3030 research outputs found
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The effects of social media on online consumer behavior
No full textDoes social media have an effect on online consumer behavior? Because social media is now used to market many companies, brands, and products, this study provides data that will conclude if social media has a major effect on online consumer behavior. The purpose of this study is to interview consumers to see what their opinions are on social media and its effect on their online shopping experience. The study will give us a better understanding of how online consumers view and use social media.(Author abstract)Dobek, M., Toland, B., Gendron, R., Kitsios, A., and Stitt, R. (2014). The effects of social media on online consumer behavior. Retrieved from http://academicarchive.snhu.ed
Body image and advertising and how it affects consumers’ emotions
No full textDoes Photoshop and the alteration of body images affect the self-esteem and purchasing habits of customers? This is an essential question regarding morals and ethics in advertising that this study attempts to address. The purpose of the study was to discover what techniques marketers use and how they affect consumers. We are looking into the Aerie Real Campaign which is ignoring the use of Photoshop to market “real” models and products to their target customers. “The goal, said Dana Seguin, the director of marketing for aerie, is to help shoppers see what the clothing might look like on them -- even if they don’t look like a typical lingerie model” (p1). This campaign is focusing more on the positive light of the average body and not the manipulated version that is unrealistic. “A woman’s body image is an important source of her self-esteem. Approximately 50% of girls and young women report being dissatisfied with their bodies. According to the American Psychological Association these dissatisfactory feelings can play a major role in the development of low self-esteem, depression, eating disorders such as bulimia”. This affirms that the study we are focusing on is very specific and definitely has an effect on consumers and retail organizations.(Author abstract)Grotton, B., Carnell, K., Brenner, S., & Ferrucci, A. (2014). Photoshopping in advertisements and its effect on body image. Retrieved from http://academicarchive.snhu.ed
Sanctified
No full textPhotograph, Photography, Child, Parenting, Portrait, Black and WhiteSanctified is one photograph from Jesse Burke's personal work called Wild and Precious. The series brings together treasures from multiple road trips by Jesse Burke when he traveled with his daughter to explore the natural world. He used the adventures to encourage a connection between his child and nature and to give her an education that he considered essential and one that develops and appreciation, respect for conservation and growing self-confidence. On the road, they talked about the vastness of nature and tried to get more in touch with the earth. Together they documented the routes they drove, the landscapes they discovered, the creatures they encountered and even the motels where they slept. Wild and precious reveals the fragile complicated relationship that humans share with nature and attempts to strengthen those bonds. Each image title in the series is named after a song that Johnny Cash wrote or recorded. His music and lyrics were a big part of their collective experience when on the road.
Further information on the series as well as the video for Wild and Precious is available on the Artists' website
A proposed intervention project for Zambian street girls
No full textThe purpose of this project is to change the undesirable condition of girls working on the streets and cannot obtain formal education, to a desirable condition where street girls have a safe place to develop, gain formal education and training, and are less vulnerable to sexual abuse, beatings, addiction and other social threats. A safe place will be provided for street girls to attend educational and vocational skills. This will equip them to lead a better, stable, and secure life and enable them to be productive citizens. This project will also provide income generating alternatives to the mothers (who are widows) of the girls. The community of the project will consist of the girl's mothers, local artisans, the international business community, and local NGOs. The project was initially conceptualized as collaboration between the University of Lusaka and the above mentioned community. However, because of lack of funding, slow responsiveness from the University and monitoring, the project could not be started, the milestones shifted and implementation put on hold. The results therefore have not materialized as planned and the underlying assumptions have not been verified. The Proposed Intervention project however, for Zambian street girls presented in this thesis has a greater chance to be implemented, evaluated, and measured than the initial conceptualized idea. Moreover, the viable progression and continuum as examples for this project's future states formally the focused criteria for implementation. (Author abstract)Bruce, R. E. (2014). A proposed intervention project for Zambian street girls. Retrieved from http://academicarchive.snhu.eduMaster of Science (M.S.)Community Economic DevelpopmentSchool of Busines
The ethical and moral responsibility of producing queer YA literature
No full textThis research project is an extension of a project I entered previously for my Banned Books course in Spring 2013. This project proved to be bigger than the confines of the assignment. I originally researched Rainbow Boys in Banned Books of America. I researched why it was banned or challenged and why its representation of queer teenagers mattered to those who read the book. However, in this new project I want to take it a step further. I want to focus on why equal representations of queer youth and queer youth of color in fictional Young Adult (and adult) matters. I will research what representation is currently available and also offer a brief history of queer YA literature and how far it has come since then. In my project I will also address the lack of positive representation and how it affects people who identify as queer and how it also plays a role when it intersects with their ethnicity/race. After doing this, I will want to find a way for the media to correct such failures and offer alternatives. I will also research currently available resources for finding good representation for queer people. Hopefully by the end of this research project, I will be able to educate those about matters of intersectionality and representation and why it matters in literature and will be able to show how it will benefit our society and most importantly how offering more resources and representation in novels will help those who live in a cisgender, white and heteronormative America. (Author abstract)Donovan, T. (2014). The ethical and moral responsibility of producing queer young adult literature. Retrieved from http://academicarchive.snhu.ed
Consumers' perceptions of QR codes
No full textIn recent years, Quick Response Codes (QR Codes) have gained significant momentum in the United States as a use for marketing communications on product packaging (Sago, 2011). In this study, the authors will propose an experiment, survey, and interview. The intended purpose of this study will be to analyze consumer’s perceptions of the current knowledge and effectiveness of QR Codes. The experiment will be constructed to analyze consumers’ perceptions of the physical QR Codes on the packaging. The survey will be designed to produce data concerning consumers’ current knowledge and perception of effectiveness of QR Codes accomplishing the marketer’s goal for the QR Code. The interview will be used to collect qualitative data to gain understanding of how consumers would like companies to use QR Codes - that is if they think they should use them at all. (Author abstract)Tobin, P. and Richard, N. (2014). Consumers' perceptions of QR codes. Retrieved from http://academicarchive.snhu.ed
Deviance
No full textA creative thesis written for the fiction sequence of the Southern New Hampshire University Master of Fine Arts Creative Writing programMaster of Fine Arts (M.F.A.)School of Arts and Science