AGPE The Royal Gondwana Research Journal
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RETHINKING TOURISM’S RELATIONSHIP WITH THE ENVIRONMENT AND ECONOMY: A SOCIOLOGICAL APPROACH FROM INDIAN PERSPECTIVE
Get PDFTourism is a rapidly growing phenomena which became an integral part of our modern life. As its core, tourism involves individuals or groups travelling to new destinations, seeking experience distinct from their daily routines. It encompasses a broad range of activities which includes sightseeing and exploring new places, visiting historical and cultural sites, engaging in outdoor and adventure activities etc. The significance of tourism extends beyond personal enjoyment, as it plays a substantial role in the global economy. Tourism generates revenues, creates employment opportunities and fosters cultural exchange and understanding among people from diverse backgrounds. This paper examines the complex relationships between tourism, environment, and economy in India, using a sociological approach. The article mainly focuses on the positive and negative impacts of Tourism on environment and economy, types of tourism, schemes to boost tourism in India, challenges faced by tourism in India. Tourism can contribute to environmental conservation and economic benefits for local communities, but only if it is managed in a way that prioritizes social justice and environmental sustainability.
 
EXAMINING CONSUMER PERSPECTIVES ON HEALTH INSURANCE PRODUCTS: AN IN-DEPTH ANALYSIS OF FACTORS INFLUENCING PERCEPTIONS
Get PDFThis study, titled "Examining Consumer Perspectives on Health Insurance Products," aims to analyze factors influencing consumer perceptions. Employing a mixed-methods approach integrating qualitative and quantitative methodologies, data was collected from 200 respondents in Haryana, utilizing both primary and secondary sources. The study focused on variables such as Cost and Affordability, Customer Service and Support, Trust and Reputation, and Premiums and Deductibles across demographic categories. Findings indicate that Age significantly impacts perceptions of Cost and Affordability, highlighting the complexity of factors influencing consumer perspectives on health insurance. The study contributes to the understanding of consumer behavior in the health insurance sector, emphasizing the need for nuanced considerations in tailoring insurance products to individual preferences. The mixed-methods approach enhances the reliability and depth of the study's insights
ANALYZING THE FACTORS AFFECTING BUYING BEHAVIOR OF CONSUMERS: A CASE STUDY OF HARYANA
Get PDFThe growth of the internet has changed traditional business models, communication techniques, and shopping practices. The Internet has developed a new method of marketing and of connecting with consumers' purchasing patterns in Haryana. The goal of the current study was to identify the variables affecting Haryana consumers' purchasing decisions. A sample of 600 respondents, drawn from the three Haryana districts of Gurugram, Panipat, and Hisar, has been compiled. Based on earlier studies, a self-administered questionnaire was designed. According to the survey, there are primarily seven elements that have a significant impact on customers' purchasing decisions. The most important factors in influencing a consumer's purchasing decisions are product knowledge and advertising, whereas trust has the least impact
INEFFICIENCY OF GOVERNMENT PLATFORM TO COMBAT WITH COVID PANDEMIC IN INDIA
Get PDFThe phase of COVID 19 pandemic was the worst time faced by the whole world. The whole economy was disturbed and heavy recession in the economy was faced by the world economy. India was also highly affected by it. This study aims to identify the various reasons of failure of government initiatives taken at the time of closure of schools due to covid pandemic. A survey-based approach was used to collect data from various respondents including 510 students and 510 teachers to address the challenges and loopholes of government platforms provided to help students and teachers to continue their education. Frequency, percentage and chart analysis will be used to achieve this objective. Further, to find out association of different demographic variables and drawbacks of government platforms chi-square analysis will be done
EFFECT OF LEGUMES LIVING MULCHES ON SOIL MOISTURE, WEED INFESTATION, GROWTH AND YIELD OF MAIZE (ZEA MAYS L.) DURING DRY SEASON
Get PDFThe experiment was conducted at the field of Department of Agronomy, Yezin Agricultural University, Myanmar to study the effect of green gram and cowpea living mulches on soil moisture, weed infestation, growth, and yield of maize, and to select the suitable living mulch in maize cultivation during dry season. The experiment was conducted by using randomized complete block design (RCB) with three replications. A total of seven treatments were comprised of control (no mulch) (T1), maize: green gram (1:1) (T2), maize: green gram (1:2) (T3), maize: green gram (1:3) (T4), maize: cowpea (1:1) (T5), maize: cowpea (1:2) (T6) and maize: cowpea (1:3) (T7). Soil moisture content and weed infestation were significantly different among the treatments. The maximum weed infestation was recorded from T1 (no mulch) at all sampling times. The minimum weed infestation was observed from maize: cowpea (1:2) (T6) followed by maize: cowpea (1:3) (T7) at 20 DAS and 80 DAS. At 40 DAS and 60 DAS, the minimum weed infestation was found in T7 followed by T6. In addition, the maximum weed control efficiency was found in T6 at 20 DAS and T7 followed by T6 at 40 DAS. The highest leaf area index was attained from T6 at maximum vegetative growth stage. The maximum crop growth rate was observed from maize: green gram (1:2) (T3) and maize: green gram (1:3) (T4) from vegetative growth stage to grain filling stage. However, the maximum grain yield was recorded from maize: cowpea ((1:2) (T6). According to the results, maize: cowpea ((1:2) (T6) is suitable for maize cultivation during dry season of the study area
IMPACT OF SOCIAL MEDIA ON THE CULTURE AND EDUCATION OF SANTAL SOCIETY IN THE AGE OF GLOBALIZATION: A HISTORICAL STUDY
Get PDFThese days, our society is intimately tied to both science and technology. The unthinkable advancements in technology and globalisation have made social media popular throughout society. Despite their desire to preserve their religion, customs, systems, culture, language, and social structure, members of the tribal Santal society have not been entirely shielded from the influences of globalization. The tribal society's members would rather keep to their own religion, customs, systems, culture, language, and social structure, but they haven't been able to fully shield themselves from globalization's influences in this day and age. As a result, social media is becoming more and more prevalent in Santal society. Santal civilization is deeply entwined with social media and science. Both directly and indirectly, social media is seen to have an impact on the Santals' education and culture. The Santal way of life is evolving. As of now, the percentage of Santal residents who use mobile phones has increased dramatically from 31% in the 2011 census. The Santals' way of life and culture are evolving as a result of technology and modernization. In this article, I am going to discuss the impact of social media on the Culture and Education of Santal Society in the Age of Globalization
EXPLORING THE ASSOCIATION OF KEY FACTORS AFFECTING WOMEN'S BUYING BEHAVIOR VIA SOCIAL MEDIA MARKETING
Get PDFThis study, titled "Exploring the Association of Key Factors Affecting Women's Buying Behavior via Social Media Marketing," aims to investigate the relationship between various influential factors in social media marketing and the buying behavior of women professionals, focusing on how these factors intersect with demographic variables such as age, marital status, and educational qualification. Utilizing a sample size of 100 women professionals, the research employs quantitative methodologies to collect and analyze data. The findings highlight significant associations between social media marketing strategies and consumer behavior, with demographic factors playing a crucial role in shaping these dynamics. By examining these interactions, the study provides valuable insights for marketers aiming to tailor their social media campaigns to effectively reach and influence different segments within the target demographic. The results underscore the importance of personalized marketing approaches to enhance engagement and drive purchasing decisions among women professionals
GENDER DISPARITIES IN CAREER ADVANCEMENT: EXAMINING OBSTACLES FACED BY WOMEN IN THE PRIVATE EDUCATION SECTOR
Get PDFThis study delves into the pervasive gender disparities hindering women's career advancement within the private education sector. The research aims to identify and understand the multifaceted obstacles faced by women as they navigate professional growth in this specific industry. With a focus on uncovering challenges related to limited access to professional development, workplace culture, work-life balance, and existing promotional policies, the study seeks to provide comprehensive insights into the nuanced factors influencing women's progression. By employing a mixed-methods approach, including surveys and interviews, the research endeavors to capture both quantitative data on the prevalence of barriers and qualitative narratives that offer a deeper understanding of women's experiences. The findings aim to contribute to a broader discourse on gender equity in the professional landscape, providing actionable recommendations to mitigate barriers and foster a more inclusive and supportive environment for women in the private education sector
EMPOWERING FINANCES: A COMPREHENSIVE ANALYSIS OF MICROFINANCE PERFORMANCE WITHIN SELF-HELP GROUPS
Get PDFThis study, titled "Empowering Finances: A Comprehensive Analysis of Microfinance Performance within Self-Help Groups," aims to investigate the multifaceted dynamics of microfinance initiatives within self-help groups (SHGs). Utilizing a comprehensive approach, the research employs ANOVA (Analysis of Variance) to discern the impact of various factors on the performance of microfinance programs. The study focuses on assessing key financial metrics, including loan repayment rates, interest rates, and overall financial sustainability within SHGs. By incorporating ANOVA, the research aims to identify significant variations in microfinance performance across different demographic variables, such as age, educational background, and occupation. This analytical framework will contribute to a nuanced understanding of the factors influencing the success of microfinance within SHGs, offering insights that can inform policy decisions and enhance the efficacy of financial inclusion strategies at the grassroots level
SWAMI VIVEKANANDA'S EDUCATIONAL IDEALS: A PATHWAY TO HOLISTIC LEARNING IN INDIA
Get PDFThis research study examines Swami Vivekananda's educational ideas and their potential to promote holistic learning in India. Late 19th-century Indian philosopher and spiritual leader Swami Vivekananda stressed the importance of education in individual and social development. His teachings illuminate the holistic approach to education, which includes physical, mental, moral, and spiritual dimensions. This study analyzes Vivekananda's educational perspective using his writings and speeches. He promoted balanced body, mind, and spirit growth, as well as intellectual and character development. Vivekananda thought education should teach ethics, social responsibility, and knowledge. Education is self-realization and empowerment, according to Vivekananda. His belief that education may awaken people's divinity and help them succeed is discussed. A well-rounded education system evaluates Vivekananda's emphasis on practical learning, critical thinking, and scientific temper. The paper evaluates current India's Vivekananda educational concepts. Problems in Indian education include routine learning, a lack of morals, and academic attention. Per Vivekananda's advice, Indian education might become more holistic and balanced to help students thrive. Swami Vivekananda's educational philosophy may support complete learning in India, according to this study. His ideas can help India’s education system develop smart, moral, socially responsible, and spiritually awakened pupils