Jurnal Stabn Raden Wijaya Wonogiri
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DINAMIKA SOSIAL DAN POLA KOMUNIKASI VIRTUAL KOMUNITAS GAME ONLINE : (STUDI NETNOGRAFI GRUP FACEBOOK AQ3D INDONESIA)
Get PDFThe advancement of digital technology has given rise to various online communities, including gaming communities that serve as new spaces for social interaction. This study aims to examine the social dynamics and patterns of virtual interaction within the AQ3D Indonesia community, which operates through the Facebook platform. A qualitative method with a netnographic approach was used, involving online observation, interviews with community members, and digital content analysis. The findings indicate that the community functions not only as a space for sharing technical gaming information but also as a site for forming collective culture, solidarity, and strong digital social identity. Interactions occur through strategy discussions, sharing personal experiences, and showing empathy among members, both within and beyond the context of gaming. These findings highlight that online gaming communities can serve as meaningful social spaces that foster interpersonal connections in the digital age
STRATEGI PELESTARIAN WARISAN BUDAYA LOKAL: STUDI KASUS PENETAPAN ISTANA NIAT LIMA LARAS SEBAGAI CAGAR BUDAYA KABUPATEN BATU BARA
Get PDFThis study aims to describe the preservation strategies and the designation process of the Niat Lima Laras Palace as a cultural heritage object at the regency level in Batu Bara Regency, North Sumatra. The palace is a historical legacy of the Kedatukan Lima Laras, built by Datuk Muhammad Yuda Sri Diraja in the early 20th century. It holds significant value as a center of Malay traditional governance and as a symbol of resistance against colonialism. This research adopts a descriptive qualitative approach using a case study method. Data collection techniques include in-depth interviews, participatory observation, documentation, and literature study, analyzed using R.M. Sedyawati’s (2007) theory of cultural preservation, which emphasizes physical, social, and functional preservation. The findings reveal that the Niat Lima Laras Palace meets three key dimensions of cultural preservation: (1) historical value, due to its connection with significant local historical events; (2) socio-cultural value, as it is still used in traditional community rituals; and (3) architectural value, as it reflects a fusion of Malay, Chinese, and European architectural styles. The designation process was carried out through the inventory of Potential Cultural Heritage Objects (ODCB), field verification by the Cultural Heritage Expert Team (TACB), and formal recognition via the Batu Bara Regent's Decree No. 406/DISPORABUDPAR/2024. This study concludes that value-based preservation strategies, community participation, and inter-institutional collaboration are key to the successful safeguarding of local cultural heritage. It recommends strengthening cultural revitalization programs, promoting local historical education, and applying adaptive preservation to ensure the sustainability of this cultural site
PERCEPTIONS OF THE ACADEMIC SOCIETY ON COMMUNICATION STYLE AND ETHICS IN THE 2024 ELECTION PRESIDENTIA DEBATES
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The presidential candidate debate in the 2024 election is an interesting concern for the academic community. This is related to the focus of this research, which is to see the perceptions of the academic community towards the style and ethics of debate communication affecting choice preferences. This type of research is descriptive qualitative and data collection is done using survey and interview techniques. The results obtained in this study illustrate the perception that the aggressive-assertive communication style dominates in debate shows, while in communication ethics the elements of honesty-objectivity, respect, and empathy are obtained in the process of the debate. Overall, both communication styles and ethics are still within the limits of relatively reasonable and positive communication. From the aspect of the relevance of the style and ethics of debate communication to the choice of presidential and vice presidential candidates, it shows a significant influence, namely the broadcast of the debate has increased voters' confidence in making their political choices
STRATEGI KOMUNIKASI PEMASARAN LE MINERALE DALAM SPONSORSHIP KUALIFIKASI PIALA DUNIA 2026 MELALUI MEDIA SOSIAL INSTAGRAM
Get PDFLe Minerale sebagai salah satu brand air minum dalam kemasan yang terkenal di Indonesia. Permasalahan dalam penelitian ini adalah bagaimana Le Minerale memanfaatkan momentum ajang olahraga internasional yaitu ajang kualifikasi piala dunia 2026 untuk membangun citra merek, brand awarness dan membangun keterlibatan dengan masyarakat. Tujuan penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran Le Minerale dalam sponsorship kualifikasi piala dunia 2026 melalui media sosial Instagram Le Minerale (@le_mineraleid). Metode penelitian ini menggunakan deskripstif kualitatif dengan teknik pengumpulan data berupa pengamatan konten yang diunggah pada akun Instagram resmi Le Minerale. Analisis yang dilakukan peneliti menggunakan pendekatan komunikasi pemasaran terpadu. Hasil penelitian diperoleh Le Minerale berhasil menerapkan strategi komunikasi pemasaran diantaranya dengan penceritaan konten yang mendukung penuh tim nasional Indonesia, kampanye digital, kolaborasi dengan atlet serta kuis berhadiah diantara elemen elemen tersebut adalah advertising, public relations,sales promotion, personal selling, direct marketing yang berhasil diterapkan. Temuan dalam penelitian ini adalah ternyata aktivitas sponsorship dalam kualifikasi piala dunia 2026 saling terintegrasi dengan strategi komunikasi digital
Kata Kunci: strategi komunikasi, sponsorship, pemasaran digital, Instagram, Le Mineral
Transhumanisme Kurzweil dan Buddhisme Mahāyāna: Studi Komparatif Hakikat Diri, Kesadaran, dan Keselamatan
Get PDFPerkembangan teknologi mutakhir, khususnya kecerdasan buatan dan integrasi otak-komputer, menandai pergeseran cara manusia memahami dan merekayasa eksistensinya. Gagasan transhumanisme yang dipelopori Ray Kurzweil menjadi salah satu wacana sentral dalam arus perubahan tersebut. Penelitian ini bertujuan untuk membandingkan konsep hakikat diri, kesadaran, dan keselamatan dalam pandangan transhumanisme Kurzweil dan Buddhisme Mahāyāna. Data dikumpulkan melalui studi kepustakaan terhadap karya-karya utama Kurzweil dan teks-teks otoritatif Mahāyāna, terutama Mūlamadhyamakakārikā, dan dianalisis dengan teknik analisis komparatif. Hasil penelitian menunjukkan bahwa Kurzweil memandang diri sebagai pola informasi yang dapat disalin, kesadaran sebagai hasil emergen pemrosesan digital, dan keselamatan sebagai keberlanjutan eksistensi melalui mind uploading. Sementara Mahāyāna melihat diri sebagai kosong dari esensi (śūnyatā), kesadaran sebagai arus non-substansial (vijñāna), dan keselamatan sebagai pembebasan dari keterikatan melalui pencerahan. Meskipun keduanya sama-sama mengusung semangat transformatif, pendekatan Kurzweil bersifat teknologis-material, sedangkan Mahāyāna bersifat kontemplatif-eksistensial. Penelitian ini menyiratkan pentingnya membangun dialog kritis antara filsafat teknologi dan tradisi spiritual sebagai bekal menavigasi masa depan kemanusiaan
Implementation of Digital Leadership of Principals and Teacher in Preparing Students to Become the Golden Generation of 2045 at East Jakarta Senior High School
Get PDFDigital transformation in education is a key factor in improving the quality of learning and preparing students to face global challenges. The problem in this study is the lack of digital understanding of teachers and students. This study aims to analyze the role of school principals and teachers in the implementation of digital leadership, the implementation of education digitalization, and the results of students' digital mastery in technological development at Cahaya Sakti Jakarta Senior High School. This study uses a qualitative descriptive method. Data was obtained through in-depth interviews, observations, and documentation of school principals, teachers, and students. The results of the study show that school principals play the role of transformational leaders who drive the adoption of technology in learning. Teachers play a role as facilitators in building students' digital literacy through the use of various digital learning platforms. The implementation of digitalization of education in schools is carried out through the development of technology-based curriculum, the use of digital-based school administration systems, and the integration of technological devices in teaching and learning activities. The results of students' digital mastery showed a significant increase in critical thinking skills, creativity, and adaptation to technology. However, challenges are still faced in equitable access and understanding of technology among students and educators. The conclusion of this study confirms that effective digital leadership, adequate infrastructure support, and continuous training for teachers and students are key factors in creating a golden generation 2045 that is ready to compete in the digital era
Peran Guru dalam Meningkatkan Motivasi Belajar Siswa
Get PDFPenelitian ini berfokus pada metode-metode yang berhasil digunakan guru untuk meningkatkan motivasi belajar siswa. Selain itu, bagaimana cara guru untuk menciptakan suasana kelas yang positif dan mendukung sehingga siswa memiliki motivasi yang tinggi untuk belajar. Tujuan penelitian ini untuk mengetahui apa saja peran-peran guru dalam menciptakan strategi untuk memberikan motivasi pada siswa. Metode yang digunakan peneliti adalah Literature Riview yang dimana penelitian harus melakukan beberapa tahapan. Mencari database di Google Scholar dengan menggunakan kata kunci yang relevan, menganalisis dan mensintesis dengan menggabungkan artikel-artikel yang telah dicari dan mencari pemahaman yang koheren tentang penelitian, serta menafsirkan nya. Hasil penelitian ini menunjukkan bahwa guru dituntut untuk menciptakan strategi dan pendekatan yang afektif untuk memotivasi belajar siswa seperti memberikan umpan balik yang cepat, menggunakan reward dan apresiasi, menggunakan teknologi dalam pembelajaran, dan membangun suasana yang positif dan menyenangkan. Motivasi belajar pada siswa merupakan hal yang sangat penting karena memiliki kebermaknaan, nilai, dan manfaat pembelajaran yang menarik siswa untuk aktif
EFEKTIVITAS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PUBLIK DI PT PERTAMINA (PERSERO)
Get PDFThe rapid advancement of the digital era compels companies to leverage social media as an effective public communication channel. This study evaluates the effectiveness of PT Pertamina’s Instagram in disseminating information, fostering engagement, and strengthening corporate image. A descriptive qualitative approach was employed, including observation of the official Instagram account, interviews with the social media management team, and relevant literature review. Data were thematically analyzed to identify content planning, production, and interaction patterns. Results demonstrate that Instagram offers extensive reach and two-way interaction through visual features such as Reels and IG Story, and fosters emotional resonance through authentic storytelling and stakeholder voices. A structured workflow—comprising planning, listing and collecting data, content creation, approval, and posting—ensures message consistency. However, corporate-centric content, high interaction volumes, and algorithm changes pose significant challenges. SWOT analysis revealed strengths in mass reach and responsive transparency, weaknesses in human interest elements, opportunities for external collaboration, and threats from hoaxes and content competition. Recommendations include diversifying content, strengthening moderation SOPs, and optimizing interactive features to enhance public participation and maintain relevance
THE INFLUENCE OF INTERPERSONAL AND MARKETING COMMUNICATION ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION
Get PDFThis study examines the influence of interpersonal communication and marketing communication on customer loyalty, mediated by customer satisfaction. The research focuses on customers of BCA KCU Pontianak Bank, utilizing primary data collected through online questionnaires. SEM-PLS was employed for data analysis. Key findings reveal that: (1) interpersonal communication has a significant positive impact on customer satisfaction; (2) marketing communication does not exert a significant influence on customer satisfaction; (3) interpersonal communication, marketing communication, and customer satisfaction collectively demonstrate a significant positive effect on customer loyalty; (4) customer satisfaction effectively mediates the relationship between interpersonal communication and customer loyalty; and (5) customer satisfaction fails to mediate the influence of interpersonal communication on customer loyalty
GAYA KOMUNIKASI DAN PERUBAHAN RELASI DALAM PERKAWINAN IMPAL SUKU KARO DI KABUPATEN DELI SERDANG
Get PDFImpal marriage is a traditional custom of the Karo ethnic group in North Sumatra, in which a man marries his maternal cousin. Although it is culturally believed to strengthen family ties, in practice, the relationship between mother-in-law and daughter-in-law in impal marriages often leads to conflict. This study aims to analyze the forms of conflict and the communication styles that develop between mother-in-law and daughter-in-law in this context, focusing on the Karo community in Deli Serdang Regency. Using a qualitative approach and case study method, data were collected through in-depth interviews and observation of six mother-in-law and daughter-in-law pairs, along with one key triangulation informant from the local customary leadership. The findings reveal that conflict is triggered by expectancy violations, value differences, shifting social roles, and ineffective communication styles. Expectancy Violation Theory and Face Negotiation Theory are employed to explain the dynamics of these conflicts. The transition in relationship status from aunt and niece to mother-in-law and daughter-in-law creates identity tension and cultural expectations that, if not addressed through open communication, may lead to the breakdown of interpersonal relationships within traditional family structures