E-Jurnal LPPM Universitas Ekasakti
Not a member yet
535 research outputs found
Sort by
CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN)
Get PDFThe ubiquitous utilization of the internet for marketing purposes on social media platforms has emerged as a remarkable phenomenon. The purpose of this study was to investigate the correlation between content marketing and consumer engagement, as well as to assess the strength of this correlation. The study population consisted of Instagram followers @infodufan. The research employed a quantitative methodology and included a sample size of 64 respondents. The data collection technique employs a questionnaire administered through Google Form. Subsequently, the obtained results are examined by correlation analysis. The research findings indicate a substantial correlation between content marketing and customer engagement at Dunia Fantasi. The Pearson association coefficient is 0.707, indicating a relatively significant positive association
KLASIFIKASI TINGKAT KEBERHASILAN SURVIVAL RATE (SR) PADA PRODUKSI UDANG VANAME MENGGUNAKAN ALGORITMA NAÏVE BAYES
Get PDFData mining is the process of collecting and processing data with the aim of extracting important information from the data. This process can be done using software that uses mathematical calculations, statistics, or AI. Naive Bayes is the most common classification technique and has a high level of accuracy. Many studies on classification have used the Naive Bayes algorithm. Naive Bayes is a simple probability classification technique used to assume that the explanatory variables are independent. The focus of learning this algorithm is probability estimation. One of the advantages of the naive Bayes algorithm is that the resulting error rate is lower. In addition, this algorithm has a higher level of accuracy and speed when used on larger datasets. This research uses the Naïve Bayes algorithm to classify the Survival Rate (SR) of Vaname shrimp into three classes, namely high, medium and low. The number of sample data used was 200 data which was divided into 2 categories, namely 170 training data and 30 testing data. The variables used in this research are temperature, PH, DO (dissolved oxygen) and salinity. The classification was validated using a confusion matrix and produced an accuracy of 70.4%, precision of 98%, and recall of 79.7%
IMPLEMENTASI IJTIHAD YUSUF QARDHOWI TENTANG ZAKAT
Get PDFIslam is a teaching that requires attention to those who are in poverty. Islam's desire to help and lift them from the brink of poverty is applied by paying zakat in the Islamic religion. Zakat, which has been interpreted traditionally, has been disrupted by Yusuf Qardhawi by creating many new categories regarding zakat. Among the new categories of the results of Yusuf Qardhawi's Ijtihad in the book of Fiqh Zakat are, Zakat on Honey and Animal Production, zakat on investment in factories, buildings and others, zakat on pursuits and professions as well as zakat on shares and bonds as well as zakat on marine products which includes amber pearls and others. other. The rule used by Yusuf Qardhawi in expanding the category of obligatory zakat assets is, relying on general propositions, in addition to adhering to the requirements for obligatory zakat assets, namely growth and development. Either grow and develop through effort or based on the substance of the treasure that develops
JANDA DALAM PERSPEKTIF PATRIARKI DAN KAUM MISOGINI DALAM TIKTOK: Analisis Semiotika Roland Barthes
Get PDFBudaya Patriarki Dan Kaum Misogini mempengaruhi pandangan dan perlakuan terhadap janda di indonesia. Budaya patriarki di indonesia menyebabkan perempuan sering mengalami kekerasan dalam rumah tangga, pelecehan seksual, angka pernikahan dini, dan stigma mengenai perceraian. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan analisis semiotika Roland Barthes. Dalam analisis semiotika Roland Barthes ini peneliti menganalisis tiga tanda yaitu visual, verbal, serta audio, yang kemudian akan dihubungkan sehingga nantinya akan didapatkan makna denotatif,konotatif dan mitos. Oleh karena itu penulis akan menganalisis deskripsi pengungkapan Perspektif Budaya Patriarki Dan Kaum Misogini yang digambarkan yang ada dalam pandangan masyarakat terhadap Budaya Patriarki Dan Kuam Misogini ini melalui makna denotasi, konotasi, dan mitos. Penulis melakukan analisis per video yang menampilkan unsur-unsur Perspektif Budaya Patriarki Dan Kaum Misogini dan akan menjabarkan pembahasan secara mendalam mengenai analisis semiotika Perspektif Budaya Patriarki Dan Kaum Misogini Dalam Platform TikTok dengan menggunakan teori analisis Roland Barthes
PENGARUH PERSEPSI LITERASI KEUANGAN, KEMANFAATAN, KEMUDAHAN, DAN RISIKO TERHADAP MINAT GENERASI Z DALAM MENGGUNAKAN QRIS
Get PDFThis research focuses on analyzing whether there is an influence of perceptions of financial literacy, usefulness, ease of use, and risk on Generation Z's interest in using QRIS. The research method used is quantitative, with data obtained through a Google Form questionnaire, resulting in 203 respondents. IBM SPSS Statistics 26 was used to process 150 samples, with a confidence level of 95% and a margin of error of 5%. The tests conducted included validity, reliability, normality, heteroscedasticity, multicollinearity, regression, partial tests (t-test), simultaneous tests (f-test), and finding the adjusted R². Previous research had similarities in the dependent variables, namely perceptions of financial literacy, usefulness, ease of use, and risk, while the update is the different dependent variable, which is Generation Z's interest in using QRIS. From the hypothesis testing results, it was concluded that perceptions of financial literacy, usefulness, ease of use, and risk have an influence on Generation Z's interest in using QRIS. The results of this study can be a consideration for those who want to research further with the same variables to compare with existing literature findings. Additionally, it can enhance readers' knowledge about factors that can increase interest in using QRIS
Strategi Pemasaran dalam Meningkatkan Jumlah Wisatawan di Pantai Air Manis Padang
Get PDFThe number of visitors at this Padang Air Manis Beach tourist attraction has increased and decreased the number of visitors based on the results obtained from the recapitulation of tourist visits in 2015 as many as 14,067 people, an increase in 2016 as many as 48,400 people, in 2017 as many as 23,200 people. In 2018 there were 442,694 people, in 2019 it increased again to 548,471 people. However, in 2020 there was a drastic decline of 138,557 people. The purpose of this research is to analyze the marketing strategy in increasing the number of tourists at Air Manis Beach, Padang City. Data collection methods are Field Research (Field Research) and Library Research (Library Research). Types and sources of data are primary data and secondary data. The population in this study were visitors to the Air Manis Padang tourist attraction as the research population totaling 138,557 people and a sample of 100 people. The method of analysis using SWOT analysis. The results of the study are: (The IE matrix above is a map of the EFAS and IFAS matrix scores. According to Rangkuti in Maulana (2017) the IE matrix is ??based on two key dimensions, namely the total IFAS weighting score on the horizontal axis and the total EFAS weighting score on the vertical axis. The total score IFAS weighting in this study showed a result of 3.67 while the results of EFAS mapping in this study showed a result of 3.83. As seen in the picture above, the company's position is in cell 1. namely the GROWH position. Growth through concentration can be achieved through vertical integration backward integration This is the main strategy for companies that have a strong competitive market position (high market share) in a highly attractive competition, in order to increase their business strength
Analisis Likuiditas, Solvabilitas, Profitabilitas Sebelum dan Saat Covid-19 Terhadap Return Saham pada Perusahaan Real Estate and Property yang Terdaftar di Bursa Efek Indonesia Tahun 2016-2021
Get PDFThis study aims to examine and analyze the influence of liquidity, solvency and profitability before and after Covid-19 on stock returns in real estate and property companies listed on the Indonesia Stock Exchange. The population of this study are 54 real estate and property companies listed on the Indonesia Stock Exchange and a sample of 10 real estate and property companies listed on the Indonesia Stock Exchange. This study uses the classical assumption test, heroscadicity test and different test. The results of the research on liquidity did not have a significant effect before Covid-19 with a significant value of 0.338 on stock returns in real estate and property companies listed on the Indonesia Stock Exchange and liquidity during Covid-19 had no effect with a significant value of 0.273 on stock returns in real estate and property companies listed on the Indonesia Stock Exchange, solvency had a significant effect before with a significant value of 0.001 and during Covid-19 it was not significant with a significant value of 0.184 on stock returns in real estate and property companies listed on the Indonesia Stock Exchange and profitability had a significant effect before Covid-19 with a significant value of 0.001 on stock returns in real estate and property companies listed on the Indonesia Stock Exchange and profitability has a significant effect with a significant value of 0.000 on stock returns in real estate and property companies listed on the Indonesia Stock Exchange
Pengaruh Biaya Produksi dan Biaya Operasional Terhadap Laba Bersih pada Perusahaan Manufaktur Sub Sektor Farmasi yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2016-2020
Get PDFThis study was conducted to examine the effect of production costs and operating costs on the net profit of manufacturing companies in the Pharmaceutical Sub-Sector listed on the IDX for the 2016-2020 period. The research sample consists of 7 pharmaceutical sub-sector companies listed on the IDX. Meanwhile, there are 35 total observational data determined by purposive sampling. Annual report data obtained by indo-exchange file (IDX). The technique in collecting data is through documentation. Then the technique for analyzing the data in this study is multiple linear regression using SPSS 25. The study found that production costs showed a significant effect on net income. Likewise, operating costs show a significant effect on net income. Meanwhile, it was simultaneously found that production costs and operating costs significantly affected net income
Pengaruh Pengetahuan Pajak dan Sistem Administrasi Perpajakan Modern Terhadap Kepatuhan Wajib Pajak
Get PDFPenelitian ini membahas tentang pengaruh pengetahuan perpajakan dan sistem administrasi perpajakan modern terhadap kepatuhan wajib pajak pada Kantor Badan Keuangan Daerah Kabupaten Kepulauan Mentawai. Pengolahan data dalam penelitian ini menggunakan model regresi berganda. Sumber data dalam penelitian ini adalah data primer yang diperoleh langsung dari responden penelitian melalui kuesioner yang disebarkan. Sampel yang diambil dalam penelitian ini menggunakan teknik Incidental Sampling dan Rumus Slovin. Hasil analisis dari penelitian ini menunjukkan bahwa variabel pengetahuan perpajakan berpengaruh positif terhadap kepatuhan wajib pajak dengan nilai signifikan ? (0,000 < 0,05). Variabel sistem administrasi perpajakan modern berpengaruh positif terhadap kepatuhan wajib pajak ? (0,000 < 0,05). Variabel Pengetahuan Perpajakan dan sistem administrasi perpajakan modern secara simultan berpengaruh terhadap kepatuhan wajib pajak dengan nilai signifikansi ? (0,000 > 0,05). Berdasarkan hasil penelitian ini, diharapkan penelitian selanjutnya dapat memperluas populasi penelitian yaitu dengan memperbanyak jumlah responden yang bekerja pada Badan Keuangan Daerah Kepulauan Mentawai. Pentingnya peningkatan pengetahuan perpajakan di kalangan masyarakat adalah untuk menciptakan persepsi positif. Lembaga pemungut pajak akan lebih baik jika membantu wajib pajak memahami perpajakan. Petugas pajak diharapkan lebih intens dalam melakukan sosialisasi kepada wajib pajak, baik secara langsung yaitu mengumpulkan wajib pajak pada suatu tempat kemudian melakukan sosialisasi, maupun secara tidak langsung yaitu melalui media massa atau media sosial
Pengaruh Pendapatan Operasional dan Biaya Operasional Terhadap Laba pada Perusahaan Farmasi yang Terdaftar di BEI Periode 2018-2021
Get PDFThe purpose of this study is to examine how operating income and operating costs affect profits in pharmaceutical companies listed on the IDX from 2018 to 2021. Multiple Linear Regression Models are used to analyze the data, which comes from secondary information found in the company's income statement. Ten pharmaceutical companies listed on the Indonesia Stock Exchange from 2018 to 2021 became the population of this study, with eight companies as samples. The results of the hypothesis show that partially the operating income variable (X1) has an effect and is significant on earnings where the value of t hit > t table ( 6.961>1.669) while Operational Costs (X2) have no effect and are significant on profit where the value of t hit > t table (1.815>1.669) with sig (0.08>0.05), while simultaneously operating income and operating costs on Profit (Y) where value F Hit > F table (1625.551>3.33). with an adjusted R2 test value of 0.991, it means that 99.1 % of profit is influenced by operating income and operating costs while the remaining 0.8% is influenced by other variables that are not examined in this study.