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Jetty
No full textIn recent years, the intersection of environmental consciousness and consumer behavior has catalyzed the emergence of innovative brands committed to sustainability. Among these is Jetty, a sun care brand that epitomizes the ethos of environmental stewardship while meeting the needs of outdoor enthusiasts, particularly surfers. By blending the principles of eco-friendliness with high-performance sun protection, Jetty not only addresses the immediate concerns of sun exposure but also aligns with broader initiatives aimed at coral reef conservation. This paper delves into the inception, development process, marketing strategies, and theoretical underpinnings of the Jetty project, while also reflecting on potential avenues for enhancement and future growth. Through an exploration of its multifaceted approach, Jetty serves as a compelling case study in sustainable branding and environmental activism within the consumer goods industry.
Jetty is described as sun care for surfers, ocean approved. This sun care brand combines the water resistance and durability of athletic sunscreen with the environmentally conscious benefits of being coral reef safe with eco-friendly packaging. The profits of this suncare brand will partially go to restoring coral reefs in oceans, a process that is direly needed in today’s environmental climate. According to a study by the International Union for Conservation of Nature (IUCN), coral reefs are facing unprecedented threats from climate change, pollution, and overfishing, with nearly 30% of reefs already severely damaged (IUCN, 2020). Surfers and other people in the ocean need to use products that do not harm coral reefs, as they are crucial to the welfare of the environment. According to the United Nations Environmental Programme, “Coral reefs are some of the most ecologically and economically valuable ecosystems on our planet. Covering less than 0.1 per cent of the world’s ocean, they support over 25 per cent of marine biodiversity and serve up to a billion people with a wide range of ecosystem services such as coastal protection, fisheries production, sources of medicine, recreational benefits, and tourism revenues” (Coral Reef Restoration: A guide to coral restoration method, 2021). However, products like this sun care brand are needed because reefs cannot afford any more damage. It is important to ensure future restoration of coral reefs because the consequences are grim if that does not happen. According to the National Oceanic and Atmospheric Administration, “The world has lost 30 to 50 percent of its coral reefs already. Without significant intervention, tropical reef ecosystems could face global extinction by the end of the century” (Restoring Coral Reefs, 2021). As active participants in what the ocean has to offer, it is the responsibility of surfers and those affiliated to help reverse the damage to our oceans. Therefore, using non-harmful products like this sunscreen that restore coral reefs through its sales is one step towards making that happen
Racialization, Individualism, and Denial: How the American and Australian Dreams Uphold the Homelessness and Poverty Crises of Today
Get PDFInspired by my lived experience of immersion in the Tenderloin neighborhood of San Francisco, California, for two weeks; studying abroad in Adelaide, South Australia, for two months; and my current internship at the Department of Social Services in San Luis Obispo, California, I plan on formulating a research paper on the topic of homelessness for my senior project. Specifically, through an extensive literature review and analysis, I will investigate: How does the culture of poverty ideology influence public opinions and policy responses to homelessness in the United States and Australia? To answer this question, I will first introduce the concept of the culture of poverty ideology in the context of the societal attitudes towards homelessness in Australia and the United States. I will draw upon existing literature to inform both the contemporary and historical influences on people’s attitudes regarding the issue of homelessness
Cal Poly\u27s Old Powerhouse Analysis Assessing Stakeholder Preferences
Get PDFThis research paper delves into the historical and cultural relevance of Cal Poly’s Old Powerhouse, the college’s oldest architectural landmark, which has remained in a state of disuse since the 1990s. Employing meticulous survey methodology; perspectives from faculty, staff, alumni, students, and community members are gathered to illustrate the significance of the Old Powerhouse within the various stakeholders. The study refrains from imposing interpretation but rather seeks to capture the sentiments expressed by stakeholders, providing valuable insights into the building’s perceived value. By centering on the community opinions, the research will underscore the building’s potential and expand on the collected ideas. The findings contribute to a comprehensive understanding of the Old Powerhouse and its significance to the campus, offering a foundation for strategic considerations in determining future use of the space. In an era marked by growing interest in the preservation of cultural heritage, this study underscores the significance of stakeholder engagement in shaping the future of architectural landmarks like the Old Powerhouse. This analysis shows that the contemporary utilization of the Old Powerhouse can prove to be a purposeful renovation and lays the groundwork for a feasible approach to working on the historic site
Learning and Listening: A Podcast on Navigating Latinx/e Identities
Get PDFUtilizing the Social Identity Theory (Tajfel & Turner, 1979), the present podcast seeks to explore and understand how individuals with intersectional identities in the Latinx/e community communicate their identity to others in the Latinx/e community and society. Research in the fields of Ethnic Studies, Psychology, Education, and Communication focuses on issues and identities in the Latinx/e community. Much existing research focuses heavily on intersectionality, and the podcast will seek to do the same. These intersections of identities can conflict or be perceived as in conflict. This creates a gray area in the spectrum between interpersonal and intergroup interactions. Some examples of this research include Latinx/e representation in media, media effects, institutional issues in English language learning programs, and queerness in Latinx/e communities
