International Journal of Research in Business and Social Science (2147- 4478)
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Dimensions of creativity as a mediator between generative artificial intelligence and creative output in the Philippine advertising agencies
Get PDFGenerative Artificial Intelligence (GAI) is continuously transforming the creative industries in the Philippines, particularly in advertising agencies, by generating creative content based on user input. This study explores how GAI impacts creativity in these agencies, focusing on two key areas: the dimensions of creativity (novelty, affectivity, utility, and humor) and the stages of the creative process (preparation, incubation, illumination, and verification). The research aims to understand how GAI can shape the creative workforce in advertising agencies, enhancing rather than replacing human creativity while supporting SDG 9: Industry, Innovation, and Infrastructure. As GAI becomes more integrated into the day-to-day workflows, its influence on idea collaboration and generation is the key area of the study. The researchers used the Partial Least Squares – Structural Equation Modeling (PLS-SEM) and WARP-PLS to analyze the survey data from the insights of industry professionals who use GAI in their creative output. Contrary to the previous research on how GAI shapes the creative process until the verification stage, the study found insufficient support for GAI’s influence on the verification stage of the creative output. GAI does not fundamentally redefine creativity in advertising but instead serves as a tool that streamlines processes and improves certain aspects of ideation. This indicates that the relationship between GAI and creative output is not direct, leading to a new emerging model that explains how the dimensions of creativity mediate the relationship on how GAI influences the creative output of advertising agencies in every stage of the creative process
Why do I change my health behavior? the role of mobile health monitoring and health consciousness
Get PDFThis study probes how mobile health monitoring contributes to health behavior change, with a particular focus on the roles of self-quantification and health consciousness. The findings indicate that mobile health monitoring effectively facilitates positive changes in health behaviors. Moreover, there is a significant interplay between self-quantification, mobile health monitoring, and behavior change—individuals are more likely to adopt healthier lifestyles when they can independently monitor and interpret their health data. Health consciousness further reinforces this relationship, as individuals with higher health awareness are more likely to transform data-driven insights into actionable and sustained health behaviors
Teachers’ readiness at modernising teaching of accounting using available technology applications to ensure learners 21st essential skills
Get PDFThis study aimed to investigate how accounting teachers use current technological apps to modernize accounting instruction and guarantee that students acquire critical 21st-century skills. The researcher used a case study research design in conjunction with a qualitative approach to achieve this goal. The authors employed semi-structured interviews to collect data from accounting instructors, using a sample of six educators who were conveniently and purposefully chosen. The results showed that, despite the availability of programs to support accounting instruction, accounting teachers do not use technology to teach accounting. The study also shows that some educators are eager to learn about and make use of the various technological tools at their disposal to better assist their students. The study also found that the secret to modernizing accounting education is forming alliances with networking corporations and academic institutions. To teach accounting, it is imperative that teachers receive retraining and that infrastructure be provided. The authors recommend that, higher education institutions, such as universities, must provide teachers with comprehensive training on all facets of technology use. Teachers who are currently employed by the education department should get training from ICT specialists in the basic education department on pedagogical topic knowledge that may be utilized to update accounting instruction.
 
The influence of caring pedagogy on student success and access in one school of education in South Africa
Get PDFThe conception and focus of Siyaphumelela Project were on the promotion of student success through the support programmes rolled out by the university’s support units. For the past ten years of the Siyaphumelela Project’s life, academic departments were left out, and they were not involved when data was elicited from student. The primary objective of this conceptual paper was to offer a critical analysis of the impact of Siyaphumelela Project on student access and success and how caring pedagogy influenced student learning and success in one school of teacher education in South Africa. We used Caring Pedagogy as a frame of reference in reflecting on building relationships, compassionate classrooms and promoting student learning. In this study we used desktop research. Firstly, data identified that faculties and units are operating in silos instead of building solid relationships. Secondly, the research findings identified a need to create compassionate classrooms and caring environments. As part of conclusion, the paper recommends the case Teacher Education to adopt Caring Pedagogy perspectives and holistic and inclusive and integrated and empathetic approach. Furthermore, to foster within Siyaphumelela Project compassionate classrooms and caring environment that promotes collegial and collaborative working space and fosters student learning and success
Deconstructing dimensions of resilience in Small and Medium Enterprise in Eswatini: a literature analysis
Get PDFSmall and Medium Enterprises (SMEs) in Eswatini play a crucial role in employment creation and economic development. However, research on their resilience is limited. The objective of this conceptual paper is to review extant literature to identify dimensions of resilience and propose a framework for SME resilience in Eswatini. In pursuit of this objective, extant models and frameworks of resilience were reviewed to identify key developments in the evolution of resilience and dimensions, revealing what constitutes resilience in different existing models in the scholarly work. First, the results reveal that while six dimensions of resilience are commonly identified in generic frameworks, seven others are less widely shared. The six dimensions are resilience capacity triangle, anticipation, coping or impact resistance, sense-making, planning, and learning and innovation. Seven constitutive dimensions not commonly shared in generic models of resilience are impact resistance, recovery, restoration, rapidity of recovery, cognitive resilience, and contextual resilience. Second, four constitutive dimensions identified in the SME context of resilience are strategic agility, culture of support, resource utilisation, and exploration of opportunities. Based on these findings, a framework of SME dynamic resilience is proposed, which owner-managers may adopt to foster organisational and entrepreneurial resilience and address the high SME mortality rate in Eswatini. The study shows that developing SME resilience requires building integrated resilience capabilities, improving processes, and adopting foresight with an entrepreneurial orientation. Future research is necessary to validate or refine this conceptual framework of SME resilience
Qualitative analysis of the influence of biases and emotions on decision-making in stock markets: the case of individual investors
Get PDFUsing a qualitative experimental design underpinned by elements of experimental finance, we analyze decision-making processes on stock markets, using a student population. The various results obtained, based on the tools used (open and closed questionnaires as well as trading journals), demonstrate the presence of certain biases (representativeness bias, rank bias, presence of heuristics and “all that glitters attracts”) and the influence of specific emotions (anger, fear, anxiety and sadness) in decision-making. The conclusions drawn from the analysis allow us to suggest that the development of biases and emotional pressure are strongly conditioned by the general context in which decision-making takes place, as well as by some socio-demographic characteristics of the participants (in particular, gender)
Barriers to accessibility: An exploratory study of the physical and attitudinal barriers experienced by students living with disabilities in the South African higher education institutions
Get PDFThis exploratory study investigates the physical and attitudinal barriers faced by students with disabilities in South African higher education institutions. Utilizing a qualitative research approach with an exploratory design, the study aimed to provide in-depth insights into the multifaceted challenges that impede access to education for students. A comprehensive desktop review was conducted, involving the collection and analysis of secondary data from various institutional reports, policy documents, and scholarly literature related to disability and higher education in South Africa. Data were systematically transcribed and analyzed using thematic analysis, which allowed for the identification of recurring patterns and themes related to both physical infrastructure and societal attitudes. Findings indicate that students face significant physical barriers, including inadequate campus facilities, inaccessible classroom layouts, and a lack of assistive technologies, which hinder their full participation in academic life. Furthermore, attitudinal barriers, characterized by stigma, negative perceptions, and insufficient awareness among staff and students, contribute to social exclusion and academic marginalization. The study highlights the gap between disability policies and their implementation, underscoring the need for improved institutional commitment to inclusive practices. Ultimately, this research calls for a comprehensive approach to enhance accessibility, encompassing both structural improvements and the fostering of a more inclusive and supportive campus culture
Christian leadership as a catalyst for moral development among young people in reformed churches, in Thohoyandou, South Africa
Get PDFAbstract
The study investigated how Christian religious leaders contribute to the moral development of youth in Reformed Churches in Thohoyandou, Limpopo Province, South Africa. It draws from recent studies, which highlight the importance of religious leaders in shaping youth morality. However, there is limited empirical evidence regarding this issue within specific South African social contexts, particularly concerning the effects of religious leadership on youth moral development, and current social challenges. This study utilized an ethnographic research design to examine the impact of Christian leaders\u27 social activities and teachings on the moral growth of youth. Data was collected through semi-structured interviews with religious leaders and youth participants, utilizing purposeful sampling for selection of participants. The theoretical approach utilized is moral development theory, to examine the complex relationships between religious authority and youth development within their socio-political environment. The data was analyzed through a simple thematic analysis within which continuous comparison of experiences were coded, to find potential patterns and linkages. The findings are significant as they have the potential to enhance understanding of the roles of religious leadership in the moral development of youth in South Africa, hence, having both theoretical and practical consequences. The findings reveal that religious leaders significantly influence the morals of young people, with many youths viewing these leaders as their primary sources of moral guidance and support.
Keywords: Religious leadership, Christianity, youth, moral development, spiritual development
Unbundling State-Owned enterprises: Employee perceptions and Socio-Economic impacts
Get PDFThe unbundling of a South African state-owned enterprise represents a significant structural transformation aimed at improving operational efficiency, financial sustainability, and energy transition. However, this restructuring raises concerns about its socio-economic impact on employees. This study investigates this implication by exploring employee job security and working conditions. Grounded in Organizational Change Theory, the study employs a qualitative approach and obtain insights from interviews. Findings indicate that employees experience heightened job insecurity, worsened working conditions, and uncertainty regarding future employment prospects. Despite some optimism about potential market competition most employees perceive the unbundling as poorly managed and lacking transparency. The study calls for improved employee engagement, targeted policy interventions, and enhanced communication strategies. Transparent communication strategies are recommended to mitigate employee anxiety during unbundling. These findings contribute to academic discourse on entity restructuring while providing policy-relevant insights for ensuring a more inclusive and sustainable transition. In this volatile environment, employee and external stakeholder concerns are crucial for organisation’s sustainability and competitive advantage.
Unpacking the Nexus between internship programs and graduate skills development in South Africa, Limpopo Department of Education
Get PDFRecent graduates often struggle to find suitable work, therefore, internships provide them with the skills they need for future employment opportunities. The study explores the nexus between internship programs and graduate skills development and the challenges hindering effective implementation of internship programs. The study used a pragmatic paradigm and convergent parallel design, involving 190 officials and interns from the Limpopo Department of Education Head Office, and analyzed using thematic and descriptive statistics. The study found that 33% of respondents believe internship programs are hindered by a lack of human and financial resources, with seven major themes including administration, incompetence, attitudes, stipends, and workload. The study demonstrate four main themes: administration, incompetency, lack of resources, interns and mentors attitude, stipend and workload as the main challenges in internship programs. The study revealed that interns can acquire valuable skills and experience that can significantly enhance their chances of securing a job post-internship. This study concludes that internship programs is pivotal for providing skills development for recent graduates to foster their employability in the job market search. This research can be applied in the Limpopo Department of Education and other institutions that provide internship programs, as well as in the field of Public Administration, in terms of policy and personnel functions in making informed policies. This study enhances knowledge in literature review and policy making for Limpopo Department of Education, enhancing officials\u27 and interns\u27 perspectives on internship programs. The study recommends that the LDoE, should be able to have enough to resources provide for all necessary aspects to ensure effective implementation of internship, as well as employ personnel well equipped to train the interns. By providing resources it is believed that internship programs can run smoothly. However, it is recognized that a potential challenge such as training mentors which will need to be addressed through external interventions