Animo Repository - De La Salle University Research
Not a member yet
45334 research outputs found
Sort by
Krayola ni Jhaypee
No full textKrayola ni Jhaypee, a 20-minute short film, delves into childhood dreams, survival, and sacrifices within urban poverty. The story follows the life of Jhaypee, a 10-year-old child, and his 72-year-old grandmother, Lola Presing, residing inside the cemetery. The film explores the psychological and emotional landscapes of a child stuck in the cycle of poverty, showcasing how he navigates socioeconomic challenges that further affect his perception of reality, forcing him to choose between his dreams and survival. /= / \u3e/= / \u3eThis film aims to transform the discourse from viewing poverty as a tragedy to understanding it as a multifaceted human experience as it highlights cemetery dwellers’ struggles, perseverance, and resilience. This also intends to challenge its audiences’ to acknowledge that not all dreams are equally accessible and that the true measure of childhood is not in achieving dreams but in finding meaning within life\u27s constraints and draws viewers’ attention to undertake deliberate initiatives to improve their harsh living conditions and break free from the deeply entrenched social inequalities and poverty situations. /= / \u3e/= / \u3eMP4 Format
From colony to closet: How Spanish culture shapes Filipino gen Z’s preference for Spanish fast fashion
No full textThe influence of fashion has certainly been overshadowed by its socio-economic implications and historical contexts. Known only as a visual symbol of luxury and wealth, fashion has rarely been taken into account to have a role in reinforcing postcolonial identities. However, beneath fashion’s status-oriented, capitalist nature lies a hidden power that aids in propagating postcolonial influence. Hence, this study investigated the behavior and consumption habits of Filipino Gen Zs specifically through the Spanish fast fashion brands Zara, Bershka, and Mango. The study adopted a qualitative phenomenological approach to examine the perceptions of Filipino Gen Zs when it came to the selected fast fashion brands and their postcolonial identity. The data was obtained through a Focus Group Discussion with 20 purposively selected participants. Their answers were transcribed and placed in a thematic analysis, guided by postcolonial theory to examine the participants\u27 historical awareness and postcolonial identity. Through the responses, eight main themes were identified in relation to their awareness, identity, and engagement. The findings revealed that the Filipino Gen Zs have a nuanced postcolonial identity wherein they do not associate the selected bands sociopolitically, historically, and economically with Spain as a former colonizer. They simply engage with these brands through practical and style-related factors. Ultimately, the study offers a new perspective in the realm of postcolonial theory by framing fashion as a political and main aspect of the study’s analysis.
Keywords: Postcolonial Theory, Spanish Fast Fashion, Postcolonial Identity, Filipino Gen Z, Consumer Behavio
An interpretivist examination of the consumption practices of selected single mothers in Luzon
No full textSingle mothers are a vulnerable population that, alongside being met with stigmatization and social criticism, faces significant financial, social, and emotional challenges. The decision to enter single motherhood is embedded with various contextual influences: the mothers’ lived experiences, demographics, support systems, and existing family dynamics. These influences then shape their decision-making and consumption patterns. This study explored how these influenced the single mothers’ practices of consumption, particularly toward the three (3) dimensions of consumption: (1) ordinary, (2) recreational & leisure, and (3) aspirational consumption. Interviews of ten (10) single mothers located in Luzon presented the diverse biographies of single mothers, and how these influenced their consumption patterns, which prioritizes the family. It was found that single mothers’ ordinary consumption skews more child-centric, highlighting education and basic necessities; recreational and leisure focused on familial bonds; and aspirational is centered on practicality to provide comfort and stability in life. The results of this study confirm how traditional societal expectations of a woman’s roles (from a good woman to a good mother) constrain and facilitate the consumption patterns, behavior and practices of single mothers