Jurnal Stabn Raden Wijaya Wonogiri
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REVOLUSI INFORMASI KARIER DI ERA DIGITAL: STUDI KASUS KONTEN TIKTOK @vmuliana
Get PDFThis study aims to determine the effect of exposure intensity of TikTok content @vmuliana on Followers' fulfillment of information needs related to the world of work. The research used a quantitative explanatory method. Data were obtained through an online questionnaire distributed to 100 respondents aged 18–34 years who follow the TikTok account @vmuliana. The independent variable in this study is the intensity of exposure, which includes frequency, duration, and attention. The dependent variable is the fulfillment of information needs, measured using four approaches: current need, everyday need, exhaustive need, and catching up need. Data analysis was conducted using a simple linear regression test with SPSS. The results show that there is a significant influence between exposure intensity and the fulfillment of information needs. These findings confirm that the more intense the exposure to educational content, the higher the likelihood that the audience's information needs are fulfilled
PENGARUH PESAN KAMPANYE #betterlifewhenwerecycle TERHADAP BRAND IMAGE LG INDONESIA
Get PDFPermasalahan sampah kain di Indonesia menjadikan masyarakat termasuk pelaku usaha semakin sadar akan pentingnya menjaga keberlanjutan lingkungan. Hal ini membuat praktik bisnis yang berorientasi pada lingkungan semakin relevan. Oleh karena itu, untuk mempertahankan dan dapat bersaing antar perusahaan sejenis, LG Indonesia melakukan strategi komunikasi pemasaran melalui kampanye #BetterLifeWhenWeRecycle untuk terus memperkuat citra merek (brand image) agar tetap diingat dan menjadi pilihan khalayak. Tujuan dari penelitian untuk melihat pengaruh pesan kampanye #BetterLifeWhenWeRecycle terhadap brand image LG Indonesia. Untuk menjawab permasalahan ini, peneliti menggunakan pendekatan kuantitatif dengan metode survei yang dilakukan terhadap 100 pengikut Instagram @lgindonesia. Hasil penelitian menunjukkan bahwa pesan kampanye #BetterLifeWhenWeRecycle dengan dimensi kognitif, afektif, dan konatif memiliki pengaruh terhadap brand image LG Indonesia sebesar 58,3% sementara terdapat variabel lain yang tidak termasuk dalam penelitian ini yang memengaruhi brand image LG Indonesia sebesar 41,7%. Dapat disimpulkan bahwa pesan kampanye #BetterLifeWhenWeRecycle berpengaruh terhadap brand image LG Indonesia
PENGARUH AESPA SEBAGAI BRAND AMBASSADOR TERHADAP BRAND AWARENESS NABATI RICHOCO : Survei pada followers Instagram fanbase Aespa @seputar.aespa
No full textPenelitain ini bertujuan untuk mengetahui pengaruh Aespa sebagai brand Ambassador terhadap brand awareness Nabati Richoco. Dalam penelitian ini menggunakan teori SOR dan metode kuantitatif dengan desain eksplanatif yang bertujuan untuk menjelaskan hubungan suatu variabel dengan variabel lain untuk menguji suatu hipotesis. Data dikumpulkan melalui kuesioner yang disebarkan melalui google form kepada sampel yang merupakan pengikut Instagram fanbase aespa @seputar.aespa. Analisis data dilakukan dengan menguji normalitas, analisis regresi linier sederhana, uji parsial dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Aespa sebagai brand Ambassador memberikan pengaruh positif dan signifikan terhadap brand awareness Nabati Richoco. Hal ini dibuktikan dengan nilai koefisien determinasi sebesar 52,6% terhadap brand awareness
FUNGSI EKSPRESIF BERBAHASA JAWA PADA NOVEL SEKAR RATRI KARYA RITA NUGROHO DWI KRISNAWATI: KAJIAN PRAGMATIK
Get PDFThe purpose of this research is to describe the types of expressive speech acts in Javanese language in novels and expressive speech acts on politeness and impoliteness in Javanese language in novels. The method of this research is descriptive qualitative approach with results and discussion in the form of narration. The data collection method is by listening method and the data collection technique is note taking. The data in this research is the speech of the characters in the novel Sekar Ratri which contains expressive speech acts. The formulation of the problem in this research is the type of expressive speech acts in Javanese language in Sekar Ratri novel and expressive speech acts on politeness and impoliteness in Javanese language. The results of this study there are three classifications in the research, namely expressive speech acts in Javanese, expressive speech acts in Javanese against politeness, and expressive speech acts in Javanese against impoliteness. Javanese expressive speech acts in Sekar Ratri novel have eight types of expressive speech acts, namely happy, sad, thank you, grateful, praise, patience, annoyance, and sarcasm. The expressive speech acts are combined with politeness and impoliteness in Javanese language
STRATEGI KOMUNIKASI ANTARPRIBADI DALAM NEGOSIASI BISNIS PADA UMKM di Jakarta
No full textKata Kunci: Strategi komunikasi, komunikasi antarpribadi, negosiasi bisnis, UMKM, Jakarta.
Abstract - This study aims to analyze interpersonal communication strategies applied by Micro, Small, and Medium Enterprises (MSMEs) in business negotiations in Jakarta. Interpersonal communication plays an essential role in building effective working relationships, establishing trust, and achieving mutually beneficial agreements. This research employs a descriptive qualitative method using a case study approach. Data were collected through in-depth interviews, observations, and documentation involving MSME actors from various sectors, such as culinary, fashion, and services. The results indicate that MSME actors use several communication strategies, including persuasive strategies to influence business partners, empathetic strategies to build emotional closeness, and adaptive strategies adjusted to the context and characteristics of negotiation partners. Factors such as honesty, openness, listening skills, and understanding of local culture strengthen communication effectiveness during negotiations. The study concludes that successful business negotiations among MSMEs are not only determined by bargaining skills but also by interpersonal communication competence, which helps create long-term and mutually beneficial business relationships
Tradisi Rajaban Menurut Agama Buddha
Get PDFThe Rajaban tradition is a cultural practice of the Javanese people which is carried out in the month of Rajab as a form of respect and prayer for ancestors, which functions as well as a religio-cultural rite and a medium of social cohesion. This study aims to analyze the Rajaban tradition from the perspective of Buddhist teachings, especially through the concept of pattidana (bestowal of services). The research uses a qualitative approach of a case study in Widarapayung Kulon Village, Binangun District, Cilacap Regency, with observation, interview, and documentation techniques. The analysis was carried out in a descriptive-interpretive manner. The results of the study show the alignment of values between the practice of Rajaban and the teachings of Dhamma Buddha in the aspects of devotion to ancestors, the development of virtues, and the strengthening of social solidarity, so that the local tradition can be understood as an expression of pattidana if interpreted according to the principles of the Dhamma
OPTIMIZATION OF BELT CONVEYOR SYSTEM PERFORMANCE AT LAMPUNG PACKING PLANT THROUGH APPLICATION OF BLOCKING INDICATION SENSOR
Get PDFIn various industries, the use of belt conveyors as a means of transporting materials has become very common and crucial. Belt conveyor is a production process equipment used to transport large quantities of materials. However, there are often problems with blocking cement bags on the belt conveyor which causes downtime and reduces operational efficiency. This research aims to optimize the performance of the belt conveyor through the application of a blocking indication sensor system equipped with an interlock to stop the belt conveyor motor automatically when the blocking sensor is detected. The research method consists of the design and installation of limit switch sensors, the integration of indicator light systems, and PLC-based control using ladder diagrams. Testing is carried out for one month to measure its effectiveness. The results show that the application of this sensor has succeeded in reducing downtime by 33.6%. The implementation of this system provides early warning to operators and reduces the risk of further damage, thereby significantly improving operational efficiency. This study concludes that the application of blocking indication sensors on belt conveyors is able to optimize system performance by reducing downtime and accelerating response to operational problem
WISATA BUDAYA DAN KULINER SUKU TENGGER DI DESA WISATA NGADAS, TAMAN NASIONAL BROMO TENGGER SEMERU
Get PDFDesa Wisata Ngadas, Kecamatan Poncokusumo, Kabupaten Malang adalah desa wisata yang berada di kawasan pariwisata Bromo Tengger Semeru (BTS). Wisata Budaya Dan Kuliner Suku Tengger Di Desa Wisata Ngadas, Taman Nasional Bromo Tengger Semeru adalah penelitian yang dilakukan dengan tujuan untuk menjawab pertanyaan-pertanyaan dari rumusan masalah sebagai berikut: 1) bagaimana gambaran Desa Wisata Ngadas, Kecamatan Poncokusumo, Kabupaten Malang sebagai destinasi wisata; 2) bagaimana gambaran pariwisata di Desa Wisata Ngadas, Kecamatan Poncokusumo, Kabupaten Malang sebagai destinasi wisata; 3) bagaimana gambaran kuliner di Desa Wisata Ngadas, Kecamatan Poncokusumo, Kabupaten Malang sebagai destinasi wisata. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif. Teknik pengumpulan data yang digunakan adalah: 1) studi pustaka & dokumentasi; 2) observasi; dan 3) wawancara. analisis data dilakukan secara deskriptif. Hasil penelitian menunjukkan bahwa Desa Wisata Ngadas, Kecamatan Poncokusumo, Kabupaten Malang ini memiliki ragam daya tarik wisata budaya dan juga memiliki aneka kuliner yang khas
INTEGRATION OF INDIAN PHILOSOPHY WITH BUDDHISM IN THE CONTEXT OF THE NOBLE EIGHTFOLD PATH
Get PDFThe Noble Eightfold Path is the core teaching of Buddhism that aims to guide individuals to nibbana. Indian philosophies, such as dharma and moksha, have a major influence on shaping Buddhist core values, creating a rich spiritual and ethical foundation. However, the integration of the two requires a deeper understanding to meet the challenges in the modern context. This study aims to explain the integration of Indian cultural philosophies with Buddhism in the context of the Noble Eightfold Path, and explore its impact on contemporary Buddhist practice. It uses a historical and philosophical approach through desk research to examine the influence of Veda values, including dharma, karma, and meditation practices, on the evolution of the essential elements of the Eightfold Path. The findings show that the integration of Indian cultural values enriches the Noble Eightfold Path in terms of ethics, spirituality, and wisdom. Its relevance extends to cross-cultural contexts and addresses modern ethical challenges. The study concludes that the integration of Indian philosophies and Buddhism not only strengthens the foundation of Buddhist teachings but also creates a moral framework that is relevant to modern life
PEMANFAATAN INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS PADA @BABYMOMCAREPAKAM
Get PDFSocial media, particularly Instagram, has become a primary tool in digital marketing due to its ability to reach a wide and interactive audience. In Indonesia, Instagram is the second most popular platform, but research on its use to build brand awareness for small businesses in the mother and baby care sector is still limited. This study aims to analyze how the @babymomcarepakam account, a small business in Lubuk Pakam, utilizes Instagram to increase brand awareness. This qualitative study employs interviews with the business owner and five active followers of the @babymomcarepakam account, Instagram content observation, and analysis of posted documentation. Data was analyzed using an interactive model (reduction, presentation, and conclusion drawing), with triangulation to ensure validity. The Instagram account @babymomcarepakam utilizes educational content, Reels, Stories, and responsive communication to build brand awareness. Visual consistency and active interaction enhance brand recognition and recall among the audience, with positive responses to service quality and competitive pricing. Instagram has proven effective in increasing brand awareness through consistent and consumer-centric content strategies, aligning with Robert F. Lauterborn's Marketing Mix Theory (4C) and Chris Heuer's Social Media Management Theory. Practically, small businesses can adopt similar strategies, such as collaborating with influencers and optimizing Instagram ads, to expand their reach. Theoretically, this study enriches digital marketing literature by highlighting Instagram's role in a specific sector, encouraging further exploration of other social media platforms.
Keywords: Social Media; Brand Awareness; Digital Marketing; Instagram; @babymomcarepakam