International Journal of Science, Technology & Management (IJSTM)
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The Influence Of Social Media Influencer Marketing (SMIS) Mediated By Credibility On The Purchase Intention Of Kawasaki Ninja ZX-25RR Sport Motorcycles In Indonesia: A Pilot Study
No full textThe rapid rise of social media has shifted marketing strategies toward influencer-driven promotions, particularly for high-involvement products like sport motorcycles. This study explores how different traits of social media influencers affect people’s intention to buy the Kawasaki Ninja ZX-25RR in Indonesia, with credibility playing a mediating role. The research aims to examine the influence of Social Media Influencer Marketing (SMIs) on purchase intention, using credibility as an intervening variable. The model includes three constructs: SMIs (trustworthiness, likability, expertise, and information quality), credibility, and purchase intention. A pilot test was conducted with 30 respondents who were familiar with both the product and the influencer, Harald Arkan. The instrument, consisting of 3 variables and 20 items, was analyzed using SPSS software. The results showed that all items met the validity threshold (CITC > 0.3) and reliability standard (Cronbach’s Alpha > 0.7). Therefore, the instrument is considered valid and reliable for use in the main study
The Influence of Workload and Physical Work Environment on employee's work productivity with Employee Engagement as an Intervening Variable (Case Study at PT PLN (Persero) UPT Cirebon)
No full textPT PLN (Persero) Unit Pelaksana Transmisi Cirebon is a PLN Unit tasked with maintaining the operational reliability of High Voltage and Extra High Voltage electrical equipment in the West Java region. The company has an duty to transmit 100% of the power produced from power plants to customers. The situation observed over the last five assessment periods reveals that the number of the employee’s work productivity has been highly fluctuating. Employee’s work productivity is influenced by several factors, one of which is employee engagement. The 2023 Employee Engagement survey results indicate that Work Engagement has reached 88.93% of the 88% target. However, certain dimensions have not met the target, namely the Work Conditions dimension (85.84%), which includes two factors: workload and physical work environment. The workforce at PT PLN (Persero) UPT Cirebon is still understaffed (96.8%), leading to frequent and prolonged overtime work. The Physical Work Environment at PLN UPT Cirebon is also not entirely satisfactory due to malfunctioning work facilities and equipment. This research aims to determine the influence of Workload and Physical Work Environment on Employee Engagement and its implications for Employee’s Work Productivity at PT PLN (Persero) Unit Pelaksana Transmisi Cirebon. This study employs a quantitative method with a descriptive research type. The research respondents consist of 219 employees of PT PLN (Persero) UPT Cirebon, utilizing non-probability sampling with saturated sampling. The processed data will be analyzed using descriptive analysis techniques with SEM-PLS. This research hypothesizes that Workload and Physical Work Environment simultaneously have a significant influence on Employee Productivity through Employee Engagement as an intervening variable at PLN UPT Cirebon. The research results indicate that the Physical Work Environment has a positive and significant influence on both Employee Engagement and Employee’s Work Productivity. Similarly, Employee Engagement was found to have a positive and significant influence on Employee’s Work Productivity. However, Workload did not show a significant influence on either Employee Engagement or Employee’s Work Productivity, whether directly or through the intervening variable. A coefficient of determination value of 0.631 indicates that 63.1% of employee productivity is explained by these three variables, while the remainder is influenced by other factors. This research has limitations in its scope of the variables considered. Therefore, further research is recommended to explore other variables such as leadership style, work-life balance, organizational culture, or to conduct qualitative studies to gain a deeper understanding of the phenomena
Analysis Of Aedes Aegypti Larvae Population Density, Kasturian Village, South Ternate, Ternate City, Indonesia
No full textIntroduction. This study aims to determine the level of population density of Aedes aegypti mosquito larvae as an effort to control dengue fever in Kasturian Village. Ternate City. Method. The sample of this study was larvae taken from 100 houses in Kasturian Village, North Ternate District, Ternate City that have containers both inside and outside the house. The data obtained were analyzed for larval index using the House Index (HI), Container Index (CI), and Breteau Index (BI) formulas. The relationship between habitat characteristics and population density of Aedes sp mosquito larvae was analyzed using the SPSS program.Results And Discussion . The survey results found that the characteristics of the Ae. aegypti mosquito larvae habitat consisted (TPA )container types including bathtubs, toilet tubs, drums, jugs, ablution water, cergen and buckets, and non containers including used cans (non0TPA), used tires, used glasses or bottles, flower vases, aquariums, dispenser containers, washbasins, gutters, and used drums. The type of container that is predominantly positive for larvae is the TPA container type, dark in color, found in the house and does not use a cover. The results of the analysis of the density index of Ae. aegypti mosquito larvae are in the moderate category for CI and BI, while HI is in the high category. Conclusion. This can be explained that Kasturian Village has the potential for dengue virus infection (DBD) which needs to be watched out fo
Cultural Heritage-Based Tourism Business Prospects At The Siak Palace, Siak Sri Indrapura Regency
No full textThe tourism development strategy is an effort made by the Tourism Office to develop existing tourism to become an attraction for tourists, but the development of tourism at the Siak Palace has not been optimal, resulting in a decline in the number of tourist visits to the Siak Palace in Siak Sri Indrapura Regency. The purpose of this study is to determine the prospects for tourism development at the Tourism Office of Siak Sri Indrapura Regency, and to determine the factors that influence the prospects for developing Siak Palace tourism in Siak Sri Indrapura Regency. In this study, the method used is a qualitative approach that can understand the research in depth with descriptive analysis methods. In this qualitative study, data were obtained from literature studies and also field studies, such as observations, interviews, and documents obtained from related agencies or using other media that can be used as research data. The results obtained from the study are in the first process, the Tourism Office, Siak Regency, has established a vision and mission, namely, by developing tourism destinations. In this case, specifically to develop the Siak Palace tourist attraction. Then analyze the internal and external environment to determine the strengths, weaknesses, opportunities, and threats in the development of the Siak Palace tourist attraction. In this case, the researcher used a SWOT analysis. In addition, the researcher also analyzed the long-term goals of the Tourism Office and how to achieve the mission for the next five years. Then, they examined whether the strategies that had been made were successful or not by looking at the annual targets that had been set by the Tourism Office, Siak Regency. Then, the policies are used to achieve the annual targets. In this case, the policies were in the form of guidelines, rules, and procedures established to support the desired goals. The conclusion is that the Tourism Office, Siak Regency, has carried out the strategic planning process well. Every aspect of the strategic planning has been carried out optimally and also by the established rules. Although the strategic planning that has been made has been running well, the process has still not been able to develop the Siak Palace tourist attraction optimally because it still requires more action than what has been stated in the Tourism Office's project planning, Siak Regency
Sharia Fintech Securities Crowdfunding (SCF) Business Model
No full textThe growth of the sharia economy, especially in the Securities Crowdfunding (SCF) sector, is increasingly in demand because it offers a fair financial concept. This great potential encourages startups to establish sharia-based SCF companies, such as LBS Urun Dana. However, the main challenge is the lack of public understanding of the sharia SCF business model, which often creates negative perceptions, especially among MSMEs and investors. This study aims to describe the LBS Urun Dana business model using the Business Model Canvas and Value Design Model approaches, and to analyze the strengths of sharia SCF as a driver of industrial growth in Indonesia. The method used is qualitative with data collection techniques through interviews and documentation, as well as descriptive and SWOT analysis. The results of the study show that LBS Urun Dana has integrated sharia principles comprehensively, with strong strategic partnerships and effective risk management. The focus on transparency, financial inclusion, and investor education strengthens public trust. Strengths in sharia SCF, such as solid partnership networks and sharia analysis competencies, are identified as the main factors for the growth of the sharia SCF industry in Indonesia
Business Strategy Formulation for Internet Service Provider (ISP): A Case Study of Iconnet by PT PLN Icon Plus
No full textIconnet is a flagship product of Icon Plus designed to generate revenue in a new business line outside the electricity sector with the Beyond kWh concept, through the optimization of the strategic asset of Right of Way (ROW), which includes over 1.5 million electricity poles across Indonesia. This research aims to provide recommendations for developing Iconnet's strategy formulation using a qualitative approach, with data collection through in-depth interviews with three internal company sources and one external source. The analysis involves examining internal and external factors of the company using Internal Factor Analysis (IFAS) and External Factor Analysis (EFAS), which are then combined into a Strategic Factor Analysis Summary (SFAS), followed by SWOT analysis, and evaluation of alternative strategies using the Quantitative Strategic Planning Matrix (QSPM). The results suggest enhancing human resources (HR) quality to improve product quality and customer satisfaction, increasing customer engagement to strengthen customer relationships, and expanding market targets based on a comprehensive customer database analysis. Iconnet formulates a three-year action plan focusing on three main aspects. First, in internal organization, performance evaluation using an analytics dashboard, along with HR competency mapping using AI and digital training programs. Second, in customer interaction, developing personalized service apps, digital marketing, and an integrated customer experience. Third, in supplier interaction, digitizing contracts and vendor evaluation through ERP systems, and collaborating with leading technology suppliers to enhance network and technological innovation
What causes it? Impulsive buying among generation Z on Shopee : Qualitative Study of Generation Z Consumer Behavior in Surabaya in the Digital Era
No full textThis research aims to identify the factors influencing impulsive shopping behaviour on the e-commerce platform Shopee among Generation Z in Surabaya. With the increasing use of digital technology and the internet, consumer behaviour has undergone significant changes, particularly among the younger generation. Employing a qualitative approach, this study collected data through in-depth interviews with respondents who are active Shopee users in Surabaya. The findings indicate that factors such as promotions, shopping experiences, social media influences, and platform design significantly contribute to the impulsive behaviour of Generation Z. These findings provide critical insights for marketers in designing more effective marketing strategies
Exploring The Factors Affecting Consumer Preparedness For Smart Home Technology In Indonesia
Full text linkSSmart home technology is becoming more popular globally, including in Indonesia. However, its adoption is still early, mainly due to the public's limited awareness of this technology. This study uses the Technology Readiness and Acceptance Model (TRAM) to assess individuals' readiness to embrace smart home technology. This research was conducted using SEM PLS with 271 respondents selected through purposive sampling, using 34 questions with a 5-point Likert scale. Positive outlook and user-friendliness have a role in how people value smart home technology, according to the study's findings. Optimism, inventiveness, and discomfort all affecthow easy something is to use. Anxiety and unease can play a role in how we interpret danger. Smart home technology adoption is influenced by factors such as its perceived value, simplicity of use, and cost significantly and positively.
 
Evaluation of the Adequacy Level of Nutritional Substances (Vitamins) with the Incident of Stunting in Children in the Working Area of the Surabaya City Health Center
No full textStunting is a condition where height growth disorders arise due to malnutrition, so that a child's height does not correspond to his age. The aim of this research is to evaluate the use of vitamins and minerals in stunting cases in several Surabaya Community Health Centers. The results of this research are descriptive with prospective data collection. The number of respondents obtained was 64 stunting child patients who met the inclusion criteria. Based on the results of child demographics according to age, the most stunting child patients were 32 patients aged 48 – 60 months (50%). Based on gender, the results were balanced between women and men. Based on a history of exclusive breastfeeding, the majority had a history of exclusive breastfeeding, 52 patients (81.25%). Based on birth weight, the highest number of patients with a normal weight (>2500) grams was 53 patients (82.82%). Based on disease history, the majority did not have a history of disease, 53 patients (82.82%). The vitamins and minerals used in stunting cases in several Surabaya Community Health Centers are Optima Zinc Syrup, Vitamin and Mineral Powder, Taburia, and Vitamin A Capsules, with the rules and duration of use according to those given. Based on the results of nutritional status assessments at several Surabaya Community Health Centers, it was found that the majority of children were underweight based on Z-Score BW/U, had short status based on Z-Score BH/U, and had good nutritional status based on Z-Score BW/BH. The results of the nutritional status assessment concluded that the majority of children were underweight based on Z-Score BW/U, had short status based on Z-Score BH/U, and had good nutritional status based on Z-Score BW/BH
The Influence of Leadership and Work Motivation on Employee Discipline at PT Bank XYZ in West Jakarta
Full text linkThis research examines the influence of leadership and work motivation on employee discipline at PT Bank XYZ in West Jakarta. Bank XYZ, as one of the leading financial institutions in Indonesia, is committed to employee development and maintaining a positive work culture. The lack of employee discipline can affect operational efficiency and customer service. Therefore, leadership and work motivation are considered crucial factors in influencing the level of employee discipline. This study utilizes data from 2020 to 2022 to analyze the relationship between these variables. The analysis results indicate that both leadership and work motivation have a positive and significant impact on employee discipline. The better the leadership and work motivation, the higher the level of employee discipline. The implication is the importance of the leader's role in setting a good example and providing motivation to employees to achieve optimal performance. This research contributes to the development of human resource management theory, particularly in the context of the banking industry. Additionally, the findings can serve as a guide for companies to improve employee performance through the optimization of leadership and work motivation