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Flash Cooking: Phase Change Thermal Storage with Solar Salt
Get PDFAfter a few hours of sun, the solar salt Insulated Solar Electric Cooker (ISECooker) can deliver up to 0.7 kWh of energy to the contents of a cookpot. In the first 2 minutes of cooking, the ISECooker provides an average ~5000 W to the food, resulting in “flash cooking.” Molten solar salt holds solar electric energy in an insulated chamber, allowing a user to cook in the evening, hours after the sun has set. A global group of collaborators is working to optimize the construction, dissemination and designs of ISECookers
Barbershop Brand Redesign
Get PDFMy friend Julz has been a barber for 6 years and I recognized the opportunity to assist him in rebranding his barber business. I faced challenges such as finding a brand identity that aligned with the business owner’s preferences while effectively representing the business to the target audience. Despite encountering some delays in completing initial deliverables, such as logo design and brand guidelines, these challenges were essential to ensure thorough research and crafting of a compelling brand strategy. The project encompassed redesigning the website, creating an enticing logo and brand identity, developing a cohesive color palette, and selecting appropriate typefaces. The objective was to elevate the brand presence, attract a wider clientele, and enhance the online experience by implementing effective call-to-actions for booking appointments. Through collaboration and strategic design decisions, this project aimed to revitalize Barber Julz’s business and create a compelling online platform for his customers
OpenClosit Instagram Branding
Get PDFI currently work for a sustainable fashion rental company based in Santa Monica as their marketing and brand reachout lead. The company has a presence on TikTok and Instagram, but there is a lack of cohesion and consistency across all platforms and the overall brand. Throughout my classes in GrC, I wanted to incorporate the knowledge I gained about design and social media marketing into creating an Instagram rebrand and marketing strategy for OpenClosit. Throughout this project, I created three deliverables that will help drive the OpenClosit team to a more cohesive and branded marketing strategy
Sandspit Brewing Co.
Get PDFFor this project, I created a fictional local brewery called Sandspit Brewing Co. and designed the necessary branding for this company to function. To begin, I created a main logo as well as brand guidelines, including a color palette, secondary logos, graphics, etc. Using what I come up with in terms of brand guidelines, I will design a label for two beer cans and will design additional assets as well. These will include coasters, stickers, and a website home/landing page
Seven Sisters: A Central Coast Kombucha Company
Get PDFSeven Sisters is an innovative, fictitious local kombucha brand that serves as a capstone project. This project will use all of the skills learned in the graphic communication department at Cal Poly. The company will be called Seven Sisters (named after the mountain range in San Luis Obispo) and imitate a small local business. By focusing my project on creating a brand, the graphic communication skills used will include: marketing, graphic design, branding, logo and product design, packaging, and social media. Further, kombucha is an intriguing product for to work with because it is a relevant and new market with room for innovation. Even though the kombucha market is under 20 years old, its market size and brand variety are quickly growing. The kombucha market is one of the fastest-growing segments in the food market especially because consumers want “healthy” food and beverages. With this in mind, deliverables will include packaging mockups, thorough brand design (logos, color palette, distinct identity), an instagram account, and marketing items (promotional posters and graphics). Although other kombucha companies in San Luis Obispo exist, Seven Sisters will be set apart through brand ideation and use of marketing theories to draw customers to the product
Dunites Wine Company: Digital Redesign
Get PDFThis project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website
Feasibility of Funding Construction-Related Projects with Cryptocurrencies
Get PDFThe current method of acquiring funds for construction projects consists of loans and/or a board of investors. With the emergence of the cryptocurrency industry in the past five to ten years, an influx of cash has been inserted into the market and is simply being held captive by government regulations. With development and construction being an attractive investment for most anyone, these crypto billionaires are insistent on financing possible projects. The issue lies within the construction industry and the possibly outdated financial system and whether it is capable of adhering to certain requirements that come with the usage of crypto for payment. By interviewing industry leaders in the construction sector, it will become apparent whether this new form of financing is feasible in the current climate, not possible at all, or may be possible in the coming future. Regardless of the outcome, this will become a necessary tool for the future of construction financing
