Repository Politeknik Negeri Bengkalis eprints
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Penerapan Pemasaran Digital Melalui Sosial Media Dalam Meningkatkan Penjualan UMKM “Nana Donat” Di Kota Bengkalis
Get PDFThe application of digital marketing through social media in increasing sales of MSMEs “Nana Donat” aims to find out the application of digital marketing, SWOT analysis, Segmentation, Targeting and Positioning, as well as obstacles and solutions at MSMEs Nana Donat. Project implementation method The application of digital marketing through social media in increasing sales of Nana Donat MSMEs, namely the preparation plan, implementation plan, completion plan, and project reporting plan. Shows that there is a significant increase in social media Instagram, Facebook and WhatsAap Business during the implementation of marketing and also an increase in sales of Nana Donat MSME products, which previously had a daily turnover of 500 thousand, now it has increased by 600 thousand. The obstacles faced are unstable and problematic internet connections, constraints on difficulties in communicating with MSME owners. The solution to overcome the obstacles of unstable internet connectivity is to ensure that the device used is connected to a stable Wi-Fi network. In addition, the author ensures that there is no excessive use of data packages by other devices and the solution to overcome communication obstacles is for the author to visit the Nana Donat MSME business place and meet the owner
Analisis Biaya Lingkungan Berdasarkan Aktivitas Dalam Mewujudkan Green Accounting (Studi Kasus Pada Bank Sampah Induk Berseri Bengkalis)
Get PDFBy focusing on the Green Accounting concept, this research examines the activities and environmental costs of the Berseri Bengkalis Waste Bank. At the local level, an in-depth understanding of waste management practices and the Waste Bank's environmental activities and costs will help build sustainability. It is hoped that the environmental accounting approach will form a strong foundation for achieving Green Accounting and encouraging positive changes in the management of natural resources in Bengkalis Regency. This research uses a qualitative type of research and uses a descriptive approach to describe the facts. Data collection techniques used include observation, documentation and interviews. The research results show that the Waste Bank records environmental costs simply and does not differentiate environmental costs from other cost components. Financial records are still simple and complete financial reports have not been prepared, which shows that the Waste Bank is still concentrating on operational development
Efesiensi Penyusunan Laporan Keuangan dan Kinerja Keuangan Terhadap Harga Saham Perusahaan Industri Teknologi di BEI Indonesia tahun 2020-2022
Get PDFThe technology subsector companies are part of the technology sector index and are included in the calculation of the Composite Stock Price Index (IHSG) on the Indonesia Stock Exchange. This study aims to evaluate the impact of financial reporting efficiency, measured by reporting timeliness and operational costs, as well as financial performance, measured by revenue growth and liquidity ratios, on the stock prices of technology companies in Indonesia for the period 2020-2022. This type of research is quantitative descriptive research. The study uses a sample
of 20 (twenty) technology sector companies listed on the Indonesia Stock Exchange for the period 2020-2022. The sampling technique used is purposive sampling. The results of the study and discussion indicate that the timeliness of financial reporting does not have a significant effect on stock prices, while operational costs have a significant impact with a negative relationship. Revenue growth also significantly affects stock prices with a negative relationship. Liquidity ratios, both Current Ratio and Quick Ratio, have a significant effect with negative and positive
relationships respectively on stock prices. Simultaneously, the regression model shows statistical significance, indicating that financial reporting efficiency and
financial performance together play a role in explaining stock price movements. These results provide insights for company management and investors in making decisions in the capital market
Efektivitas Pelaksanaan Anggaran Belanja Langsung dan Tidak Langsung Pada Badan Perencanaan Pembangunan Daerah Kabupaten Bengkalis
Get PDFThe research was conducted at the Regional Development Planning Agency of Bengkalis Regency. The formulation of the problem raised in this study is how the effectiveness of the implementation of direct and indirect expenditure budgets at
the regional development planning agency. The purpose of this study was to analyze the effectiveness of the implementation of direct and indirect expenditure budgets at the regional development planning agency. The data analysis method used in this research is descriptive analysis with documentation techniques. In this study, it is known that the regional development planning agency of bengkalis
regency in managing direct expenditure from 2019 to 2023 is considered unable to reach the effective value and the management of indirect expenditure in 2019 and 2023 is considered able to reach the effective value, while 2021 is considered unable to reach the effective value. Therefore, researchers suggest that further optimizing all available resources to improve management in the use of direct and
indirect expenditure budgets so that the level of effectiveness can be increased
Analisis Pengaruh Keandalan (Reliability) Dalam Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada “Shopee Express” Di Kota Bengkalis
Get PDFThis study aims to analyze how reliability is in service quality, analyze how customer satisfaction is, and analyze the effect of reliability on customer satisfaction at Shopee Express Bengkalis. Research using quantitative data types. This type of research is associative research. The population in this study were all users of Shopee Express Bengkalis services with a sample of 100 consumers. The sampling technique was carried out using random sampling technique. The data collection technique was carried out by questionnaire. The data analysis used is correlation technique and simple linear regression analysis technique with SPSS 20 application. From the results of respondents' responses to the reliability variable in service quality, there are eight statements with an average value of 4.33 which is classified as very high category. The results of respondents' responses to customer satisfaction variables were six statements with an average of 4.31 which were classified as very high. From the results of the research that has been done, it can be concluded that reliability in service quality has a positive and significant effect on customer satisfaction so that the alternative hypothesis Ha is accepted and Ho is rejected with a significance value of 0.000 <0.05. The test results of the Coefficient of Determination obtained R Square of 0.674. This shows that the reliability variable has a proportion of influence on customer satisfaction of 67.4% and the remaining 32.6% is influenced by other variables not included in this study
Pencapaian Pemenuhan Kapabilitas Aparat Pengawasan Intern Pemerintah (APIP) Level 3 Dengan Menggunakan Metode Internal Audit Capability Model (IA-CM) Pada Inspektorat Daerah Kabupaten Bengkalis
Get PDFThis research aims to assess the capability of the Internal Government Internal Supervisory Apparatus (APIP) of the Bengkalis District Inspectorate using the Internal Audit Capability Model (IA-CM). The research method employed is qualitative, utilizing the Audit Capability Model (IA-CM), framework to evaluate the internal audit capability of the Bengkalis District Inspectorate's APIP. Data collection was conducted through document reviews, literature studies, and interviews. The focus was on assessing the extent to which APIP has achieved internal audit capabilities within each Technical Implementation Unit (KPA) across Elements 1 to 6, positioned at Level 3 (Integrated) based on the Audit Capability Model (IA-CM). The research findings indicate that the current capability of Bengkalis District Inspectorate's APIP is at Level 3 (Integrated). Each element has well-defined, documented, and integrated internal audit policies, processes, and procedures
Penerapan Digital Marketing Pada Umkm Bolu Kecik By Betha Cake Di Bengkalis
Get PDFThis final project is entitled Application of Digital Marketing in Bolu Kecik MSMEs by Betha Cake. The aim of this final project is to analyze SWOT (Strength, Weakness, Opportunity, Threats), to analyze STP (Segmenting, Targeting, Positioning), to analyze the implementation of marketing mix strategies, to find out the application of digital marketing in determining the marketing strategy of Bolu Kecik By Betha Cake, as well as to find out what problems are occurring and find solutions to problems that occur at the Bolu Kecik By Betha Cake UMKM in Bengkalis. The final results of this project show that the application of digital marketing at Bolu Kecik By Betha Cake MSMEs has increased significantly by exploring various digital marketing methods that are effective in increasing business growth. The obstacles faced are tight competition and limited content ideas. The solution is to focus on the uniqueness of the product by strengthening the branding of the UMKM Bolu Kecik By Betha Cake by emphasizing the uniqueness and quality, continuous analysis and optimization by seeking inspiration from various sources for content ideas
