University of Cape Coast Journals
Not a member yet
449 research outputs found
Sort by
Pricing Strategies and Customer Patronage in the Midst of Covid-19 Pandemic: A Study of Fast Moving Goods\u27 Consumers in Lagos and Ogun States, Nigeria
No full textThe main objective of the study is to examine the effect of pricing strategies on customer patronage among customers of fast moving consumer goods in the midst of Covid-19 pandemic in Lagos and Ogun States, Nigeria. Survey research design was used for the study. Data was collected through the use of questionnaire. Convenience sampling technique was used for the study. Descriptive statistics was used to analyze the respondents’ biodata while multiple regression analysis was used to test the hypotheses formulated. Findings of the study revealed that pricing strategies (price penetration, price skimming, and price discrimination) had combined significant effect on customer patronage among customers of fast moving consumer goods in the midst of Covid-19 pandemic in Lagos State (Adj. R2 = 0.10, F = 6.172, p<0.05). In addition, price penetration, price skimming, and price discrimination had combined significant effect on customer patronage among customers of fast moving consumer goods in the midst of Covid-19 pandemic in Ogun State, Nigeria (Adj. R2 = 0.37, F = 24.900, p<0.05). The study concluded that customers will purchase more fasting moving consumer goods when manufacturers set low prices to attract more customers, charge higher prices in order to recover their cost of production, and charge different prices to different buyers in the midst of Covid-19 pandemic in Lagos and Ogun States.
Keywords: Pricing Strategies, Price Penetration, Price Skimming, Price Discrimination, Customer Patronag
Consumer Buying Behaviour Towards Life Insurance Post-COVID-19 in Ghana: A Study of Private Basic School Teachers in the Cape Coast Metropolis
Get PDFThe current study explores consumer buying behaviour towards life insurance among private basic school teachers in the Cape Coast Metropolis of Ghana, focusing on the post-COVID-19 landscape. Utilizing a descriptive survey design, data were gathered through a five-point Likert-type scale questionnaire and analyzed using various statistical methods, including frequencies, percentages, mean, standard deviation, and Pearson Product Moment Correlation. Using a population of 224 private school teachers, the results indicated that teachers primarily opt for life, hospital, and education support plans, signifying an aspiration to secure their future and further their education. The study underscores the imperative for financial resilience post-COVID-19 to protect the emerging middle class from reverting to poverty. Although teachers employ strategic coping mechanisms during the pandemic, they expressed concerns over delayed life policy settlements, which have compounded their challenges. Recommendations include targeted engagement by insurance companies at private basic schools to elucidate the benefits of life policies, as well as the formulation of insurance packages that offer effective risk coverage and promote long-term investment, rather than merely focusing on tax benefits
Occupational Gifting and Entrepreneurial Development among the Fantse of Ghana
Get PDFThis paper, derived from ethnographic research projects on the indigenous social and economic systems of the Fantse, conducted in Mankesim and Abura Markets in the Central Region of Ghana noted that the lack of credit facilities from the formal banking sector makes many youthful entrepreneurs rely on family and friends for start-up capital. Using the model of capital accumulation developed by Das, Mourmouras, and Rangazas (2018), the paper argues that occupational gifting offers opportunities for the aged to give out their lifetime savings and expertise in return for care and thereby creating avenues for the youth to raise capital to revamp existing small-scale family businesses to provide them with employment and facilitate effective care of the aged. The paper concludes that occupational gifting helps to guarantee a stable means of income and financial security for both the youth and the aged. It recommends that occupational gifting should be encouraged by making the youth accept businesses gifted to them and applying modern business strategies to develop such enterprises to help achieve the SDGs associated with the well-being of both parties, particularly, SDGs 1, 3, 5, 8 and 16
Making Healthful Food Choices: University Employee Perception of Nutritional Information on Restaurant Menu
Get PDFNutrition-related illnesses continue to pose challenges for healthcare providers and as such, people are encouraged to look into meal constituents, especially in the hospitality industry. This study sought university employees’ general perception of nutritional information on restaurant menus. Data was purposively obtained from employees who patronized restaurants on the university campus. Descriptive statistics and an independent samples t-test were used to analyze the data. Results indicated that respondents had some form of perceived knowledge of nutritional information with calories and cholesterol, reported as the most important information to be provided on menus. There was a statistically significant difference between females and male respondents with females showing a greater positive perceived nutritional knowledge than their male counterparts. University employees had a high perceived expectation of the provision of nutritional information on menus of restaurants on campus. Implications for restaurants on campus to provide nutritional information on menus that can guide healthier food choices and the University’s management involvement in encouraging individuals to develop and maintain better eating habits are also discussed
THE RESURGENCE OF MILITARY COUP D’ETATS IN AFRICA: A STEP FORWARD OR BACKWARD IN DEMOCRATIC GOVERNANCE?
Get PDFThis article discusses the resurgence of military coup d’états, in Africa, whether it is backward or forward movement in democratic governance on the continent. Recently there has been an upsurge in UCG in Mali, Burkina Faso, Sudan, Guinea and the latest now is Gabon. This trend is against Article 4(m) (p) of the Constitutive Act of African Union that condemns UCG; and the African Charter on Democracy, Election and Good Governance (ACDEGG), 2007. It is not also a surprise that some citizens of these countries where the unconstitutional change of government has taken place were found jubilating due to maladministration of the constitutionally elected leaders. This article aims at bringing the attention of global leaders to the regressive trend in the democratic progress of certain African nations. Doctrinal methodology is used and the data method is content analyses. The findings of the study show that some citizens of these countries are not enjoying dividends of democracy and that the military itself has not imbibed the dictates of civilian administration or rule on the continent. This paper concludes that the mere suspension of a particular country whose civilian administration has been overthrown is not enough deterrent to other countries in Africa, and stricter penalties is needed to be implemented against such country. It is one of the recommendations of this article that paper condemnation of illegal take over government and the suspension of such a country from AU is not enough deterrent to putsch in the continent
THE CONVENTION ON BIOLOGICAL DIVERSITY AND ECOLOGICAL PROTECTION-RELATED LAWS AND POLICIES IN GHANA
Get PDFThis study sets out to examine the implementation of the Convention on Biological Diversity (CBD) in Ghana. A key objective of the study was to understand how the country has attempted to achieve sustainable development while reducing the risk to biodiversity and environmental pollution given its abundant natural resources. In an effort to achieve this and other related objectives of the study, the researcher adopted a qualitative approach to research which enabled him to gather relevant information in non-numerical format. The study consequently finds that though the country has introduced several legislations and policies to ensure ecological protection, several challenges still remain. Indeed, in Ghana today, attempting to ensure the functionality, orderliness and the usefulness of ecological protection policies such as those aimed at the effective implementation of the CBD necessarily requires that such policies have firm legitimacy among the local norms; legality alone is not enough. It is in view of this that the study advocates for a balanced obligation
Total quality management, supplier quality and operational efficiency in the public health sector in the Upper East Region of Ghana
Get PDFThe purpose of this study was to examine the role that Total Quality Management (TQM) plays in ensuring operational efficiency via supplier quality in public health sector in the Upper East Region. Specifically, the study examined the effect of TQM on supplier quality; effect of TQM on operational efficiency; effect of supplier quality on operational efficiency and finally assessed the mediating role that supplier quality plays in the relationship between TQM and operational efficiency within these health sectors in the Upper East region. Structured questionnaire was utilized to solicit primary data from the study’s respondents. The selection of 174 sampled respondents from the total population of 352 public health facilities were done using a simple random sampling procedure. Also, version 24 of the IBM SPSS software and the SmartPLS model was utilised to process the data. The demographic characteristics of the respondents were analysed with the help of descriptive tools such as means and standard deviation, while inferential statistical tools was employed in testing the cause-and-effect hypothesised relationships between the variables. The findings revealed that total quality management had a positive significant effect on supplier quality. Likewise, the objective two showed that total quality management had a positive statistically significant effect on operational efficiency. The third objective showed that supplier quality had a positive statistically significant effect on operational efficiency, and the fourth research objectives revealed a positive statistically significant mediating effect of supplier quality in the relationship between total quality management and operational efficiency. The study recommended that, management of health facilities within the Upper East region should emphasize on putting measures in place to ensure the improvement of their TQM practices to help set standard that will ensure that suppliers goods and services conform to quality standard
Saving Honest Entrepreneurs through the Second Chance Policy in Ghana
Get PDFThis paper analyses the existing legal frameworks on insolvency in Ghana and how they sufficiently provide to save honest entrepreneurs during financial reforms. Financial sector reforms are a welcomed mechanism to foster financial sector efficiency for sustainable growth. During the period of decision-making in financial sector reforms, it is expected that some business concerns would have their lifespan terminated. Notwithstanding, recent episodes of financial deregulation have revealed unintended consequences of demobilising the sector which has affected innocent entrepreneurs. The aftermath of the financial sector reforms has passed the Corporate Restructuring and Insolvency Act, 2020 (Act 1015). This paper aims to address the issue of whether or not the existing legal framework benchmarked against the Capital Adequacy, Asset quality, Management, Earnings, Liquidity (CAMEL) framework absolves honest entrepreneurs in such a period as against fraudulent entrepreneurs. The paper adopted the doctrinal legal research approach using distinct research tools including data from primary sources, statutes, journal articles, online resources and other obligatory tools. It finds that recent financial sector reforms did not segregate the fraudulent entrepreneur from honest entrepreneurs to make room for the CAMEL to save the latter. It concludes on how a second chance policy can be developed along with existing statutes to settle and save honest businesses in periods of economic volatility
“To be or not To be?” Reasons for Engaging in Commercial Sex Work in the Cape Coast Metropolis, Ghana: “To be or not To be?” Reasons for Engaging in Commercial Sex Work in the Cape Coast Metropolis, Ghana
No full textThe practice of commercial sex work exists in many parts of Ghana. However, research is scanty on its nature and its associated activities. This study was designed to examine the reasons why commercial sex workers in the Cape Coast Metropolis of Ghana choose to venture into the sex business. Using a nested concurrent mixed method design, a sample of 364 participants (356 commercial sex workers and eight key persons) were reached for the study. A questionnaire and an interview guide were used to collect data for the study. Frequencies, percentages, and thematic analysis were used to analyze the data. The study found that most of the respondents ventured into the practice due to the socio-economic challenges confronting them and the need to make money to resolve those challenges. The study concluded that the commercial sex business in the study area is a thriving one because it is a business which does not demand any technical know-how or specialized skills and competencies to get engaged in. Furthermore, institutionalized systems and mechanisms, particularly enforcement of laws and regulations banning the practice were found to be woefully inadequate. The study recommended that key stakeholder institutions such as the Department of Social Welfare and Community Development, the Cape Coast Metropolitan Assembly, and Oguaa Traditional Council jointly formulate and operationalize interventional schemes and educational programmes to help effectively mitigate the practice
GHANA’S REGULATORY FRAMEWORK AND SUSTAINABILITY IN THE MINING SECTOR
Get PDFThe mining sector in Ghana predates independence and has, over the years, contributed significantly to Ghana’s socio-economic development through revenue generation, employment creation and increase in foreign direct investments. This can be attributed largely to the institution of comprehensive and attractive legal, fiscal and institutional frameworks by the Ghanaian Government, which have helped to attract investments into the mining industry. Nonetheless, lack of effective revenue mobilization, generous tax incentives, damaging environmental effects, and destruction of livelihoods of host communities, especially due to illegal mining activities, remain major challenges. Most of the problems associated with mining in Ghana are due mainly to a weak mining regulatory framework. Ghana has enacted the Minerals and Mining Act, 2006 (Act 703) (the Minerals and Mining Act), as amended in 2010, 2015, and 2019, as the basic law that regulates the mining sector, to improve the fiscal regime and to ensure effective regulation and sustainability of the mining industry. Even though Act 703 has been amended twice, and the Government has proposed a third amendment, previous amendments focused on “non-essential” areas, without special focus on the management of the environment for sustainability in the mining sector. Making the mining industry sustainable seems to have been addressed as an incidental. The Minerals and Mining Act has not undergone any major amendments to align it with regional frameworks, reflect international best practices and address sustainability challenges in the mining sector in Ghana. This paper reviews the key provisions of the Minerals and Mining Act, with a special focus on how the same facilitates environmental management for sustainability in the mining sector