Digital Commons@Lindenwood University
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Lindenwood Digest, July 16, 2025
The Lindenwood Digest has been a digital employee newsletter since 2009
Lindenwood Digest, July 23, 2025
The Lindenwood Digest has been a digital employee newsletter since 2009
Lindenwood Digest, July 30, 2025
The Lindenwood Digest has been a digital employee newsletter since 2009
Customizing AI Strategies Across Multiple Generations
This project investigates how artificial intelligence can help brands and marketers connect more effectively with Generation X, Millennials, and Generation Z. The literature review lays the groundwork that focuses on consumer behaviors and the integration of AI into digital marketing practices for each generation. The second part of the project involves a secondary data analysis of 21 recent marketing surveys and reports that explores topics related to trust, personalization, and social media. By integrating the findings into an insightful guidebook, marketers will be able to maximize these insights into clear actionable strategies