MacEwan Open Journals (MacEwan University)
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\u27Something Inaudible\u27: Roland Barthes\u27 Concept of Listening and Literary Music
No full textThis essay considers Roland Barthes\u27 three types of listening and how they relate to avante garde music as well as novels that present formats subversive to the typical narratives expected of the medium. Both Anthony Burgess\u27s Mozart and the Wolf Gang and Kirsty Gunn\u27s The Big Music are novels that present an experience more in harmony with avante garde music than their own medium by bringing attention to the rhythm, cadence and phonetic relationships of the language rather than their narrative arcs. These novels demand an altogether seperate manner of reading, or listening, than the act of deciphering usually associated with texts
To Cheat or Not to Cheat: That’s the Marketing Research Question
No full textThis study provides a new insight on how to approach problems universities face with cheating. Focusing on Academic Integrity at MacEwan University, our research provides an overview of the perceptions faculty and students have on this topic. We conducted 69 surveys from faculty members and 280 surveys from students. We then evaluated those findings using a statistical software (SPSS).Throughout the study we will evaluate the impact of professors, the mindset of students, and the faculties that have students who are more inclined to break the policies. Our findings are based on primary and secondary data that evaluates our hypothesis and futher describes recommendations for universities to successfully implement methods to avoid academic dishonesty
Euromaidan Values from a Comparative Perspective
No full textUkrainian revolution frequently called “Euromaidan” changed Ukrainian society in 120 days and, later, became a regional conflict and a challenge to a global order. This primary social revolution was followed by value and paradigmatic shifts, middle class revolution, and a struggle for human rights, equality, justice, and prosperity. This study examines values and social structure of Euromaidan. In addition to ethnographic study consisting of participant observations and informal interviewing, data from European Social Survey (2010-2013) and face-to-face survey conducted by an initiative group of sociologists on Maidan were used in order to approach this goal. Results of the study show that values of Euromaidan (Universalism, Benevolence, Self-Direction, Stimulation, and Security) coincide more with European values, especially those of developed Western and Scandinavian countries, than Ukrainian ones. Furthermore, values of protesters find its reflection in deeply rooted Ukrainian identity. Moreover, Maidan was consisted of three major groups of protesters: “moralists,” “individualists,” and “explorers.
Edmonton Hiphop Kulture: Techniques of self and cultural sustainability
No full textThe word culture is rich with complex meanings and despite its use in common speech little is known about it and even less about the practices that contribute to ‘its’ continued existence, what might be called cultural sustainability. Edmonton Hiphop Kulture:Techniques of Self and Cultural Sustainability documents the role of techniques of self, defined as the daily practices an individual uses to transform his or her body, soul, thought and conduct of being (Foucault, 1988, p. 18), in the development and maintenance of Hiphop Kulture in Edmonton, Alberta. Using a Critical Constructivist methodology, the researchers document the weekly creation of Hiphop Kulture knowledge at Cipher5, a knowledge circle organized by Hip Hop specialists Andre Hamilton, Don Welsh, and MacEwan University professor Dr. Michael B. MacDonald. With Michel Foucault’s (1988) theory in mind that culture is a form of administration built by techniques of production, signification, domination and self (Kendall & Wickham, 1999, pp. 3-54), this paper documents the researchers’ exploration of techniques of self in Hiphop Kulture. The researchers theorize that these techniques, or cultural practices, include self-expression, belonging, and identity development and that these three techniques encourage the sustainability of Edmonton Hiphop Kulture. Research methods include participant observation at weekly Cipher5 meetings, autoethnography, interviews with Cipher5 members, and a literature review including a critical hermeneutic analysis of Hiphop literature
Introduction
No full textThe MacEwan Undergraduate Student eJournal (MUSe) is a project of MacEwan’s Undergraduate Student Research Initiative (USRI). The product of incredible commitment and effort, MUSe has been several years in the making. Students, faculty, and staff across MacEwan have worked tirelessly from the outset. The publication of this first issue is thus a major achievement, one certainly worth celebrating. Most obviously, this inaugural issue represents what some of MacEwan’s very best students are up to, but it also represents the outstanding work going on in our classrooms—or rather, the potential that is realized every time MacEwan’s students engage with its faculty
Marketing Responsible Drinking Effectively to Young Adults
No full textThe primary goal of this research is to identify and examine the components of responsible drinking advertisements. We will examine industry and government related advertisements as we try to understand one of our major questions: does the source influence the validity of the message? The next group of major questions that we will be looking to answer is how are the vague quantifiers used in responsible drinking campaigns interpreted by the public? How many drinks do people consider “too much?” What does “drink responsibly” really mean? The third major question is whether or not an individual’s current consumption patterns of alcohol have any effect on how individuals assess responsible drinking campaigns. Our qualitative research has indicated that social influences can be strongly related with drinking patterns; this will be further examined in our quantitative research. Also, we will be looking into some of the psychology behind industry and government sponsored advertisements as well as gathering and interpreting information from a sample of our target demographic. Our target demographic consists of both male and females between the ages 18-24. Our literature review and qualitative analysis gave us good insight into some of the potential answers to our questions. We will use these potential answers from our previous research to guide us as we attempt to conduct conclusive research based on a sample data of 169 individuals. Our findings will aid us in developing conclusions and recommendations for Alberta Health Services
From “UkrainEUkraine” to “F**k the EU”: Europe in the Public Spheres of Ukraine, Russia and Poland during EuroMaidan
No full textThe place of Europe in post-Cold War national mythologies of different countries varies widely. In three arguably most dramatic examples, Poland rethought itself as “the somehow decentered heart of Catholic Europe” (Dayan & Katz, 1994, p. 166), while Russia gave reasons to conclude it “leaves the West” (Trenin, 2006, p. 87) and Ukraine stuck with its view of Europe as a normative example (Orlova, 2010, p. 26). To what extent does this remain true if one is to look empirically at the discourses that currently inhabit news media? This paper points out, on the example of the public discourses around Euromaidan, to how narratives of Europe are instrumentalized in political discussions in the three countries that followed very different paths since the collapse of the communist bloc. The presentation includes results of qualitative analysis based on an open coding approach; the focus rests on the most prestigious news outlets (Rzeczpospolita, Gazeta wyborcza; Izvestia, Kommersant; Dzerkalo tyzhnia, Korrespondent) but also includes important online blog platforms
e3=earth education economics: Trends and topics at the 1st PRME Canada Regional Meeting (2013)
No full textThis paper is a review and discussion of the recent PRME conference hosted at MacEwan University and the presentations therein. From roundtable academic debates to innovations in the aircraft industry to upcoming insurance dilemmas to issues in practicing sustainability and corporate roles in climate change, many different areas of focus came under discussion and illustrate the complex challenge that is environmentalism in the 21st centur
One World, One Ocean, One Mission
No full textMacGillivray Freeman Films was founded over forty years ago by Greg MacGillivray and the late Jim Freeman. In 2011, the company launched “the world’s largest ocean media campaign, a 10-year global initiative called One World One Ocean” (MacGillivray Freeman Films, 2010, Our History, para. 10), an awareness and change campaign focusing on saving the world’s oceans. The mission of One World One Ocean (OWOO) is to use “the power of film, television, new media and education initiatives… to change the way people see and value the ocean — and motivate action to restore it” (OWOO, 2012, Mission, para. 4). One World One Ocean’s science advisors, including principal advisor Dr. Sylvia Earle, believe that “the ocean is at a tipping point…. our actions over the next 10 years will determine the state of the ocean for the next 10,000 years” (OWOO, 2013, Why the Ocean?, para. 3). The media types used in the organization’s campaign were chosen because MacGillivray Freeman Films wants to develop and expand on its film-industry successes. This article outlines the history of One World One Ocean and explores its mission, its history, its scientific basis, its current projects and initiatives, its successes to date, and its future goals. It explains why these media platforms were chosen to support the organization’s mission and explores the vital questions of why it is important for all of us that we save the world’s oceans and how this mammoth task can be tackled before it is too late. The purposes of this article are to inform readers about One World One Ocean and to inspire them to consider ways they can work to achieve the organization’s crucial goals
Competing on Climate Change: An interprovincial, longitudinal review of emerging environmental risks to Canadian homeowners
No full textIn an era of accelerated climate change, Canadian homeowners face growing financial exposures to environmental risks, and climate-related property damage now represents the largest aggregate cause of losses in the global insurance industry (Mills, 2012, p. 1424). This study presents data regarding hydrological, meteorological, and wildfire disasters occurring in Canadian provinces from 1970 to 2010. The rising incidence of natural disasters suggests that natural disasters are affecting an increasing number of Canadians across all provinces. In light of this data, the researcher recommends that Canadian insurers implement a “4-C” strategy to help reduce the human impact of future natural disasters: (1) Coaching local communities to adapt to climate change; (2) Consensus-building around common consumer risks; (3) Collaborating with governments to protect against catastrophic losses; and (4) Cooperating with consumers to co-insure frequent events. Finally, it is recommended that risk capital be invested carefully and sustainably, so that the 4-Cs is customized to address emerging challenges specific to each climate zone