MacEwan Open Journals (MacEwan University)
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Spatial and temporal variation of westslope cutthroat trout habitat in the Rocky Mountains
No full textArctic Sea Ice Reconstruction for the Past 500 Years Using Palaeo-Based Proxies: A case study of PIP25 Biomarker
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Multiple Quantum Filtered NMR Analysis of Various Nafion Fuel Cell Membranes at Room Temperature
No full text\u27SEEDS\u27 of \u27Good Lessons\u27 through \u27Many a Drop\u27-- Media Initiation in Environmental Education: An Indian Model of Environmental Pedagogy
No full textEnvironmental communication is now an emerging and a significant curriculum from schools to research centers. The effective and efficient environmental communication occurs when learners interact with their surrounding environment/ecology in which they live and reciprocate for sustainable protection and restoration of it. Developing countries in Asia and Africa are now setting up new role models and practices in curricula of environmental communication. The traditional theory based environmental communication curriculum of the last century is now actively investigated and restructured through community based learning, affirmative actions, and student centered participatory curriculum. Kerala, a southern State in India, serves as an exemplar of this new eco-venture. Through case studies like, Nalla Paadam (Good Lesson), Palathulli Project (Many a Drop Project) by the Malayalam language daily ‘Malayala Manoram’, and SEED project by another Malayalam daily ‘Mathrubhumi’, this paper analyses the innovative curriculum practices in the state of Kerala in India
River City Tile Company: External Communication Plan
No full textRiver City Tile Company has experienced a successful first three years in business and shows potential for even more growth. An area of focus that has been identified by the owners and staff to expedite this growth is a marketing campaign. The overarching objective of the marketing campaign is to increase monthly sales.Through a careful analysis of the current state of the company’s external communications, and a review of current research, and audience demographics, a marketing strategy has been developed to be carried out immediately. This plan outlines the audience segments we have discovered, their needs and concerns, and appropriate messaging. Two specific tactics are outlined for initial implementation of River City Tile Company’s external communication strategy, with recommendations for future focuses.
Flatland
No full textFlatland is a project of VCDE233 TYPOGRAPHY II and VCDI223 DESIGN AND PRE-PRESS PRODUCTION, both courses in the Design Studies diploma program at MacEwan University. Students were asked to translate an assigned section of the Victorian novella, Flatland: A Romance of Many Dimensions by Edwin A. Abbott (1884), into a two-page layout that treats the text in a way that is visually appealing, readable, and appropriate to the content. They were encouraged to challenge conventions by exploring alternative grids, objective and expressive type, and text and image relationships. VCDE233 Typography II (Constanza Pacher) and VCDI223 Design and Pre-Press Production (Jess Dupuis
