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City Hospital
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Snowden School
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Residence of N.W. Speers
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Residence of Mrs. Jennie Casey
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Residence of J. Napoleon Falls
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Residence of Fred B. Jones
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Residence of J.A. Riechman
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Residence of J.A. Ely
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Residence of H.M. Neely
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The Likelihood of Sport Fans Selecting a Team to Follow Based on Uniform Color
Get PDFThe purpose of the present investigation was to examine the relationship between color and supporting sport teams. Some reasons why individuals support teams are team identification, need to belong, and the minimal group paradigm. Participants in this study (final sample N = 131) completed a questionnaire packet to assess their selection of teams because of uniform color. Participants provided their favorite team and demographics, then completed the SSIS, SFQ, vignette, and TAS. Results from the current study indicated that some participants selected a team based on color. Those who did select a team based on color reported that they would be stronger supporters of the team than those who did not select based on color. Implications of the study will be discussed in terms of marketing and future research