolution of Journalism in the Digital Age: Analyzing the Impact of Social Media on News Process and Information Integrity

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    The development of information technology, especially social media, has dramatically changed the journalism landscape. This study aims to analyze changes in the work process of journalists and news distribution and their implications for information integrity. Using a qualitative case study methodology with a narrative analysis approach, this research collected data through in-depth interviews with journalists and content analysis of news reports published on social media. The results indicate a significant shift in news gathering, filtering, and presentation, where speed often precedes depth of analysis. This suggests that social media has caused a change from investigative journalism to instant journalism that emphasizes speed over depth. The findings highlight a decline in fact verification and an increased risk of spreading inaccurate information. Based on these results, this study recommends developing stricter ethical guidelines and training for journalists in handling the pressures of news distribution on social media, as well as implementing new technologies that can support real-time verification of facts to strengthen the integrity of information

    Audience Engagement in Live Streaming: An Analysis of Gratifications Sought and Obtained in iShowSpeed's Live Stream in Indonesia

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    This study analyzes audience engagement in iShowSpeed’s live streaming in Indonesia using the Uses and Gratifications (U&G) theory. The focus is on comparing Gratifications Sought (GS), or the needs expected by the audience, with Gratifications Obtained (GO), or the satisfaction they experience. A mixed-methods approach was employed, combining qualitative and quantitative analysis of viewer comments and the creator’s conversation transcripts. Comments were categorized into four U&G needs: entertainment, social interaction, personal identity, and information. Results show that entertainment and social interaction dominated, while information and personal identity, though less prominent, still contributed significantly. No gap was found between GS and GO, indicating that the creator’s interaction effectively fulfilled audience needs. This study reinforces the relevance of U&G theory and provides practical insights for content creators to design engaging experiences and build loyal audience communities.

    CREATOR CONTENT COMMUNICATION STRATEGY IN MAINTAINING THE EXISTENCE OF THE LAPOR PAK COMEDY EVENT PROGRAM

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    In the era of convergence, conventional media must follow the current developments of the times. industry players, especially in the creative television industry, must not turn a blind eye to the current conditions so as not to be degraded and eroded by the rapid flow of technological development. One of the program programs, namely Lapor Pak, sees this condition and tries to take advantage of it in an effort to maintain its existence amidst the Covid-19 pandemic and the emergence of other comedy sketch programs. This research uses a case study method with a constructivist paradigm with data collection techniques in the form of interviews, observation, document study and literature study. The research results show that the Lapor Pak Program can maintain its existence by utilizing the convergence of media such as YouTube, Tiktok and Instagram, apart from that the Lapor Pak Program has succeeded in creating its own characteristics for its program, making it different from other comedy sketch shows. The supporting factors for the Lapor Pak program in maintaining its existence are strong chemistry between the players, each player in Lapor Pak has its own comedic character so that the comedy message can be conveyed well, and a variety of guest stars, while the inhibiting factor for the Lapor Pak Program is the implementation of policies. PPKM by the government resulted in the report sir program not being broadcast for several days

    The Effect Enterprise Risk Management, Sustainable Banking Disclosure, Financial Inclusion on Firm’s Value

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    This research aims to determine the influence of Enterprise Risk Management, Sustainable Banking Disclosure and Financial Inclusion on Firms Value. The population in this research is banking sub-sector companies listed on the Indonesia Stock Exchange for the 2019-2023 period, totaling 9 companies according to the characteristics determined by the researcher. The sample used was 45 samples, calculated based on purposive sampling technique. The data for this research is collected through secondary sources, and the analysis is conducted using panel data regression with Eviews 12 software. The results of this research show that risk management has a positive effect on firm’s value, sustainable disclosure has a negative effect on firm’s value, and financial inclusion has no effect on firm’s value.Keyword: Risk Management, Sustainable Banking Disclosure, Financial Inclusion, Firm’s Value

    Implementation of Lean Six Sigma to Improve Logistic Operational Performance in the Industrial Boiler Manufacturing

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    Logistic operational is the heart of supply chain management that must always exist simultaneously to maintain the sustainability of a business operation in an era of high competitiveness by continuing to provide positive impacts on people and the planet. This is what prompted the Author to conduct a case study on a multinational company that produces industrial boilers and their equipment. The Lean Six Sigma methodology used has proven effective in finding the root of the problem, measuring achievements, analyzing data, preparing improvement steps and controlling each improvement process to ensure continuous improvement. Through joint efforts in the Focus Group Discussion forum, this study has proven to have helped the company to improve its previous condition, where logistics operational costs were very high due to the high cost of the inward process and had an impact on the high carbon footprint produced by transportation equipment, especially those related to the outward process. Improvement in logistics operational performance in the inward and outward processes that resulted cost saving in six months of implementing the improvements. This achievement not only provides financial benefits for the organization, but also impacting to minimize carbon footprint

    Impact of Financial Ratios on Stock Returns of Industrial Companies in Indonesia

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    This research aims to examine the influence of return on assets, return on equity, net profit margin, debt-to-equity ratio, and current ratio on stock returns. The population of this study consists of 154 data points from industrial sector companies listed on the Indonesia Stock Exchange between 2018 and 2022. The sampling method used is purposive sampling. After excluding outliers, the sample size is reduced to 52 data points from an initial 60. The analysis method employs multiple linear regression on panel data using Eviews 12 software. The results indicate that return on assets positively affects stock returns, while return on equity and net profit margin negatively affect stock returns. Additionally, the debt-to-equity ratio and current ratio have no significant effect on stock returns

    The Influence of Career Development and Work Environment on Employee Performance Mediated by Work Motivation

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    This study aims to describe the influence of career development and work environment on employee performance, with work motivation as an intervening variable in the Marketing Directorate of PT Asuransi RIB. The study was conducted in the Marketing Directorate of PT Asuransi RIB, involving 120 respondents as the research sample. The sampling technique used was non-probability sampling with the incidental sampling method.Data analysis was performed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the assistance of SmartPLS 3.2.9 software. The Partial Least Square (PLS) model evaluation consisted of outer model and inner model assessments, along with hypothesis testing.The results of the analysis indicate the following:Career development does not have a significant effect on employee performance,work environment does not have a significant effect on employee performance,career development has a positive and significant effect on work motivation,Work environment has a positive and significant effect on work motivation,Work motivation has a positive and significant effect on employee performance,Career development positively affects employee performance through work motivation as an intervening variable.Work environment positively affects employee performance through work motivation as an intervening variable.The findings suggest that although career development and work environment do not directly impact employee performance, they enhance work motivation, which ultimately leads to improved employee performance

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