International Journal of Multidisciplinary: Applied Business and Education Research
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    Social Media Integration and Financial Performance of Selected Micro Retail Businesses in Cebu City

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    The tremendous shift towards digital platforms has prompted businesses to go online during the heights of the pandemic. Among those who embraced this enormous shift are the Micro, Small and Medium Enterprises (MSMEs), which are the backbone of the economic growth in developing countries. The efficient use of social media marketing has been a key player in the success of companies in today’s business environment, and the quest for sustainable development gives rise to the need for better strategic decisions in the MSMEs. This paper analyzes whether there is a relationship between social media integration and the financial performance of selected micro retail businesses in Cebu City. The level of social media integration and the total assets turnover of 385 selected micro retail businesses were correlated using Pearson’s correlation, with their related advertising expenses as the moderating variable. As observed in a non-contrived setting with minimal interference, our results showed a weak positive correlation among the variables correlated with such relationships varying per business industry. Our analysis also revealed that the average total assets turnover of businesses employing social media is higher than those which do not. The results also showed that the more integrated the business is, the more likely they are to invest in social media advertising

    Status of Implementation of Face-to-Face Classes: Basis for Schools’ Contextualized Policy Formulation in the New Normal

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    This descriptive-survey research aimed to determine the status of public schools in the implementation of face-to-face classes in the new normal. The independent variables were school classification and school size, while school operations, teaching and learning, well-being, and protection, and home-school coordination were the dependent variables. The study was conducted among 63 school heads in the Schools Division of Iloilo City. A researcher-made questionnaire was used to collect the needed data. Means, frequency counts, standard deviations, Mann Whitney-U, and Kruskal Wallis were utilized to interpret the results. The findings revealed that the status of public schools in the implementation of face-to-face classes in the new normal in terms of school operations and well-being and protection was “almost implemented”, and “fully implemented” in terms of teaching and learning and home-school coordination. Moreover, there is no significant difference in the status of public schools in the implementation of face-to-face classes in the new normal in terms of school operations, teaching and learning, well-being, and protection, and home-school coordination when grouped according to school classification and school size. It is recommended that the agency concerned should ensure proper implementation and sustainability of face-to-face classes. As an offshoot of the study, a policy formulation was developed by the researcher. It contains contextualized policy on school operations, teaching and learning, well-being, and protection, and home-school coordination

    Exploring The Faculty and Students’ Readiness Level for The Effective Implementation of Physical Activity Toward Health and Fitness Courses (PATHFIT)

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    he study aimed to evaluate students\u27 preparation for physical activity in health and fitness courses at Laguna State Polytechnic University (LSPU) campuses. A descriptive correlational methodology was used in the study, which included 920 students and 48 faculty members. The findings demonstrate that PATHFIT courses are generally and substantially prepared at all LSPU campuses. The range of mean scores for each indicator demonstrates a high level of readiness, and given the modest standard deviation, readiness levels across several campuses may be constant. The courses specifically show how to prepare for streamlining curricular materials, objectives, methods, staffing policies, workforce management, alternative programs, physical education curriculum, laboratories, and equipment. These places a strong basis and foundation for the implementation of PATHFIT courses and are much ready. ANOVA results for the PATHFIT course implementation level throughout LSPU campuses, regarding the availability of facilities and resources, faculty qualification, and support system, revealed PATHFIT course implementation levels varied significantly among LSPU campuses. However, no appreciable differences across LSPU campuses\u27 implementation levels of PATHFIT courses regarding the availability of facilities and resources and evaluation and monitoring attributable to the between-groups variation. In summary, regression analysis shows there are no appreciable differences between campuses regarding achieving goals and objectives, assessment and monitoring, or overall implementation level, and there are appreciable variations in the availability of facilities and resources, faculty credentials, and support systems. These results show how PATHFIT courses must be implemented consistently and successfully throughout LSPU to solve the inequalities in resources and qualifications between campuses. The study recommends ongoing promotion and improvement of health and fitness programs at LSPU campuses, as well as targeted interventions to enhance preparation levels and foster a culture of physical activity. Future research can explore innovative strategies to support a physically active lifestyle and contribute to overall well-being within the university community

    From Expression to Connection: Decoding Sana All’s Linguistic Meanings in Communication Context

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    very age group and generation uses different lingo, jargon, and forms of communication in casual conversations. These lingos could be introduced by the fashions, significant events, radio shows, movies, TV shows, songs, and literature of their time, among many other devices. Additionally, technology has changed some words, adding new ones that are more inventive and simpler to type. The study aimed to analyze the linguistic meaning of "Sana All" used by the Grade 11 Senior High School students in Cotabato City National High School – Annex (Buaya-Buaya Site). Colaizzi’s phenomenological method of inquiry was employed in this study. The researcher utilized the Focal Group Discussion (FGD) in gathering data. The study\u27s findings revealed that the phrase "Sana All" is used by student participants in Social Media, School, Home, and the Real World. The phrase connotes admiration, appreciation, wishing for something to happen, and strengthening relationships with others. Various meanings were generated depending on the communication setting. The researcher concluded that students use the phrase "Sana All" in various communication settings. They use this phrase when wishing, admiring, appreciating, and strengthening relationships with others.  Finally, the researcher produced a linguistic concept on the teaching strategies on pragmatics and semantics where the teacher can adopt the trendy phrase to be included when teaching the linguistic concept of pragmatics and semantics

    Antibacterial Activity of Stingless Bee Propolis (Heterotrigona itama) Ethanol Extract on Dental Root Canal Bacteria Growth in Vitro

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    Introduction: Pulp and periapical tissue problems are 7th out of the top 10 diseases. Propolis from stingless bees is a natural substance that has been proven its efficacy in treating the diseases. Additionally, it is categorized safe for humans. This study aimed to determine the antibacterial activity of stingless bee propolis (Heterotrigona itama) ethanol extract on dental root canal bacterial growth in vitro. Method: This study was an experimental study with a posttest-only control group design and consisting of six treatment groups with concentrations of 3,000; 6,000; 12,000; and 24,000 ppm of stingless bee propolis, as well as a positive and negative control. Each treatment was repeated four times. Result: The result showed that there were no clear zones at concentrations of 24,000 ppm, but a clear zones appeared at concentrations of 3,000; 6,000; and 12,000 ppm. Stingless bee propolis ethanol extract is efficient against bacteria. At a concentration of 3,000 ppm, the inhibition zone\u27s maximum circumference was visible

    Unleashing the Presence of Eroticism in the Philippine Culture through a Multimodal Analysis of Viva Max Advertisements

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    Technological advancements have mainstreamed online advertisements in potentially meeting a wide array of viewers through the combination of texts and images. The integration leads to the emergence of the multimodal discourse analysis which constitutes broader semiotic resources in the construction of meaning. Working together, these resources contain elements that can represent a cultural identity. With that, this study explored how the presence of eroticism in the Philippine culture is reflected in the selected seven Viva Max online advertisements through a multimodal analysis of their linguistic elements and visual grammar. Using Halliday’s Systematic Functional Linguistics, the ideational, interpersonal, and textual metafunctions reveal that the participants, Filipino women, are highlighted as sex objects. They trade their chastity by alluring and initiating sexual intercourses in exchange of material possessions. Moreover, same sex relationships have been normalized in the Philippine society despite its deep catholic beliefs. Consistently, using Kress and Van Leeuwen (2006) Visual Grammar, representational and interactive analyses show participants having seductive poses, revealing outfits, and fierce facial expressions to show dominance over the viewers. These deconstruct the power women have in sexual intercourses. Overall, the eroticism in the Philippine culture reflects how women have remained men’s weaknesses in gratifying their sexual desires

    Computational thinking in mathematical problem solving: Pattern recognition

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    Computational thinking is increasingly acknowledged as important in education to support the development of problem-solving skills in mathematics. Pattern recognition plays a significant role in solving mathematical problems using computational thinking. This qualitative research explores how students recognize patterns when solving mathematical problems using computational thinking. The study adopts a case study approach, with 46 subjects then chooses two students from the Mathematics Education Study Program selected through purposive sampling. Data collection methods involve tests and interviews in August. The data is qualitatively analyzed, involving reduction, data presentation, and concluding the research findings. The results indicate that the subjects recognized a pattern related to determining the height of a triangle, which was one of the assigned questions. The pattern emerged as the subjects identified the problem, decomposed it, recognized known and unknown information, and identified the relationship between sub-problems and task information. The identified pattern is crucial in addressing the problem in the given task

    The Effectiveness of Problem-Based Learning Strategies in the Creative Thinking Skills of Grade 12 Students in Contemporary Philippine Arts from the Regions

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    This research study focused on examining the effectiveness of problem-based learning strategies in enhancing the creative thinking skills of Grade 12 students studying Contemporary Philippine Arts from the Regions. The study was conducted at the Senior High School section of Dolores Macasaet National High School, situated in Brgy. Pahinga Norte, Candelaria, Quezon Province. The participants in the study consisted of three sections from each of the three Grade 12 strands, all of whom were taught using problem-based learning methods. To facilitate the implementation of problem-based learning, the researcher created five self-made semi-detailed lesson plans covering the first five weeks of the third grading period. The research design utilized in this study was a pre-experimental one-group pre-test and post-test design. For data analysis, frequency and percentage were employed, along with mean and standard deviation calculations. Additionally, the Paired Samples T-test was utilized to compare the pre-test and post-test results. In contrast to traditional teacher-centered instruction, the problem-based learning approach adopted in this study involved presenting the problem to students first, making it a more student-centered method. This approach fostered a classroom environment that encouraged group work and collaboration, providing opportunities for students to engage in problem-based learning projects. The findings of the study revealed significant differences in the pre-test and post-test performance of the participants in terms of creative thinking skills, particularly in fluency, flexibility, originality, and elaboration, following the implementation of problem-based learning strategies

    Quality Management Practices of Select Real Estate Companies: An Experienced-based Approach

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    roviding quality services is a must for all type of industry and the requirement is not different from the industry of real estate. As mentioned by Chege, S & Bett S (2019), the real estate industry is one of the most important industries for the development and economy of a nation and therefore important that adequate measures are put in place to ensure quality in the sector. This study investigated the quality management systems of select real estate firms focusing on the following areas: Customer Focus, Leadership, Involvement of People, Process Approach, Continual Improvement, Factual Approach to Decision Making and Mutually Beneficial Supplier Relationship. Indicated in the study of Quiambao, J & Alvaro, K (2023), that the QMS practices dimensions top management leadership, customer orientation, process control and improvement, and employee engagement each had significant positive impact on each business performance perspectives financial, customer, internal business processes, and innovation and learning of the subject government corporation Likewise, the study identified following themes focusing on areas of real estate quality management practices were culled out” Client Determination, Keeping Clients Satisfied, Handling Complaints, Direction Setting, Planning, Alignment and Empowerment, Communication, Opportunities and Growth, Competence, Communication Enhancement, General Rule, Client Need, Efficiency and Effectiveness, Firm Reputation, Accessibility of Data, Word of Honor, Act of Appreciation and Fairness and Quality

    Beta and Sigma Convergence Analysis of Inclusive Economic Growth on National and Regional Economic Growth in Indonesia

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    This study aims to determine the occurrence of convergence in inclusive economic growth at both the national and regional levels, as well as the factors that drive the increase in inclusive economic growth to reduce regional disparities. The analysis used is sigma convergence, absolute beta convergence, and conditional beta convergence. The data used is a panel consisting of 21 provinces in the Western Region of Indonesia (KBI), including Sumatra, Java and Kalimantan, 13 provinces in the Eastern Region of Indonesia (KTI), namely Sulawesi, Nusa Tenggara and Bali, Maluku and Papua, as well as national level consisting of 34 provinces in Indonesia from 2017 to 2021. This study shows that at the national level, KBI and KTI, there has been both sigma convergence and absolute beta convergence. Conditional beta convergence only occurs at the national level and KBI. Meanwhile, in KTI, there is no process of conditional beta convergence or what can be called divergence occurring. Variables that significantly affect the convergence process at the national level include government expenditure in the economic, health, and social protection sectors, domestic investment, and the open unemployment rate. At the KBI, significant factors include government expenditure in social protection sectors domestic investment and the unemployment rate. At the KTI, significant factors include government expenditures on the economic, health, and social protection sectors, foreign investment, and the unemployment rate

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    International Journal of Multidisciplinary: Applied Business and Education Research
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