Rumah Jurnal Unisnu Jepara (Universitas Islam Nahdlatul Ulama Jepara)
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Visualizing Entrepreneurship: A Semiotic Analysis of Brands and Identity Construction
Full text linkObjective: This study explores the symbolic aspects of brand representation and how it aligns with the entrepreneurial spirit via the lens of semiotics. Research Design & Methods: The study utilized semiotic analysis through codes represented in trademarks by painstaking examination, illuminating the complex interactions of visual components, language, and the entrepreneurial identity. Findings: The results highlight how important language and visual choices are when creating an engaging brand narrative for entrepreneurs. A semiotic understanding of branding becomes an invaluable tool for honest expression and audience engagement as entrepreneurs maneuver the competitive landscape. Implications and Recommendations: The results hold the potential to shed light on how brands function as means of articulating and encapsulating entrepreneurial identity, impacting customer attitudes and the prosperity of organizations. Contribution & Value Added: It is critical to comprehend the complex relationship between brands and entrepreneurial identity in the ever-changing world of entrepreneurial ventures
Pelatihan dan Pendampingan Ecopreneurship dengan Membuat Kerajinan Tangan dari Sampah Plastik bagi pengurus PKK di Surabaya
Full text linkst Indonesian people, especially mothers, still have low awareness of efforts to deal with the problem of plastic waste and limited knowledge to use it into handicrafts that are worth selling. For this reason, Community Service activities are carried out by offline (during training) and by online (when mentoring through whatsapp groups and video calls). This activity aims to: a) Provide training and assistance on the dangers of plastic waste and the importance of environmental conservation efforts. b. Provide training and assistance on the use of plastic waste into handicraft products with high selling value. The implementation method is by: a. Preliminary survey on plans for community service activities to the Chair and Secretary of PKK RT 08 RW 05, Airlangga Village, Gubeng District, Surabaya. b. Identify the problems faced by the PKK Management by online. c. Conduct training according to the problems faced by PKK Management by offline about ecopreneurship. d. Provide online assistance through whatsapp group media and video calls as a follow-up to the training activities that have been provided. Community service activities for PKK Management have gone well and according to plan. This activity is beneficial for the participants. That is getting knowledge about the dangers of plastic waste for the environment and the importance of environmental conservation efforts. Also acquire skills to use plastic waste into handicraft products that are worth selling.Keywords: Ecopreneurship, plastic waste, handicrafts, PK
THE ANALISA KEBUTUHAN PIPA RESAPAN HORIZONTAL AKIBAT PERUBAHAN TATAGUNA LAHAN PADA DAERAH ALIRAN SUNGAI LUTUNG
No full textPerubahan tataguna lahan yang memberikan dampak langsung terhadap peningkatan aliran permukaan dan menurunnya peresapan air ke dalam tanah, yang berakibat banjir dan kurangnya air tanah. Pengembalian air ke dalam tanah dengan cara biopori bisa juga menggunakan metode sumur resapan dan pipa resapan horisontal. Analisa kebutuhan pipa resapan horisontal menggunakan dua metode yaitu metode Hidrograf dan metode Rasional. Dengan menggunakan pipa horisontal dinding berlubang panjang 4 m akan menggunakan pipa diameter 6". Debit banjir yang dipasang adalah debit banjir hidrograf dengan metode Gama I. Debit banjir periode ulang 50 tahun adalah Debit tahun 2007 = 11,43 m³/detik, Debit tahun 2023 sebelum dipasang PRH = 15,36 m³/detik, Debit tahun 2023 setelah dipasang PRH = 11,31 m³/detik. Analisa reduksi banjir yang digunakan adalah reduksi banjir hidrograf dengan metode Gama I sebesar 8,55 m³/detik, dan dibutuhkan pipa resapan horisontal sebanyak 1650 uni
IMPLEMENTASI METODE PROTOTYPE PADA PEMBUATAN WEBSITE DESTINATION BRANDING PARIWISATA “PANTAITELUKAWUR.ID” DI DESA TELUK AWUR
Full text linkOne area that has great tourism potential is Jepara Regency. Jepara is known for its natural beauty, especially its stunning beaches with white sand. Currently, tourists tend to search for information via the internet. The availability of easily accessible information is an important factor influencing the number of visits. However, Teluk Awur Beach is still not optimal in terms of branding and promotion. Research on the Implementation of the Prototype Method in Creating a Tourism Destination Branding Website "Pantaitelukawur.Id" in Teluk Awur Village which aims to digitally brand Teluk Awur beach so that it can be more widely known and make it easier for tourists to find information. The prototype method was used in making this application with stages: (1) Communication, (2) Quick Plan, Modeling and Quick Design, (3) Construction of Prototype, (4) Development, Delivery and Feedback. This method has been proven to make it easier to create a destination branding website for Teluk Awur beach tourism. The prototype method can be used well in developing a destination branding website for Teluk Awur beach tourism. The Teluk Awur beach destination branding information system can display information that tourists are looking for, such as: tourist locations, manager contacts, tourist spots, culinary delights found at tourist attractions..Salah satu daerah yang memiliki potensi pariwisata yang besar adalah Kabupaten Jepara. Jepara dikenal dengan keindahan alamnya, terutama pantai-pantainya yang memukau dengan pasir putihnya. Saat ini, wisatawan cenderung mencari informasi melalui internet. Ketersediaan informasi yang mudah diakses menjadi faktor penting yang memengaruhi jumlah kunjungan. Namun, Pantai Teluk Awur masih belum optimal dalam melakukan branding dan promosi. Penelitian tentang Implementasi Metode Prototype Pada Pembuatan Website Destination Branding Pariwisata “Pantaitelukawur.Id” Di Desa Teluk Awur yang bertujuan untuk melakukan branding secara digital pantai teluk awur sehingga dapat dikenal lebih luas dan memudahkan wisatawan mencari informasi. Metode prototype digunakan dalam pembuatan aplikasi ini dengan tahapan : (1) Communication, (2) Quick Plan, Modelling dan Quick Design, (3) Contruction of Prototype, (4) Development, Delivery and Feedback. Metode tersebut terbukti dapat mempermudah pembuatan website detination branding pariwisata pantai Teluk Awur. Metode prototype dapat digunakan dengan baik dalam pengembangan website detination branding pariwisata pantai Teluk Awur. Sistem informasi destination branding pantai Teluk Awur dapat menampilkan informasi yang dicari wisatawan seperti: lokasi wisata, kontak pengelola, spot-spot wisata, kuliner yang terdapat pada tempat wisata
ANALISIS SENTIMEN PUBLIK TERHADAP KEBIJAKAN PROGRAM TABUNGAN PERUMAHAN RAKYAT (TAPERA)
Full text linkPerumahan merupakan masalah yang dihadapi oleh beberapa negara berkembang termasuk Indonesia. Untuk mengatasi hal tersebut pemerintah mengeluarkan kebijakan program Tabungan Perumahan Rakyat (TAPERA) yang ternyata mendapat banyak opini dari berbagai pihak. Tujuan penelitian ini adalah menganalisis sentiment opini publik terkait program TAPERA, serta menganalisis mentions dan reach yang populer dalam rentang waktu 20 Mei – 10 Juni 2024 di berbagai media dengan menggunakan tools Brand24 yang mampu mengakses banyak data dari berbagai platfrom media di Indonesia. Penelitian ini merupakan penelitian deskriptif kualitatif dengan menggunakan metode netnografi. Penelitian ini termasuk dalam studi opini publik, yang akan terus berkembang seiring dengan perubahan kebijakan dan waktu yang diperlukan dalam membentuk opini. Penelitian yang dilakukan menunjukkan bahwa sentimen terhadap kebijakan TAPERA didominasi oleh sentimen negatif. Media berita dengan aktivitas terbanyak mengenai opini program TAPERA. Hasil penemuan diharapkan mampu menjadi bahan evaluasi pemerintah terkait kebijakan program Tabungan Perumahan Rakyat dan sosialisasi program agar lebih baik
Peran ESQ pada Kinerja Karyawan KSPPS BMT di Wilayah Kabupaten Jepara
Full text linkBMT-BMT in Jepara Regency are recruit employees using conventional methods by screening the academic achievements of applicants. and has not accommodated emotional intelligence and spiritual intelligence. Theoretically, IQ or intellectual intelligence only determines 20% of success. And others with a larger portion determined by Emotional Intelligence and Spiritual Intelligence based on these statements need to be proven by research. This research aims to examine the influence of Emotional Intelligence and Spiritual Intelligence on the performance of KSPPS Baitul Maal Wat Tamwil BMT Savings and Loans and Sharia Financing Cooperative employees. The research locus is KSPPS and BMT in the Jepara district area. This type of research is quantitative using a descriptive approach. The data collection technique is a questionnaire using a Google form which is distributed via WhatsApp message to BMT employees in the Jepara Regency area. Based on the research results, the Emotional Quotion EQ variable has a positive influence of 27%, while the Spiritual Quotion SQ variable has a positive influence of 53% on employee performance. The second variable equally influences 79% and is still influenced by other factors outside the variables used
KOMPARASI TIME VALUE OF MONEY DAN ECONOMIC VALUE OF TIME DITINJAU DARI PERSPEKTIF MANAJEMEN KEUANGAN SYARIAH : Indonesia
Full text linkUang tergolong penting dalam keberlangsungan perekonomian, karena fungsi utama dari uang adalah sebagai alat tukar (medium of exchange). Ekonomi syariah berkaitan dengan uang menggunakan EVT (Economic Value of Time), ekonomi konvensional menerapkan TVM (Time Value of Money). Tujuan penelitian ini adalah mengkaji secara mendalam dua teori keuangan yang saling berlawanan, TVM dan EVT teori. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan menggunakan teknik tinjauan review literatur dan relevansi kesamaan topik dari jurnal penelitian ilmiah terdahulu. Hasil penelitian menunjukkan bahwa financial theory yang bertentangan dengan ajaran agama Islam adalah TVM (Time Value of Money) yang digunakan oleh perekonomian konvensional. Teori dan praktik economic value of time (EVT) adalah solusi atas keharaman TVM. Konsep EVT (Economic Value of Time) mengakui bahwa yang memiliki nilai ekonomi adalah waktu. Manajemen keuangan syariah hadir sebagai tonggak pembanding dan memperoleh titik terang bahwa praktik EVT lebih baik, halal, serta dianjurkan daripada TVM
The Acceptance Technology of E-Vehicles in Medan City
No full textObjective: his study investigates the acceptance of electric vehicle (EV) technology in Medan City, focusing on aspects that encourage public adoption. The Unified Theory of Acceptance and Use of Technology (UTAUT) model and the Lazy User (LUM) are utilized to understand these dynamics. Research Design & Methods: A survey was conducted with 411 respondents from several sub-districts in Medan City. The questionnaire included demographic information, driving habits, expectations of electric cars, intention to buy, and Likert scale items related to UTAUT constructs. Data analysis was performed using Structural Equation Modeling (SEM) with the PLS method. Findings: Effort expectancy and facilitating conditions significantly influence behavioral intention and use behavior, while Performance Expectancy and Social Influence show inconsistent effects. The LUM is supported, demonstrating that Effort Expectancy influences the preference for least effort behavior. The study highlights the critical role of ease of use and supportive infrastructure in promoting EV adoption. Implications & Recommendations: To enhance EV adoption, it is crucial to focus on improving user experience, developing robust infrastructure, and ensuring consistent performance. Policymakers and stakeholders should implement multifaceted strategies, including significant investments in infrastructure, user education initiatives, and performance assurance, to create a favorable environment for the transition to electric vehicles. Contribution & Value Added: This research contributes to the understanding of EV adoption dynamics by applying the UTAUT model and LUM in a developing country context. It emphasizes the importance of ease of use and facilitating conditions, providing valuable insights for policymakers and stakeholders aiming to promote sustainable transportation solutions in urban settings
Penerapan Online Marketing pada Pembuat Jenang di Desa Sukosono Melalui Media Sosial
No full textDesa Sukosono memiliki jumlah produsen jenang yang relatif banyak. Jenang Sukosono seharusnya memiliki potensi pemasaran yang cukup luas. Namun, banyak persaingan dengan industri makanan lain dan jenang kurang tahan lama karena termasuk dalam makanan basah. Faktor-faktor tersebut berdampak pada keberadaan usaha jenang di Desa Sukosono. Maka peneliti melakukan penelitian lebih lanjut mengenai hal tersebut dengan menggandeng salah satu produsen jenang dengan menjadikan mereka mitra. Metode yang digunakan dalam penelitian ini adalah metode penelitian yang memanfaatkan data kualitatif dan dideskripsikan secara deskriptif dengan mengontrol lokasi penelitian yang dilakukan secara purposive dengan mengambil sampel salah satu produsen jenang di Desa Sukosono. fasih. Dalam pemasaran, mitra hanya mengandalkan pesanan dari konsumen dan tidak setiap hari, hanya pada waktu-waktu tertentu saja. Hasil implementasi tim pengabdian fokus pada internet marketing yaitu dengan merubah packaging, menambahkan rasa pada produk jenang, melalui WA Business, facebook, market place, dengan menempatkan di toko dan pasar kemudian dengan pemasangan spanduk. Dengan strategi tersebut produk jenang oleh mitra dapat dikenal luas oleh masyarakat dengan harapan memiliki konsumen yang banyak sehingga dapat meningkatkan produksi, menambah tenaga kerja sehingga dapat meningkatkan kegiatan ekonomi di desa sukosono yang dapat mengurangi pengangguran
STRUCTURAL PLANNING OF 4 FLOOR BULDING OFFICE OF HIGH PROSECUTORS, CENTRAL JAVA
No full textStructural Planning of a building construction is needed to get the most effective and efficient dimensions and configuration of the structure. Planning of a building structure located in a prone area must be planned according to standards, strong, and earthquake safe. Structural Planning of a 4 - Story Building for the Central Java Attorney General's Office, referring to the Structural Concrete Requirements to refer to Buildings and Non-Buildings (Indonesian National Standard 03-1726-2019) and Minimum Loads for Designing Buildings and Other Structures (Indonesian National Standard 03-1727-2013).
The planning of the 4-story building structure of the Central Java Prosecutor's Office includes the planning of the upper and lower structures. Planning the upper structure using SAP 2000 V14.2.2, while the lower structure is planned manually. The upper structure includes the planning of the roof, beams, columns, and floor plates of the building, while the lower structure includes the planning of the foundation. Loads that are reviewed for the design of structural elements are dead load, live load, and earthquake load. Earthquake load entered is dynamic earthquake load.
Structural Planning of a building construction is needed to get the most effective and efficient dimensions and configuration of the structure. Planning of a building structure located in a prone area must be planned according to standards, strong, and earthquake safe. Structural Planning of a 4 - Story Building for the Central Java Attorney General's Office, referring to the Structural Concrete Requirements to refer to Buildings and Non-Buildings (Indonesian National Standard 03-1726-2019) and Minimum Loads for Designing Buildings and Other Structures (Indonesian National Standard 03-1727-2013).
The planning of the 4-story building structure of the Central Java Prosecutor's Office includes the planning of the upper and lower structures. Planning the upper structure using SAP 2000 V14.2.2, while the lower structure is planned manually. The upper structure includes the planning of the roof, beams, columns, and floor plates of the building, while the lower structure includes the planning of the foundation. Loads that are reviewed for the design of structural elements are dead load, live load, and earthquake load. Earthquake load entered is dynamic earthquake load.Perencanaan Struktur suatu Konstruksi bangunan diperlukan untuk mendapatkan dimensi dan konfigurasi struktur yang paling efektif dan efisien. Perencanaan suatu struktur Gedung yang berada di wilayah rawan harus direncanakan sesuai standar, kuat, dan aman gempa. Perencanaan Struktur Gedung 4 Lantai Kantor Kejati Jateng, mengacu pada Persyaratan Beton Struktural untuk mengacu Bangunan Gedung dan Non Gedung (SNI 03-1726-2019) dan Beban Minimum untuk Perancangan Bangunan Gedung dan Struktur lain (SNI 03-1727-2013).
Perencanaan Bangunan Struktur Gedung 4 Lantai Kantor Kejati Jateng ini meliputi perencanaan struktur atas dan struktur bawah. Perencanaan Struktur atas menggunakan SAP 2000 V14.2.2, sedangkan struktur bawah direncanakan secara manual. Struktur atas meliputi perencanaan atap, balok, kolom, dan plat lantai Gedung, sedangkan struktur bawah meliputi perencanaan pondasi. Pembebanan yang ditinjau untuk perencanaan elemen struktur adalah beban mati, beban hidup, dan beban gempa. Beban Gempa yang dimasukan adalah beban gempa dinamis