International Journal for Innovation Education and Research (IJIER)
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Advertising and/ Is Educating: the use of neutral language in advertising campaigns and its reflection in the construction of an egalitarian society
No full textThe objective of this article is to discuss how gender narratives have been used in the field of advertising, seeking to understand the textual and imagery aesthetics involved in them and how they would act in the process of educating consumers on the issue. Communication and education are "volatile" fields of study, with seasonality and changing conceptualizations; thus, each new analysis represents not a theoretical objectivism based on the search for truth, but rather an addition, to the market and to the world, of a new way of thinking, understanding, and above all, transmitting messages. With this in mind and to support the theoretical discussion undertaken, two case studies of advertising campaigns were conducted, one of them international, of L'Oreal and the other, national of Avon brand, both using neutral language, in order to understand how and with what results the commitment to use this type of language acts in consumers’ ways of thinking and acting towards a more inclusive and egalitarian society
Small non-essential service companies in Brazil in times of pandemic: Inferences regarding the (in)existence of emergency reserve
No full textThis study aimed to investigate the consequences of the (in)existence of emergency reserve for small non-essential service business in the city of Paranaguá, PR./Brazil. The survey was submitted to the managers of companies with more than 03 (three) years in the market, taking into account 02 (two) categories of analysis: emergency financial reserve and impacts of the Covid 19 pandemic. For data analysis, Bardin content analysis technique was used. The study revealed that during the pandemic period, companies had to adapt their way of working because of the crisis. In addition, the importance of using controls and financial indicators to better manage the business and the use of the emergency financial reserve as a survival strategy was highlighted
Student Performance Prediction Based on a Framework of Teacher’s Features
No full textTeachers teaching skills are essential to motivate students’ engagement in online educational environments, where students and teachers interact with each other, generating a large amount of educational data. However, to the best of our knowledge, there is no previous study that takes advantage of the huge quantity of teachers’ behavioral data to predict students’ performance. To fill this research gap, we elaborated a theoretically based framework of teacher’s characteristics, that guided an automatic data collection of teachers’ behaviors to predict students’ performance. The implementation of a computational prediction system applied the Random Forest classifying algorithm, which achieved better performance, according to AUC metric, when compared to other algorithms. Two exploratory case studies were conducted to investigate the efficiency and efficacy of the framework of teacher’s features in Goiás Judicial School EJUG teachers in Brazil. The results from the case studies shown that the framework is effective to predict students’ performance. This work contributes to distant education, enabling monitoring teachers’ actions aiming students’ academic best achievements
Basic Sanitation and Health - Challenges and Perspectives in Brazil and Brazilian Federal District
No full textBasic sanitation has been considered an important environmental determinant of health. Mainly related to the services of drinking water availability, solid waste management, sanitation problems are aggravated by the unplanned growth of urban centers, affecting an important part of the total disease burden in the world. The Sanitation Ranking prepared by the Trata Brazil Institute (2020) was used as the basis for the studies presented here taking into account the data from the SNIS (National Sanitation Information System – Ministry of Regional Development, Brazil), which were consulted for the 100 largest Brazilian municipalities, in terms of inhabitants, in the year 2018. 27 out of the 100 largest municipalities in Brazil have 100% total water service, that is, they have universal water service. Only one municipality has 100% sewage collection (Piracicaba –SP). 14 municipalities have a sewage collection rate greater than or equal to 98%. The average indicator of sewage treatment in the municipalities is 56.07%, that is very worrying. According to SNIS 2018, the national average for the treatment of generated sewage is 46.3%; that is, the average of the 100 largest municipalities in the study is higher than the national average. However, in both cases, the indicator is at a very low level, pointing to an area whose challenges to be overcome are great. The Brazilian capital’ city (Brasilia, Federal District of Brazil) in the sanitation is ranked 27th among Brazilian capitals based on data from the National Sanitation Information System (2018). The new Basic Sanitation Legal Framework, signed on July 15, 2020 has as its main objective to universalize and qualify the provision of services in the sector. The Federal Government’s goal is to achieve universal access by 2033, ensuring that 99% of the Brazilian population has access to drinking water and 90% to sewage collection and treatment. The expectation is that the universalization of water and sewage services will reduce annual health costs by up to 290 million USD
Analysis of realistic simulation as an educational tool in the academic and professional contexts of nursing
No full textNursing education and training based on content and technicality has undergone a process over the years mainly with the proposal of national curriculum guidelines to implement changes in the curriculum and the insertion of new teaching methodologies by educational institutions. Thus, realistic simulation is born with the proposal to actively teach students and promote the development of numerous skills and competences. Objective: to analyze evidence of the use and effectiveness of realistic simulation as an active method of teaching and learning in nursing in the academic and professional context. Methodology: Integrative review, carried out on the databases: Cochrane, ERIC, Medline, Science Direct and PubMed. The descriptors were selected based on the list of Health Sciences Descriptors - DeCS / MeSH were: Nursing, Active learning, simulation training, matching the search terms, using the Boolean operator AND. Results: The final sample resulted in 37 articles. It was possible to observe that the simulation helps in critical thinking, reasoning, clinical judgment, leadership, autonomy and decision-making favoring patient care and that it can be performed in different formats, such as virtual simulation, clinical case simulators, simulation with games and room simulation with simulated scenario. The introduction of this methodology in educational institutions ended up being a limitation found, in addition to the need for technologies and training for teachers. Conclusion: From the results of this study, it is concluded that realistic simulation is a method capable of preparing students and professionals to meet health needs
Incidence of multiresistant antimicrobial Staphylococcus in the hands of Health Basic Unit professionals
No full textStaphylococcus is an important etiologic agent of infections in hospital and healthcare settings. One of the means of proliferation of these agents is the contamination of the hands of professionals who perform health care. This research aimed to identify the possible incidence of multiresistant Staphylococcus aureus colonized in the hands of health professionals, before and after hand hygiene, and its correlation with the spread of infections in these environments. The research was carried out by biochemical tests in the laboratory, of which results indicated the colonization by Staphylococcus even after hand hygiene (88.3% positive and 11.7% negative); this allows the dissemination of the bacteria to other patients and environments. The samples were submitted to the multiple antimicrobial resistance index, and data showed the persistence of microorganisms resistant to the 15 antimicrobials used. So additional studies need to be done in order to suggest effective actions and awareness of health professionals about hand hygiene as an important preventive action in hospital and health care settings
FACTORS THAT CONTRIBUTE TO THE SUCCESS OF THE BRAND IN THE INTERNATIONAL MARKET
No full textThe internationalization process is defined as a gradual and constant system of involvement in the company’s negotiations with countries outside its origin borders. Therefore, it is a constant process that takes place in several stages and that can considerably increase the gains obtained from the company’s operations regardless of its size. In this article, the objective was to analyze the factors that contribute to the establishment of national brands in the international market. For this purpose, the methodology adopted was a literary research involving a bibliographical survey. It was concluded that for the brand’s internationalization process to be successful, the company must adopt a correct international market entry strategy, because this is considered an important step that can leverage the company in the future. It was observed that the internationalization is seen as a form of continuous learning in face of the competitions that exist in the international arena, something that involves time and risk
THE IMPORTANCE OF A TOY IN THE DEVELOPMENT OF CHILDREN WITH VISUAL IMPAIRMENT
No full textThis text summarizes a qualitative bibliographic research that aims to discuss what visual impairment is, highlighting the difference between blindness and low vision, as well as highlighting the importance of the toy associated with playing, in the learning of children with Visual Impairment-VI. The exploration of the toy expands the possibilities of the child's development in his/her multiple dimensions, cognitive, psychomotor and social affective, among others
Acquiring Knowledge the Quilombola Territory of the Jambuaçu River through the Games
No full textThis game aims to become a didactic-pedagogical tool to facilitate the interaction and transmission of history, culture and some traditional knowledge of quilombola community living in the Quilombola Territory of the Jambuaçu River, located in the municipality of Mojú, state of Pará, to be applied to the students of the local schools and students of the School of Application of the Federal University of Pará. It also aims to boost the interaction between these different worldviews, through the joint elaboration between quilombola researchers, community members of the Quilombola Territory of the Jambuaçu River and the others researcher
USE OF ASSOCIATION RULES TO PERFORM THE MINING OF A MARKETING DATABASE COMERCIAL
No full textCurrently, companies seek to find methods to analyze their customer behaviors and profiles. From this, a case study was carried out in a drugstore, in which the data mining technique and the Apriori algorithm were applied, for a better understanding. of your sales. First, a bibliographic survey on data mining and its tasks was carried out. Soon the sales made and their respective products were examined. Finally, marketing standards were presented according to the data analyzed, in order to assist the organizational management and marketing of the examined company