Animo Repository - De La Salle University Research
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BINI-hag na mga Kalalakihan: Isang Photo-Narrative na Pag-aaral sa mga Gen-Z Fanboys ng Isang Pinoy Pop Girl Group
No full textSa lumalawak na kultura ng fandom sa Pilipinas, patuloy na nabubuo ang iba’t ibang uri ng tagahanga, kabilang na rito ang mga lalaking Gen-Z na tagasuporta ng mga girl group gaya ng BINI. Ang pananaliksik na ito ay naglalayong ilahad ang mga mga kwento, karanasan, at pananaw ng fanboys ng BINI. Gumamit kami ng photo-narrative na metodo upang mas malalim na masipat ang panatisismo ng mga Gen-Z na kalalakihan sa pamamagitan ng mga larawan at naratibong ibinahagi ng pitong (7) kalahok na nagtataglay ang mga katangian ng isang fanboy. Natuklasan sa pag-aaral na ito ang mga mahahalagang karanasan at pananaw ng mga kalahok bilang mga BINI fanboy na nagbunsod sa pagkabuo namin sa isang metaporikal na framework—ang Naratibong Balangkas ng Pagsibol ng Fanboys na may tatlong pangunahing tema: Pagbibinhi, Pagpapalago, at Pamumukadkad. Kabilang sa Pagbibinhi ay ang mga temang (a) mahalagang papel ng mass media sa pagtuklas, (b) pagpukaw ng atensyon, (c) paghanga sa pang-indibidwal na talento at kahusayan bilang grupo, at (d) unang pakikibahagi; sa Pagpapalago ay ang (a) unti-unting pagbuo ng katapatan, (b) malalim na personal/emosyonal na koneksyon, (c) integrasyon sa pang-araw-araw na buhay, at (d) pakikilahok sa komunidad ng fans; at sa Pamumukadkad naman ay (a) pagkakakilanlan at pagmamalaki bilang isang tagahanga, (b) patuloy na pakikipag-ugnayan at pakikilahok sa fandom, at (c) inspirasyon at personal na pag-unlad. Sa pangkalahatan, ang pagiging fanboy ay posibleng hindi lamang pansamantalang karanasan, kundi ito ay isang makabuluhang bahagi ng pagkatao at pagkakakilanlan
Digital Feasts and Cultural Narratives: Analyzing Eating Practices and Audience Responses in Filipino Mukbang Content
No full textMukbang is a digital eating broadcast that originated in South Korea. Over the years, it has gained popularity in the Philippines. Filipino mukbang content creators not only entertain but also showcase local food, traditions, and social values, while engaging with their audience. This study explores how eating behaviors are portrayed in Filipino mukbang content and how viewers respond to them, aiming to uncover the cultural and psychological implications of this digital trend. Using a qualitative netnographic approach, researchers analyzed the top 15 most-viewed mukbang videos by Filipino content creators on YouTube. Through semiotic analysis and deductive content analysis, the researchers were able to find key themes and patterns. The findings revealed that Filipino mukbangs are characterized by five major themes: engagement, enthusiasm, abundance, ASMR, and tradition. Eating behaviors such as overeating, eating quickly, and consuming extremely spicy food were commonly done by creators. These behaviors drew a variety of viewer responses, reflected in the comments section of each of the 15 videos. Responses could be summarized into four main categories: encouraged, neutral, concerned, and grossed out. This indicates a strong link between creator behavior and audience perception. In conclusion, Filipino mukbang videos reflect both cultural pride and potential health concerns. While they foster connection and entertainment, they also risk normalizing unhealthy eating habits. The study highlights the need for critical viewing and responsible content creation and underscores the relevance of mukbang to media, cultural, and public health
Comparing the Perceptions Between Upper-Middle Class and Lower-Middle Class Senior High School Students on the Recommended Food Expenditure by NEDA
No full textThe research study focused on comparing the perceptions of middle class senior high school students on the food expenditure recommended by the National Economic and Development Authority (NEDA) suggesting that ₱21.33 food expenditure of a Filipino is not considered as food poor. The research also tackled the food satisfaction and accessibility of the upper-middle (UMC) and lower-middle (LMC) classes who are senior high school students, and the differences among the two socio-economic classes. This research is a causal-comparative research design as it compares two groups of middle-class students. To classify the respondents, the researchers conducted a pre-survey based on the socio-economic classification by PIDS. The middle-class students were then divided into two groups, UMC and LMC senior high school students. Afterwards, the sample size was determined through power analysis, there were 220 students who participated in the study, 110 per socio-economic class. The researchers made use of simple random sampling for the randomization of the respondents per socio-economic class. Moreover, results showed that there was no statistically significant difference in the perceptions for both food accessibility and satisfaction on the recommended food expenditure by NEDA, by the UMC and LMC in the Mann-Whitney U Test conducted; however, some key findings show a difference among their perception on the said food expenditure. NEDA shall reevaluate or adjust the current food expenditure. Future researchers may consider wider socio-economic classes as their respondents and may conduct the same study in a qualitative nature
Fisher’s Hauntology Towards a Philosophy of Hopeful Pedagogy in Artificial Intelligence
No full textMark Fisher’s concept of hauntology probes into how lost futures linger and constrain the present’s imaginative possibilities. Hence, this paper connects Fisher’s insights with Artificial Intelligence (AI) to construct a philosophy of education that counters the intellectual stasis of capitalist hegemonies. The first section analyzes how capitalism and AI, with their relentless nature of production and generation, shrinks education’s imaginative capacities—a sphere intended as future-oriented. This phenomenon, defined as epistemic reactivity, pertains to the cognitive stagnation caused by dependence on AI and the neglect of opportunities not grounded within the paradigm of commodification. In the second section, we introduce the idea of epistemic proactivity, a supposed antithesis of Fisher’s hauntological diagnosis of society, as it opposes the cyclical structure of stagnation and complacency. Here, education must embrace its generative potential as an agent for creating forward-thinking stances. This calls for the deliberate use of AI to generate shock and stimulate engagement with the alien to deconstruct contradictions within knowledge automation and capitalism’s mechanisms. In the third section, these ideas converge as integral elements of hopeful pedagogy—acknowledging the influence of AI and the specters’ role in actualizing alternatives. It is here where learners and educators can reclaim education as a site of agency and transformation, subsequently allowing lost futures to turn into prospects of inspiration rather than despair. Ultimately, learning spheres through AI mold a space wherein the dregs of unrealized potential are actively mobilized, further creating emancipatory futures that turn this pedagogy into a liberatory catalyst
Post-Harvest Shelf-Life Extension of Avocados Using Garlic Peel Extract as Coating
No full textAvocados are one of the most easily spoiled fruits due to their distinct properties and the influence of microbial activity. To address this issue, previous studies have shown that garlic peel extract (GPE) can inhibit bacterial and fungal growth due to the presence of antimicrobial compounds such as allicin, thereby reducing spoilage and extending the shelf life of foods. Thus, this study aimed to determine the optimal GPE concentration that will maximize preservation efficacy of avocados. In this study, the preservation effects of GPE with varying concentrations (12.5%, 25%, and 50%) were evaluated over a storage period of 7 days on avocados. The study measured changes in specific quality indicators, namely color and weight loss percentage, as objective criteria for spoilage progression. The results have shown that experimental groups treated with GPE had significant differences in results compared to the control group, with avocados treated with 50% GPE yielding the best results, showcasing a reduced and more gradual change in color and weight compared to the other extract concentrations. Furthermore, statistical analyses (one-way ANOVA and Tukey\u27s HSD test) confirmed that 50% GPE concentration resulted in the least color deviation and lowest weight loss, indicating enhanced preservation. The results of this study may provide insights into a novel method in extending the shelf life of avocados and reducing its post-harvest losses
Penju: Smell Good, Cuddle Hard
No full textFormed in 2024, Penju was conceptualized by four senior high school students as a response to rising levels of stress, anxiety, and sleep deprivation, especially among Gen Z. Penju offers a unique plush toy infused with aromatherapy, combining comfort and wellness. The business is currently developing, with prototype testing and early marketing activities such as social media promotion, school-based pre-orders, and community outreach already initiated. Penju operates within the health and wellness sector, focusing on stress relief and sleep improvement. Its innovation lies in integrating calming scents into a cuddly plush toy, supported by research on the impact of aromatherapy on mental health. The product also utilizes an NFC chip for user customization. Although not yet patented, its design and therapeutic function set it apart. Penju is organized as a partnership, chosen for its simplicity and collaborative structure suited to a student-led enterprise. The team, composed of Borromeo, Castro, Dela Cruz, Santos, and Sta Ana, brings complementary research, design, finance, and marketing skills. They are supported by mentors, faculty advisors, and student innovation networks. The target market includes students and young adults, with future expansions planned through travel-sized versions and eye masks. Major competitors include traditional plush toy brands and wellness products, but few combine emotional comfort and aromatherapy. An estimated ₱50,000 is needed for production, marketing, and operations. Initial funding came from team members and a school innovation grant. Repayment to investors is planned via revenue sharing from future sales
UrbanCycle
No full textFounded in 2024, UrbanCycle is a student-led business that aims at sustainability through the upcycling of discarded denim into practical, stylish, and multi-functional tote bags. It is a sole proprietorship for hassle-free registration with Angelo Aristorenas as its owner, assisted by managers who are in product development and design, marketing, finance, and customer relations. With big-name and local brands as its competition in the bag industry, the brand makes its edge by standing out with its ‘every bag is unique’ concept and its strong commitment to sustainability. Its marketing strategy, especially on TikTok, has received massive engagement, wherein one post received more than 2.5 million views and more than 305,200 likes. This strong online engagement translated well, as it sold out all 40 units in its first launch at the first bazaar held at the DLSU Laguna Campus. UrbanCycle generated ₱26,220 in sales from an initial investment of ₱21,500, which was equally contributed by each member. This income will be reinvested in preparation for the second bazaar later this year. UrbanCycle plans to build on this success by continually making innovative upcycled denim products that become a staple in everyday accessories. In order to maintain a competitive edge in the market for sustainable fashion, UrbanCycle is looking into registering its intellectual property in order to safeguard its unique bag designs and brand identification. Moving forward, the brand aims to utilize AI to further understand customer preferences, optimize content timing, and customize marketing to align with future styles and trends
Equity: Promoting Gender Inclusivity in Athletic Wear
No full textFounded in 2024, EQUITY addresses the demand for stylish and functional activewear, all while prioritizing sustainability. Our mission is to inspire individuals to lead active lifestyles, supporting Sustainable Development Goal (SDG) 3: Good Health and Well-Being. We also promote inclusivity in alignment with SDG 5 (Gender Equality) by offering a wide range of sizes to accommodate all body types. Our marketing strategy primarily relies on word-of-mouth and community support, along with a presence on social media. During our first product launch at the ABM Bazaar, we actively engaged with customers. We are currently focused on growing our brand, featuring reversible mesh shorts designed for versatility and affordability for students and young athletes. As a sole proprietorship, we are committed to promoting inclusion and sustainability in sports. Joseph Matthew O. Villegas serves as the Owner and Finance Manager, Miguel H. Abaño is the Operations and HR Manager, and Denmark Niño V. Palma is the Sales and Marketing Manager. Our primary target audience is individuals aged 13-25, primarily students at De La Salle University. We compete with local brands such as Toughwavle and Undrafted by emphasizing the versatility of our products. To support our further development, we need approximately 30,000 pesos. We initially started with 15,000 pesos to produce our first 50 units and plan to reinvest the revenue from sales for future growth. Our initial funding came from our parents, and we intend to repay them using our profits
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