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Let\u27s Drink! A Comparative Analysis of the Marketing and Branding Strategies of Cutwater Spirits and Los Sundays
Get PDFWith spirit consumption on the rise, it has become increasingly important for alcohol companies to craft a unique brand and strategically market themselves towards their target consumers in order to stand out amongst their competitors and drive their product sales. The selected alcohol companies for this study, Cutwater Spirits and Los Sundays, are both relatively new, yet well-known, alcohol brands. The purpose of this study was to examine the marketing and branding strategies of Cutwater Spirits and Los Sundays. Through comparative analysis and an instrument developed by the researcher, data were collected on the companies’ branding strategies including packaging, logo, and mottos, as well as marketing strategies including their Instagram, website, and television advertisements. The results of this study show Cutwater Spirits’ and Los Sundays’ effective branding and marketing strategies as they appeal to the modern consumer lifestyle and cultivate company success
Sports Broadcasting in 2024: Analyzing The Transition from Linear To Connected TV With An Emphasis on Sports Streaming
Get PDFThe ongoing movement away from linear television (broadcast and cable) towards connected TV (streaming services) has boosted popularity amongst streaming services greatly. Since the inception of the streaming services, sports have remained a linear TV attraction. However, the continued evolution of this transition has reached a tipping point characterized by rapidly intensifying competition between streaming platforms for sports programming. The “streaming wars\u27\u27 will drive an increase in the overall value of sports media rights and fundamentally alter sports programming consumption behavior. Popular streaming services continue to bid for the rights to broadcast sports games. This paper will examine trends in sports viewership and sports media rights deals and investigate the underlying drivers in order to illuminate the likely pathways for the future of sports programming
FIRE PROTECTION AND LIFE SAFETY ANALYSIS OF THE CARLSBAD VILLAGE LOFTS
Get PDFThis culminating project has been submitted as part of the graduate program in Fire Protection Engineering at Cal Poly. The building is a 221,000 square feet mixed-use residential apartment building comprising of 106 units. The report is split into two sections. The prescriptive based analysis considers the building’s compliance with the requirements found in the 2016 California Building and Fire Codes. The performance based section evaluated design fires to verify that the final building design and operating procedures met the life safety needs of its occupants.
The prescriptive based analysis was split into four main parts. The four parts were the egress system, structural fire protection, fire alarm system, and fire suppression system. The building was analyzed against the requirements found in the 2016 California Building Code, 2016 California Fire Code, and referenced NFPA standards.
The egress analysis began with determining the occupant load of each floor which then determined the rest of the egress analysis. It was then analyzed to determine the adequacy of egress distances, the remoteness of exits, travel distance, stairwell sizing, and exit signage and lighting.
The structural fire protection was analyzed to determine the adequacy of fire resistive rating provided for the type of construction and occupancy type. The building height and area was compared to the allowable limit set in the California Building Code based on construction type. The adequacy of the fire wall that was used to separate the building into two buildings for egress and allowable building floor area purposes. However, the fire wall brought up a deficiency regarding openings that were found to be a fire separation distance of less than 3 feet. It is recommended that the windows be shifted over to the 4 foot mark or be removed to comply with the code.
The fire alarm system was analyzed to determine if the fire alarm system met the requirements of 2016 NFPA 72. The analysis covered the initiating devices, the subsequent actions as shown in the sequence of operation, the coverage of occupant notification system, the required battery to operate the system, and the inspection test and maintenance of the system.
The fire sprinkler system was analyzed to determine if the system met the requirements of 2016 NFPA 13. The analysis covered the standpipe system per NFPA 14, sprinkler design density based on fuel load, amount of water supplied to the building, sprinkler demand, sprinkler calculations, and the inspection test and maintenance of the system.
Other than the deficiency seen in the fire wall section, the building met the prescriptive requirements found in the stated codes and standards.
The second half of the report is a performance-based analysis that covers two design fires. The main basis of the evaluation was to determine if the building protected the occupants from a fire and the products from a fire based on a modeling. This was done by comparing the required safe egress time (RSET) versus available safe egress time (ASET). The analysis covers the RSET based on the visibility through the smoke, temperature, heat flux radiation, and fractional effective dose of carbon monoxide. The ASET is evaluated based on sprinkler activation, fire alarm activation, premovement time, and the travel time it takes the apartment occupants to get to a safe stairwell.
Design Fire A is a nighttime residential fire that occurs when the occupants are asleep. The fuel load is a polyurethane couch in the living room that triggers the smoke alarm, sprinkler, and fire alarm. The occupants of the fire wake up and crawl to the front door and leave the front door open. The main concern from this fire is the visibility which drops below 4 meters before the required safe egress time has been reached. The required safe egress time was 315 seconds, and the available safe egress time was 244 seconds which was when the visibility in the corridors dropped below the tenable criteria of 4 meters.
Design Fire B is a daytime fire that happens in the community room. The fuel load is a set of furniture. The proximity of the community room to the stairwells and horizontal egress, stresses the travel time it takes for occupants to reach a safe stairwell. The concern is also visibility since visibility drops below 4 meters before the required RSET. The required safe egress time was 344 seconds, and the available safe egress time was 228 seconds which was when the visibility in the corridors dropped below the tenable criteria of 4 meters.
The summary of ASETs versus RSETs can be found in Chapter 5 of this report. It can be seen that if the provided built environment worked as intended, the fire protection design for the building would have provided adequate safe egress time for the occupants. The major issue was if the door, which were part of the rated corridor, were propped open, then the products of combustion were allowed out into the corridor which would endanger the occupants due to the lack of visibility. The ASET values compared to the RSET values, shows that there the occupants still needed 71 seconds more in order to safely egress for the Design Fire A. Design Fire B resulted in the occupants needing 116 seconds more in order to safely egress. The recommendation for mitigating the issue found in the second part of the report is to provide frequent inspections to ensure that the self-closing and latching door hardware is working as intended by the code. The other recommendation was to provide more rated corridor doors that would allow for better compartmentalization of the corridors which would result in a higher available safe egress time for occupants. The final recommendation is to train occupants to shelter in place. Sheltering in place will allow for occupants to stay secure in their 1 hour rated units that will protect them from the products of combustion
Formula SAE Vehicle Dynamics Controller
Get PDFThroughout the history of motorsports, engineers have continuously pushed the boundaries of speed and control in the pursuit of enhancing vehicle performance on the track. Today’s top performing motor-vehicles leverage electric motors to the deliver instantaneous torque to the vehicle’s tires. While these electric motors can deliver a lot of power very efficiently, the delivery must be well controlled to get the most performance out of the tires. The Formula SAE Vehicle Dynamics Controller (VDC) senior project integrates vehicle modeling, state estimation, and yaw moment controls into a small- scale Formula-one style electric vehicle, improving vehicle performance and laying the groundwork for future in-hub motor control systems. Nestled within Cal Poly Racing’s Formula-One style race vehicle, the VDC project is both the hardware and software that inputs data from the vehicle’s sensor package to determine vehicle state. Once vehicle state is determined, we can use vehicle dynamics to optimize torque distribution on each tire in order to improve vehicle performance. The VDC’s primary objective is to elevate vehicle performance, particularly in acceleration and skid-pad events, acting as the vehicle\u27s guiding force to achieve peak dynamic behavior